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Delivering the Service Experience - Chapter 11 ; Perceived Waiting Times

Delivering the Service Experience - Chapter 11 ; Perceived Waiting Times

Technique 159 Hang Mirrors Outside Elevator Doors; Hang at least one mirror on each floor by the elevators. Perceived waiting time for the elevator is reduced when guests can look in mirrors. Technique 160 Greet Guests While They Are Waiting to Check-In; Perceived waiting time is reduced when a process begins. Because part of the check-in process is being greeted, when the front desk gets busy unexpectedly, a hotel representative from another department can greet and talk with guests as they wait in line. Technique 161 Tastefully Display Information Inside Elevators; The displaying of information inside guest elevators not only serves to reduce perceived waiting times but is also an outstanding opportunity for advertising your hotel and the area. Displaying appropriate and tasteful information can increase guest engagement. Technique 162 Offer Food and Beverage at the Front Desk When Busy; Providing something small to eat or drink ( e.g., cookie; infused water ) at the front desk serves to reduce perceived waiting times of guests at the desk. Technique 163 Create Strategic Alliances to Permit the Use of Hotel Key Cards at Local Attractions; The hotel should establish strategic alliances with local attractions by which the hotel’s room key can be used to gain admittance to the attractions. Such relationships could reduce/ eliminate the waiting that the guests would experience when purchasing tickets at the attractions. Technique 164 Have Pre-Printed Directions Readily Available; Do guests repeatedly ask for directions for the same place like getting on the highway, the big office park, etc.? The front desk agents should have small pieces of paper with the directions on them readily available. There is no wait for the employee to find it on the Internet and print it or take a time to explain it. Technique 165 Have Maps with Hotel Location Indicated on it; Tourists like to look at maps. Have a map with the hotel location already designated on it. This will save time and ques- tions by the guests and, of course, make it easier to identify where they are. If the guests need to converse with the desk staff they can, if not, they can look at the map and figure out where to go. Technique 166 Use Mobile Roulette Wheel to Reduce Perceived Waiting Times; If check-in gets busy unexpectedly, have an associate from another department roll in a mobile roulette type wheel. Have the guests waiting in line spin the wheel to determine which prize each wins. For example, prizes can range from 1–5 per- cent discounts on room rates.

Create: Jul 29, 2020     Edit: Sep 5, 2020     Hotel Management


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