Hotel News _ Beyond the visual identity and logo, new prototype designs for public areas and guestrooms are also being introduced BRAND UPDATE Wyndham Hotels & Resorts has unveiled a new direction for the Ramada Encore by Wyndham brand globally. At the heart of this new identity is a brand promise to be ‘Refreshingly Different’, underpinned by the brand’s core attributes of being fresh, approachable and vibrant. This new identity includes a redesigned logo, created by London-based marketing agency, Octopus Group, aimed at appealing to a new generation of travelers. and prototype designs for guest rooms and common spaces designed by hospitality architecture firm Harrison. Ramada Encore by Wyndham has a portfolio of 54 hotels in 20 countries. Created in the late 1990s as a limited service, mid-scale hotel brand designed for business and leisure travelers looking for great value, the brand introduced concepts such as guest rooms with all-wood flooring and an open plan, multipurpose common area serving as a reception, lobby, casual dining and networking space. “Whether it’s a business trip or a weekend break, we know that for travelers every minute counts. That’s why we wanted the brand identity for Ramada Encore to reflect its position as a hotel for guests on the go,” said Lisa Checchio, chief marketing officer for Wyndham Hotels & Resorts.
Create: Dec 29, 2018 Edit: Jan 2, 2019 International NewsHackers stole information on as many as 500 million guests of the Marriott hotel empire over four years, obtaining credit card and passport numbers and other personal data, the company said Friday as it acknowledged one of the largest security breaches in history. The full scope of the failure was not immediately clear. Marriott was trying to determine if the records included duplicates, such as a single person staying multiple times. The affected hotel brands were operated by Starwood before it was acquired by Marriott in 2016. They include W Hotels, St. Regis, Sheraton, Westin, Element, Aloft, The Luxury Collection, Le Méridien and Four Points. Starwood-branded timeshare properties were also affected. None of the Marriott-branded chains were threatened. The crisis quickly emerged as one of the biggest data breaches on record. "On a scale of 1 to 10 and up, this is one of those No. 10 size breaches. There have only been a few of them of this scale and scope in the last decade," said Chris Wysopal, chief technology officer of Veracode, a security company. By comparison, last year's Equifax hack affected more than 145 million people. A Target breach in 2013 affected more than 41 million payment card accounts and exposed contact information for more than 60 million customers. Security analysts were especially alarmed to learn that the breach began in 2014. While such failures often span months, four years is extreme, said Yonatan Striem-Amit, chief technology officer of Cybereason. It was unclear what hackers could do with the credit card information. Though it was stored in encrypted form, it was possible that hackers also obtained the two components needed to descramble the numbers, the company said. For as many as two-thirds of those affected, the exposed data could include mailing addresses, phone numbers, email addresses and passport numbers. Also included might be dates of birth, gender, reservation dates, arrival and departure times and Starwood Preferred Guest account information. "We fell short of what our guests deserve and what we expect of ourselves," CEO Arne Sorenson said in a statement. "We are doing everything we can to support our guests and using lessons learned to be better moving forward." The breach of personal information could put Marriott in violation of new European privacy laws, as guests included European travelers. Marriott set up a website and call center for customers who believe they are at risk. The hackers' access to the reservation system could be troubling if they turn out to be, say, nation-state spies rather than con artists simply seeking financial gain, said Jesse Varsalone, associate professor of cybersecurity at the University of Maryland University College. Reservation information could mean knowing when and where government officials are traveling, to military bases, conferences or other destinations abroad, he said. "There are just so many things you can extrapolate from people staying at hotels," Varsalone said. The richness of the data makes the hack unique, Wysopal said. "Once you know someone's arrival, departure, room preferences," that could be used to incriminate a person or for a reputation attack that "goes beyond your traditional identity theft or credit-card theft," he said. It isn't common for passport numbers to be part of a hack, but it is not unheard of. Hong Kong-based airline Cathay Pacific Airways said in October that 9.4 million passengers' information had been breached, including passport numbers. Passport numbers are often requested by hotels outside the U.S. because U.S. driver's licenses are not accepted there as identification. The numbers could be added to full sets of data about a person that bad actors sell on the black market, leading to identity theft. And while the credit card industry can cancel accounts and issue new cards within days, it is a much more difficult process, often steeped in government bureaucracy, to get a new passport.
Create: Dec 2, 2018 Edit: Dec 3, 2018 International NewsHotel News - A TripAdvisor reviewer has been sentenced to nine months in prison in a landmark fraud ruling by an Italian court. The owner of Promo Salento was convicted of selling fake reviews to hundreds of hospitality businesses across Italy in order to raise their profile on the website. He was also ordered to pay €8,000 (£7,100). TripAdvisor’s own investigation began in 2015 when business owners forwarded it letters they had received from Promo Salento offering to write fake reviews for a fee, in order to boost the companies’ profiles on the site. TripAdvisor staff identified and blocked more than 1,000 attempts by Promo Salento to post reviews. “The police investigation into Promo Salento delivered enough evidence of criminal conduct to send the case to court,” the US company said in a statement. This is the first time a paid-review fraud has resulted in a jail sentence, although in many jurisdictions deliberately misleading consumers through unfair or misleading marketing can lead to fines or the companies being shut down.
Create: Oct 13, 2018 Edit: Nov 1, 2018 International NewsHotel News - According to his commitment and experience, he is appointed as deputy Director of Cultural Heritage, Handicrafts and Tourism Organization of Iran . Scientific policy for activating all national capacities of tourism development in the domestic and international aspects, determining the target countries of tourism and providing a program for attracting tourists, assigning affiliates of tourism to the nongovernmental sectors, using modern statistical systems and strengthening electronic tourism systems , Providing New Regulatory Strategies, organizing Tour Guides, Maximizing the Relationship with the Private Sectors and Creating a Private Advisory Council, Providing a Scheduled and Purposeful Program for Education, selecting a project manager for speeding up tourism projects, developing tourism facilities and standards and improving hotel standards are important indicators that are expected to be carefully plann ed, well-organized, and performed by you as an expert person in these areas, t he private sector, other experts and interaction with other areas.
Create: Oct 13, 2018 Edit: Jan 15, 2019 Appointments