Hotel News _ Beyond the visual identity and logo, new prototype designs for public areas and guestrooms are also being introduced
BRAND UPDATE Wyndham Hotels & Resorts has unveiled a new direction for the Ramada Encore by Wyndham brand globally. At the heart of this new identity is a brand promise to be ‘Refreshingly Different’, underpinned by the brand’s core attributes of being fresh, approachable and vibrant. This new identity includes a redesigned logo, created by London-based marketing agency, Octopus Group, aimed at appealing to a new generation of travelers. and prototype designs for guest rooms and common spaces designed by hospitality architecture firm Harrison.
Ramada Encore by Wyndham has a portfolio of 54 hotels in 20 countries. Created in the late 1990s as a limited service, mid-scale hotel brand designed for business and leisure travelers looking for great value, the brand introduced concepts such as guest rooms with all-wood flooring and an open plan, multipurpose common area serving as a reception, lobby, casual dining and networking space. “Whether it’s a business trip or a weekend break, we know that for travelers every minute counts. That’s why we wanted the brand identity for Ramada Encore to reflect its position as a hotel for guests on the go,” said Lisa Checchio, chief marketing officer for Wyndham Hotels & Resorts.
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