Our “High-Tech, Low Touch” World

•  We live in a society that has been called “high tech, low touch.” Most communications are done through electronics and machines.
• Face to face encounters are usually brief and their effectiveness depends on how well and accurately we get our message across.
• We simply CANNOT afford to wait for a second positive impression.
• The hospitality industry is a “people business” and our encounters are brief.
• In the eyes of the customer, your personal appearance and the service you provide represents the image the client has of the company.
• How you dress and present yourself can affect your effectiveness, your profitability and , therefore, your career and the company’s success.
• The staff’s appearances and behavior that will encourage repeat business. The pubic buys “perceived value.”
• Hotel employees look trustworthy, efficient and impeccable, most guest assume that the property is equally trustworthy, efficient and impeccable, too.