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Colebrook Financial Announces Receivable Loan to Latitude Vacation Club

Latitude Vacation Club has entered into an agreement with Colebrook Financial Company, a leading lender to the timeshare and travel club industries to provide a receivable loan. Latitude Vacation Club’s home resort, Ancora Cap Cana Marina Resort & Villas is inside Cap Cana, a gated community of 33,000 acres—twice the size of Manhattan– located 10 minutes from Punta Cana’s International Airport. This is a first-time development for Cecil Latta, well known for his sales and marketing successes at Westgate Resorts, Tempus Resorts, and El Cid Vacations Club in Mexico. As CEO and Founder of Latitude Vacation Club, headquartered in Celebration, FL, Latta is focused on offering 20 year memberships in Latitude Vacation Club+ featuring Ancora Cap Cana Marina Resort and Villas. In addition to some the best Bill Fishing in the world, Latitude Vacation Club+ members may enjoy one of the Dominican Republic’s most famous attractions, Scape Park, as well as Punta Espada a Jack Nicklaus signature golf course rated number 1 in Mexico and the Caribbean since 2011, an equestrian center called Los Establos with FIFA certified soccer (football) fields. Bill Ryczek, Principal of Colebrook Financial said: “We’ve worked with Cecil Latta on other projects and are delighted to finance his new offering in the Dominican Republic. He’s been known for years as one of the top sales and marketers in the timeshare industry, and we’re glad to see him developing his own project for the first time. We think there’s some real opportunity for growth, and thus far sales have been terrific, despite current travel conditions. Once travel opens up, we expect excellent results.” Latitude and Cecil Latta have had a working relationship with Colebrook Financial Company’s Bill Ryczek and Tom Petrisko for years. Latta says, “Getting to know them, their personal and professional integrity made working with them a simple choice. What about Colebrook is outstanding? Even during the most challenging of times Colebrook has stuck to their lending plans when many others decided not to.” Colebrook is a pioneer in many forms of financing and began working with club products before most lenders. Few competitors can match their longevity in the industry. They enjoy a reputation for adapting to new situations more quickly than larger institutions.

Create: May 22, 2021 Edit: May 22, 2021 International News

BENCHMARK® Adds Bermuda’s Historic Cambridge Beaches Resort & Spa to Expanding Portfolio of Leisure & Incentive Travel Properties

BENCHMARK®, a global hospitality company, today announces the addition of Bermuda’s Cambridge Beaches Resort & Spa to its international collection of resorts, hotels, and conference centers. The 90-year-old resort becomes the first property the management group will operate in the British territory widely known for its pink sand beaches and turquoise waters. “The addition of Cambridge Beaches Resort & Spa to the Benchmark family marks an exciting milestone for our team: we prepare to operate our first resort in this legendary destination,” said Benchmark CEO Alex Cabañas. “Benchmark is thrilled to partner with Cambridge Beaches’ new ownership, Dovetail + Co, as we work together to elevate this notable property.” Located on Bermuda’s West End, Cambridge Beaches Resort & Spa spans a private 20-acre peninsula surrounded by the Atlantic Ocean and Mangrove Bay. The property’s footprint includes 86 cottage-style suites that boost individual outdoor spaces, while select accommodations feature private plunge pools with views of the Atlantic Ocean. Four beach areas and a waterfront swimming pool offer guests a variety of options for oceanside lounging, and an on-site, five-acre ornamental garden showcases the tranquility of the destination. Spa lovers can indulge at Cambridge Beaches’ 10,000-square-foot Ocean Spa that is home to an indoor swimming pool, hot tub, and fitness center. The resort’s multiple dining venues appeal to a range of palates, with a selection that reaches from causal poolside fare to elevated cuisine. Additional amenities include tennis courts, a putting green, croquet lawn, marina, and a watersports hub. Cambridge Beaches originally opened 90 years ago as Bermuda’s first cottage-style accommodations, although some buildings date back to the 1600s, shortly after the island’s discovery in 1609. Today, the resort remains a go-to for travelers from around the globe. As Cambridge Beaches transitions under its new ownership and management, the property will see updates to its rooms and public spaces and a refined guest experience

Create: May 22, 2021 Edit: May 22, 2021 International News

Village Hotels Installs Google Nest Hub Solution Powered by Volara Across All 32 U.K. Hotels

Village Hotels has selected Volara to voice enable all guestrooms and guest services in its portfolio of hotels across the United Kingdom with Google’s hotel solution. Volara’s conversation-management software and secure integrations hub will enable guests staying at any of the innovative hotel brand’s 32 properties to use simple voice commands to interact with the hotel and personalise their experiences, from making service requests and setting alarms to asking for local recommendations and or hotel information. Together, this technology will enable Village Hotels’ guests to get what they want, when they want it, without lifting a finger. Further, frequent guests of Village Hotels can easily make their next reservation at any Village Hotels location — from Portsmouth to Bristol to London — by simply saying, “Hey Google, call reservations.” Volara’s platform-agnostic software turns popular voice assistants into a hotel business tool that drives more efficient guest service, influences guests’ behaviour by promoting hotel amenities and guest activities, measurably improves net promoter scores by 20 percent, and helps hoteliers understand their guests better. Volara’s secure integrations hub connects hotels to more than 50 powerful technologies, including property-management systems, IPTV systems, work order-management systems, room controls, guest-engagement platforms, valet software, staff alert technologies and more. Volara is the only hotel-focused solution with an Alexa for Business Solution Designation. Volara is a launch partner for Google’s Hotel Solution, Google Assistant Interpreter Mode, and Alexa for Hospitality. Today the company provides conversation management software and secure integrations for 98 percent of the hotels using voice assistants across the globe. “Village Hotels are designed to give travelers a truly immersive guest experience,” said Jon Davis, Village Hotels CTO. “That means giving guests a contactless way to talk to us. We want to answer their questions and fulfill requests quickly and accurately without a lot of staff interaction. To do this ― as well as to get to know our customers better and anticipate their needs on future stays at any hotel in our system — Village has become the first hotel brand to commit to voice enabling its entire portfolio with Google’s hotel solution customised, implemented, and supported by Volara. “From a Google Nest Hub smart display set up in each room, we can specifically and immediately address guest requests on voice command,” he said. “Guests can make their stay more seamless by saying things like ‘Hey Google, set an alarm for tomorrow morning at 8AM,’ or learn more about Village Hotels’ exclusive offers and popular loyalty program by saying things like ‘Hey Google, how do I join the Booking Revolution?’ or ‘Hey Google, tell me about VWorks.’ With the best of Google and Volara, we know we are getting the most secure and flexible platform in hospitality. Both companies share in our commitment to maintain guest privacy and deliver truly brand consistent experiences.” Village Hotel’s voice technology rollout began in 2019 at the Village Hotel Portsmouth, Village Hotel Bristol, and Village Hotel Basingstoke. Properties in London Watford, Farnborough, and Southampton Eastleigh have already been enabled with the solution in every guestroom. Over the coming months, the hotel brand will be bringing the solution to every guestroom at Aberdeen, Birmingham, Blackpool, Bournemouth, Cardiff, Chester, Coventry, Edinburgh, Glasgow, Hull, Leeds, Liverpool, Maidstone, Manchester, Newcastle, Nottingham, Solihull, Swansea, Swindon, Warrington, and Wirral. “Village Hotels is the first hotel brand to commit to voice enabling its entire portfolio,” said David Berger, Volara CEO. “As Village Hotels continue to grow, our solution will grow with it. This leading hotel brand is raising the bar on guest engagement — driving satisfaction and loyalty one guest voice command at a time. Together we are delivering contextually relevant, totally awesome, conversational experiences at scale.”

Create: May 19, 2021 Edit: May 19, 2021 International News

Collaboration of nations to deepen Iran-Russia relations

Iran’s Minister of Cultural Heritage, Tourism and Handicrafts Ali Asghar Mounesan said in a meeting with the Russian Ambassador to Tehran Levan Jagarian here on Tuesday evening that deepening the bilateral relations is possible through collaboration between the two nations. Tehran favors further improvement of comprehensive bilateral relations with Russia, but this is possible through upgrading the two nations’ ties, said Mounesan. Referring to his first visit to Russia, the Iranian official said the signing of the Shared Action Program and lifting the visa requirement for tourist groups of both countries are among the most important steps taken in that respect. Ambassador Jagarian, too, in the meeting referred to the ongoing visit of a group of Russian tourism industry activists in Iran and noted that the group in its visit identified Iran’s tourism potentials and is scheduled to depart for Russia tomorrow (on Wednesday). The Russian tourists are very eager to visit unexplored and adventurist destinations, and Iran with its historical background, natural attractions and unique potentials in ecotourism is an appropriate destination for them,” he said, referring to the Russians’ enthusiasm for visiting Iran.

Create: May 19, 2021 Edit: May 19, 2021 Regional News

SERENA Hotel Aventura, Tapestry Collection by Hilton Opens in South Florida

SERENA Hotel Aventura, Tapestry Collection by Hilton, a 10-story, 100-room boutique hotel, welcomed its first guests on May 13. Infused with the dynamic spirit of this highly celebrated South Florida destination, the upscale hotel features a variety of in-demand amenities – a highlight of which is a vibrant rooftop entertainment area and pool with 360-degree city views. “We’re excited to introduce a unique new boutique hotel that embraces everything there is to love about Aventura – a hotel we know our local neighbors are going to love to visit, as well as those coming to the area from out of town,” said Ziad Chantiry, general manager, SERENA Hotel Aventura. “With superior amenities and a central location between two major South Florida cities surrounded by numerous top attractions, there is no doubt that SERENA Hotel Aventura is the perfect place to be — whether guests are traveling for work or for play.” Situated in the heart of the Aventura Medical District, SERENA Hotel Aventura offers a restful escape and proudly takes its name from the Latin word “serēnus” – meaning clear, tranquil or serene. Upon arrival, guests are welcomed by a modern and inviting atmosphere that will make them feel at home, while being treated with highly personalized service. Accommodations With a focus on contemporary design and upscale amenities, SERENA Hotel Aventura features 100 spacious guestrooms, 30 of which are suites outfitted with separate living areas, kitchenettes, dining tables and large bathrooms including a separate shower and tub. Standard guestrooms also offer seating areas with sofas along with work desks, creating a space perfect to welcome leisure guests or those with business to conduct during their visit to South Florida. Dining Paying homage to the area’s diverse and rich culture, SERENA Hotel Aventura offers a Mediterranean-Spanish inspired restaurant, Cielo Rooftop & Lounge, serving as a social gathering spot for locals and travelers alike. In addition, in the lobby, SERENA Hotel Café offers indoor and outdoor seating with selections including Lavazza coffee, sandwiches, paninis, pastries, beer and wine. Amenities A rooftop pool and entertainment area features lounge seating and panoramic city views, creating a relaxing, yet lively space for guests to unwind and catch Miami’s picturesque sunsets. Guests can also keep up with their workout routine in a 24-hour fitness center offering weights, treadmills, ellipticals and stationary bicycles. In addition, a dedicated room is available for business travelers to conduct small meetings. Location Positioned in the heart of South Florida midway between Fort Lauderdale and Miami, SERENA Hotel Aventura offers nearby access to world renowned shopping at Aventura Mall, with brand names like Gucci, Louis Vuitton, Steve Madden and lululemon. Horseracing is nearby at The Village at Gulfstream Park, which also boasts an array of home stores, restaurants, art galleries, a bowling alley, fashion boutiques, and health and beauty services. Sunseekers can hit the shores of Sunny Isles Beach, just 15 minutes from the property. And, as the closest hotel to the Aventura Hospital & Medical Center, SERENA Hotel Aventura will be a safe haven for patients, families and medical workers. The hotel is also centrally positioned less than 30 minutes from Miami International Airport (MIA) and Fort Lauderdale-Hollywood International Airport (FLL). Guests visiting SERENA Hotel Aventura will enjoy peace of mind from check-in to check-out with Hilton CleanStay, Hilton’s new program for an even safer and cleaner stay. New procedures include contactless digital check-in through the industry-leading Hilton Honors mobile app, and a Hilton CleanStay room seal to indicate that the room has not been entered since being thoroughly cleaned. SERENA Hotel Aventura is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 18 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free Standard WiFi. SERENA Hotel Aventura is located at 2820 NE 214th Street, inside Ivory 214 – a new state-of-the-art, mixed-use project featuring retail and office spaces. The hotel is developed by Aventura-based Rieber Developments and operated by Driftwood Hospitality Management.

Create: May 16, 2021 Edit: May 16, 2021 International News

Intl. webinar to discuss ways to preserve Persepolis for future generations

A host of experts will be discussing archaeological findings and the latest attempts for the conservation of the UNESCO-registered Persepolis for future generations. “In this webinar, experts and researchers in the fields of archaeology, conservation and restoration, archeology, linguistics, documentation, architecture and civil engineering, geology, biology, law, statistics, etc. will discuss and exchange views on the ancient Persepolis during a four-day international webinar, which starts on Sunday,” CHTN quoted the organizers as saying on Saturday. Archaeological achievements in the World Heritage site will be discussed on the first day of the conference while decades of conservation, restoration, documentation projects would be topics for the second day. On the third day, applied research on conservation and restoration, documentation will be scrutinized. Moreover, comprehensive conservation plans for the architecture and conservation of the site are set to be conferred on the last day of the event. Persepolis, also known as Takht-e Jamshid, whose magnificent ruins rest at the foot of Kuh-e Rahmat (Mountain of Mercy) is situated 60 kilometers northeast of the city of Shiraz in Fars province. The ruined royal city ranks among the archaeological sites which have no equivalent, considering its unique architecture, urban planning, construction technology, and art. Persepolis was burnt by Alexander the Great in 330 BC apparently as revenge to the Persians because it seems the Persian King Xerxes had burnt the Greek City of Athens around 150 years earlier. The city’s immense terrace was begun about 518 BC by Darius the Great, the Achaemenid Empire’s king. On this terrace, successive kings erected a series of architecturally stunning palatial buildings, among them the massive Apadana palace and the Throne Hall (“Hundred-Column Hall”). This 13-ha ensemble of majestic approaches, monumental stairways, throne rooms (Apadana), reception rooms, and dependencies is classified among the world’s greatest archaeological sites. The site is marked by a large terrace with its east side abutting the Kuh-e Rahmat (“Mount of Mercy”). The other three sides are formed by a retaining wall, varying in height with the slope of the ground from 13 to 41 feet (4 to 12 meters); on the west side, a magnificent double stair in two flights of 111 short stone steps leads to the top. On the terrace are the ruins of several colossal buildings, all constructed of a dark gray stone (often polished to a marble-like surface) from the adjacent mountain. According to Britannica, the stone was cut with the utmost precision into blocks of great size, which were laid without mortar; many of them are still in place. Especially striking are the huge columns, 13 of which still stand in the audience hall of Darius I (the Great; reigned 522–486 BC), known as the Apadana, the name given to a similar hall built by Darius at Susa. There are two more columns still standing in the entrance hall of the Gate of Xerxes, and a third has been assembled there from its broken pieces. In 1933 two sets of gold and silver plates recording in the three forms of cuneiform—ancient Persian, Elamite, and Babylonian—the boundaries of the Persian empire were discovered in the foundations of Darius’s hall of audience. Several inscriptions, cut in stone, of Darius I, Xerxes I, and Artaxerxes III indicate to which monarch the various buildings were attributed.

Create: May 16, 2021 Edit: May 16, 2021 Regional News

Intl. travels fall by 80% in Iran due to coronavirus

The average of international travels to and from Iran fell by 80 percent during the past Iranian calendar year 1399 (ended on March 20, 2021) from a year earlier. “During this period, 4,343,163 passengers entered the country, which included 3,030,464 Iranian passengers and 512,699 international travelers,” Mehr quoted Arezou Ghaniun, an official with the Islamic Republic of Iran's Customs Administration, as saying on Saturday. “From the beginning of 1399 to the end of it, we saw a significant reduction in passenger traffic to the country or vice versa in land, sea, rail and air borders, which were caused by various coronavirus restrictions.” International tourist arrivals to Iran plunged 72% during the first eight months of the year when compared to 2019, according to data compiled by the World Tourism Organization. Restrictions on travel introduced in response to the COVID-19 pandemic continue to hit global tourism hard, with the latest data from the UNWTO showing a 70% fall in international arrivals for the first eight months of 2020. Iran, however, has experienced different rates of downfall for inbound passengers over the past months. In the first three months of 2020 (January, February, March), the tourism industry of the country recorded negative rates of 90, 92, and 94 percent, respectively, compared to the same period last year, according to the organization. The fall reached 96 and 97 percent in April and May. And in June, a negative 84% was recorded. But the interesting point in the statistics published by the World Tourism Organization is a steep slope of the improvement of Iran’s tourism arrivals during the last two months, as such growth has leaped 35% in July and August. Optimistic forecasts, expect the country would achieve a tourism boom after coronavirus contained, believing its impact would be temporary and short-lived for a country that ranked the third fastest-growing tourism destination in 2019. According to the newest UNWTO Barometer, international arrivals plunged 81% in July and 79% in August, traditionally the two busiest months of the year and the peak of the Northern Hemisphere summer season. The drop until August represents 700 million fewer arrivals compared to the same period in 2019 and translates into a loss of US$ 730 billion in export revenues from international tourism. This is more than eight times the loss experienced on the back of the 2009 global economic and financial crisis. “This unprecedented decline is having dramatic social and economic consequences, and puts millions of jobs and businesses at risk,” warned UNWTO Secretary-General Zurab Pololikashvili. “This underlines the urgent need to safely restart tourism, in a timely and coordinated manner”. UNWTO’s Panel of Experts foresees a rebound in international tourism in the current year, mostly in the third quarter. However, some experts suggest the rebound could occur only in 2022. Travel restrictions are seen as the main barrier standing in the way of the recovery of international tourism, along with slow virus containment and low consumer confidence. The lack of coordinated response among countries to ensure harmonized protocols and coordinated restrictions, as well as the deteriorating economic environment, were also identified by experts as important obstacles for recovery. The Islamic Republic expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: May 16, 2021 Edit: May 16, 2021 Regional News

Vast tourism complex under construction near Tehran

A vast tourism complex is being constructed in Pakdasht, near the Iranian capital, Pakdasht’s tourism chief has said. The project is expected to create 330 job opportunities directly, Asadollah Tajik added. The complex, which covers an area of 3,200 square meters, includes a traditional restaurant, traditional bathhouse, flower market, conference halls, museums, and accommodation units, the official explained. The project is scheduled to be completed within the next five years, he said. He also noted that establishing such complexes could boost tourism in the region. Hugging the lower slopes of the magnificent, snowcapped Alborz Mountains, Tehran is much more than a chaotic jumble of concrete and crazy traffic blanketed by a miasma of air pollution. This is the nation's dynamic beating heart and the place to get a handle on modern Iran and what its future will likely be. The metropolis has many to offer its visitors including Golestan Palace, Grand Bazaar, Treasury of National Jewels, National Museum of Iran, Glass & Ceramic Museum, Masoudieh Palace, Sarkis Cathedral, Tehran Museum of Contemporary Art, Carpet Museum of Iran, to name a few. The first time Tehran is mentioned in historical accounts is in an 11th-century chronicle in which it is described as a small village north of Ray. It became the capital city of the Seljuk Empire in the 11th century but later declined with factional strife between different neighborhoods and the Mongol invasion of 1220. Photo: File photo depicts construction workers at a building site in Tehran.

Create: May 11, 2021 Edit: May 11, 2021 Regional News

Blue Origin to fly first people on New Shepard in July

Blue Origin announced May 5 that it will fly people on its New Shepard suborbital vehicle for the first time July 20, and will auction off one of the seats on that launch. The company said that, after years of test flights without anyone on board, it will start flying people on New Shepard. The announcement took place 60 years to the day after the vehicle’s namesake, Alan Shepard, became the first American space on the suborbital Mercury 3 launch. The scheduled date of the flight is the 52nd anniversary of the Apollo 11 landing. The company hinted during its most recent test flight of the vehicle April 14 that it was ready to start flying people on the vehicle. The company used the flight to test procedures for future crew flights, including having company personnel, playing the role of customers, boarding the vehicle during prelaunch preparations, and also practicing exiting the vehicle after landing. “We have flown this vehicle 15 times and, after the last flight, we said, ‘It’s time. Let’s put people on board,’” said Ariane Cornell, director of astronaut sales at Blue Origin, in a call with reporters. The company did not disclose who would fly on the vehicle, capable of carrying six people, beyond that it will make one seat available to the public via an auction. The company will accept sealed bids through May 19, then go into an unsealed bidding phase, concluding in a live auction June 12. Blue Origin said the proceeds of the auction will go to an affiliated nonprofit organization, the Club for the Future, that supports STEM education activities. When Blue Origin announced April 29 that it would disclose its plans for selling the first seat on New Shepard, many expected it would formally unveil long-awaited plans to start selling tickets. The company has said little about its ticket sales strategy, including how much they would cost. Cornell declined to discuss how the company would sell tickets beyond this initial auction. “We don’t have details on the prices for future seats, and we will announce the details of how those future seats will be sold in the future, after this auction.” She added the company will take notes of the “most active bidders” in that auction for follow-up on future ticket sales. She also said that, after the July 20 flight, “we will have a couple more crewed flights before the end of the year.” While the company didn’t disclose details on ticket sales, the company is sharing more information on the spaceflight experience. Cornell said that those who fly on New Shepard will arrive at the company’s West Texas site four days before launch and undergo three days of training. That will include working in a mockup of the New Shepard crew capsule learning procedures for getting in and out of the vehicle as well as emergency protocols. Those who fly New Shepard have to meet a number of physical and other conditions, according to a terms and conditions document posted on the company’s website. That includes being at least 18 years old, weighing between 50 and 101 kilograms, being between 152 to 193 centimeters tall, and able to withstand 3g’s of acceleration during launch and 5.5g’s “for a few seconds” during reentry. Blue Origin didn’t disclose how many people signaled an interest in flying on New Shepard by signing up on its website in the last week to find out how they could buy tickets. “I can say that the website has gotten a workout in the last week,” Cornell said. “Obviously, we hope that is a good precursor to excitement and participation in the auction on June 12.” Loizos Heracleous, professor of strategy at the Warwick Business School, noted that there are about six million people worldwide with a net worth of at least $5 million, and thus likely in the addressable market for a flight like this. “For some it will be about bragging rights, for others it will be an experience of a lifetime,” he said in a statement about why people would be willing to pay a premium to fly on a suborbital vehicle. “In strict financial terms it might not seem a wise decision, but if it’s a small part of their disposable income or net worth, they might want to do it.”

Create: May 8, 2021 Edit: May 8, 2021 International News

Senior Team Alignment Critical for Leisure and Group Recovery Success

The recovery in the leisure sector is imminent, and we argue that small groups aren’t far behind given that ‘revenge travel’ also implies a strong yearning to reconnect and congregate. A return to healthy numbers won’t be evenly spread across all hotels, though. It will favor those properties and those organizations that are already prepared for a diverse range of ramp-up scenarios, with others leaving revenue on the table by not having plans in place prior to this next phase. While hotels could hardly have predicted or prevented the advent of COVID-19, what we’ve witnessed in the latter half of 2020 is an industry that’s largely reactive to macroeconomic forces. Many operators have hinged their hopes on a near-complete reversal to 2019 demand levels and guest expectations without any earnest consideration for structural innovation and becoming more adaptable to the increased volatility in the market. Luckily, there are a few shining stars that highlight where hospitality needs to be for the decade ahead, and we’re excited to present one such case herein. Newport Hospitality Group (NHG) is a management company that’s been operating for 30 years and now has over 50 managed properties in its portfolio spread all along the Eastern Seaboard. Most fascinating for our current conversation is that the organization has some inherent ‘antifragility’ (to borrow a term from the brilliant statistician and option trader Nassim Taleb) in that it thrives relative to its comp set not only during good times but also during periods of economic turmoil. Upon reviewing their annual RevPAR growth metrics, they’ve beaten their respective markets in every year since 2005. Emphasizing this is that during the calendar year of 2020 NHG dropped 7.9% less than the US RevPAR average and the company also added 10 properties to its portfolio. This echoes their relative CAGR for the recession of 2008-09 where they also substantially beat the market. Success Starts at the Senior Level In trying to decipher the secret to the longstanding NHG playbook, we had an extensive discussion with Wayne West III, NHG’s President. He explained that success during turbulent times hinges upon decisive attention at the senior level combined with a thorough comprehension of the roles and responsibilities for the onsite operator, the corporate office team and the owner. Finding the best alignment amongst these entities – which may or may not have different goals – is an initial step that is often overlooked. So much time is spent in planning meetings and getting approval for changes and new initiatives that operations can easily get bogged down through ‘decision by committee’. In particular, hospitality is more exposed to this problem than other industries given our highly vertical organizational structures and lack of monetary empowerment at the property level. These types of inertial situations can easily be exacerbated by conflicting visions and orders stemming from the three-headed, ‘Cerberus-like’ discord amongst the owners, brand and management company. The key is to find a balance of responsibilities. “In many ways, the hotel industry’s current situation is like a street race,” quipped West as he explained how immobility can compromise a hotel’s success. “You don’t start revving your engine when the light turns green. You rev in neutral so that you can fly out of the gates once the countdown hits zero. This resembles the state of many hotels as we gear up for a roaring Q3 and Q4. At NHG, we established a playbook for swiftly reacting to hard times even before the Great Recession to the point where it’s now baked into our culture. All our managed properties have a clear chain of command and are staffed up to handle a surge of both transient guests and group RFPs.” Indeed, one case where having alignment at the senior level is mission critical pertains to the reemergence of groups, starting with reunions, corporate retreats and wedding receptions later this fall in advance of larger MICE-type travel sometime in 2022. With those small group gatherings taking place in the autumn or winter, the planning starts in late spring or early summer, and hotels must have a sales team and group rate plan fully set up to win these contracts. To this end, one reason for NHG’s success versus its comp set in 2020 was because it retained its sales team throughout. This meant that they were fully ready to enter any negotiation with attractive offers and coronavirus-specific programs such as full-floor or section buyouts and operational staff pods to limit cross-exposure. Emphasizing Succession Planning To ingrain the first lesson above, far better than a lengthy deliberation over the best possible approach is to implement a reasonably satisfactory course then act quickly to adjust the plan as market conditions evolve. To enable this ability to pivot, onsite leaders must have a certain degree of autonomy and freedom to act within a proscribed framework. But how do you develop a culture of empowerment? One critical point that West highlighted to that end was succession planning and how many hotels aren’t prepared for a return to normalcy because they furloughed too many of their team members. This is especially evident for sales teams, whereby without key managers kept up to speed on a property’s event capabilities, each RFP cannot be addressed through a preestablished process. This results in teams constantly playing catch-up and reacting week-over-week to new inquiries rather than looking ahead to new initiatives that will advance the hotel’s revenue prospects. To ensure this type of problem never sets in, NHG prides itself on promoting from within and executive retention, with nearly half of their senior teams staying with the company for over a decade and nearly a quarter staying for over 20 years. A sharp focus on retention like this means that the onsite operators are totally in sync with ownership and the corporate office, intrinsically knowing how to implement the latter’s directives and hastily deploy resources to make those changes a reality. “A property is only as good as its GM,” remarked West to close out our talk, succinctly describing how, if the GM gives his or her managers a clear and actionable plan without backtracking or indecisiveness, then success is all but guaranteed. In this sense, nurturing great teams, especially during hard times like the current pandemic, is vital for decreasing conflict and aligning operations prior to periods of increased demand. Particularly at the senior level, the time to make your organization nimble and imbue a clear command structure for rapid action was yesterday. But, with hindsight being what it is, a close second place would be today. It’s never too late to chart a course for a profitable decade ahead, and our hope is that you can learn from this brief examination of NHG to see how you can create a culture of success.

Create: May 8, 2021 Edit: May 8, 2021 Hotel Management

Marriott Debuts in Belize With Opening of Alaia Belize, Autograph Collection

Calling all those looking to discover the outdoors and live with purpose, as owner and developer, Andrew Ashcroft, in partnership with Autograph Collection Hotels, announces the grand opening of the highly anticipated boutique resort – Alaia Belize, Autograph Collection. Spanning over 20+ acres and the first in San Pedro Town to sit on more than 1,000 feet of beachfront access, Alaia Belize is a 155-unit complex operating as the first true four diamond resort on Ambergris Caye. The eco-luxury development will be the first-ever Marriott International property in the country, upholding the high-quality standards of the brand and dynamic marks of the Autograph Collection – celebrating the founder’s passion, thoughtfulness of design, inherent craft and connection with the locale. “With deep family roots in Belize and the hidden gem being my home for over 20 years, I wanted to ensure that Alaia Belize captured the lively spirit, genuine hospitality and friendliness of the destination and locals. My team and I worked closely with the Marriott International team to bring it all to fruition and allow our future guests and owners an opportunity to immerse themselves into the Belizean culture,” said Andrew Ashcroft. “No detail went unnoticed as we wanted to ensure that our travelers will be able to experience a new level of luxury on one of the world’s most photogenic yet untapped destinations. We are now ready to show the world all that Alaia Belize has to offer and take the country to new heights.” Eco-Luxury Aesthetics Situated in the historic town of San Pedro – dubbed La Isla Bonita after the 1987 Madonna’s song about the island – Alaia Belize will allow hotel guests and residential owners to intimately connect with their surroundings as it was designed to stimulate all five senses. With interiors curated by renowned Brazilian designer Debora Aguiar, the boutique resort is meant to invite guests to touch, stay and feel connected to Mother Nature, from the warm and harmonious ambiance, woven textures, natural fibers and touches of greenery. The design-forward hotel features 155 guest rooms and suites, ranging from studios to three bedrooms, with a natural color scheme to complement the stunning oceanfront views. Seamlessly blending the indoor and outdoor settings, the rooms offer an average of 1,200 square feet indoors and almost 900 square feet in open air, per unit. On the residential end, Alaia Belize is comprised of 71 stylish studios, two- and three-bedroom condominiums and eight oceanfront villas. Owners who don’t live full-time in Belize can opt their condominiums or villas into a rental program booked through Marriott International’s reservation system and allow guests to live with a backdrop of deep blue waters. With exterior designs led by International Environments, the branded development features vertical green walls, specialty textured walls and crystal-clear glass windows to not interrupt any views of the tranquil Caribbean Sea and wild tropical foliage. Autograph Collection Hotels advocates for the original, championing the individuality of each of its 200+ independent hotels located in the most desirable destinations across more than 30 countries and territories. Each hotel is a product of passion and a personal realization of its individual founder’s vision, making each hotel singular and special: Exactly Like Nothing Else. Hand-selected for their inherent craft and distinct perspectives on design and hospitality, Autograph Collection hotels offer rich immersive moments that leave a lasting imprint. First of its Kind Experiences Raising the luxury bar in Belize, hotel guests and owners will have full access to first-of-its-kind amenities in the country, including Belize’s first-ever suspended rooftop pool and lounge with 360-degree views, the only luxury resort in Belize with a dive shop that also allows guests to receive a PADI certification onsite, K’in Spa & Wellness Center, a piano bar with a self-playing baby grand piano, kids’ club, adventure concierge, swimming pools with live DJs, branded golf carts and bicycles, and a live art gallery with local weavers, woodworkers and pottery makers to create custom handicrafts for guests to take a piece of Belize home with them. Catering to foodie travelers, Alaia Belize will have endless dining and bar options with five different concepts. Sea Salt will be the crown jewel of the property with fresh catches of the day, high-quality seafood and meat with a Belizean twist. For those looking to enjoy the tropical weather and gorgeous 360-degree views of the Caribbean Sea, Alaia will have a Vista Rooftop restaurant concept with small plate offerings, such as sushi, poke bowls and conch for lunch, dinner and late nights. The beachfront hotel will also have The Deck and Beach Bar restaurant for those looking for an open-air beachside lunch or dinner with local favorite dishes, such as tacos, ceviche, burgers, fish sandwiches, wraps, salads, pizza and classic cocktails. Alaia Belize will also have a Piano Bar to offer an upscale lounge setting for breakfast, lunch, dinner and late-night with small pastries, cocktail snacks and high-end wine and cocktails offerings from Alaia’s very own mixologist. Lastly there is the The Terrace Bar for lunch and dinner with flavorful items, such as burgers, sandwiches, salads, ceviche and more. In true Belizean celebratory fashion, this area of the hotel will have a lively spirit with DJs and in-pools cabanas for a VIP experience. Un-Belize-Able Destination “My team and I had a chance to visit with Andrew Ashcroft at the Alaia Belize earlier this year, while the property was still under construction. I am pleased that the day has finally come to open the doors of this beautiful four-diamond resort on the island of Ambergris Caye. It is a great milestone for the team and the country, as it is a testament of our growth to see high-end brands like Autograph Collection from Marriott International migrating into Belize, elevating our travel scene,” said Hon. Anthony Mahler, Belize’s Minister of Tourism and Diaspora Relations. “The government is fully supportive of hotel developments and legacy projects such as Alaia Belize, and we are incredibly proud of all the positive steps the Belize tourism industry is making to restore the confidence in travel among our international visitors.” In October 2020, Belize officially reopened Philip Goldson International Airport to international visitors for leisure travel. As of January 2021, Belize moved on to Phase 4 of its reopening plan with the full reopening of the overnight tourism sector and allowing visitors to move around the country freely. In December 2020, Belize received a Safe Travel Stamp by the World Travel & Tourism Council (WTTC) in recognition of the country’s enhanced health and safety protocols. To uphold the certification, the Belize Tourism Board created the Tourism Gold Standard program to ensure that all hotels, restaurants and tour operators adapt and maintain health and safety policies, including sanitation practices, social interactions and standard operating procedures while ensuring minimal impact on the guest experience. Known as the hidden gem of Central America and Caribbean, Belize’s clear blue waters and Caribbean culture is home to endless historic offerings, a variety of adventures and a melting pot of cultures. Just moments away from Alaia, owners and visitors can experience more than 200 caves filled with several preserved Mayan Temples, including Xunantunich (the second tallest ruin in the country), lush jungles, rainforest canopies, and archaeological sites including the Actun Tunichil Muknal Cave. For those looking to take a deeper dive and explore the beauty of Belize’s natural underwater locations, Alaia is 600 meters away from the world’s second largest barrier reef and a few minutes away from the ultimate world-class and unrivaled destination – The Great Blue Hole. Ambergris Caye and Alaia Belize can be reached via Philip Goldson International Airport in Belize City. Then, travelers have to take a short 10-minute flight to San Pedro Airport or book tickets for a water taxi. Alaia Belize’s hotel concierge is available to help all guests book travel arrangements.

Create: May 8, 2021 Edit: May 8, 2021 International News

Four Seasons Hotel Ritz Lisbon Reveals Extensive Renovation in 2021

So much more than a room renovation announcement, this is a serendipitous story that begins in 1959, when the Hotel first opened its doors. “We have welcomed guests from all over the world here, with most returning again and again, year after year,” says Guilherme Costa, General Manager of Four Seasons Hotel Ritz Lisbon. “And given the current situation with the COVID-19 pandemic, we thought this was an ideal time to carry on the much anticipated vision of the future for this Hotel.” When highly acclaimed Portuguese architecture studio OITOEMPONTO was entrusted in 2019 to breathe new life into guest rooms and suites at the Hotel, design duo Artur Miranda and Jacques Bec baulked at the idea of modernising the classic Hotel. Old photos stirred memories of Artur’s former stays in the iconic Ritz, an experience he didn’t want to deny to modern guests. Together, the two set about re-imagining the “past for the present,” embarking on a journey to evolve the Hotel’s roots – in style and substance, aesthetics and ambience – for 21st century visitors. “It was fascinating to delve into the history of the Hotel – and realise that its essence hasn’t changed much in 60 years,” shares Artur. “Not only is it an emblematic architectural piece of 1950s Portugal, it also remains at the creative forefront of classic meets cutting-edge. The Hotel has always been very sure of itself, so it’s no surprise that it dictated the parameters for this visionary-vintage reincarnation.” Inspired by the Hotel’s pure fifties style room #44, the new vibe is authentic yet still pioneering 1950s: a Four Seasons Hotel Ritz Lisbon trademark, and while successfully evoking the past, it proudly steps into the present, with each room featuring the most advanced technology for light, vision and sound. Already blessed by the generous balconies, they are now much cosier and perfect for breath-taking views of this beautiful capital. According to Guilherme Costa: “This is a time of great excitement for the community of Four Seasons Hotel Ritz Lisbon. After sixty years of proud existence, we honour our great heritage, maintaining our legendary service and continuing to evolve our offer to make it the most-beloved hotel in the city.” “We have enjoyed a strong partnership with Four Seasons since 1998 and we are delighted to have embarked on this renovation program togethe,r” adds Filipa Queiroz Pereira, member of the board of Hotel Ritz S.A. From spring 2021, guests will be able to experience: Redesigned guest rooms and suitesA new outdoor swimming poolA new outdoor barNew terrace of the Ritz Bar Four Seasons Hotel Ritz Lisbon remains open with operations as usual throughout the transformation period and welcomes guests to enjoy its accommodations, ballroom and meeting spaces, CURA Restaurant, Varanda Restaurant the the Ritz Bar, O Japonês and other Hotel facilities including the Ritz Spa, indoor pool and rooftop fitness centre.

Create: May 8, 2021 Edit: May 8, 2021 International News