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Wanda Hotels Launches New Brand - Wanda Moments

Wanda Hotels Launches New Brand - Wanda Moments

Hotel News - On 30 November, 2018, Wanda Hotels & Resorts held a launch ceremony and gala dinner to unveil Wanda Moments, a premium mid-scale hotel brand, and announced the newly upgraded guest loyalty program – Wanda Club at the conference center on the Star Island of Qingdao Movie Metropolis. The conference brought together representatives of Wanda Club members, guests of Wanda Moments and media guests to witness the launch of Wanda Moments and the new development strategy of Wanda Hotels & Resorts. At the conference, Dr. Ning Qifeng, Executive President of Wanda Cultural Tourism Creativity Co., Ltd. and President of Wanda Hotels & Resorts, introduced the group's latest development strategy during its transformation to asset-light development and Wanda Moments, the new premium mid-end hotel brand. He announced that Wanda Moments plans to develop 700 hotels around China in the next 5 years, and shared the comprehensive upgrade of Wanda Club program with the guests. Dr. Ning signed contracts with the first 6 Wanda Moments hotels' owners, which marks an official beginning of the development of the new brand, Wanda Moments. Mr. Chen Mengchao, Vice President of Wanda Hotels & Resorts, introduced Wanda's resource strength in developing hotel industry. He also described the brand positioning, product characteristics, development plan and cooperation models of Wanda Moments. As the fifth hotel brand of Wanda Hotels & Resorts after Wanda Reign, Wanda Vista, Wanda Realm and Wanda Jin, Wanda Moments is a premium mid-scale hotel brand that is committed to providing high-quality selected service to business travelers with unique taste, enjoy life attitude and pursuing different experiences. The new brand continues the diversity and inclusivity of Wanda hotel brands, and the artistic design, attentive services as well as interactive staying experience. With the brand concept of "Better for tomorrow" and the 4S core values (Sweet+Social+Style+Smart), Wanda Moments aims to create a new lifestyle that integrates art, culture, intelligence and fashion. Mr. Liu Yingwu, Vice President of Wanda Hotels & Resorts and President of Wanda Hotel Design Institute, introduced Wanda's integrated services from hotel design to construction and to project management. "The asset-light transformation we are pursuing is not just providing hotel management and design services, but a integrated project management services. It is an innovative service model and a mature and completed management system that based on the investment, construction and operation experience of more than 100 hotels. This enables us to assist and serve our owners with extensive ownership experience and systems." Wanda Hotels & Resorts attributes the brand development to the support of the brand's loyal customers, and pays close attention on rewarding program. During the event, Ms. Adeline Yong, Deputy General Manager of Sales & Marketing Department of Wanda Hotels & Resorts, officially announced the launch of upgraded Wanda Club program which was comprehensively enhanced in the points accumulation mechanism, membership system and points redemption system.

Create: Dec 18, 2018     Edit: Dec 19, 2018     International News
10 Finalists Announced in 1st UNWTO Tourism Startup Competition in Collaboration with Globalia

10 Finalists Announced in 1st UNWTO Tourism Startup Competition in Collaboration with Globalia

Hotel News - The 10 finalists will present their projects in January 2019 within the framework of Fitur in Madrid.   The finalists were selected among 3000 projects from 132 countries:   Awake (Colombia), By Hours (Spain), e-bot (Germany), The FreeBird Club (Ireland), Howazit (Israel), Kompas (UK), Pruvo (Israel), Refundit (Israel), Seevoov (Israel), Stay 22 (Canada). The collaboration between UNWTO and Globalia continues with regional competitions during 2019. The 1st UNWTO Tourism Startup Competition is a pioneering initiative that has identified emerging companies at the forefront of the transformation of the tourism sector and the promotion of innovation ecosystems through tourism. It is organized by the World Tourism Organization (UNWTO) in partnership with Globalia, the leading tourism group in Spain and Latin America. The 10 finalists will present their projects within the framework of the Fitur International Tourism Fair (23-27 January 2019, Madrid, Spain) with the presence of global tourism leaders from the public and private sectors, as well as potential investors. The competition sought innovative startups capable of transforming the way people travel and experience tourism, while adhering closely to the principles of sustainability (economic, social, and environmental). “For the first time, we have positioned tourism in the global innovation agenda, a well-deserved place that reflects the weight and socio-economic impact of tourism,” said UNWTO Secretary-General Zurab Pololikashvili. “The key is to connect the public and private sectors collaboratively, thus creating opportunities to share ideas and projects,” he added. Each project’s uniqueness, viability, potential impact, business model and scalability, along with the profile of the team, were the criteria for selecting the 10 finalists. “We have jointly created this pioneering public-private collaborative model in tourism as a global tourism group and we are delighted to spearhead this action alongside the World Tourism Organization, working together to lead the transformation of the tourism sector and fostering the global innovation ecosystem and its entrepreneurs,” said Globalia CEO Javier Hidalgo.

Create: Dec 17, 2018     Edit: Dec 18, 2018     International News
Hotelchamp introduces AI Autopilot, aims to focus on personalized experience to take on Booking.com and Expedia

Hotelchamp introduces AI Autopilot, aims to focus on personalized experience to take on Booking.com and Expedia

Hotelchamp, an Amsterdam-based startup has introduced a new technology called Autopilot. This new technology is set to revolutionize the way hotels think about their online guest experience. It is an AI (Artificial Intelligence) engine, which is trained to recognize and personalize the experience of visitors to a hotel’s website. Kristian Valk, the founder, and CEO of the Dutch startup Hotelchamp states that hotel websites provide a static experience for the visitors. This is bizarre given the different guests who visit these sites and their varied preferences. This is what the startup intends to change with the introduction of Autopilot. Without further ado, let’s see how Hotelchap aims to take over Booking.com and Expedia with its new AI feature. Hotelchamp intends to help hoteliers by providing a better experience to the guests. It is aimed at scaling up quickly and growing at a hyper-fast pace. Enhancing the experience of the guests comes with personalization. In fact, personalization is something that guests expect from hotels and it is a challenge to deliver that on a website in a meaningful way, claimed Valk. This is where AI comes to the picture. Artificial Intelligence can deliver a truly adaptive website experience, which is customized to every single visitor. It brings the right information or interaction to the right person at the right time, he added. The newly launched Autopilot is more than a chatbot. It customizes the static hotel websites by deploying a range of marketing techniques and tools. As it is seamlessly integrated, it offers a more lively, responsive and personalized experience. Furthermore, it guides guests throughout the direct booking process based on their requirements. Hotelchamp’s data science team has used their years of data and millions of A/B test impressions on developing Autopilot. They have used all these data to know what convinces guests to book directly. The new technology applies this knowledge against factors such as real-time data from the hotel’s website, best practices from thousands of hotels and GDPR-compliant visitor insights as well as behavior. Hoteliers just have to activate Autopilot with a single switch and the rest is assured.

Create: Dec 11, 2018     Edit: Dec 12, 2018     International News
Waldorf Astoria signs four-year partnership with Aston Martin

Waldorf Astoria signs four-year partnership with Aston Martin

Waldorf Astoria Hotels & Resorts has signed a four-year global partnership with Aston Martin Lagonda, bringing together two enduring icons of global luxury. From exclusive guest access to Aston Martin’s most recent cars, to bespoke drive and stay packages in some of the most sought-after destinations in the Waldorf Astoria portfolio, the collaboration combines the exceptional standards of sophistication and service that are at the heart of both brands. “Aston Martin Lagonda was a natural choice for a partnership of this magnitude,” said Dino Michael, global head, Waldorf Astoria Hotels & Resorts, Hilton. “At Waldorf Astoria, experience and service are at the core of everything we do, and this partnership offers a rare opportunity for our guests to live unforgettable at our properties around the globe.” Beginning in 2019, Waldorf Astoria Driving Experience weekends will present hotel guests with a variety of Aston Martin’s latest models to sample along carefully tailored routes. These bookable sessions will be led by Aston Martin’s team of professional drivers, giving Waldorf Astoria guests an expertly curated opportunity to explore the unmatched performance, refined craftsmanship and exhilarating driving sensation delivery by Aston Martin. Simon Sproule, president, Aston Martin Partnerships, said: “This partnership opens both brands up to new and exciting opportunities. “Aston Martin Lagonda and Waldorf Astoria share a passion for creating beautiful experiences for our customers, rooted in the joy of travel and discovery. “Together, we can create memorable journeys that combine the best in global hospitality and driving pleasure.”

Create: Dec 6, 2018     Edit: Dec 8, 2018     International News
Centara Hotels signs for three new properties in Laos

Centara Hotels signs for three new properties in Laos

Centara Hotels & Resorts has signed management agreements for three new properties with Asia Investment, Development & Construction Sole. The latter is a well-established enterprise in Laos.  In the UNESCO World Heritage site of Luang Prabang, Centara plans to open an upper upscale Centara Grand Luang Prabang and a midscale Centra by Centara property, both near the town centre. The third property will be under Centara’s new lifestyle brand, Cosi, catering to the growing segment of connected, freedom-loving travellers. It will represent a unique offering in Vientiane, the Laotian capital. The management agreement comes as Laos launches ambitious new plans to promote tourism. In recent years, the government of the Lao PDR has come to regard tourism as a priority sector for driving socio-economic development. It hopes to attract five million visitors in 2018 and increasing numbers in the years ahead with a Visit Laos campaign under the slogan Simply Beautiful. The country’s picturesque mountains, atmospheric towns, and humble friendliness are being discovered by Thai, Chinese and Western visitors. And it has one factor particularly in its favour: superb value. According to a new report from the Swiss-based World Economic Forum, Laos ranks 14th among 136 countries in price competitiveness. “This partnership with AIDC is a great opportunity to expand our footprint into a distinctive country,” said Centara chief executive Thirayuth Chirathivat. “Laos is on the list of more and more travellers to this region, and we want to serve them with the distinct and varied accommodation options to match the travel experience they are seeking.” Luang Prabang is the well-preserved, old spiritual city at the confluence of the Khan and Mekong rivers. Although well-served by direct flights to its airport and modern amenities, it lives up to its World Heritage status with beautiful temples and traditional riverside life. Bicycles outnumber cars. Delicious baguettes, croissants, cafés and French restaurants hint at the French colonial history in both Luang Prabang and Vientiane. Pheutsapha Phoummasak, president of AIDC Laos said: “We are excited to partner with Centara to bring their trusted brands to these great cities and further promote the tourism potential of Laos. “Luang Prabang and Vientiane are very popular destinations for both Thai and international travellers thanks to their perfect blend of history, beautiful scenery and charming character.”

Create: Dec 3, 2018     Edit: Dec 3, 2018     International News
Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality

 This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies. Social Media Marketing in Tourism and Hospitality Code: iranhotelnews.com

Create: Nov 1, 2018     Edit: Jul 14, 2019     International Books
New Little Havana boutique hotel lets visitors live like locals — at a value price

New Little Havana boutique hotel lets visitors live like locals — at a value price

When it opens Dec. 28, Life House Little Havana will be the neighborhood’s first boutique hotel. The launch is also the first for Life House, a start-up lodging brand based in New York and backed by California and London investors. The 33-room hotel — which offers private rooms and a handful of group rooms — will cater to “mature millennials” looking for more than fun in the sun at accessible prices. “It’s for people who are seeking substantial experiences,” said Life House co-founder and CEO Rami Zeidan. The brand, which offers affordable lodging with stylish amenities, is designed to connect people with the community around them.  Life House has raised $70 million in funding from Silicon Valley-venture capital firms Global Founders Capital, Comcast Ventures and Trinity Ventures, and London-based real estate firm Henley Investments. They’re betting that young travelers will gravitate toward the company’s tech-savvy, upscale, design-focused and local approach to travel.  It’s a niche that’s gaining traction. In 2013, Freehand opened an upscale hostel on Miami Beach. Just last month, the European hotel-hostel brand Generator opened in Miami Beach, with a mix of shared dorms and private rooms with large, comfortable common areas. Just a 15-minute walk from Life House Little Havana is the newly remodeled Tower Hotel Project, a 52-room hotel slated to open in February. (Construction delays pushed the opening back from its original September 2018 date.)  For travelers drawn to these lodgings, “What’s most important to you is value, value, value,” said Deanna Ting, Senior Hospitality Editor for Skift, a travel trade publication that monitors trends. “It’s everything you need and nothing you don’t. They’re not skimping on everything, it’s not bare bones. But they’re being really careful about what they curate.”  Life House embodies other key trends identified by Travel Market Report, a hospitality trade publication: connecting guests with the local community and making sure hotels tell stories.  Unique to Life House is proprietary software that allows travelers to manage their trips though an app if they choose. Guests can reserve rooms, check in and out, get to know each other before arrival, and chat with a concierge throughout their stay. Forums on wellness, nature, food and nightlife allow guests to check out local happenings. And no more waiting in line — guests can stroll right to their room and use the app as a key

Create: Nov 1, 2018     Edit: Nov 3, 2018     International News


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