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$4.7 million allocated to UNESCO-designated Pasargadae

Iranian government has allocated a sum of 200 billion rials (about $4.7 million at the official exchange rate of 42,000 rials per dollar) to develop tourism infrastructure at the UNESCO-designated Pasargadae. A budget of 200 billion rials has been allocated to Pasargadae after President Ebrahim Raisi visited the Achaemenid site earlier in October, a senior tourism official, Javad Vahedi, said on Friday. The Pasargadae complex, as a magnificent World Heritage site, has a high tourism potential in the field of cultural and historical tourism, and we must plan to attract more tourists,” the official explained. Situated about 50 km north of Persepolis, Pasargadae was the first dynastic capital of the Achaemenid Empire, founded by Cyrus II the Great, in Pars, the homeland of the Persians, in the 6th century BC. Its palaces, gardens, and the mausoleum of Cyrus are outstanding examples of the first phase of royal Achaemenid art and architecture and exceptional testimonies of Persian civilization. The UNESCO World Heritage site is also home to a complex water supply system for the time that comprises cisterns, tunnels, underground canals, and ducts, which are locally known as qanats. It is believed that the development of qanats began about 2,500 or 3,000 years ago in Persia (Iran), and the technology spread eastward to Afghanistan and westward to Egypt. Although new qanats are seldom built today, many old qanats are still used in Iran and Afghanistan, chiefly for irrigation. The 160-ha archaeological site of Pasargadae presents some of the earliest manifestations of Persian art and architecture. It includes, among other monuments, the compact limestone tomb on the Morgab plain that once held Cyrus the Great’s gilded sarcophagus; Tall-e Takht (“Solomon’s Throne”), a great fortified platform built on a hill and later incorporated into a sprawling citadel with substantial mud-brick defenses; and the royal ensemble, which consists of several palaces originally located within a garden layout (the so-called “Four Gardens”). Pasargadae became a prototype for the Persian Garden concept of four quadrants formally divided by waterways or pathways, its architecture characterized by refined details and slender verticality. Pasargadae stands as an exceptional witness to the Achaemenid civilization. The vast Achaemenid Empire, which extended from the eastern Mediterranean and Egypt to the Hindus River in India, is considered the first empire to be characterized by a respect for the cultural diversity of its peoples. This respect was reflected in the royal Achaemenid architecture, which became a synthesized representation of the empire’s different cultures. Pasargadae represents the first phase of this development into a specifically Persian architecture which later found its full expression in the city of Persepolis.

Create: Oct 31, 2021 Edit: Oct 31, 2021 Regional News

Iran ready to share cultural heritage expertise with Asian courtiers

The Islamic Republic of Iran is prepared to offer expertise for the conservation of historical monuments and relics in Asia. On Thursday, Hadi Ahmadi-Roueeni, a senior official with the Ministry of Cultural Heritage, Tourism and Handicrafts announced the country’s readiness to share experience for the preservation of historical monuments with Asian countries, Iran Press reported. Establishing a fund to protect endangered cultural heritage in Asia and border-free associations of professionals in Asia as well as sharing experiences among the continental expert community would improve the conservation of the legacies, the official explained. He also called on all countries to join hands in various realms of political, academic, and professional levels to help restore the endangered historical legacies in countries suffering such problems as war, unrest, and occupation. Ahmadi-Roueeni made the remarks on Thursday on the second day of the first forum of “Asian Dialogue for Cultural Heritage Conservation” which was virtually held in China. The biggest Asian cultural heritage event is hosted by China on October 27 and 28 with the slogan of “Promoting Dialogue among Civilizations and Shaping the Future of the Asian”. According to organizers, the dialogue aims to move forward with the Asian Initiative for Cultural Heritage Conservation and open a new chapter for exchanges and mutual learning among Asian civilizations. Senior officials from 36 Asian countries and five international organizations including UNESCO, the International Council of Museums, and the International Council on Monuments and Sites participated in the conference in the form of an online meeting, Global Times reported. At the conference, the Asian Alliance for Cultural Heritage Conservation was jointly initiated by 10 Asian countries – China, Iran, Armenia, Cambodia, the Democratic People's Republic of Korea, Kyrgyzstan, Pakistan, Syria, the United Arab Emirates, and Yemen – was officially established. According to data from the UNESCO World Heritage Center, about 50 percent of the world’s endangered world cultural heritage sites are located in Asia. “Preserving our heritage is not a luxury – it is a prerequisite for ensuring that future generations can inherit an identity, a history, a voice, and a sense of ownership of their past and future,” said Xing Qu, deputy director-general of UNESCO. Xing expressed thanks to China for organizing the event and for helping to address the challenges facing cultural heritage. The ceremony also set up the Asian Fund for Cultural Heritage Conservation as a special fund to support programs and projects in conservation, research, and joint archaeology concerning cultural heritage conservation in Asia.

Create: Oct 31, 2021 Edit: Oct 31, 2021 Regional News

The Ritz-Carlton Debuts in Mexico City

The Ritz-Carlton Hotel Company, L.L.C. is excited to announce the debut of The Ritz-Carlton, Mexico City, providing discerning travelers with a new way to discover one of the world’s most dynamic destinations. Transforming the city’s skyline and sitting amongst the country’s tallest buildings, the hotel is centrally located along the iconic Paseo de Reforma and showcases uninterrupted views of the famed Chapultepec Park. Featuring the legendary service of the brand’s Ladies and Gentlemen, each detail of the hotel is thoughtfully designed to immerse guests in the city’s rich culture and offer a unique perspective on this beloved destination. Featuring unparalleled service, The Ritz-Carlton, Mexico City celebrates legendary Mexican hospitality and offers guests a highly personalized experience. The hotel features a wide range of carefully curated amenities designed for cultural discovery and epicurean adventures or business travel, including The Ritz-Carlton Club® Lounge with an exclusive Club Concierge, a heated indoor swimming pool, large fitness center with state-of-the-art equipment and a signature Ritz-Carlton Spa with six luxurious treatment rooms. Bringing the destination to life in a unique way, The Ritz-Carlton Spa thoughtfully sources local ingredients and botanicals, which are then coupled with the healing and spiritual traditions of Mexico City’s Aztec culture. In addition to relaxing and rejuvenating treatments, the spa features an assortment of wellness areas, including steam rooms, saunas, and a timeless capsule room. Dining at Samos, the Mediterranean inspired restaurant on the 38th floor of The Ritz-Carlton, Mexico City, guests can enjoy cuisine featuring dynamic local flavors for a one-of-a-kind experience. Bringing vast luxury experience and expertise in Mexican, Italian, French, Peruvian and Argentinian cuisines, Chef Jonathan Felix has carefully created each dish to offer a culinary journey where flavors and sensations are elevated with every bite. The epicurean experiences continue through the dessert course with delicate sweets like Nido, an airy mango and passion fruit mousse encased in white chocolate and cradled by a spun sugar nest. The Ritz-Carlton, Mexico City also offers more than 4,300 square feet of meeting space with floor to ceiling windows overlooking Chapultepec Park, ideally suited for a variety of events from meetings to celebratory occasions. The spaces have been designed to foster inspiration and connection whether a large gathering in the ballroom or an intimate board meeting.

Create: Oct 31, 2021 Edit: Oct 31, 2021 International News

Marketing: From Brand Multiplicity to Brand Authenticity

Before the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios. But there is evidence that the pandemic may have led to consumers’ renewed appreciation for a well-recognized brand name that assures quality and instills trust. This change in consumer behavior will impact brand management strategies in several significant ways. De-emphasizing brand-proliferation strategiesIn 2010, room demand jumped 6.5% as the industry emerged from a recession. This marked the beginning of a decade-long, demand-fueled brand proliferation that now provides over 1,000 hotel brands for travelers according to STR. Underpinning the surge in brand options are segmentation and brand portfolio strategies. Segmentation allows hoteliers to take a diverse traveler population and organize it into homogeneous groups (e.g., business, staycation) (Kotler et al., 2017). Brand portfolio refers to a “house of brands” approach which incorporates the corporate brand and any number of secondary or subsidiary brands (Muzellec & Lambkin, 2009). Both strategies contributed to the proliferation of new brands that were largely targeting the millennial segment and catering to their desires for work-life balance, authenticity and technology. When people are ready to travel again, their needs might become more homogeneous as their accommodation choices will mostly be based on cleanliness and safety. Moreover, the expectation of a slow recovery in economic activities coupled with a synchronized global recession suggest that rooms demand, which STR forecasts to drop by 51.2% this year, will not return to previous levels anytime soon, let alone grow. Taken together, segmentation to find new niche and a “house of brands” approach to capture excess demand will be less important in the hospitality brand management discussion. Emphasizing brand authenticitySince the pandemic disrupted current and future travel on an unprecedented scale, it may well have reminded consumers of the value of a brand. In fact, a recent IDC survey of over 1,500 U.S. consumers revealed that travelers will be more likely to seek out brand name and four-star or above hotels for assurance when they travel again. This represents an opportunity for hotel brands to reconnect with the public with better defined brand value that goes beyond the rooms and service offerings. One such strategy is authenticity branding. Brand authenticity (i.e., the extent to which a brand is “faithful toward itself, true to its consumers, motivated by caring and responsibility, and able to support consumers in being true to themselves,” Morhart et al., 2014, p.8) has been shown to help luxury hotel brands generate brand love as well as improve business performance (Manthiou et al., 2018). It encompasses not only the traditional hospitality value to genuinely care for others but also modern relationship and cause marketing theories (e.g., corporate social responsibility) to foster meaningful engagement with consumers and various stakeholders. The new generation of hospitality leaders need to grasp the concept of brand authenticity to rise above the current crisis and take the industry to a more sustainable, brand-driven future. Human-technology interaction theories to strengthen brand identityHoteliers had shown reluctance in adopting technology in the past, partly due to high costs, but mostly due to the lukewarm reception (e.g., low usage of loyalty app, perceived low performance of service robots) from consumers who demand a personal touch. But social distancing, online ordering, curbside pickup, and other measures implemented during the pandemic have accustomed consumers to contactless consumption. Many hoteliers (e.g., Hilton) see contactless technology, such as mobile check-in and payment, as necessary standards post-pandemic (Wroten, 2020). Using AI and robotics to further reduce interpersonal contacts will likely be the next frontier to push to gain trust from the pandemic-stricken consumers and encourage them to travel again. The Westin Houston Medical Center hotel using robots in sanitizing and disinfecting its property is a case in point. The challenge for hotel brands is to meaningfully fuse technology (AI and robotics) into a hotel brand’s identity rather than simply use them in operational procedures (e.g., cleaning) that are typically undifferentiated across properties and brands. Theories pertaining to usability, aesthetics, and emotions in human-technology interactions (Wu, Fan, & Mattila, 2015) and how these interactions transpire in favorable brand associations will shed light on this technology branding endeavour for burgeoning hospitality leaders.

Create: Oct 27, 2021 Edit: Oct 27, 2021 Hotel Management

IHG Signs With Borealis Hotel Group to Open Holiday Inn Express Rome – Airport

IHG Hotels & Resorts, one of the world’s leading hotel companies, has signed a franchised agreement with Borealis Hotel Group to open Holiday Inn Express Rome – Airport. Planned to open in 2023, the 224-room hotel will add a simple and smart option for travellers on the go by providing the perfect place to rest, relax and recharge, whether for business or leisure. The project will be developed in Parco Leonardo by Fonte (Leonardo Caltagirone Group), one of Italy’s largest developers, and will showcase the fresh and contemporary style of the brand’s Next Generation design, a first for the Holiday Inn Express brand in Italy. This agreement builds growth momentum for IHG Hotels & Resorts in Italy and follows the recent signings and openings of airport locations for the Holiday Inn Express brand across Europe. Holiday Inn Express Rome – Airport brings a new and refreshed offering to visitors; whether travelling for business or leisure. Created with guest comforts in mind, the Next Generation design rooms offer more where it matters most – free Wi-Fi, powerful showers, comfortable beds and added extras for a great night’s sleep. All Holiday Inn Express hotels also offer an Express Start breakfast included as standard. The location of the hotel offers convenient access to Fiumicino Rome International Airport, which is currently undergoing a multi-billon development. Situated in the Parco Leonardo shopping and business centre with a dedicated metro-train stop, the hotel will be perfectly situated to connect locals and guests alike to the heart of the inner city in just 20 minutes. Various retail outlets, restaurants and bars are near the hotel, creating a truly convenient experience for guests travelling to and from Italy.

Create: Oct 27, 2021 Edit: Oct 27, 2021 International News

Mint House, a New Category of Hospitality, Adds to Portfolio With Multi-City Expansion

Mint House, a tech-enabled residential hospitality company offering spacious, apartment-style accommodations across the U.S., announced today its plans for further expansion with new locations in Dallas, TX, Seattle, WA and New Orleans, LA. The openings, scheduled for Fall 2021, are part of Mint House’s expansion plan of adding 3,000 units in 30 markets within the next 12 months, including Brooklyn, Atlanta, D.C., and Charlotte—firmly positioning the disruptive hospitality brand to fundamentally change the way we live, work and play while away from home. The expansion marks the first locations in New Orleans and Seattle for the next-generation hospitality brand as well as the second location in Texas—adding to its already impressive roster of top-tier markets including New York, Austin, Denver, Nashville and Miami. The new locations will feature Mint House’s thoughtful amenities such as full kitchens, washer/dryers, smart workspaces and expansive living areas in addition to their proprietary tech stack, which includes mobile check-in and keyless entry, smart thermostats, pre-stocked groceries, in-room on-demand fitness from MIRROR, and in-room retail experiences—allowing guests to shop their spaces and purchase home goods and decor directly to their home. Mint House guests also have access to an array of high-end building amenities ranging from private outdoor areas and rooftop pools to state-of-the-art-fitness centers and award-winning restaurants.

Create: Oct 27, 2021 Edit: Oct 27, 2021 International News

Four Seasons Resort Hualalai Celebrates Completion of Resort-Wide Renovation With Debut of Three Ultra-Luxury Villas

Four Seasons Resort Hualalai announces the culmination of its more than USD 100 million property-wide renovation with the unveiling of its top three villas – Hawaii Loa Presidential Villa, Makaloa Villa and Ho`onanea Villa – the largest and most luxurious villa accommodations in Hawaii. These villas are the epitome of the Resort’s signature Specialty Suite program, featuring twelve of the Resort’s bespoke accommodations with exclusive benefits and inclusions. The only Forbes Five-Star and AAA Five-Diamond Resort on the Island of Hawaii, the Resort’s multi-million-dollar renovation marks the Resort’s largest renovation since its debut 25 years ago. The transformation includes an enhancement of all guest rooms and suites; a new, elevated infinity pool and lounge deck at King’s Pond, Hualalai’s 1.8-million-gallon (6.8 million litre) swimmable aquarium; the Kumu Kai Marine Center; a new gourmet poolside menu from Executive Chef Richard Polhemus; a transformation of the signature Hualalai Golf Course; and the launch of the Hualalai Golf Hale, a 3,000 square-foot (280 square metre) instruction, practice and entertainment facility – the only facility of its kind in Hawaii. Helmed by San Francisco-based BAMO, the design firm perfectly captured the authentic Hawaiian experience and beloved spirit of Hualalai. “With the conclusion of our renovation, we are proud to begin this iconic Resort’s next chapter by defining a new level of luxury in Hawaii,” says General Manager Charlie Parker. “The most dramatic update was to our three largest villas, responding to our guests’ increased demand for this calibre of accommodations in Hawaii. These distinctly designed villas truly serve as a home-away-from-home for our guests and their extended families and friends.” Each villa has been expanded to add a second level, indoor-outdoor living space, and private plunge pools. Thoughtful, unique design elements are showcased throughout the spacious accommodations, with the incorporation of local artwork, slate floors, glass pocket doors opening the living area to the outdoors and natural hardwood trim. The aesthetic is personable and warm with a residential quality, designed to provide a private oasis with the amenities and service Hualalai is known for.

Create: Oct 27, 2021 Edit: Oct 27, 2021 International News

‘Untold stories’ now available for you to re-discover majestic Isfahan

A selection of 200 “untold stories” about Isfahan is now available for you to re-discover the ancient city, which has long been nicknamed as “half the world”. Each story is narrated within a one-minute video clip in different languages to make culture lovers and avid travelers familiar with the off-the-beaten tracks, lesser-known destinations, souvenirs, foods, traditions, rituals, cultural heritage, handicrafts, and above all the hospitable people of Isfahan. Directed by Iranian globetrotter and researcher Majid Erfanian, the clips have been produced jointly by Isfahan Chamber of Commerce, Industries, Mines and Agriculture (ICCIMA), and the private company of Rah Abrisham Iranian Zamin. 100 of the videos, containing 100 fascinating stories, had already been uploaded to social media outlets, while the others were unveiled in an official ceremony hosted by the ICCIMA on Saturday evening. The event was attended by the deputy tourism minister Ali-Asghar Shalbafian, Isfahan governor-general Seyyed Reza Mortazavi, the mayor of Isfahan Ali Qasemzadeh, and Alireza Salarian, the head of Representative Office of Ministry of Foreign Affairs in Isfahan as well as a host of travel insiders, reporters, and journalists who discussed ways to jumpstart tourism. Erfanian stressed the need for greater public awareness about the cultural heritage of the ancient land, saying the “untold stories” are produced for that purpose. “Redefining destinations has rarely happened in the field of traveling [in the country], and now the city [of Isfahan] is a forerunner of such a trend to express its tourism brand in a new way,” he said. Talking about the clips, Erfanian said” “In these multi-language videos, we have tried to put the spotlight on inaccessible or lesser-known historical sites, foods, intangible heritage, people…. characters, craftsmen and figures who have played a role in shaping the identity of Isfahan.” “Sister cities of Isfahan, the diversity of religions, and intangible heritage are amongst other elements we have addressed in the videos,” he added. In an address to the unveiling ceremony, the deputy tourism minister used the context of modern architecture to discuss ways to highlight contemporary Isfahan shoulder to shoulder with its historical core. “We see in the videos that they mostly bring centuries-old architecture and culture into focus, however, we should consider casting a new light on the modern side of Isfahan as well.” “In the production of extra videos, newer ideas may be added to improve the quality of the work,” Shalbafian added. The governor-general of Isfahan reminded the attendees of the unique feature of stories and narratives, in general, to preserve cultural heritage for the coming generations. “In all over the world, paying attention to stories and narratives is of special importance for the development of tourism….. and we have many of such stories that have been forgotten in the course of history.” What you have done in this project is to revive such stories and distinct identities that if ignored, will lead to their disappearance, Mortazavi explained. Ali Karbasizadeh, a senior advisor to the ICCIMA, expressed the need for paying much more attention to the tourism industry, content production, training of all stakeholders and activists, conducting relevant studies, productive investments, tourism startups, and further cooperation with other provinces to develop the tourism paradigm of the country. Furthermore, Karbasizadeh discussed the advantage of adequate official holidays in Iran, saying the number of national holidays in Iran, which has a pivotal role in domestic tourism, is currently insufficient in comparison to many other countries. “If this issue is not addressed and solved, our efforts in other areas would not have desired results.” Salarian for his part noted that making one-minute videos of Isfahan is a good fit. “When we sent [some of the earliest] clips of the series to our embassies in various countries, they expressed a wish to have them translated into other languages as well….Now I see that this has happened.” “Even the municipality [of Isfahan] has produced a series of professional five-minute videos in ten languages that are well received by the audiences.” “Isfahan is one of the important destinations for the high-ranking Iranian officials and visiting officials from other countries. Therefore, it has a unique stance in the field of tourism that should be taken into account,” the senior diplomat explained. Finally, the mayor of Isfahan outlined the importance of storytelling for the time being and in various fields including tourism, saying: “Story [and storytelling] still works in the present day even in psychiatric discussions, story therapy is a growing concept.” “We are ready to expand cooperation and join hands with other activists in the realm of tourism because Isfahan has enormous potential to become a major destination for international travelers,” Qasemzadeh said. Half the world? Soaked in a rich history, Isfahan was once a crossroad of international trade and diplomacy in Iran and now it is one of Iran’s top tourist destinations for good reasons. It is filled with many architectural wonders such as unmatched Islamic buildings, bazaars, museums, Persian gardens, and tree-lined boulevards. It's a city for walking, getting lost in its mazing bazaars, dozing in beautiful gardens, and meeting people. Isfahan is renowned not only for the abundance of great historical bridges but also for its ‘life-giving river’, the Zayandeh-Rood, which has long bestowed the city an original beauty and fertility. Isfahan has long been nicknamed as Nesf-e-Jahan which is translated into “half the world”; meaning seeing it is relevant to see half the world. In its heyday, it was also one of the largest cities in the region with a population of nearly one million. The cool blue tiles of Isfahan's Islamic buildings, and the city's majestic bridges, contrast perfectly with the encircling hot, dry Iranian countryside. The huge Imam Square, best known as Naghsh-e Jahan Sq. (literary meaning “Image of the World”), is one of the largest in the world (500m by 160m), and a majestic example of town planning. Constructed in the early 17th century, the UNESCO-registered square is punctuated with the most interesting sights in Isfahan. It was laid out under the reign of the Safavid ruler, Shah Abbas the Great, to signal the importance of Isfahan as the capital of his powerful empire. It is hemmed on four sides by magnificent buildings: to the east, the Sheikh Lotfollah Mosque; to the west, the palace of Ali Qapu; to the north, the portico of Qeysarieh; and to the south, the eminent Imam Mosque. “The square was at the heart of the Safavid capital’s culture, economy, religion, social power, government, and politics. Its vast sandy esplanade was used for celebrations, promenades, and public executions, for playing polo and for assembling troops,” according to the UNESCO website. Right at the northern limit of the Imam Square, one will find “Qeysarieh Gate”, which leads to the unique and unforgettable “Grand Bazaar of Isfahan”. This vaulted marketplace is one of the largest and most labyrinthine bazaars in the country. Shops offering handicrafts, souvenirs, jewelry, silverware, traditional ceramics, and authentic Persian carpets. Modern Isfahan is now home to some heavy industry, including steel factories and a nuclear facility on its outskirts, however, its inner core wants to be preserved as a priceless gem. The city is also home to a gigantic, professional, and state-of-the-art healthcare city, which is a major destination in the realm of medical tourism. Unknown destination Even before the pandemic, Iran’s tourism was already grappling with some challenges, on top of those Western “media propaganda” aimed at scaring potential travelers away from the Islamic Republic. Some experts believe Iran is still somehow “unknown” for many potential travelers due to such a “media war”. They, however, consider bright prospects for the tourism sector of the country if it vigorously pursues comprehensive strategies to counter U.S.-led propaganda and strict sanctions, yet does its best to loosen tough travel regulations.

Create: Oct 26, 2021 Edit: Oct 27, 2021 Regional News

Radisson Collection Unveils New Hotel in Wuxi, China

Radisson Collection, Radisson Hotel Group’s anthology of iconic lifestyle hotels, has continued to expand its portfolio in China with the launch of Radisson Collection Hotel, Wuxi, a stylish and sophisticated new downtown hotel that puts guests in the heart of one of China’s most compelling cities. Newly opened on 22 October 2021, Radisson Collection Hotel, Wuxi is nestled in the city’s Xishan district, just 20 minutes’ drive from Sunan Shuofang International Airport and 15 minutes from Wuxi Railway Station. From this prime location, visitors can uncover the soul of this waterfront city, which sits on the banks of Lake Taihu. Peaceful parks, waterfront walkways and enchanting temples are juxtaposed with a modern metropolis of soaring skyscrapers and high-tech business parks, making Wuxi a highly rewarding destination for business and leisure travelers alike. Guests can stay in a choice of 318 spacious rooms or suites, ranging from the 40 sqm Collection Superior Rooms to the spectacular 258 sqm Presidential Suite, all featuring sleep-inducing beds, working areas, Nespresso coffee machines, fast Wi-Fi and smart bathroom fixtures. The Executive Lounge provides exclusive services and amenities on the 27th floor, overlooking the skyline. Radisson Collection Hotel, Wuxi will also be the first to offer the brand’s new wellness concept, The Spa at Radisson Collection, which is designed to help guests achieve a better version of themselves. This immersive approach focuses on three areas – mood, mind and interaction – for holistic health and wellbeing. The hotel’s serene spa comprises massage and yoga spaces, a sauna and an indoor swimming pool with stunning views. Impressive dining and social experiences can be enjoyed at a choice of five restaurants and bars, including an all-day dining restaurant Maillard 69, the first 3D immersive restaurant in Wuxi; Lan Ting Ge, the Chinese restaurant that specializes in authentic Huai Yang cuisine; Ji Bai Qiu, the contemporary Japanese restaurant; and a whisky bar, Elaresanse. Meeting planners can host talk-of-the-town events in 2,400 sqm of flexible function venue space, including an 800-guest Grand Ballroom. Every stay will be underpinned by Radisson Collection’s unique “Yes, I Can!” service philosophy and the fine Chinese hospitality. I am delighted to unveil Radisson Collection Hotel, Wuxi, as we continue to expand this exceptional collection across China. Following recent openings in Shanghai and Nanjing, this chic hotel represents another major milestone in our development. China is now home to five Radisson Collection hotels, more than any other country, which shows how Chinese owners and guests have embraced this flexible, locally-influenced concept,” said Gary Ye, Vice President, Operations, China, Radisson Hotel Group. Radisson Collection Hotel, Wuxi is a sleek and stylish hotel that exudes the grace of this lakeside city. With our spacious accommodation, five-star facilities and extensive event space, and we expect to become the destination-of-choice for experience-seeking leisure visitors, business travelers, corporate events and one-of-a-kind weddings. We look forward to welcoming the world to Wuxi,” commented Mike Zhang, Resident Manager, Radisson Collection Hotel, Wuxi. One of the largest cities in Jiangsu province, Wuxi is located just 125 km from Shanghai and directly connected to this major metropolis by bullet train. Radisson Collection Hotel, Wuxi becomes the fifth Radisson Collection hotel in China, as this captivating brand continues to inspire guests across the country. It also marks Radisson Hotel Group’s second property in Wuxi, following Radisson Blu Resort Wetland Park Wuxi.

Create: Oct 25, 2021 Edit: Oct 25, 2021 International News

IHG Signs With Dinesh Kumar Choudhary for Holiday Inn Express & Suites Jaipur Karoli Bagh

IHG® Hotels & Resorts, one of the world’s leading hotel companies, has signed a management agreement with notable real estate developer, Dinesh Kumar Choudhary (HUF) for a new hotel – Holiday Inn Express & Suites Jaipur Karoli Bagh located at Gopalpura Byepass, in the capital of Rajasthan. The brownfield hotel featuring 141 keys is expected to be operational by the first quarter of 2023. Jaipur is the largest city in Rajasthan and one of the most popular leisure destinations, both for domestic and international travellers. It is an integral part of the Golden Triangle, a prominent tourist circuit connecting the national capital Delhi, Agra and Jaipur, and is also a preferred wedding destination in India. Furthermore, the city houses numerous industries and is considered as the economic capital of Rajasthan. With the new signing of Holiday Inn Express & Suites Jaipur Karoli Bagh, the city will now have three IHG hotels between Crowne Plaza, Holiday Inn and Holiday Inn Express, catering to varied guest profiles. Holiday Inn Express & Suites Jaipur Karoli Bagh will be located on the Gopalpura Bypass road, at a convenient 15-minute drive from the airport. The hotel will also be at a short driving distance from the city centre, business district, tourist attractions, as well as key dining and shopping destinations. With excellent visibility and access, Holiday Inn Express & Suites Jaipur Karoli Bagh will provide a convenient stay experience to both business and leisure travellers. The newly signed hotel will feature well-appointed modern guest rooms and all the necessary facilities for a comfortable stay experience. The hotel will also have the brand’s signature ‘Great Room’, ‘Small Bar’, a specialty restaurant and a lounge to relax and unwind. Other essential facilities will include a fitness room, and meeting spaces for business and social gatherings. Commenting on the new development, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said, “We are thrilled to announce the signing of a new Holiday Inn Express & Suites hotel in Jaipur and solidify our presence in the state of Rajasthan. With a rich culture, history and cuisine, Jaipur is one of the most popular tourist destinations of India. With diverse guest profiles visiting the city, there is an increasing need for mainstream accommodation, and we are confident that Holiday Inn Express & Suites Jaipur Karoli Bagh will be a great choice for travellers looking for a simple and engaging hotel stay experience. He added: this new signing is also in line with our strategy to expand our ‘essentials collection’ across key markets in India and further strengthen our mainstream presence in the country, in line with market demands.” Mr. Dinesh Kumar Choudhary, Head of Hindu Undivided Family (HUF) added, “We are excited to partner with an internationally and domestically known and trusted hospitality brand like IHG. With a combination of an excellent location, the power of IHG’s distribution system, strong loyalty programme and expertise in the hospitality segment, we are confident that Holiday Inn Express & Suites Jaipur Karoli Bagh will emerge as a popular choice amongst the travellers visiting Jaipur.” Holiday Inn Express is one of IHG’s fastest-expanding hotel brand. It is designed for the smart travellers who are looking for a simple, yet engaging place to reconnect and refresh. IHG® currently has 41 hotels operating across five brands in SWA, including Six Senses, InterContinental Hotels and Resorts®, Crowne Plaza®, Holiday Inn® , Holiday Inn Resort® and Holiday Inn Express®, and a strong pipeline of 50 hotels due to open in the next 2-3 years.

Create: Oct 25, 2021 Edit: Oct 25, 2021 International News

Discover Ibn Babawayh cemetery in southern Tehran

Ibn Babawayh is a vast historical cemetery located in Rey, southern Tehran, in which many Iranian figures have been laid to rest. It is named after Ibn Babawayh who was an Islamic theologian and the author of one of the “Four Books” that are the basic authorities for the doctrine of Twelver Shi’ism. Also called Sheikh Saduq, Ibn Babawayh, whose full name is given as Abu Jafar Muhammad ibn Abu al-Hasan Ali ibn Husayn ibn Musa al-Qummi, was born in c. 923 CE, Khorasan, northeast Iran, and he died in Ray in 991. Originally built during the reign of Samanids (819-999), the cemetery has been ruined many times, and for various reasons, such as the Mongol invasion (1219-1221 CE), several civil wars, and also natural disasters. There is an interesting story behind the construction of the current cemetery which occurred during the Qajar era. Once, as Haj Mohammad Baqer Khansari writes in Rozat al-Janat, heavy rain destroyed and made a hole in the old cemetery. Workers went to repair the destruction, but they found an intact corpse and an inscription in the cellar of the mausoleum. Based on the inscription, the mausoleum was built 800 years ago. By the way, the news of finding an intact corpse in the mausoleum of Sheikh Saduq reached the court and the king sent an envoy to the site to confirm the truth of the story. His current tomb consists of a groin stone vault with eight pillars decorated with beige and blue tiles and is the site of pilgrimage for the Muslims. In addition, the atmospheric cemetery built around the tomb of Sheikh Saduq is one of the most revered graveyards in the ancient town of Rey. Wandering around the cemetery, you come across the graves of famous Iranian figures like Gholam-Reza Takhti, the popular Olympic gold medalist wrestler, Ali-Akbar Dehkhoda, the well-known linguist, poet, and scholar, Hossein Behzad, the eminent miniaturist, Jalal Al-e Ahmad, the contemporary writer, and many others. There used to be many private family mausoleums featuring beautiful historical buildings in Ibn Babawayh, many of which are destroyed now due to urban development projects. Rey was one of the capital cities of the Parthian empire (3rd century BC–3rd century CE) and it was captured by the Muslim Arabs in 641 CE. During the reign of the Muslim caliph al-Mahdi in the 8th century, the city grew in importance until it was rivaled in western Asia only by Damascus and Baghdad. According to Britannica, Islamic writers described it as a city of extraordinary beauty, built largely of fired brick and brilliantly ornamented with blue faience (glazed earthenware). It continued to be an important city and was briefly a capital under the rule of the Seljuqs, but in the 12th century, it was weakened by the fierce quarrels of rival religious sects. In 1220 the city was almost destroyed by the Mongols, and its inhabitants were massacred. Most of the survivors of the massacre moved to nearby Tehran, and the deserted remnants of Rey soon fell into complete ruin.

Create: Oct 25, 2021 Edit: Oct 25, 2021 Regional News

Iran tourism still holds its own despite virus restrictions, official says

Iran's tourism industry has made every effort to stand on its own two feet despite the considerable damage caused by the virus pandemic. A country’s prosperity depends on its economic and social development, and the tourism industry plays a key role in achieving this goal, the president of Iran’s University of Science and Culture Seyyed Saied Hashemi has said. He made the remarks during the two-day symposium of One Hundred Years of Iranian Tourism, which came to an end on Wednesday. After the coronavirus crises, tourism can hopefully be a positive influence on people’s lives, he added. Many nations owe their social and economic progress to [their] tourism [industries], so it is hoped that this symposium and such events can provide a meaningful solution for the new [Iranian] government, he noted. Due to the lack of adequate coordination and cooperation between scientific institutions on the one hand and policy-makers on the other hand, the country may have faced many problems in the tourism industry during this century, and that is why it could not get enough benefit from the tourism despite having good potential, he mentioned. Another speaker at the event, Mohammad Hossein Imani Khoshkhu, the head of the industrial park for science also said there is no connection between tourism sectors in the country, while all organizations and devices must help each other to develop tourism. For instance, currently, medical tourism does not exist in the country, but there are international patients and the medical tourism activists have now become taxi drivers at airports instead of activists for related tourism, he added. Back in July, ISNA reported that Iran’s tourism industry has suffered a loss of some 320 trillion rials ($7.6 billion at the official exchange rate of 42,000 rials per dollar) since the outbreak of the coronavirus pandemic. The pandemic has also ruined more than 44,000 jobs in the once budding travel sector of the country, the report added. As a result of the outbreak of the coronavirus in Iran and the subsequent unemployment and financial losses, accommodation centers suffered the most. These statistics cover the period between February 2020 and the spring of 2021. Only months into the outbreak, Zarghami’s predecessor, Ali Asghar Mounesan, lamented that the number of foreign travelers to Iran was drastically plunged due to the pandemic. “Tourism of the country was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent,” Mounesan said. He added 8.7 million foreign nationals visited Iran during the [Iranian] year (1398), adding that Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. So far, panels of travel experts have mapped out new marketing strategies hoping the sector would get back on its feet once again. Earlier this year, the Head of the Iranian Tour Operators Association Ebrahim Pourfaraj asked the government to issue tourist visas for the international applicants who have been fully vaccinated against COVID-19. “The Ministry of Health and the National Headquarters for Coronavirus Control can at least agree that the international tourists who have received the [second dose of] coronavirus vaccine would be allowed to enter Iran.” The expert lamented that the continuation of such a trend would result in losing international tourist markets more than before. “Or at least they should make it clear so that we can respond appropriately to foreign companies and tourists to not to miss the international tourist markets more than before.” Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025. Even before the pandemic, Iran’s tourism was already grappling with some challenges, on top of those Western “media propaganda” aimed at scaring potential travelers away from the Islamic Republic. Some experts believe Iran is still somehow “unknown” for many potential travelers due to such a “media war”. They, however, consider bright prospects for the tourism sector of the country if it vigorously pursues comprehensive strategies to counter U.S.-led propaganda and strict sanctions, yet does its best to loosen tough travel regulations.

Create: Oct 25, 2021 Edit: Oct 25, 2021 Regional News