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Iranian president urges efforts to boost medical tourism

Iranian President Hassan Rouhani has urged sustainable efforts towards developing medical tourism across the country. “Health tourism is of great importance to us, and hospitals located in the border provinces of the country can serve a pivotal role in developing medical tourism by providing medical services to foreign guests and tourists,” Rouhani said on Thursday. He made the remarks on the sidelines of the inauguration ceremony of some health projects, urging the need for reinforcing medical and health services in some provinces, including Khorasan (Razavi), Isfahan, Fars, and East Azarbaijan, is an absolute duty. “For the time being, many Iranians living in foreign countries prefer to choose homeland for their treatment or certain surgeries,” he said, adding such a trend indicates great efforts made by “dear doctors and nurses and all the dear ones who work in the health sector”. Medical tourism is booming worldwide as about 20 to 24 million people are traveling for medical treatments annually. Factors such as increased care needs over longer lifespans, rising healthcare costs, and constant pressures on some insurance industries are reasons behind why some opt to travel abroad. Regarding price competitiveness, Iran currently ranks first in the world but the country has not been very successful in attracting potential travelers as other competitors like Singapore and Turkey. People from the Persian Gulf littoral states, Iraq and Syria as well as Iranian expatriates residing in Canada and Germany constituted the majority of medical travelers to the Islamic Republic, who received plastic, cosmetics, open-heart, and orthopedic surgeries amongst other treatments over the past couple of years. The Islamic Republic has set goals to exceed its yearly medical travelers to around two million in [calendar year] 1404 (March 2025-March 2026). Amongst Iran’s trump cards are the presence of credible surgeons and physicians, cutting-edge medical technologies, high-tech medicine and diverse specializations, super affordable procedures, and finally its hospitable people.

Create: Jun 19, 2021 Edit: Jun 19, 2021 Regional News

Universal Hotels Opens Hotel Florida Magaluf in Majorca Following Complete Renovation

Universal Hotels has opened the Hotel Florida Magaluf in Majorca, a new concept of flagship hotel which, following a complete renovation, will be one aspect of the company’s new brand structure. The hotel was designed to be a place where guests can have a 360º holiday experience on the seafront, with music, organic and sustainable elements and gastronomy as fundamental pillars. With nearly 75 years of history, the Universal group offers a space aimed at young people, who use social media and are keen to socialise, have fun and enjoy new experiences in harmony with the environment, with reusable elements and no single use products. The result is this completely renovated adults-only 4* hotel, inspired by the coolest hostels located in the main cities of the world, adapted to its Mediterranean setting. Situated in the heart of Magaluf, one of the most important and recognised touristic places in the world in a decisive repositioning, Universal Hotels has chosen this area as the ideal place for a holiday experience which is social, modern, fun and sustainable. As Yannik Erhart, CEO of Universal Hotels points out, “the new type of guest coming to Magaluf is looking for emotions, relaxation, entertainment, socialising, disconnection, yet at the same time they want to be connected with the world. All of this is precisely what we are offering in this renovated product, with high standards of quality”. Integrating the context of the coolest hostels in the world with the essence of the Mediterranean was Universal Hotels’ main goal, as the company’s CEO confirms: “We wanted to bring the essence and atmosphere of avant-garde hostels that we have visited in different big cities in the world to our hotel, but with a distinct adaptation to the privileged setting where the hotel is located. The result is a daring, disruptive concept in this area, yet we are sure that it is encompassed in a trend which is requested by our guests”. While reconverting and improving the offer, the group developed the “Cozy Beach Experience” concept in the Hotel Florida, as a direct connection with the Mediterranean sea and great relaxation areas. The “Music for every moment” is another unifying element and leading connecting thread, specifically implemented in accordance with each moment. In this project, special attention was given to gastronomy, which uses local, fresh, healthy and organic products, inspired by a varied street food offer. The spaces in Hotel Florida have been created based on the concept of “Social Living”, designed to promote socialising, and creating unforgettable island holiday memories. In this regard, it is worth pointing out the photocall concept that the company has implemented, which aims to be a complete social network revolution: a wooden shower acting as a frame in front of the sea. This is about identifying unique and iconic places for their location and views inside the hotel with the Mediterranean Sea as a backdrop, to take selfies that guests will want to share again and again. The “Cozy Beach Experience” concept has also dominated the reconversion project both inside and outside the rooms and shared areas. A property which projects the character of the guests that it’s aimed at, via its modern, fresh image and decoration and urban inspiration, adapted to the Mediterranean and based on natural and organic elements. On the 9th floor, guests can enjoy the roof top bar with spectacular views and four suites, each boasting personality and different decoration. At the Hotel Florida Magaluf, guests will have unforgettable experiences thanks to the professionalism of the best friendly and welcoming team, who will put all their efforts into listening to guests, making them feel at home and making each detail a memory, and every memory, a smile.

Create: Jun 13, 2021 Edit: Jun 13, 2021 International News

Don’t Discount the Theater of Cleanliness Just Yet

Cleanliness is not just about COVID-19 safety but also giving guests peace of mind through the presentation of visual cues that you are in fact abiding by the proper sanitization guidelines. Little things like a protective wrapper around the guestroom toilet seat or spraying down the lobby at peak hours instead of after midnight go a long way towards rebuilding traveler confidence. These are but two examples of what we coined as ‘cleanliness theater’ while others have deployed similar phrasing like ‘hygiene theater’ or ‘high-visibility cleaning’. Importantly, even as we transition out of the pandemic, this theater of cleanliness will continue to play a role, albeit unconscious but nevertheless emotional, towards guest satisfaction and brand loyalty for the decade ahead. The most salient consideration pertains to the marketing of cleanliness, both onsite for satisfaction and during the booking phase. For this, we argue that the theater takes precedent over the actual strictness of sanitization techniques deployed in the buyer’s decision-making process. That is, from a psychological standpoint, this theater – more specifically, visual cues symbolizing good cleanliness practices – serves as a heuristic or mental shortcut to indicate that you are taking the matter seriously so that the prospective guest can check the COVID-19 safety box and move on to other considerations like location, price, in-room features and onsite amenities. Given that heuristics favor the theater over the BOH production, hoteliers should thus rethink how they leverage all their new sanitization SOPs for their marketing efforts. Stated differently, highly visible theater will give guests a quick reference point to heighten their confidence so that they make a reservation at your property versus others in your comp set, as well as recommend your hotel to others once they depart. Besides the listing of various cleanliness badges on your website and in your newsletters, one such idea is to recruit a ‘clean ambassador’. This could be a new job title linked to the front desk or concierge, or the responsibility could be given to the executive housekeeper, helping move this vital BOH role into the limelight plus the same as the executive chef position has over the past two decades. As an aside, before the pandemic we often joked that the executive housekeeper was the most important role at a hotel because any guestroom cleaning infractions would cause umbrage on TripAdvisor and potentially cause thousands of dollars in lost revenue from a single bad review. What’s funny is that, even prior to the coming of the coronavirus, the average hotel room was astronomically cleaner than the average person’s house. And yet, with the pandemic forcing us all to up our game, perhaps it’s time that executive housekeepers finally get the recognition they deserve. In any case, to express your cleanliness in a theatrical manner to help reinvigorate your property for Q3 and Q4 2021, one other idea is to produce a quick video hosted by your clean ambassador who would then check in on the room attendants, laundry workers, wait staff or bellhops to ensure they were staying safe. Such a video might also include B-roll of new COVID-19 signage, custodians using electrostatic sprayers in the corridors, disinfecting mobile devices with UV-C, or happy guests traversing the lobby while wearing masks and following physical distancing markers on the floor. Static photos telling a similar story can also work. The overall lesson here is that, with cleanliness staying top-of-mind for hotels and travelers for the next few years at least, you need to think differently in terms of how your brand to the world. Hygiene in and of itself doesn’t pluck at the heartstrings of your target audience, but the heuristic of hygiene does.

Create: Jun 13, 2021 Edit: Jun 13, 2021 Housekeeping

Iran, safe and desirable destination for foreign tourists, minister says

Having unique tourism capabilities, Iran is a safe and desirable travel destination for visitors from around the world, Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan has said. He made the remarks during a meeting with Russian and Iranian tourism activists in Moscow on Monday. In recent years, Iran’s tourism sector has flourished because new branches of traveling, such as eco-tourism, health tourism, mining tourism, and agritourism, have all been gaining popularity, the minister said. Iran offers an impressive range of tourist attractions, including historical, cultural, and natural monuments, handicrafts, dense forests, towering mountains, roaring rivers, and beautiful deserts, while there are also over 700 museums that can be visited in different cities, he explained. Tourists can find the country to be one of the pocket-friendly destinations in the world, he mentioned. He also noted that some 400 hotels and over 2,000 eco-lodge units have been established across the country. Iran’s image in the world is being tarnished by the U.S.’s anti-Iran policy, but traveling to Iran could change this image for foreign tourists, he added. Mounesan on Monday signed an action plan to implement a bilateral visa-free agreement for tourist groups. The signing of the agreement, which emphasizes a waiver of visas for tourist groups, was due to the good relations between the two countries as well as the interest of Iranians in visiting Russia and the existing capacity in the country for cultural tourists and history buffs, he noted during the signing ceremony. He also expressed hope that the signing of the joint action plan, as well as the process of increasing vaccination and overcoming the corona crisis, would result in a growth of tourism between Iran and Russia. In 2017, Iranian President Hassan Rouhani and his Russian counterpart Vladimir Putin inked a visa-free agreement for tourist groups. A joint technical committee has been developing an action plan for the previously agreed visa-free travel arrangements since then, to put the agreement into effect. Based on the 2017 agreement tour groups of 5 to 50 people heading to [easternmost parts of] Russia from Iran or vice versa are granted a visa-free stay of up to 15 days. Earlier this month, Mostafa Sarvari, who presides over the tourism marketing and advertising office of the Iranian Tour Operators Association, announced many Russian tourists are eager to travel to Iran, recounting his Russian counterparts. “Many [potential] Russian travelers are motivated to visit novel and lesser-known destinations such as Iran that could be a safe and attractive destination,” he said. “According to Russian tourism experts, the feedback from Russian tourists who have traveled to Iran has been very positive, and its reflection, especially on social media, has caused a great deal of enthusiasm and interest.” According to Ebrahim Pourfaraj, who heads the Iranian Tour Operators Association, rounds of negotiations have been held between Iranian tour operators, travel marketers, and their Russian counterparts. “We’ve been commenced talks with some Russian travel agents to put Iranian destinations on their itineraries…. And the Iranian Tour Operators Association has also entered negotiations with Russian unions for outbound tours to attract more travelers from Russia.” Pourfaraj says the majority of potential Russian travelers are unaware of the vast tourist attractions that exist in every corner of Iran. “The fact is that Iran’s political and economic relations with Russia are considered as good, but this has nothing to do with attracting tourists because it is directly connected with the Russian people. It is the Russian people who must choose Iran as their destination.” Iran is taking proactive measures in line with the long-term goal of 20 million tourists by 2025.

Create: Jun 9, 2021 Edit: Jun 9, 2021 Regional News

Iran Pres inaugurates tourism, cultural projects across country

Iranian President Hassan Rouhani inaugurated several big cultural and tourism projects with 2,537 billion tomans of investment in different parts of the country Thursday. The inauguration ceremony was held through a video conference based in Tehran. The projects which are located in north and west of the country will provide employment for 2,697 people. A five star hotel in the gracious landscape of Heiran as well as renovation project of Amjad palace in Talesh both located in the northern province of Gilan are among the projects inaugurated today. 33 Renovation projects together with two major tourism centers in western province of Lorestan were also officially opened by President Rouhani today. At the ceremony, the president appreciated good efforts made to boost tourism industry. Also, he hoped that tourism would enter new conditions after public vaccination slated for final months of the Iranian calendar year which started on March 21. At his remarks, the president referred to return of 2,723 Iranian historical works and antiques from US and Europe to the country during past eight years. As he stressed, such return was kind of fulfillment of the Iranian people's rights. Every week, the president opens several important projects on petrochemicals, oil, industry, tourism, sports, infrastructure, development and health to follow goals behind "Surge in Production" which is the name of the past Iranian year (March 20, 2020- March 20, 2021) declared by the Supreme Leader.

Create: May 28, 2021 Edit: May 28, 2021 Regional News

How a Guest-Centric PMS Can Help Hotels Win in the Face of a Labor Crunch

HNI, [۲۶.۰۵.۲۱ ۱۱:۴۱]Hotel technology exists to amplify, not burden, a hotel’s guest experience. Truly guest-centric technology should empower hoteliers to deliver their unique and ideal version of the guest experience. But great hotel technology should not only be guest-focused, it must also be management-focused, by helping hotels scale their business, and staff focused by facilitating operations, streamlining communications, and promoting employee productivity. In the face of a post-pandemic labor crunch, hotels need a mobile and guest-centric PMS to support a lean staff as they look to meet an uptick in travel demand. 2021 Will See the Hospitality Industry Roaring Back… But Hiring Still Lags BehindThe COVID-19 pandemic was devastating for hospitality, setting the industry back over 10 years in terms of occupancy and job losses. According to the ALHA, the pandemic cost the U.S. hospitality industry over 50% occupancy, and over 3.1 million jobs. The good news, however, is that the industry is on the verge of a major recovery. Rising vaccination rates, coupled with rapidly falling case numbers have led to an increase in confidence with the traveling public. According to Destination Analysts,confidence in travel safety is increasing, with over 61.8% of American respondents confident that the pandemic situation will continue to improve, and over 72% of the respondents making travel plans in the previous week. This rising optimism is being seen in job reports indicating that the hospitality sector gained over 331,000 jobs in April 2021 一 the sixth largest gain in the past 50 years. Unfortunately, these gains may not be enough. U.S. hotels are still 600,000 workers short of pre-pandemic levels, but workers don’t seem to be filling the vacancies. This can be attributed to a number of factors, including widespread health concerns, difficulty obtaining childcare, and the recent rise in federal unemployment benefits. The question for hotels is how can they leverage technology to support a lean staff, get new staff up to speed quickly, and help their current employees better engage with and serve their guests, without the burden of physical or technological constraints. PMS Technology Should be Intuitive, Mobile, and Unburden StaffHoteliers joined the hospitality industry because they delight in serving their guests 一 not because they wanted to fight with outdated technology. If hotels want to retain high-performing employees, they should invest in technology that actively empowers them to deliver an exceptional guest experience. What does it mean to have a staff-focused PMS? On the most basic level, PMS platforms should be intuitive and easy to use, and never burden employees when serving their guests. When technology is delivered through an intuitive user interface, hoteliers can spend less time buried in their screens, and more time actively engaging with their guests. Additionally, mobile & guest-centric PMS technology should promote maximum ease of access. Hoteliers should be able to manage their property from any location and device, giving them the freedom to move about the hotel and meet guests wherever they are. This allows staff to have more natural and personalized interactions with their guests, while also freeing any staff member, no matter their specific job title, to help any guest in any section of the hotel. Easy-to-Train On Systems Enable Hotels to Expand their Talent PoolPMS platforms should be easy to train on and easy to master. When technology is easier to understand, hotels can hire staff based on how they actually interact with guests 一 not how well they “get” outdated technology. When a new staff member is hired, it should be easier to train and onboard them to the new technology, thereby increasing adoption throughout your team. HNI, [۲۶.۰۵.۲۱ ۱۱:۴۱]When investing in new PMS technology, hoteliers should also explore what resources the vendor offers in terms of staff training and support. The right PMS technology vendor will view its relationship with its clients as a long-term strategic partnership, and will make sure its clients’ staff have the resources they need to get the most out of their product. Look for a dedicated implementation team, with the option for either in-person or remote implementation, as well as a dedicated client success manager (CSM), who can act as the customer’s voice within the organization. The right PMS vendor will provide robust self-training resources, including a comprehensive product knowledge base, on-demand e-learning courses, and best practice materials which demonstrate how to use the product to enhance the guest journey and operational efficiencies. Mobile Communication Can Streamline Operations and Improve Staff MoraleBreakdowns in team communication can easily lead to breakdowns in team morale. When hoteliers communicate with walkie-talkies and landline telephones, critical information can get lost in the shuffle, resulting in dissatisfied guests and frayed team dynamics. A mobile, guest-centric PMS can streamline staff and guest communications in a number of ways: Instant room updates automatically notify front desk staff when a room is ready or out of order, while analytic dashboards can keep your entire staff updated on key performance metrics. For more sophisticated forms of communication, native-cloud PMS systems can integrate with third-party guest messenger platforms. Guest messaging delivers seamless communication throughout the guest journey using common messaging platforms such as SMS, Facebook Messenger or WeChat. This allows guests to communicate instantly with staff through their mobile device, while also allowing staff members to serve multiple guests through multiple chat windows. Use Advanced Automation to Get the Most Out of a Limited Staf The hospitality industry is facing increased travel demand and heightened expectations for cleanliness and service, as it moves into the peak 2021 summer travel season. Unfortunately, they are still hampered by limitations in resources and staff size. By incorporating robust automation, a mobile PMS can help hotels get the most out of limited staff, while also freeing hoteliers from many of the mundane, repetitive tasks that take them away from their guests. A native-cloud PMS can automate simple but repetitive tasks such as room assignment, bulk check-in, and housekeeping task management. But it can also automate more advanced processes 一 like the entire check-in experience. Guests can have the option of checking in through their mobile device or a guest-facing smart kiosk. Mobile self check-in can not only streamline and personalize the check-in experience for guests, it can free hotel staff from engaging in repetitive and scripted dialogues during the check-in process. This self check-in option can also include automated targeted offers for amenities and room upgrades, giving the hotel an additional stream of ancillary revenue. Instead, they can focus on more natural and personalized interactions, like answering questions about dining options, or greeting guests with tea or champagne in the lobby. Great Technology Should Empower Great HoteliersIn order to succeed in the post-pandemic hospitality market, hotels have to deliver exceptional and personalized service on a limited staff. Therefore, it’s crucial that they invest in technology which is not only guest-centric but staff-centric as well. A mobile, guest-centric PMS delivers on both of these goals, by leveraging a system that is easy to use and easy to learn, while facilitating both staff communication and streamlined operations. Great technology should empower both hoteliers and their employees to deliver the best guest experience possible. And a guest-centric PMS can help them do just that.

Create: May 26, 2021 Edit: May 26, 2021 Hotel Management

Over 100 years of Iranian postage stamps under one roof at newly-established museum

Various collections of the Iranian postage stamps issued since the Qajar era (1789–1925) onwards have been put on show at a newly-established museum in the historical city of Tabriz, the capital of East Azarbaijan province. Setting up inside the 200-year-old mansion (locally named “Khaneh Mojtahediha”), the museum was officially inaugurated on Saturday during a ceremony attended by Ramezanali Sobhanifar, the managing director of the National Post Company, and several local officials, IRNA reported. Furthermore, the museum turns the spotlight on the progress of communication and information technology tools in the country, showcasing numerous items from horse-drawn carts, scales, post boxes, as well as antique telephones and radios. Iran is one of the world’s pioneers in rendering postal services which dates from about 2,500 years ago. The modern post was launched more than one-hundred and fifty years ago by Amir Kabir, who was chief minister to Naser al-Din Shah Qajar. The historical city of Tabriz became the capital of the Mongol Il-Khan Mahmud Gazan (1295–1304) and his successor. Timur (Tamerlane), a Turkic conqueror, took it in 1392. Some decades later the Kara Koyunlu Turkmen made it their capital, it was when the famous Blue Mosque was built in Tabriz. The city retained its administrative status under the Safavid dynasty until 1548 when Shah Tahmasp I relocated his capital westward to Qazvin. During the next two centuries, Tabriz changed hands several times between Persia and Ottoman Empire. During World War I, the city was temporarily occupied by Turkish and then Soviet troops.

Create: May 24, 2021 Edit: May 24, 2021 Regional News

Colebrook Financial Announces Receivable Loan to Latitude Vacation Club

Latitude Vacation Club has entered into an agreement with Colebrook Financial Company, a leading lender to the timeshare and travel club industries to provide a receivable loan. Latitude Vacation Club’s home resort, Ancora Cap Cana Marina Resort & Villas is inside Cap Cana, a gated community of 33,000 acres—twice the size of Manhattan– located 10 minutes from Punta Cana’s International Airport. This is a first-time development for Cecil Latta, well known for his sales and marketing successes at Westgate Resorts, Tempus Resorts, and El Cid Vacations Club in Mexico. As CEO and Founder of Latitude Vacation Club, headquartered in Celebration, FL, Latta is focused on offering 20 year memberships in Latitude Vacation Club+ featuring Ancora Cap Cana Marina Resort and Villas. In addition to some the best Bill Fishing in the world, Latitude Vacation Club+ members may enjoy one of the Dominican Republic’s most famous attractions, Scape Park, as well as Punta Espada a Jack Nicklaus signature golf course rated number 1 in Mexico and the Caribbean since 2011, an equestrian center called Los Establos with FIFA certified soccer (football) fields. Bill Ryczek, Principal of Colebrook Financial said: “We’ve worked with Cecil Latta on other projects and are delighted to finance his new offering in the Dominican Republic. He’s been known for years as one of the top sales and marketers in the timeshare industry, and we’re glad to see him developing his own project for the first time. We think there’s some real opportunity for growth, and thus far sales have been terrific, despite current travel conditions. Once travel opens up, we expect excellent results.” Latitude and Cecil Latta have had a working relationship with Colebrook Financial Company’s Bill Ryczek and Tom Petrisko for years. Latta says, “Getting to know them, their personal and professional integrity made working with them a simple choice. What about Colebrook is outstanding? Even during the most challenging of times Colebrook has stuck to their lending plans when many others decided not to.” Colebrook is a pioneer in many forms of financing and began working with club products before most lenders. Few competitors can match their longevity in the industry. They enjoy a reputation for adapting to new situations more quickly than larger institutions.

Create: May 22, 2021 Edit: May 22, 2021 International News

BENCHMARK® Adds Bermuda’s Historic Cambridge Beaches Resort & Spa to Expanding Portfolio of Leisure & Incentive Travel Properties

BENCHMARK®, a global hospitality company, today announces the addition of Bermuda’s Cambridge Beaches Resort & Spa to its international collection of resorts, hotels, and conference centers. The 90-year-old resort becomes the first property the management group will operate in the British territory widely known for its pink sand beaches and turquoise waters. “The addition of Cambridge Beaches Resort & Spa to the Benchmark family marks an exciting milestone for our team: we prepare to operate our first resort in this legendary destination,” said Benchmark CEO Alex Cabañas. “Benchmark is thrilled to partner with Cambridge Beaches’ new ownership, Dovetail + Co, as we work together to elevate this notable property.” Located on Bermuda’s West End, Cambridge Beaches Resort & Spa spans a private 20-acre peninsula surrounded by the Atlantic Ocean and Mangrove Bay. The property’s footprint includes 86 cottage-style suites that boost individual outdoor spaces, while select accommodations feature private plunge pools with views of the Atlantic Ocean. Four beach areas and a waterfront swimming pool offer guests a variety of options for oceanside lounging, and an on-site, five-acre ornamental garden showcases the tranquility of the destination. Spa lovers can indulge at Cambridge Beaches’ 10,000-square-foot Ocean Spa that is home to an indoor swimming pool, hot tub, and fitness center. The resort’s multiple dining venues appeal to a range of palates, with a selection that reaches from causal poolside fare to elevated cuisine. Additional amenities include tennis courts, a putting green, croquet lawn, marina, and a watersports hub. Cambridge Beaches originally opened 90 years ago as Bermuda’s first cottage-style accommodations, although some buildings date back to the 1600s, shortly after the island’s discovery in 1609. Today, the resort remains a go-to for travelers from around the globe. As Cambridge Beaches transitions under its new ownership and management, the property will see updates to its rooms and public spaces and a refined guest experience

Create: May 22, 2021 Edit: May 22, 2021 International News

Intl. webinar to discuss ways to preserve Persepolis for future generations

A host of experts will be discussing archaeological findings and the latest attempts for the conservation of the UNESCO-registered Persepolis for future generations. “In this webinar, experts and researchers in the fields of archaeology, conservation and restoration, archeology, linguistics, documentation, architecture and civil engineering, geology, biology, law, statistics, etc. will discuss and exchange views on the ancient Persepolis during a four-day international webinar, which starts on Sunday,” CHTN quoted the organizers as saying on Saturday. Archaeological achievements in the World Heritage site will be discussed on the first day of the conference while decades of conservation, restoration, documentation projects would be topics for the second day. On the third day, applied research on conservation and restoration, documentation will be scrutinized. Moreover, comprehensive conservation plans for the architecture and conservation of the site are set to be conferred on the last day of the event. Persepolis, also known as Takht-e Jamshid, whose magnificent ruins rest at the foot of Kuh-e Rahmat (Mountain of Mercy) is situated 60 kilometers northeast of the city of Shiraz in Fars province. The ruined royal city ranks among the archaeological sites which have no equivalent, considering its unique architecture, urban planning, construction technology, and art. Persepolis was burnt by Alexander the Great in 330 BC apparently as revenge to the Persians because it seems the Persian King Xerxes had burnt the Greek City of Athens around 150 years earlier. The city’s immense terrace was begun about 518 BC by Darius the Great, the Achaemenid Empire’s king. On this terrace, successive kings erected a series of architecturally stunning palatial buildings, among them the massive Apadana palace and the Throne Hall (“Hundred-Column Hall”). This 13-ha ensemble of majestic approaches, monumental stairways, throne rooms (Apadana), reception rooms, and dependencies is classified among the world’s greatest archaeological sites. The site is marked by a large terrace with its east side abutting the Kuh-e Rahmat (“Mount of Mercy”). The other three sides are formed by a retaining wall, varying in height with the slope of the ground from 13 to 41 feet (4 to 12 meters); on the west side, a magnificent double stair in two flights of 111 short stone steps leads to the top. On the terrace are the ruins of several colossal buildings, all constructed of a dark gray stone (often polished to a marble-like surface) from the adjacent mountain. According to Britannica, the stone was cut with the utmost precision into blocks of great size, which were laid without mortar; many of them are still in place. Especially striking are the huge columns, 13 of which still stand in the audience hall of Darius I (the Great; reigned 522–486 BC), known as the Apadana, the name given to a similar hall built by Darius at Susa. There are two more columns still standing in the entrance hall of the Gate of Xerxes, and a third has been assembled there from its broken pieces. In 1933 two sets of gold and silver plates recording in the three forms of cuneiform—ancient Persian, Elamite, and Babylonian—the boundaries of the Persian empire were discovered in the foundations of Darius’s hall of audience. Several inscriptions, cut in stone, of Darius I, Xerxes I, and Artaxerxes III indicate to which monarch the various buildings were attributed.

Create: May 16, 2021 Edit: May 16, 2021 Regional News

Tehran, Yerevan discuss ways to deepen tourism ties

Iranian tourism minister Ali-Asghar Mounesan and Yerevan’s ambassador to Tehran Artashes Toumanian on Monday discussed ways to deepen ties in the realms of tourism and cultural heritage. The officials exchanged views on how to boost travel when the coronavirus is controlled with help of vaccines. “We are ready to increase the tourism ties between the two countries. It seems, within the next few months, the tourism sector would resume as [COVID-19] vaccination is underway worldwide,” Mounesan said. The Iranian minister attached great importance to tourism as a tool, which can foster peace and friendship between various nations. “We pay special attention to tourism with our neighbors because we believe tourism, in addition to economic matters, helps to promote friendship between the nations. Such relationship with Armenia has been improved after the [implementation of] a visa waiver [program].” The envoy, for his part, said many Armenians are not being introduced to Iran’s attractions. “The people of Armenia do not know much about Iran's tourist attractions, if [enough] information is provided and tourism officials and tour operators of the two countries work in this regard, they would be interested in traveling to Iran.” Joint work on the restoration of historical sites and monuments was another issue discussed in the Tehran meeting. “The arena of Iranian cultural heritage is important to us because it dates back to thousands of years ago,” Toumanian said. “We have good experience in the field of intangible cultural heritage and there are many similarities between the two countries in this regard. Armenian specialists can also help to restore the engravings of Iranian churches,” the ambassador explained. Talking about the coexistence of religions in Iran, Mounesan said: “In different cities of Iran, including Yazd, there are places of worship for Muslims, Jews, and Christians, which makes a nation proud. We have even managed to register several churches on the World Heritage list.” Armenian churches To the untrained eye, Iran’s earliest churches may seem modest structures to some but they bear testimony to a vast panorama of architectural and decorative scenes associated with Armenian culture blended with other regional cultures: Byzantine, Orthodox, Assyrian, Persian, and Muslim. St. Thaddeus, St. Stepanos, and the Chapel of Dzordzor are three photogenic ancient churches that constitute the Armenian Monastic Ensembles of Iran, which were collectively inscribed on the UNESCO World Heritage in 2008. They are dotted in fresh and green lands of northwest Iran and are important pilgrimage sites for Armenian-Iranians and others from across the globe. Also known as the Qareh Klise (“the Black Church”), St. Thaddeus, as one of the oldest surviving Christian monuments in the country, is situated in Chaldoran county some 20 kilometers from Maku, adjacent to the borders of Armenia, Azerbaijan, and Turkey. The Chapel of Dzordzor stands tall on the outskirts of Maku. The name narratively originates from a famous painter Hovans Yerz, known as Dzordzortzi, who supervised the chapel’s restoration for a while. The ancient Church shows off elaborate bas-reliefs of flowers, animals, and human figures on its façade and exterior walls. It bears verses of Old and New Testament in Armenian calligraphy as well.

Create: May 13, 2021 Edit: May 13, 2021 Regional News

Vast tourism complex under construction near Tehran

A vast tourism complex is being constructed in Pakdasht, near the Iranian capital, Pakdasht’s tourism chief has said. The project is expected to create 330 job opportunities directly, Asadollah Tajik added. The complex, which covers an area of 3,200 square meters, includes a traditional restaurant, traditional bathhouse, flower market, conference halls, museums, and accommodation units, the official explained. The project is scheduled to be completed within the next five years, he said. He also noted that establishing such complexes could boost tourism in the region. Hugging the lower slopes of the magnificent, snowcapped Alborz Mountains, Tehran is much more than a chaotic jumble of concrete and crazy traffic blanketed by a miasma of air pollution. This is the nation's dynamic beating heart and the place to get a handle on modern Iran and what its future will likely be. The metropolis has many to offer its visitors including Golestan Palace, Grand Bazaar, Treasury of National Jewels, National Museum of Iran, Glass & Ceramic Museum, Masoudieh Palace, Sarkis Cathedral, Tehran Museum of Contemporary Art, Carpet Museum of Iran, to name a few. The first time Tehran is mentioned in historical accounts is in an 11th-century chronicle in which it is described as a small village north of Ray. It became the capital city of the Seljuk Empire in the 11th century but later declined with factional strife between different neighborhoods and the Mongol invasion of 1220. Photo: File photo depicts construction workers at a building site in Tehran.

Create: May 11, 2021 Edit: May 11, 2021 Regional News