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Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’

In New York City, the sidewalk cafes are bustling, the parks are full of picnics, and the city’s attractions are coming back to life. The city is blooming again, cautiously but happily. And tourists are coming back to town. The same is true across the United States. While hoteliers are optimistic that the industry is starting its path to recovery, it remains impossible to overstate Covid’s effect on travel. The late Arne Sorenson, Marriott CEO, estimated in the early stages of the pandemic that “Covid-19 is having a more severe and sudden economic impact on our business than 9/11 and the 2009 financial crisis combined.” STR has reported YoY occupancy decreases of more than 50% nationwide. Covid-19 was a collapse, not a downturn, with properties and teams hollowed out. While numbers are trending in the right direction, there is uncertainty around the speed and overall strength of recovery, particularly in segments like international leisure, corporate, and group. Every fellow hotelier we’ve spoken with this year is realistic about the amount of work that remains to bring the industry back. Yet several also discussed how, when looked at from a certain perspective, they see new opportunities going forward. For years, managing a hotel distribution network has felt like tying your shoes on the run—impossible to finish any one task because the next step is always on top of you. But the gradual ramp-up this spring and summer is the perfect chance for hotels to be strategic about their return to business, and to set a foundation for better, healthier distribution strategy in the long-term. Recent data about changing guest preferences post-Covid also provides hotels with reason for optimism. Travelers Are Ready to Form New Habits Marketers know that changing a person’s behavior is hard; people are creatures of habit. Academics estimate that 45% of our daily behaviors are habitual, cued by triggers we aren’t aware of and carried out automatically. Charles Duhigg’s book, The Power of Habit: Why We Do What We Do In Life and Business, is about the science behind our habits, and explores some of the ways forward-thinking retailers leverage data to better understand these habits and more easily change them. Target Corp. and its specific strategies for using big data in its marketing campaigns was the subject of a long-form excerpt of Duhigg’s book that ran in the New York Times. The whole piece is full of wonderful insights about e-commerce, even years later, but some of Target’s specific conclusions about customer habits and purchasing are especially relevant as we consider the post-pandemic travel landscape. The core learning is that while ingrained shopping habits are usually too difficult to change with even the most ingenious ad campaign, “there are some brief periods in a person’s life when old routines fall apart and buying habits are suddenly in flux.” The greatest of these life moments is the birth of a child, “when parents are exhausted and overwhelmed and their shopping patterns and brand loyalties are up for grabs.” If Target could identify new parents, they could identify people whose lives were in such a state of flux that their habits could be changed and they could be made into better, more loyal customers. The whole planet is in the process of emerging from just such a moment. Our lives have all changed shape immensely; more than a few of us feel “exhausted and overwhelmed” and our old routines have all fallen apart. But travelers are eager to have new experiences again, and as tourism returns we are already seeing trends in post-pandemic booking habits that look very positive for hoteliers. After a full decade of losing market share to OTAs and third parties, hotels are seeing the direct channel get a boost this spring, with the uncertainties of traveling post-Covid making guests eager for direct communication with the hotel. Skift’s Hotel Distribution Report from November 2020 stated that hoteliers are reporting increases of more than 10% for the Voice channel, with curious guests calling to ask questions about newly implemented cleaning policies, the changing availability of property restaurants, and the status of area attractions. Properties and brands employing chat functionality are seeing enormous traffic increases over those channels as well, “thousands of percent above what they used to be.” Guests have also learned that booking direct offers the most flexibility, with some OTAs refusing to offer refunds and consumers filing complaints. Guests’ renewed preference for direct communication with the hotel, and the direct booking increases that come with it, seems likely to continue as long as the effects of the pandemic linger, through 2021 and beyond. OTAs will be a major engine driving recovery; their role in discovery and filtering for new guests is more important than it has ever been. But for years now the hotel industry has lamented OTAs’ control over the guest relationship, with multiple industry-leading brands spending millions of dollars on “Book Direct” marketing campaigns to try to coax customers back to their direct channel. It seems like over the next 12 months, travelers’ changing habits and preferences may give hoteliers a second chance to make direct bookings the centerpiece of their relationship with their guests. Hoteliers Are Eager to Embrace Evolving Travel Norms It’s not only guests whose habits have changed post-Covid. Hotel leaders are in the same boat. Routines across every department have fallen apart and had to be rebuilt or, more often, reinvented. Every hotelier’s job now includes problem solving and innovation in addition to managing known challenges. The only constant over the past 12 months has been change. But among the revenue and marketing professionals we’ve spoken with, there is the sense that for well-prepared, nimble organizations there are opportunities post-Covid-19 that didn’t exist before. Some of the tangles in the distribution landscape have been cleared away, and for the moment there is more space to breathe. Over the next few months, top-of-funnel ad buys, social media, email marketing, and all of the outbound components of your marketing ecosystem will restart. Business leaders will begin to build new data sets. Conventions for public spaces and neighborhood venues will evolve. And guests will behave according to new, post-pandemic norms, which includes booking direct at higher rates than they had before. In a dynamic environment, flexibility and efficiency are critical. Brands that can make decisions the most quickly, with the most accurate data and the fewest tools, will be the most adaptable. Aligning your tech stack to your distribution strategy is the first place to start. Hotels that prioritize guest experience and lead with their direct channel needs when it comes to distribution will be the ones that are best positioned to take advantage of the changing landscape. This is the first of a multi-year recovery process. Going forward, each month should be better than the last. Both travelers and hoteliers will spend 2021 putting healthy new habits in place. The challenges of 2021 are substantial, but for once they don’t feel like tying your shoes on the run.

Create: Apr 27, 2021 Edit: Apr 27, 2021 International News

Tourism expected to rocket up in lesser-known Iranian province

Extra support for digital businesses and various travel branches could rocket up the tourism industry in Kohgiluyeh and Boyer-Ahmad province, the provincial tourism chief has said. Digital businesses amid the outbreak of the coronavirus in the country, which causes a major hit to the economic sectors including tourism, could help to increase the income of people active in this field, IRNA quoted Majid Safai as saying on Saturday. Considering the weather of the area and the farms of fish, saffron, silkworm, and ostrich as well as rice paddies scattered across the province, it has the potential to become a hub for agritourism and other new branches of tourism, the official added. Agritourism is a relatively new branch of the travel industry in which tourists stay with local people in rural areas. Farm/ranch recreation refers to activities conducted on private agricultural lands, which might include fee-hunting and fishing, overnight stays, educational activities, etc. To achieve this goal, residential units, echo-lodges, and tourist complexes need to be improved, he explained. He also noted that ongoing tourism-related projects need to be completed, while new investment packages are being defined to attract more investors to the region. While most of the activities in this field are on halt due to the coronavirus pandemic over the globe, virtual festivals and online tours could help to promote the tourist attractions of the province, he said. Last year, the official announced that the tourism sector of Kohgiluyeh and Boyer-Ahmad province is prepared to improve quickly after the coronavirus crisis ends. He also noted that innovative plans and programs and various cultural festivals are being organized to attract tourists and travelers to the alluring destinations of the province. The lesser-known Kohgiluyeh and Boyer-Ahmad province is a cradle for nomadic life. Sightseers may live with a nomadic or rural family for a while or enjoy an independent stay and assist them with day-to-day life. It also opens up an opportunity to feel rustic routines, their agriculture, traditions, arts, and culture.

Create: Apr 25, 2021 Edit: Apr 25, 2021 Regional News

Some $4.2m paid to corona-affected tourism, handicraft units in Zanjan

More than 180 billion rials (about $4.2 million at the official rate of 42,000 rials) in loans has been paid to tourism and handicraft businesses affected by the coronavirus pandemic in Zanjan province. Amir Arjmand, the director-general of Cultural Heritage, Tourism and Handicrafts Department of Zanjan said the financial facilities were paid within the framework of 547 projects to the businesses having 1,500 employed persons, IRNA reported on Saturday. He also noted that 623 units were introduced to receive the facilities in the province, of which 76 cases were related to the field of tourism and 547 cases were related to the field of handicrafts. "So far, the tourism units of the province that have succeeded in receiving corona facilities include travel and tourism services offices, eco-lodges, hotels and welfare, and intermediate service complexes." The official also said: "Identifying, training, paying facilities and supporting activists in the field of handicrafts and tourism facilities of the cities with the purpose of boosting production in this area and creating employment is our priority this year." Despite the difficult situations due to the coronavirus, the development of handicraft workshops, the development of tourism facilities, and the increase in the issuance of licenses for handicrafts and travel services and ecotourism offices were considered last year.

Create: Apr 18, 2021 Edit: Apr 18, 2021 Regional News

Iranian Tour Operators Association pursues tourist visas resumption

Iranian Tour Operators Association is formulating a proposal for the resumption of tourist visas after months of suspension amid strict government measures to prevent the spread of coronavirus. “Iranian visas are being granted to medical tourists… and we have requested the Foreign Ministry to issue the same permits for the applicants of other tourism arenas,” ISNA quoted Ebrahim Pourfaraj who presides the association, as saying on Monday. “In a meeting with Seyyed Kazem Sajjadi, the deputy Foreign Minister for Consular, Parliamentary, and Expatriates Affairs, I was supposed to provide some information and a plan for re-issuing [tourist] visas,” he explained. The veteran expert has asked the government to issue tourist visas for the international applicants who have been fully vaccinated against COVID-19. “The Ministry of Health and the National Headquarters for Coronavirus Control can at least agree that the international tourists who have received the [second dose of] coronavirus vaccine would be allowed to enter Iran.” Last month, he lamented that the continuation of such a trend would result in losing international tourist markets more than before. “Or at least they should make it clear so that we can respond appropriately to foreign companies and tourists to not to miss the international tourist markets more than before.” Pourfaraj believes that the reasonable prices of Iran tours are expected to bring back the boom into the tourism sector of the country in the post coronavirus era. “Attractive tour plans are also being prepared for those who are eager to explore the historical attractions and natural wonders of the ancient country and want to experience a vacation here.” Pourfaraj also expressed hope that international tour operators and companies who have worked with their Iranian counterparts for years, would put Iran back on the world’s travel route again, considering the facilities they can get at cheaper prices than in other countries. Last November, the World Tourism Organization announced that international tourist arrivals to Iran plunged 72% during the first eight months of 2020 when compared to 2019, highlighting the severe impact of COVID-19 as the main factor. Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan in October warned that Iran’s cultural heritage and tourism will be in a critical situation if the crises caused by the outbreak of the coronavirus continue. Last August, Mounesan said that Iran’s tourism has suffered a loss of 12 trillion rials (some $2.85 billion) since the outbreak of the coronavirus pandemic. Furthermore, the minister also noted that the coronavirus pandemic should not bring traveling to a complete standstill. “Corona is a fact, but can the virus stop tourism? Certainly not. For us, the coronavirus is a new experience in dealing with crises that teaches tourism experts around the world how to deal with such a disaster, and thankfully governments are turning this into an opportunity for better planning.” Smart and responsible traveling should replace "do not travel” recommendations, the minister stressed, adding: “In our country, Corona has caused problems in the tourism industry and the worrying point is the continuation of this trend.” “We are well aware of what the National Headquarters for Coronavirus Control proclaims [the health protocols], hence as a proposal, we have formulated some smart, responsible travel packages by the implementation of which we could have secure travels,” the minister said. He has repeatedly announced that his ministry is in full coordination with the Ministry of Health for strictly implementing health protocols in travel destinations, hospitably centers, and museums, amongst others, underlining that “people’s health is our priority.” The ancient land embraces hundreds of historical sites such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, the country aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Apr 15, 2021 Edit: Apr 15, 2021 Regional News

Tourist Arrivals Down 87% in January 2021 as UNWTO Calls for Stronger Coordination to Restart Tourism

The devastating impact of the COVID-19 pandemic on global tourism has carried on into 2021, with new data showing an 87% fall in international tourist arrivals in January as compared to 2020. The outlook for the rest of the year remain cautious as the World Tourism Organization (UNWTO) continues to call for stronger coordination on travel protocols between countries to ensure the safe restart of tourism and avoid another year of massive losses for the sector. Following a difficult end to 2020, global tourism suffered further setbacks in the beginning of the year as countries tightened travel restrictions in response to new virus outbreaks. According to the latest edition of the UNWTO World Tourism Barometer, all world regions continued to experience large drops in tourist arrivals in the first month of the year. Mandatory testing, quarantines, and in some cases the complete closure of borders, have all hindered the resumption of international travel. In addition, the speed and distribution of the vaccination roll-out have been slower than expected, further delaying the restart of tourism. All global regions hit hardAsia and the Pacific (-96%), the region which continues to have the highest level of travel restrictions in place, recorded the largest decrease in international arrivals in January. Europe and Africa both saw a decline of 85% in arrivals, while the Middle East recorded a drop of 84%. International arrivals in the Americas decreased by 77% in January, following somewhat better results in the last quarter of the year. UNWTO Secretary-General Zurab Pololikashvili said: “2020 was the worst year on record for tourism. The international community needs to take strong and urgent action to ensure a brighter 2021. Many millions of livelihoods and businesses are depending on it. Improved coordination between countries and harmonized travel and health protocols are essential to restore confidence in tourism and allow international travel to resume safely ahead of the peak summer season in the northern hemisphere.” Outlook for 2021With 32% of all global destinations completely closed to international tourists at the beginning of February, UNWTO anticipates a challenging first few months of 2021 for global tourism. Based on current trends, UNWTO expects international tourist arrivals to be down about 85% in the first quarter of 2021 over the same period of 2019. This would represent a loss of some 260 million international arrivals when compared to pre-pandemic levels. Looking ahead, UNWTO has outlined two scenarios for 2021, which consider a possible rebound in international travel in the second half of the year. These are based on a number of factors, most notably a major lifting of travel restrictions, the success of vaccination programmes or the introduction of harmonized protocols such as the Digital Green Certificate planned by the European Commission. The first scenario points to a rebound in July, which would result in a 66% increase in international arrivals for the year 2021 compared to the historic lows of 2020. In this case, arrivals would still be 55% below the levels recorded in 2019. The second scenario considers a potential rebound in September, leading to a 22% increase in arrivals compared to last year. Still, this would be 67% below the levels of 2019.

Create: Apr 3, 2021 Edit: Apr 3, 2021 International News

Chartwell Hospitality Opens Hilton Alpharetta Atlanta Marking First Full-Service Hotel in Market in Almost 20 Years

Hilton Alpharetta Atlanta, an eight-story, 249-room full-service hotel in the heart of the Windward Business District, minutes from Avalon Boulevard, Downtown Alpharetta and Ameris Bank Amphitheatre, is the latest addition to Hilton Hotels & Resorts, one of Hilton’s 18 market-leading brands. Chartwell Hospitality opened the full-service hotel in the Windward Business District, a future mixed-use development at the corner of Windward and Northpoint Parkways, offering both guests and locals a sleek and contemporary escape. “Located in the heart of the Alpharetta Windward Business District, the hotel’s location paired with its modern design make it a perfect addition to our portfolio. Over the years, Alpharetta has evolved into a thriving business center, and we have seen an increase in visitors looking for modern new hotel options,” said Rob Schaedle, president, Chartwell Hospitality. “We look forward to delivering an exceptional level of service for all guests who enter its doors.” Additional hotel features and amenities include: AccommodationsOffering convenient access to Downtown Alpharetta and a short drive to Atlanta’s top attractions, the eight-story hotel is home to bright and spacious rooms featuring a modern design with locally sourced artwork adorning guest room walls. Guests at the Hilton Alpharetta Atlanta can look forward to upgraded guest rooms and more. The hotel’s stunning glass lobby, fireside nooks, Executive Concierge level and rooftop terrace elevate our guests to a unique VIP experience. All rooms and suites feature a 49-inch flat screen HDTV, large marble bathrooms, a selection of premium bath products and access to the hotel’s seasonal pool, cabana bar and 24/7 fitness center. DiningHärth restaurant and its flatbread oven will become the anchor of the public area of the hotel, just as the heart of a home is centered on the kitchen. Härth’s menu celebrates American comfort foods while bringing a fresh, contemporary approach to dining. Härth lounge offers the perfect location to unwind and relax, featuring specialty cocktails and light bites. Indoor and outdoor seating is available, along with a private dining room for more intimate gatherings. AmenitiesGuests seeking exercise or relaxation have a variety of options, including: 24-hour fitness center with Precor® equipment and free weights; heated seasonal pool with sunning terraces, cabana bar; and easy access to Big Creek Greenway scenic running/biking paths just a few blocks away. Meetings & EventsWith 6,500 square feet of meeting space, Hilton Alpharetta Atlanta’s meeting and event attendees can choose from our ballroom and breakout rooms, or an executive boardroom, perfect for intimate executive meetings and larger social gatherings. Offering glistening chandeliers, locally sourced art and artistic lighting [JFB1] options in our event foyer to set the backdrop for your next event. Meetings and events are all backed by Hilton EventReady with CleanStay, providing curated solutions for groups, with creative food and beverage, thoughtful technology resources, redesigned spaces for physical distancing, and reimagined ways to meet and gather to create a safe and comfortable environment for event planners and their attendees. Guests visiting Hilton Alpharetta Atlanta will enjoy peace of mind from check-in to check-out with Hilton CleanStay to enjoy an even safer and cleaner stay. New procedures include contactless digital check-in, and a Hilton CleanStay room seal to indicate that the room has not been entered since being thoroughly cleaned. Hilton Alpharetta Atlanta is also part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 18 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app. Hilton Alpharetta Atlanta is located at 5775 Windward Parkway, Alpharetta, GA 30005 just 35 miles from Hartsfield Jackson Airport.

Create: Mar 16, 2021 Edit: Mar 16, 2021 International News

Iranian tour operators ask government to issue visas for vaccinated travelers

Head of the Iranian Tour Operators Association Ebrahim Pourfaraj has asked the government to issue tourist visas for the international applicants who have been fully vaccinated against COVID-19. “The Ministry of Health and the National Headquarters for Coronavirus Control can at least agree that the international tourists who have received the [second dose of] coronavirus vaccine would be allowed to enter Iran,” Pourfaraj said. He also lamented that the continuation of such a trend would result in losing international tourist markets more than before. “Or at least they should make it clear so that we can respond appropriately to foreign companies and tourists to not to miss the international tourist markets more than before.” Earlier this month, he said that the reasonable prices of Iran tours are expected to bring back the boom into the tourism sector of the country in the post coronavirus era. “Attractive tour plans are also being prepared for those who are eager to explore the historical attractions and natural wonders of the ancient country and want to experience a vacation here,” Pourfaraj said. He also expressed hope that international tour operators and companies who have worked with their Iranian counterparts for years, would put Iran back on the world’s travel route again, considering the facilities they can get at cheaper prices than in other countries. Referring to health tourism as a popular branch in Iran, he noted that medical services in Iran are provided at a lower price than what may be offered at double the price in other countries. Back in January, he announced that the tourist flow from across the world to Iran will return to normal in 2022. Although there are requests for traveling to Iran in the current year (2021), most travel agencies and tour operators believe that the flow will go back to normal in the next year, he explained. “Beginning mass vaccination against the coronavirus will provide better and safe conditions for international travels in 2022.” Last November, the World Tourism Organization announced that international tourist arrivals to Iran plunged 72% during the first eight months of 2020 when compared to 2019, highlighting the severe impact of COVID-19 as the main factor. Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan in October warned that Iran’s cultural heritage and tourism will be in a critical situation if the crises caused by the outbreak of the coronavirus continue. Last August, Mounesan said that Iran’s tourism has suffered a loss of 12 trillion rials (some $2.85 billion) since the outbreak of the coronavirus pandemic. Furthermore, the minister also noted that the coronavirus pandemic should not bring traveling to a complete standstill. “Corona is a fact, but can the virus stop tourism? Certainly not. For us, the coronavirus is a new experience in dealing with crises that teaches tourism experts around the world how to deal with such a disaster, and thankfully governments are turning this into an opportunity for better planning.” Smart and responsible traveling should replace "do not travel” recommendations, the minister stressed, adding: “In our country, Corona has caused problems in the tourism industry and the worrying point is the continuation of this trend.” “We are well aware of what the National Headquarters for Coronavirus Control proclaims [the health protocols], hence as a proposal, we have formulated some smart, responsible travel packages by the implementation of which we could have secure travels,” the minister said. He has repeatedly announced that his ministry is in full coordination with the Ministry of Health for strictly implementing health protocols in travel destinations, hospitably centers, and museums, amongst others, underlining that “people’s health is our priority.” The ancient land embraces hundreds of historical sites such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, the country aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Mar 16, 2021 Edit: Mar 16, 2021 Regional News

Steps Iran must take to become leading player in medical tourism

As you are well aware, medical tourism is booming worldwide as about 20 to 24 million people are traveling for medical treatments annually. Factors such as increased care needs over longer lifespans, rising healthcare costs, and constant pressures on some insurance industries are reasons behind why some opt to travel abroad. Regarding price competitiveness, Iran currently ranks first in the world but the country has not been very successful in attracting potential travelers as other competitors like Singapore and Turkey. People from the Persian Gulf littoral states, Iraq and Syria as well as Iranian expatriates residing in Canada and Germany constituted the majority of medical travelers to the Islamic Republic, who received plastic, cosmetics, open-heart, and orthopedic surgeries amongst other treatments over the past couple of years. A recent study co-authored by Iranian researchers Khalil Momeni, Ali Jannati, Rahim Khodayari-Zarnaq, Shabnam Ghasemyani, and Mohamadreza Havasian, suggests the main difference between Iran other countries they selected for the study lies in the organizational structure of the main stakeholders of the tourism industry; in other countries, this industry is organized and supervised by specific coordination bodies. Data were gathered from databases, including PubMed, Web of Knowledge, Scopus, Magiran, SID, and websites of the World Tourism Association, the Ministry of Tourism, and the Ministry of Health of the selected countries from 2000 to 2020. The study was published in the Melbourne-based Healthscope, which operates private hospitals, medical centers, and international pathology services. Six countries were selected purposefully, including Singapore, Turkey, Costa Rica, Jordan, United Arab Emirates, and Iran. They were compared in terms of the status of tourism and travel competitiveness, governance and policy-making status, the status of the medical tourism industry, and medical tourism infrastructure. In terms of tourism and travel competitiveness, Singapore, with a global rank of 17, was better than other countries. Based on the status of the medical tourism industry, Costa Rica ranked 7th in the world, and Singapore, the UAE (Dubai), Turkey, UAE (Abu Dhabi), Jordan, and Iran ranked 15, 22, 27, 31 35, and 41, respectively. In Iran, all indicators of medical tourism infrastructure were lower than those of other countries except for competitive prices. Comparative tables involved components, such as general profile, tourism and travel competitiveness, governance and policy, the status of the medical tourism industry, and medical tourism infrastructure in selected countries. The framework analysis based on the identified components was used to analyze the data. Furthermore, the study has confirmed that despite the legal framework for medical tourism development in Iran, this industry is currently facing several challenges. “These challenges are lack of specific medical tourism structure at the international, national, and regional levels, the lack of a medical tourism system, definition and formulation of laws, policies, and plans, the lack of infrastructure, and the lack of supervision system.” All of the indicators in tourism and travel competitiveness are low in Iran except pricing, which is ranked as the first cheapest country in the world. The growing medical tourism industry requires the optimal provision of all tourism infrastructures and not only the promotion of different indicators, the study suggests. Based on the report of the Medical Tourism Organization, the UAE, Turkey, and Jordan are the three most important destinations for medical tourism in West Asia. Even though Iran has good conditions in terms of competitive price, presence of skilled physicians, and low waiting time among the studied countries, but other medical tourism infrastructures are not enough invested. For example, until 2017, Iran has not been able to obtain a JCI license even for one hospital, and the average per capita physician/nurse index is much lower than the global one. To promote medical tourism, it is necessary to recognize the strategic medical tourism status of each province in the country, supply a specialized workforce, provide high-quality services, improve infrastructure, and promote a positive attitude of authorities to support the medical tourism industry. The study has also found that factors that can play a positive role in the development of medical tourism in Iran are advanced services for infertility treatment, cosmetic and dental surgery, organ transplantation and cell therapy, cultural similarity and familiarity with neighboring countries, and competitive prices. Measures, such as improving human resource communication skills and developing private hospitals following international standards, can also be effective in developing medical tourism. The main difference between the selected countries and Iran lies down in the organizational structure of the main stakeholders of the tourism industry. The study showed that one of the challenges for growing medical tourism in Iran is the presence of different organs of political and decision-making, as well as the cultural and political conditions. In all other countries, this industry is organized and supervised by specific coordination bodies. The revise of coordinating policies and strategies between various ministries, other government bodies, the private sector could help facilitate cross-sectoral coordination in this area. One of the important factors in the development of the medical tourism industry is the focus on attracting tourists from neighboring countries. Generally, certain populations are attracted more to certain locations. This might be due to a similar ethnic and cultural background. “To increase Iran’s ability to compete with countries in the region, such as Turkey, in attracting medical tourists, long-term plans should be developed to strengthen the infrastructure and cultural reforms, increase private sector participation and plan for the efficient use of mass media and local press for raising awareness. This requires a national effort and redefining the role of health tourism in the economy, as well as a strong trustee to follow up these measures,” the study suggests. According to the authors, the strengths points of the present study are the comprehensiveness of the selected countries and obtaining systematic information according to the appropriate strategy search. One of the limitations of the study is that in many items, the existing indicators are not updated, and some of the documents were in languages other than English and Persian. The Islamic Republic has set goals to exceed its yearly medical travelers to around two million in [calendar year] 1404 (March 2025-March 2026). Amongst Iran’s trump cards are the presence of credible surgeons and physicians, cutting-edge medical technologies, high-tech medicine and diverse specializations, super affordable procedures, and finally its hospitable people.

Create: Mar 13, 2021 Edit: Mar 13, 2021 Regional News

Iran, Slovakia seek to expand tourism ties

Iran and Slovakia on Thursday held an online meeting, in which high-level tourism officials, tour operators, and hoteliers discussed ways to boost tourism ties between the two countries in the post-coronavirus era. A key priority for Iran’s tourism sector is to restore tourism ties with previous markets and expand into new international markets such as Slovakia when the coronavirus crisis comes to an end, Mohammad Qasemi, the director for marketing and advertising at the tourism ministry said, IRNA reported. Regarding the unique characteristics and features of Iranian tourism as a different destination for the visitors from Slovakia, he emphasized the need for enhanced private sector relationships between the two countries to lead to the development of an efficient bilateral tourism exchange. Emphasizing the two countries’ capacity for caving, hydrotherapy, skiing, and national and natural parks, he also suggested that successful experiences be shared through training workshops and courses between the two sides. Elsewhere in his remarks, the Iranian official reminded the tremendous impact of the novel coronavirus pandemic on global tourism, adding that the Iranian government has provided support for travel businesses affected by the disease. The Slovak delegation also hailed the expansion of ties in the arenas of tourism and cultural heritage. Moreover, the Slovak Association of Tour Operators & Travel Agents (SACKA) expressed readiness to start bilateral tourism as soon as the virus is contained. The two centuries also agreed to draft a memorandum of understanding to lay the ground for further cooperation including fam tours for media personnel and tour operators. Last November, the World Tourism Organization announced that international tourist arrivals to Iran plunged 72% during the first eight months of 2020 when compared to 2019, highlighting the severe impact of COVID-19 as the main factor. Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan in October warned that Iran’s cultural heritage and tourism will be in a critical situation if the crises caused by the outbreak of the coronavirus continue. Last August, Mounesan said that Iran’s tourism has suffered a loss of 12 trillion rials (some $2.85 billion) since the outbreak of the coronavirus pandemic. He also noted that the coronavirus pandemic should not bring traveling to a complete standstill. “Corona is a fact, but can the virus stop tourism? Certainly not. For us, the coronavirus is a new experience in dealing with crises that teaches tourism experts around the world how to deal with such a disaster, and thankfully governments are turning this into an opportunity for better planning.” Optimistic forecasts, however, expect Iran to achieve a tourism boom after coronavirus contained, believing its impact would be temporary and short-lived for a country that ranked the third fastest-growing tourism destination in 2019. The latest available data show eight million tourists visited the Islamic Republic during the first ten months of the past Iranian calendar year (started March 21, 2019). Iran welcomed some 7.8 million foreign nationals a year earlier, achieving a 52.5 percent increase year on year. The ancient land embraces hundreds of historical sites such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, the country aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Mar 13, 2021 Edit: Mar 13, 2021 Regional News

Wyndham Breaks Ground on First LaQuinta and Hawthorn Suites Dual-Brand Hotel in Pflugerville, Texas

Wyndham Hotels & Resorts (NYSE: WH) – the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries and territories – announced today the first groundbreaking of its new La Quinta and Hawthorn Suites dual-brand hotel concept in Pflugerville, Texas. This marks the first-ever pairing of these two flags under the same roof and enables owners to target both the business transient and extended-stay demand within any given market. The company has 36 La Quinta and Hawthorn dual-branded hotels in its development pipeline in markets such as San Antonio and El Paso, Texas; Yuma, Ariz.; Wichita, Kan.; Charlotte, N.C. The property is slated to open in March 2022 with a combined 100 guestrooms – 30 of which will feature the recently updated Hawthorn room design that includes modern, well-equipped kitchens for extended-stay guests. This hotel will also feature the newly refreshed room design from La Quinta’s sought-after Del Sol prototype in 70 rooms. This new dual-brand hotel concept is designed to streamline development and operational costs. The concept includes a shared lobby, spacious modern great room, fitness center, bar, amenities, and back of the house all while appealing to the multiple types of travelers that have an affinity for these brands. The combination enhances Wyndham’s suite of offerings for developers by coupling its leading upper-midscale brand, La Quinta, with its benchmark, extended-stay Hawthorn Suites brand that reported a 44 percent year-over-year increase in domestic contract executions during 2020. Conveniently located at Pflugerville’s Stone Hill Town Center, just 15 miles northeast of Austin, the hotel provides easy access to the area’s more than 1,000 acres of scenic parks, trails and open spaces. The growing suburb of Pflugerville has seen significant business and residential growth, with a nearly 40 percent population increase in the past 10 years. We’re delighted to expand our portfolio with this new dual-branded hotel, providing these two distinct accommodations under one roof to meet the diverse needs of today’s travelers and provide operational efficiencies for developers,” said Krishna Paliwal, Wyndham’s president of La Quinta and head of architecture, design, and construction. “Our powerful marketing and sales programs for both La Quinta and Hawthorn will combine to drive reservations to this hotel. The industry-leading Wyndham Rewards program, now 86 million members strong, drives 46 percent of all U.S. hotel stays across our portfolio.” With La Quinta and Hawthorn Suites targeting different types of travelers, this brand pairing offers a unique opportunity to introduce a new subset of consumers to Wyndham’s strong upper-midscale and midscale portfolio. By bringing select-service and long-term lodging together under one roof, Wyndham is tapping into the steady and strong appetite developers and travelers have for extended-stay, especially in the midscale space which is expected to continue the high growth that it is seeing today.

Create: Mar 6, 2021 Edit: Mar 6, 2021 International News

Affordable prices expected to bring back boom into Iran tourism

The reasonable prices of Iran tours are expected to bring back the boom into the tourism sector of the country in post coronavirus era, the head of the Iranian Tour Operators Association has said. “Attractive tour plans are also being prepared for those who are eager to explore the historical attractions and natural wonders of the ancient country and want to experience a vacation here,” Ebrahim Pourfaraj said on Thursday. He also expressed hope that international tour operators and companies who have worked with their Iranian counterparts for years, would put Iran back on the world’s travel route again, considering the facilities they can get at cheaper prices than in other countries. Referring to health tourism as a popular branch in Iran, he noted that medical services in Iran are provided at a lower price than what may be offered at double the price in other countries. Back in January, the official announced that the tourist flow from across the world to Iran will return to normal in 2022. Although there are requests for traveling to Iran in the current year (2021), most travel agencies and tour operators believe that the flow will go back to normal in the next year, he explained. Beginning mass vaccination against the coronavirus will provide better and safe conditions for international travels in 2022, he added. Last November, the World Tourism Organization announced that international tourist arrivals to Iran plunged 72% during the first eight months of 2020 when compared to 2019, highlighting the severe impact of COVID-19 as the main factor. Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan in October warned that Iran’s cultural heritage and tourism will be in a critical situation if the crises caused by the outbreak of the coronavirus continue. Last August, Mounesan said that Iran’s tourism has suffered a loss of 12 trillion rials (some $2.85 billion) since the outbreak of the coronavirus pandemic. He also noted that the coronavirus pandemic should not bring traveling to a complete standstill. “Corona is a fact, but can the virus stop tourism? Certainly not. For us, the coronavirus is a new experience in dealing with crises that teaches tourism experts around the world how to deal with such a disaster, and thankfully governments are turning this into an opportunity for better planning.” Optimistic forecasts, however, expect Iran to achieve a tourism boom after coronavirus contained, believing its impact would be temporary and short-lived for a country that ranked the third fastest-growing tourism destination in 2019. The latest available data show eight million tourists visited the Islamic Republic during the first ten months of the past Iranian calendar year (started March 21, 2019). Iran welcomed some 7.8 million foreign nationals a year earlier, achieving a 52.5 percent increase year on year. The ancient land embraces hundreds of historical sites such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, the country aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Mar 6, 2021 Edit: Mar 6, 2021 Regional News

Tourism, transport ministers ink MOU to boost maritime tourism

Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan on Sunday signed a memorandum of understanding (MOU) with Transport and Urban Development Minister Mohammad Eslami to deepen cooperation and expand bilateral ties. The MOU aims at developing maritime tourism and make the best use of its potential in the southern and northern coasts of the country, according to a press release issued by the tourism ministry. Promoting the culture of using the sea as a tool to increase social vitality, development of coastal activities in the form of environmentally-friendly plans and programs, and creating the necessary grounds for cooperation and exchange of knowledge and information were also among the topics of the agreement. The traditional skills of building and sailing Iranian Lenj boats in the Persian Gulf was another issue discussed by the two ministers to find a way to safeguard the endangered UNESCO-registered tradition for future generations. Speaking on the sidelines of the signing ceremony, Mounesan said that the tourism ministry tries its best to leave single product tourism behind and diversify tourism products. A focus on the country’s natural capacities along with the historical and cultural capacities could attract more domestic and foreign tourists as well as create more job opportunities in some deprived areas, he explained. He also expressed hope that constructing seaside hotels on the northern and southern coasts and bringing the international cruise ships would also boost maritime tourism in the country. For his part, Eslami said that having a well-organized program for the development of beaches and the use of marine recreation is a priority for the transport ministry. Over the past couple of years, the Islamic Republic has made various efforts to exploit maritime tourism potential by developing hospitality infrastructures, diversifying sea routes, and drawing private sector investors along its vast southern coasts. Prosperous maritime tourism could help the county to meet its ambitious target of attracting 20 million annual tourists by 2025. It also keeps an eye on tourism developments in the Caspian Sea in the north.

Create: Mar 2, 2021 Edit: Mar 2, 2021 Regional News