Frontline Employee Recruitment and Selection
Technique 1
Design Creative Job Announcements;
In order to draw a strong applicant pool for open posi- tions, the position announcements must be well-crafted. The hotel’s marketing department should either write or help edit such descriptions. Without sacrificing truth in advertising, creative-minded marketers can often produce more interest- ing and appealing announcements than those who are more operations-minded.
Technique 2
Foster Relationships with Educational Institutions;
Often, the best line-level associates and entry-level manag- ers can be drawn from trade schools, colleges, and universities that offer hospitality management programs. All hotels (even free-standing, independent hotels) should have active relation- ships with one or more hospitality educational institutions.
Technique 3
Participate in Career Events;
A representative from the hotel’s management team should speak at local high school career days. Not only does this exposure foster positive community relations, but also the students are a good source of potential employees for certain positions.
Technique 4
Encourage Employee Referrals;
Line-level associates should be encouraged to recruit their friends for open positions. Because the line-level employee is knowledgeable about the hotel’s working culture and also knows his/her friends, this combination of knowledge puts him/her in an informed position to assess the potential match.
Technique 5
Utilize 360-Degree Interviewing;
Utilize 360-degree interviewing in which a candidate is interviewed not only by who s/he will be reporting to, but also by peers and potential subordinates. While this approach mandates interview training, there are several benefits. Namely, when a candidate is interviewed by future subordi- nates, his/her emotional intelligence, and rapport-building skills can be assessed. The 360-degree interviewing also gives those involved a sense of buy-in and engenders an empower- ment culture.
Technique 6
Use Panel-Style Interviewing;
Front-of-the-house position candidates should be sub- jected to the panel-style interviewing in which they are interviewed by more than one person at once. Panel-style interviewing allows for the ability to test a candidate’s confi- dence and conversational ability in a situation in which some would find intimidating. For the purpose of practicality, a panel interviewing approach can be combined with the 360 degree interviewing described in the previous technique.
Technique 7
Encourage Multiple-Day Interviewing;
Whenever possible, applicants for the line-level positions should be asked to return for interviews on more than one day in order to gauge their dependability and demeanor at various points in time.
Technique 8
Assess Applicant Conversational Ability;
During interviews, front-of-the-house applicants should be asked questions that test their conversational abilities. One such question might include ‘If an alien lands on earth, how would you describe to the alien how to make a peanut butter and jelly sandwich?’
Technique 9
Assess Applicant Creativity;
During interviews, front-of-the-house applicants should be asked to complete tasks that assess their creative talents. For instance, they could be given four minutes to write all of the uses that can be thought of for an object (e.g., a blanket) and then given four more minutes to write all of the uses that can be thought of for a different object (e.g., a brick). This task is termed a divergence test, and responses can be rated based upon the following criteria :
1- F luency—how many meaningful ideas are generated in response to the stimuli?
2- O riginality—how rare are the given responses?
3- E laboration—how much detail is contained in the responses?
Technique 10
Assess Applicant Team-Mentality;
During interviews, front-of-the-house applicants should be asked to tell a story about a time when they delivered exceptional customer service experience either at a hotel or any other service business. Candidates who recount stories in which they worked with past coworkers to deliver the experi- ence are likely more team-oriented than those who only discuss their own actions .
Technique 11
Assess Applicant Problem Solving Skills;
During interviews, a technique should be used to gauge the problem-solving skills of frontline associates. One such technique entails showing the candidate a container filled with small items, such as paperclips, and asking how s/he would go about estimating the number of items in the con- tainer (without opening it).
Technique 12
Assess Applicant Innovativeness;
On the application form for college students to intern at the hotel, ask the internship applicants to write a paragraph detailing a creative solution to a problem. For example: “Please describe one innovative solution to reducing guests’ perceived waiting times at check-in.”
Technique 13
Incorporate a Walk-Through During an Interview;
As part of the interview process, walk the applicant around the job area and observe how s/he interacts with the employ- ees as well as the guests. These observations provide a glimpse into the likely tone of interactions they will have if hired. In addition, when you let him/her see the work area and tasks, s/he may decide this is not a good fit or might become more excited about the prospect of working there.
Technique 14
Incorporate a Slideshow During an Interview;
When interviewing a job candidate, if the interviewer is pleased with the performance of the candidate, the inter- viewer should complete the meeting by showing the can- didate a slideshow on his/her laptop. The slideshow should include pictures of team members and pictures of them interacting. While viewing the pictures, stories can be shared regarding how the team members have been developed to be key players.
Technique 15
Reinforce Reputation During an Interview;
When interviewing a job candidate, if the interviewer is pleased with the performance of the candidate, the inter- viewer should make a point of telling the applicant about some of the accolades won by the hotel, the brand, and/or the man- agement company.
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