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Marriott International Signs Agreement With Mario Julen to Bring The Ritz-Carlton Brand to the Swiss Alps

Marriott International Signs Agreement With Mario Julen to Bring The Ritz-Carlton Brand to the Swiss Alps

Marriott International today announced it has signed an agreement with Mario Julen to bring The Ritz-Carlton brand to Zermatt, debuting the first Ritz-Carlton ski resort in Europe. Expected to open in 2026, the 69-guest room property will bring the brand’s legendary service and elegant design to the world-famous Swiss resort destination. Once open, the property will serve as the second Ritz-Carlton hotel in Switzerland, joining The Ritz-Carlton Hotel de la Paix, Geneva.“We are thrilled to announce this milestone signing with Mario Julen who has a fantastic vision for the project,” said Satya Anand, President, Marriott International Europe, Middle East and Africa. “Zermatt is synonymous with outstanding skiing, mountaineering and jaw-dropping scenery. As the epitome of modern luxury, this landmark development and stunning destination will enhance our portfolio of iconic Ritz-Carlton properties across the globe, offering guests an exciting opportunity to experience Zermatt’s year-round snowy peaks, world-class ski slopes, and the iconic Matterhorn mountain. Today’s signing reflects the heightened demand for our luxury hospitality brands across Europe, Middle East and Africa.”The Ritz-Carlton, Zermatt will be designed by award-winning Paris-based firm AW² led by partner architects Reda Amalou and Stéphanie Ledoux, with the architectural and interior design expected to offer a refined take on the classic mountain chalet. The property will offer unobstructed views of Matterhorn from both guestrooms and dining establishments. Design plans are slated to feature two restaurants and two bars, an outdoor terrace for alfresco dining, and a private dining room for intimate gatherings. An array of recreational activities such as ‘ski-in ski-out’ access to the slopes, a tranquil spa with a gym and both indoor and outdoor swimming pools are part of the vision for guests to enjoy. The resort is also expected to offer meeting and event facilities.“This is an emotional project for me as I have worked passionately for many years to bring it to life. It is not only a declaration of love to my hometown of Zermatt, but also to the luxury hotel business and its ability to inspire travel. As the first major, international brand in Zermatt, my wish is that this project will bring a new level of hospitality to the Swiss Alps,” said Mario Julien.Zermatt affords unrivalled skiing for all levels, climbing across the Matterhorn peak as well as easy access to Cervinia in Italy for off-piste, heli-skiing and glacier skiing in the summer months. The town is well renowned for its après-ski activities offering outstanding restaurants and luxurious retail. Visitors can travel to Zermatt from Geneva and Zurich international airports in under four hours by train through enchanting Alpine scenery, or via private helicopter.

Create: Jan 26, 2021     Edit: Jan 26, 2021     International News
15 eco-lodge units to come on stream in eastern Iran

15 eco-lodge units to come on stream in eastern Iran

A total of 15 eco-lodges , which are currently being constructed across the eastern South Khorasan province, will come on stream by the end of the current Iranian calendar year (Mach 20). Establishing eco-lodge units could help boost tourism in the region, while it generates job opportunities in the rural areas, the provincial tourism chief has said. Some 80 eco-lodge units have been inaugurated across the province over the past four years, which has provided the ground for attracting more domestic and foreign tourists, Hassan Ramezani announced on Sunday. Last April, the official announced that the number of eco-lodge units has increased by fourfold in the province within a year. “Some 25 eco-lodge [units] existed across the province at the end of the [Iranian year] 1397 (March 2019) while the figure has reached 100, eighty of which are operational.” In December 2019, Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan inaugurated eleven eco-lodges during his visit to the province. Last November, the minister referred to the eco-lodges inaugurated across the country and noted that increasing the number of units could create job opportunities in rural areas and boost tourist arrivals in these regions. He also noted that promoting ecotourism can help reverse migration and attract more foreign tourists. Apart from eco-lodge units, there are also boutique hotels and traditional accommodation centers which could flourish the tourism sector and provide infrastructure in these regions, Mounesan mentioned. The tourism ministry has set a target to help build 2,000 eco-lodges by 2021, believing such guest houses could cater to sustainable development and job creation in the countryside and rural areas. Experts say each eco-lodge unit generates jobs for seven to eight people on average so that the scheme could create 160,000 jobs. The culturally-diverse country never disappoints visitors when it comes to eco-tourism, sightseeing, and even tribal tourism as it is home to many regional people including ones with Turk and Arab elements in addition to the Kurds, Baloch, Bakhtyari, Lurs, and other smaller minorities such as Armenians, Assyrians, Jews, and others.

Create: Jan 25, 2021     Edit: Jan 25, 2021     Regional News


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