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Virus causes $5.2 billion damage to Iran’s tourism, minister says

Iran’s tourism industry has suffered a loss of some 220 trillion rials (about $5.2 billion at the official exchange rate of 42,000 rials per dollar) since the outbreak of the coronavirus pandemic, Cultural Heritage, Tourism, and Handicrafts Minister said on Tuesday. “Iran’s tourism has suffered some 220 trillion rials due to corona pandemic so far…. and we hope that with the production of domestic vaccines, tourism will flourish in 1400 [the new Iranian calendar year which begins on March 21],” Ali-Asghar Mounesan said. He made the remarks during the opening ceremony of Tehran’s international tourism and handicrafts fair, which is currently underway at Tehran Permanent International Fairgrounds. “We hope that the widespread vaccine would bring prosperity to all branches of tourism such as agritourism, ecotourism, and nature tourism,” the minister said. “Over 1.5 million jobs have been lost in the tourism sector of Iran due to the COVID-19 disease…. Many of the tourism-insiders are now unemployed or they are staying at home,” Mounesan announced last December. The government had previously allocated a total of 500 trillion rials (about $12 billion) to the corona-affected sectors, of which 200 trillion rials ($4.7 billion) will be given to the health ministry and the rest will be spent on other sectors, he explained. Last month, the minister announced that the national budget bill for the next calendar year (starting on March 20) has proposed 70 trillion rials (about $1.7 billion) to support tourism businesses affected by the coronavirus pandemic. If the budget receives parliament’s approval, it will be injected into different sectors of the tourism industry, which has taken a major hit from the coronavirus outbreak over the previous months, he noted. Despite the toughest economic pressures and sanctions, the government has provided good support to all sectors of tourism, the minister said. However, there is hope that the beginning of mass vaccination against the coronavirus will provide better conditions for tourism and businesses related to this sector, he explained. Government’s care and support packages In late October, the deputy tourism minister, Vali Teymouri, announced that a new support package to pay loans to businesses affected by the coronavirus pandemic has been approved. Depending on the type and activity of the businesses, they could benefit from at least 160 million rials ($3,800) to nine billion rials ($214,000) of bank loans with a 12-percent interest rate, he said. The loans will be allocated to tourist guides, travel agencies, tourism transport companies, tourism educational institutions, eco-lodges and traditional accommodations, hotels, apartment hotels, motels, and guesthouses as well as traditional accommodation centers, tourism complexes, and recreational centers, the official explained. Teymouri pointed to the 1.3 million tourism workers in the country, who are facing several issues due to the coronavirus crisis, and said “This number, in addition to their households, includes a significant population that makes a living through tourism, who are needed to be considered in ministry’s decisions.” Teymouri has said that the tourism ministry has approved a total budget of 4,920 billion rials (over $117 million) to support corona-affected tourism businesses, covering as much as 36,000 people working in the tourism sector.

Create: Feb 24, 2021 Edit: Feb 24, 2021 Regional News

Luxury’s Next Competitor Is Not a Hotel

Every hotel property aspires to be luxury in one way or another, even as the word ‘luxury’ has become a bit overused in the past decade. As such, there are always new entrants testing out concepts and evolving various features, amenities or service offerings, all in an attempt to get one step ahead of the curve. The pandemic has, of course, shifted priorities but the pursuit of luxury still remains as a means of capturing guests’ hearts. Concurrent to this arms race amongst traditional hotels – and now also alternative accommodations – it is important that hospitality brands consider those accommodations not bound by land. Cruise lines are also evolving and diversifying in the wake of COVID-19, particularly as they try to cover as many traveler niches as possible, including several different types of luxury such as what’s addressed herein. As we all look to recover from this world-shaping crisis, hotels must take a more holistic approach in evaluating market forces and their competition. Launching the Seven Seas Splendor This is one event from the antecovidian times that still has significance for hoteliers. Aggressively promoted through social media channels, the christening of the New Regent Seven Seas Splendor was an hour-plus YouTube segment dedicated to the company, its staff and the ship. Watching this unfold, we could not help wondering at the tremendous organization that unfolded to not only construct this vessel, but importantly the efforts required to bring this product into the marketplace. While the coronavirus has cast a big question mark over its long-term success, what’s important to remember here is the larger trend – the expansion of the luxury cruise segment. This being a hotel publication, you may wonder why we are lavishing so much attention on a product launch that is not a hotel property. Fact is, that as hoteliers, there is a great deal of learning that we can glean from this singular event, as well as from the cruise industry’s overall response to the pandemic. If you are managing or owning a luxury hotel or resort, this new ship and others like it will soon become a significant competitor; just think of it as 375 rooms added into your comp set. The Seven Seas Splendor once again raises the bar on ‘accessible luxury’. By accessible, we mean prices that run at roughly $1,500 to $2,000 per night (meals included), which is a sweet spot for the luxury accommodation market segment. Of note, there is an even higher category of accommodations that we cheekily call ‘no-holds-barred-luxury’, such as a $5,000+ per night, multiple-bedroom villa-for-rent somewhere along the Mediterranean. Consider for a moment, a comparison between an eight-day cruise and the same length of stay on a leisure holiday hypothetically in one, two or three different luxury properties. Let’s say your budget is $1,500 per day for a hotel including three meals, alcoholic beverages, gratuities and taxes. These days, that is not really all that extravagant and probably not enough for five-star, land-based accommodations in Europe on an all-inclusive financial cost basis. Yet, that’s roughly the price range for a luxury, small boat tour (1,000pax or less). And remember the cruise makes it significantly easier on the traveler – unpacking only once and coordinating your needs with exemplary service, not to mention that this all-inclusive price may also comprise day excursions, entertainment, airfare and transfers. Three Key Lessons Rest assured that, for the decade ahead, this form of luxury is indeed a competitor to any traditional hotel that you must take into consideration when planning ahead. Here are three quick takeaways you can learn from this particular ship and other newer, luxury cruise liners of its ilk. 1. Don’t reinvent the wheel. The new Seven Seas Splendor is virtually identical in design to its sister ship, the Seven Seas Explorer, that launched some five years earlier (and a ship that Larry has journeyed upon). This made the new ship much more cost effective to design and faster to build. It also means that the staff familiar with one ship are almost effortlessly interchangeable, thereby reducing onboarding costs. From a marketing standpoint, it also means that guests of one ship will be eager to experiment with the new one once coronavirus fears have subsided. 2. Remember your target audience. Study trends in design but steer away from the cutting edge. Unlike many new hotel designs, this ship’s design elements are tasteful yet far from revolutionary. Often hoteliers seek to try ‘something completely new’ in design, perhaps to be provocative from a public relations standpoint. Yet in doing so, they forget that it is the guest that is the ultimate judge and jury. While now taking into account physical distancing measures, you should design appropriately if your core guest demographic is conservative and likely in the age range of 60 to 80 with a high net worth. 3. Lever your past guests from the entire chain to the new destination. You’re only new once, so make a big deal of it. As a past guest of a sister ship, not a week went by without an email bulletin on the progress and routing. We’ve all been quite good at communicating our updated health and safety policies throughout 2020, and that same level of efforts should be given to any new product launches in 2021. Such new property or program announcements are low hanging fruit for loyalty patronage. Wouldn’t a regular guest in one city opt for staying at the same hotel brand in another? Wouldn’t a loyal guest be keen for a return visit if you offer them exclusive or advanced access to a new onsite amenity? As a classic marketing tactic, look to drum up your base before attempting to reach wholly new audiences. Many people are eagerly awaiting the day when they can get their vaccines then start cruising again, and therein lies tremendous learning opportunities for hotels on what products and services travelers really want. To the captain and crew of this new ship – and to the members of your hotel team – we wish you smooth sailing in 2021 and hopefully no rogue waves like what we endured last year.

Create: Feb 11, 2021 Edit: Feb 11, 2021 International News

Angels Landing Partners Advance Plans for $2 Billion Twin-Tower Luxury Hotel Project in Downtown L.A.

Two acclaimed African American developers – Victor MacFarlane of MacFarlane Partners and R. Donahue Peebles of The Peebles Corporation – are doubling-down on their multi-million-dollar effort to bring thousands of new jobs and economic benefits to the nation’s second-largest city as development partners of Angels Landing, their $2 billion twin-tower luxury hotel project in downtown L.A.’s Bunker Hill neighborhood. MacFarlane and Peebles are majority-owner principals of Angels Landing Partners, LLC, the development partnership responsible for conceiving, designing, building, and operating Angels Landing. The partnership was officially selected by L.A. City officials at the conclusion of the city’s competitive bid process in 2017. Their partnership’s intentions are firmly focused on completing construction of Angels Landing before elite athletes, sports officials and tourists worldwide converge in L.A. for the 2028 Olympic Summer Games. Victor B. MacFarlane, chairman and CEO, MacFarlane Partners said, “Angels Landing aligns well with many of the projects we have built in the past 30 years throughout the U.S., including two residential developments recently completed near Pershing Square.” “The foundation of our business has always been to strengthen communities where we do business,” Mr. MacFarlane said. “We believe we can help communities prosper. We know Angels Landing will have a significant positive impact on L.A.’s economy. The ripple effect of Angels Landing’s substantial economic and employment activity will reverberate throughout L.A. County by providing good-paying union jobs to construct our hotel project and extensive career opportunities when the project is completed, and its hotels are open to the public. We have spent more than $10 million to move our project forward. We’re not letting the coronavirus pandemic slow us down. We anticipate our project entitlement this year,” he added. Angels Landing is comprised of two towers, each anchored by its own five-star hotel. In addition to the hotels, the development will feature an expansive modern urban park – known as Angels Landing Plaza – designed to serve as a pedestrian-centered, transit-adjacent, open space environment in the heart of downtown L.A. R. Donahue Peebles, Chairman and CEO, The Peebles Corporation said, “Equity and inclusion are bedrock principles at the Peebles Corporation. My success is predicated on opportunities I received because of those two important tenets. I have built an impressive collection of commercial and residential projects in New York, Washington, D.C., Miami, and other U.S. cities.” “In each city, I’ve been most excited about using my influence to empower Black-owned, Latino-owned, and women-owned business leaders. My company works diligently to help minority-owned enterprises grow their businesses through procurement contracts established through our development projects,” Mr. Peebles said. According to an analysis prepared by BJH Advisors, LLC., more than 8,300 new jobs will be created during Angels Landing’s project design and construction. The New York City-based firm’s report estimates Angels Landing would additionally create more than 800 permanent jobs in downtown L.A. An estimated 500 jobs would be created by vendors in the L.A. County region providing good and services to the two luxury hotels. In addition to new job creation, the BJH Advisors analysis projects Angels Landing would give L.A.’s local economy a $1.6 billion boost and contribute $731 million to local worker’s earnings during its construction. The project would generate as estimated 12 million in recurring tax revenues and $2.4 million annually in local property tax revenues, according to the report. “With Angels Landing, the transformative impact of empowerment and economic inclusion will be felt by an array of businesses, including Latino- and Asian-owned businesses. We have committed to a goal of 30% M/WBE contracting across the board for our project. We’re raising the bar for economic inclusion for development projects in Los Angeles,” Mr. Peebles added. Angels Landing Plaza will frame the angular, multi-level Bunker Hill site as a publicly accessible, privately managed park amenity, establishing it as a vibrant, inviting, and treasured locale for L.A.’s downtown neighborhood residents, weekday commuters, nightlife seekers, tourists, and hotel guests. L.A.’s historic Angel’s Flight funicular will operate on its hillside-climbing route contiguous to the Angels Landing development. “With our commitment to Angels Landing, we are committing to the future of downtown Los Angeles. Despite the millions of dollars expended so far to keep our project on-track, and notwithstanding the strong pandemic-induced recessionary pressures on L.A.’s economy, we continue to push hard to make our plans for Angels Landing a reality. Having recently completed our Park Fifth apartment complex, a two-building development adjacent to Pershing Square, Angels Landing represents our continued faith in the economic future of downtown Los Angeles,” Mr. MacFarlane said. Mr. Peebles said, “2020 was a trying year for nearly every sector in the business world. And the first three quarters of 2021 may be equally challenging. But we’ve faced big challenges in the past and always managed to prevail. The success of our development businesses is a testament to our drive and commitment to build projects that improve the quality of life in the communities where they’re built.” Mr. MacFarlane said, “The economic impact of the coronavirus pandemic has been significant this year. Some of those negative economic impacts, such as lagging job growth, are projected to extend well into 2021. But pessimistic economic indicators and projections have not shaken our resolve to build Angels Landing. We’re making our investment to create new jobs for L.A. area residents. We’re confident Angels Landing will help the L.A. economy rebound and gain strength. Angels Landing will create thousands of jobs that will result in millions of dollars circulating throughout the L.A. region providing a needed boost to small businesses.”

Create: Feb 11, 2021 Edit: Feb 11, 2021 International News

5 Steps to Prepare Your Hotel Housekeeping Team for 2021 and Beyond

The challenges the hospitality industry has faced in the wake of COVID-19 reminds us how critical the housekeeping department’s role is to a hotel’s overall success. The urgency to prevent the spread of COVID-19 has accelerated change in our industry, including the need for new hygiene and cleaning processes. Even before the virus, 78% of hotel guests believed cleanliness to be the most crucial factor affecting their choice of where to stay, with hotel cleaning protocols moving up to the #1 top-ranked category for travel with COVID-19. As guests expect the highest standards of sanitation to feel at ease in a hotel and once again return to travel, operators worldwide need to work with their housekeeping teams to better prepare for the impacts of these new realities. By using this time to further analyze housekeeping practices, hotel leaders have an opportunity to take advantage of advancing technologies to more accurately plan for operational shifts that, at the end of the day, influence bottom-line results. Here are a few ways hoteliers can prepare their housekeeping team for success in 2021. 1. Create a Structured Cleaning Program Using Industry Best PracticesTo earn guest confidence, hotels will have to demonstrate that they provide a clean and safe environment and are following specific disinfecting protocols. As part of this new dynamic, the ability to develop and implement proven strategies to meet these new cleanliness standards will be critical to staying ahead of the competition. This is a good opportunity to establish clear step-by-step standard operating procedures (SOPs) for the protocols needed to enhance cleaning regimens. Creating a distinct checklist for each area of the property, including the lobby, restrooms, common areas, fitness center, and guest rooms, will help to ensure nothing gets missed. Hotels can look to their brand or management company for guidance on a structured program, or they can leverage one from trusted industry organizations like the AHLA’s Safe Stay program or Amadeus’ disinfecting housekeeping checklist, endorsed by the International Executive Housekeeping Association (IEHA). 2. Alter Schedules for Guest Room Cleaning Based on NeedMany hotels are shifting away from daily cleaning with automatic opt-out cleaning programs, leading to, in some cases, dirtier rooms upon departure. At the same time, the enforcement of new hygiene protocols, including the expansion of high touchpoints and frequency of cleaning, can increase the amount of time needed to spend in a room. Updated practices on the use of disinfectants and surface dwell times can additionally alter the flow in which rooms are serviced. So, what does this mean for housekeeping and operational teams? The rise in guestroom cleaning times can make forecasting labor and servicing pop-up requests a more complex endeavor. Lack of planning for additional time can also cause strain on staff, while last minute modifications to departure room schedules can impact room readiness. By tracking and analyzing the labor and resources needed to execute the tasks these rooms now require, hotels can adjust to new cleaning schedules, while identifying valuable areas for improvement that will ultimately increase both staff and guest satisfaction. 3. Monitor How Many Hours Guest Rooms are VacantAs new guidance is issued for businesses to mitigate the risk of COVID-19, the procedures within hotels also need to adapt. For instance, the American Hotel & Lodging Association (AHLA) recommends rooms be left vacant for 24-72 hours prior to or after cleaning if possible, while China requires hotels that host international guests to change linens and clean guestrooms and bathrooms daily. Consumers are increasingly calculating risks associated with travel and want to have complete transparency when it comes to COVID-19-specific protocols before even booking a hotel room. The ability to promise, then track and report the number of hours a room is vacant is a must in today’s business environment. 4. Understand Which Rooms are Not Being Serviced and WhyStreamlining productivity may mean having to leave rooms not serviced for the day. Although a part of daily housekeeping, one of the biggest challenges is measuring why a room was not serviced, or “dropped”. Perhaps there is a need to alter opt-out programs. Perhaps there is a need for more staff. Having the ability to identify, record, and flag rooms with a special service status like “dropped rooms” allows teams to truly understand why rooms are not being serviced. This process allows housekeeping managers to schedule staff effectively, as well as audit and reconcile room counts at the end of each day to optimize operations. With today’s lack of time and budget, gaining important insights into dropped rooms is pivotal to every housekeeping team’s success. 5. Leverage Automation to Drive ProductivityAs we evaluate new ways to face the challenges ahead, hotel leaders must consider how innovation can play a critical role in closing the gaps between team capabilities and achieving business goals. The right hotel technology can be a powerful tool in the decision-making process by reaching across the hotel’s ecosystem to orchestrate proactive tasks such as automating room assignments, schedule turnovers, and reprioritizing work. Gaining valuable insights from automation dashboards and reporting tools can also enable better decision making in a world of unknowns. Whether it’s wiping down frequently used areas like elevator buttons, delivering guest requests like soap or chargers, or managing dropped or vacant rooms, modernizing processes with a housekeeping solution can help to maximize operational capabilities while ensuring the highest standards are met. During times of unpredictability, the ability to intelligently automate the prioritization, communication, and dispatching of the entire housekeeping operation is more valuable than ever. This way, limited time and budget is spent where it is needed most. Resetting for 2021 and BeyondMoving forward, there will be no greater focus from a guest’s perspective than a hotel’s commitment to its cleaning initiatives. Resetting for success in 2021 and beyond means understanding how technology can significantly enhance our capabilities as individuals and designing new business procedures that support it. Reflecting this dynamic presents an opportunity to lead the way in delivering the processes needed to support both housekeeping teams and guest confidence in this new era of hospitality.

Create: Feb 9, 2021 Edit: Feb 9, 2021 Housekeeping

Sistan-Baluchestan loses $34.2 million in tourism earnings as a result of COVID-19

Iran’s southeastern Sistan-Baluchestan province has lost 1,440 billion rials ($34.2 million at the official exchange rate of 42,000 rials per dollar) in earnings from tourism as many potential visitors stay away due to the impact of the coronavirus, according to Alireza Jalalzaei, the provincial tourism chief. “Sistan-Baluchestan is a four-season travel destination and even though the province holds vast tourism capacities, it has taken some 1,440 billion rials hit from the coronavirus outbreak from mid-Esfand 1398 (early March 2020) to the end of the month Dey (January 19),” the official said on Wednesday. The official noted that Sistan-Baluchestan has set sights on [a significant] tourism development, and its travel infrastructure has been drastically extended over the past couple of years. “From the year 1396 (2017) onwards, the number of travel infrastructure in Sistan-Baluchestan has raised from 40 to 200 ones…. Nowadays tourism of this province has come to fame and distinction,” he explained. Elsewhere in his remarks, the official pointed to various tourism campaigns being launched over the past couple of years, adding the campaign ‘Let’s see Sistan, let’s hear Baluchestan’ has taken a noticeable impact on the tourism thrive of the province mainly by the means of on-line programs. “Despite all the bottlenecks, the province’s tourism has not been forced to shut….” “For instance, the occupancy rate of hotels in [the city of Chabahar] is [currently] more than 90 percent….. and currently, some 100 to 110 ecolodge unites are active across the province,” the official said. Last year, Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan said that the development of the travel industry across Sistan-Baluchestan province is among the top priorities for the ministry. “I am interested in Sistan-Baluchestan, and the development of this province is a priority for this ministry and the government,” the minister stated. “The majority of my travels during my tenure has been to Sistan-Baluchestan, which I consider it as a safe province with significant values in terms of culture, history, handicrafts, and tourism.” The collective province -- Sistan in the north and Baluchestan in the south -- accounts for one of the driest regions of Iran with a slight increase in rainfall from east to west, and an obvious rise in humidity in the coastal regions. In ancient times, the region was a crossword of the Indus Valley and the Babylonian civilizations. The province possesses special significance because of being located in a strategic and transit location, especially Chabahar which is the only ocean port in Iran and the best and easiest access route of the middle Asian countries to free waters. The vast province is home to several distinctive archaeological sites and natural attractions, including two UNESCO World Heritage sites, namely Shahr-e-Soukhteh (Burnt City) and Lut desert.

Create: Feb 6, 2021 Edit: Feb 6, 2021 Regional News

Iran eyes UNESCO status for Siraf, other ancient ports: tourism minister

Iran seeks to register ancient Siraf port and several other southern seaports on the UNESCO World Heritage list in near future, Cultural Heritage, Tourism and Handicrafts Minister Ali-Asghar Mounesan has said. “We are developing a dossier [to be submitted to UNESCO] for the global registration of Siraf and several other important ports, [which are dotted across Bushehr province] in the southern coastal strip of the country,” Mounesan said on Tuesday. “The noble people of Bushehr should be waiting for the registration news,” Mounesan noted. He made the remarks during his visit to Bushehr, which is one of the most significant historical regions along the Persian Gulf, embracing significant monuments from the Elamite, Achaemenid, Parthian, and Sassanid eras. The historical port of Siraf was the most important Iranian port from the Sassanid period to the 4th century AH. It bears plentiful evidence of Persian mastership and genius in seafaring, international relations, and interaction with other near and far cultures and civilizations. Between 1966 and 1973, the British Institute of Persian Studies conducted seven seasons of excavation and survey at Siraf, which was a major city on the Iranian shore of the Persian Gulf that played a leading role in the network of maritime trade that supplied Western Asia with the products of India, the Far East, and Eastern Africa between 800 CE and 1050. Siraf had a population of about 300,000 during the early Islamic era and this fact shows that it was a large city. However, today, just about 7,000 people live in Siraf in a small area. The historical and architectural monuments of Bushehr include Islamic buildings like mosques and praying centers, mansions, old towers, castles, as well as gardens. Bushehr province is also home to various archaeological mounds including Tall-e Khandaq with Sassanid architectural style, Tall-e Marv located near an Achaemenid Palace, and Qajar era Malek al-Tojar Mansion. Traveling to the Persian Gulf region would be an experience that you probably haven’t even considered. While you’ve been planning your Iranian sojourn around the jewels of the country’s rich history (Isfahan, Shiraz, Yazd), to the southeast the Persian Gulf is equally deserving. Explore the magnetic islands of Kish, Qeshm, and Hormuz, which are absurdly easy to combine and are altogether different. While Kish is unashamedly glam and glitzy, Qeshm and Hormoz are refreshingly void of large-scale development and offer a chance to glimpse a more traditional way of life – not to mention an array of geological wonders. Along the coast, soak up the vibes of lively Bandar Abbas and make a beeline for the delightful town of Kong, whose historical center is peppered with charming old houses and monuments.

Create: Feb 5, 2021 Edit: Feb 6, 2021 Regional News

Red Sea tourism project awards contracts to build hotel and villa infrastructure

Red Sea Development Company, the developer of the mammoth tourism project on Saudi Arabia’s west coast, said it awarded contracts to complete structural work for a luxury hotel and villas. Saudi Arabian contractor Al Bawani will conduct civil and structural works across 40 hotel villas on the Southern Dunes site while Swiss timber specialist Blumer Lehmann will carry out planning, construction and fabrication works for a hotel on Ummahat Al Shaykh Island, the developer said in a statement on Wednesday. The company did not disclose the value of these contracts. The contract awards "signify the start of a new phase" for the mega tourism project as it advances into hotel development, John Pagano, chief executive of the Red Sea Development Company, said. “The Red Sea Development Company has made significant progress in terms of the design and construction of key infrastructure to enable the development of hotel assets,” he added. The project is a key tenet of Saudi Arabia's tourism strategy, which aims to increase the contribution of tourism to more than 10 per cent of the kingdom’s GDP by 2030, up from 3 per cent in 2020. The Red Sea Development Company’s masterplan covers a 28,000 square kilometre site containing 90 islands. Set to welcome its first visitors in 2022, the project is expected to be completed by 2030. It will house 50 hotels containing 8,000 rooms, a luxury marina, entertainment and leisure facilities. The company, which is owned by the kingdom’s Public Investment Fund, is developing 16 hotels with 3,000 rooms across five islands and two inland sites as part of the first phase that will be delivered by 2023. This phase will cost an estimated 28 billion Saudi riyals to 29bn riyals ($7.46bn-$7.73bn) to develop. Al Bawani's work will help the developer to link villas, restaurants and central buildings within its resort, the company said. Blumer Lehmann will design and manufacture all engineered timber material for a hotel, overwater and beach villas, spa and fitness building, restaurants and an arrival building. The company said last year it had awarded contracts worth 7.5bn riyals to date. Last month, the Red Sea Development Company chose Dublin-based DAA International to operate the project's international airport. It awarded the airport design contract to UK-based architecture firm Foster + Partners in October 2019. The project is being built under a “regenerative tourism” model, which aims not only to protect local habitats, but also create conditions for local environments to thrive. Only 22 of the site's 90 islands will be built on and visitor numbers to the area will be capped at one million a year.

Create: Feb 4, 2021 Edit: Feb 4, 2021 International News

Tourism projects worth $334m inaugurated nationwide

Iranian President Hassan Rouhani on Tuesday inaugurated tens of tourism-related projects via a video conference on the occasion of Ten-Day Dawn (Jan. 31- Feb. 10, marking the victory anniversary of the Islamic Revolution). A total investment value of 14 trillion rials (about $334 million at the official exchange rate of 42,000 rials per dollar) is channeled through the projects countrywide, Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan announced on Monday. Tourism-related projects worth 220 trillion rials ($5.2 billion) had previously come on stream since President Rouhani inaugurated his second four-year term in 2017. With these new projects being taken into account, the total investments in this sector are added up to 234 trillion rials ($5.5 billion), which is a new record, the tourism minister explained. The Ministry of Cultural Heritage, Tourism and Handicrafts has played an important role in the country’s currency earnings, as in 2019, the tourism sector’s share of the country’s GDP was $11.8 billion, which is a very significant number, Mounesan said. Referring to passenger flows, he stated some 8.8 million foreign nationals visited the Islamic Republic during the first ten months of the past Iranian year 1398(March 20, 2019-March 19, 2020) before the coronavirus outbreak puts almost everything on a halt. Despite the coronavirus pandemic and the damages it has caused to the country’s tourism, this sector is still running and several projects are underway, the official added. Back in August, the minister announced that Iran’s travel sector has suffered a loss of 12 trillion rials (some $2.85 billion) since the outbreak of the coronavirus pandemic, however, he mentioned that all the tourism businesses across the country will have the capacity to fully resume their activities both in domestic and foreign markets. “Many tourism projects have been completed, or are being implemented, showing that a very good capacity has been created in the field of tourism in the country and [this trend] should not be stopped,” he explained. Mounesan went on to say that 2,451 tourism-related projects worth 1,370 trillion rials (around $32 billion) are being implemented across the country that signals a prosperous future for Iran’s tourism sector. The tourism minister also said the coronavirus pandemic should not bring traveling to a complete standstill. “Corona is a fact, but can the virus stop tourism? Certainly not. For us, the coronavirus is a new experience in dealing with crises that teaches tourism experts around the world how to deal with such a disaster, and thankfully governments are turning this into an opportunity for better planning.” Some experts believe that the coronavirus pandemic may turn tours and travels into luxury items as observing health protocols will raise the cost of travel in the country. Mohammad Ali Vaqefi, the vice president of the Iranian Tour Operators Association, warned earlier in June that with the continuation of the coronavirus outbreak, tourists may prefer individual travel rather than tours, adding that they may also choose to go on a trip by their vehicles and stay in tents or nature instead of hotels. In the global scene, part of the new travel puzzle is the jet-set mindset focusing on tough hygiene care and social distancing as cardinal guidelines for slowing the spread of the virus. So the average expenditure will be raised for a typical traveler particularly inbound passengers so lesser ones can afford to buy privacy and space and safer travel amenities. Iran expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, it aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025. The latest available data show eight million tourists visited the Islamic Republic during the first ten months of the past Iranian calendar year (started March 21, 2019).

Create: Feb 4, 2021 Edit: Feb 4, 2021 Regional News

Tourism projects worth $71.4m to be inaugurated in Bushehr

A total of eight tourism-related projects, worth three trillion rials (about $71.4 million at the official exchange rate of 42,000 rials per dollar) are scheduled to come on stream in southwestern Bushehr province. President Hassan Rouhani, and Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan are scheduled to inaugurate the projects via a video conference by the end of this week, the provincial tourism chief has announced. The projects will help create 275 job opportunities for the locals directly. Moreover, they will be adding 400 rooms and 1088 beds to the hospitality sector of the province, Mohammad-Hossein Arastuzadeh said on Sunday. Last April, the official announced that the tourism sector of the province is ready to jumpstart after the coronavirus crisis ends. He also stressed that the province needs innovative plans and programs to attract more tourists and travelers to its tourist attractions and historical sites. With over 6,000 years of history and significant monuments from the Elamite, Achaemenid, Parthian, and Sassanid eras, Bushehr Province is one of Iran’s most important historical centers. Besides its cultural heritage, beautiful beaches and lush palm groves make it an attractive destination for world travelers. The historical and architectural monuments of Bushehr include Islamic buildings like mosques and praying centers, mansions, old towers, castles, as well as gardens. When it comes to cultural attractions, there are many historical mounds in Bushehr including Tall-e Khandaq with Sassanid architectural style, Tall-e Marv located near an Achaemenid Palace, and Qajar era Malek al-Tojar Mansion. Qajar era Kazeruni Mansion, which has been inscribed on the World Heritage List, is another attraction that world travelers love to see among various ancient

Create: Feb 3, 2021 Edit: Feb 3, 2021 Regional News

Perspective on tourism advertising needs improving, and a lot of money, Iranian minister says

The strategy of tourism advertising needs to be improved in Iran, tourism minister Ali-Asghar Mounesan said on Saturday, adding that the country should spend more amount of money on it like what it does in other sectors such as the industry and agriculture. With the current budget allocated to this sector, not much can be done, especially in the international arena, ISNA quoted Mounesan as saying. While other countries such as Turkey have achieved good results with advertising without any restrictions on tourism, those Iranian officials and people who have resources consider advertising a waste of money, rather than an investment, he added. This view needs to be corrected as the budget allocated by the government to this sector is very limited, and tourism advertising is not the government’s priority yet, he explained. Referring to the measures taken by the tourism ministry such as producing and preparing various contents and brochures in this regard, he noted that the ministry tries to make significant use of cyberspace to introduce the country to the world. To pursue the ministry’s goals, other platforms such as YouTube have taken into account as well, he added. He also noted that familiarization tours between Iran and China, besides the advertisements on cyberspace, have been effective on the number of inbound tourists to the country. Before the coronavirus pandemic puts everything on a halt, similar actions taken by the tourism ministry in Oman led to a 350 percent increase in the number of Omani tourists visiting Iran, Mounesan said. Advertising is one of the most important factors that help the tourism industry to generate tourists from both the local and international marketplace. The tourism sector is responsible for promoting the natural resources, culture, and heritage that help every visitor in experiencing the destination. Tourism advertising helps the visitor to get familiar with the place even before visiting it personally. Iran expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, it aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025. So it will undeniably try its best to achieve a relatively ambitious goal but when that happens the travel industry is likely to look more altered.

Create: Feb 2, 2021 Edit: Feb 2, 2021 Regional News

Hyatt Announces Plans for the Addition of Three Story Hotels in Sweden

Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into franchise agreements with Story Hotels Holding AB to bring three hotels in Sweden under the JDV Hotel brand, helping to grow Hyatt's independent collection brand in Europe. The three boutique hotels – Story Hotel Riddargatan and Story Hotel Signalfabriken in Stockholm, as well as Story Hotel Studio Malmö, Sweden – will all retain their individual hotel names and unique identities. The three Story Hotels will be available for reservation through Hyatt's booking channels and for World of Hyatt members to earn and redeem points for stays starting April 1, 2021. Hyatt's independent collection portfolio is a collection of brands that not only embrace the locations in which each hotel resides, but serve as a gateway to some of the most sought-after destinations worldwide. Each property brings a sense of place to the guest experience in new and unforgettable ways. "We are very excited to bring these three Story Hotels in Europe under Hyatt's JDV Hotel brand portfolio and at the same time grow the Hyatt hotel footprint in Sweden," said Felicity Black-Roberts, vice president development for Europe at Hyatt. "We are focused on thoughtful growth in locations that meet our guests and members needs, and the upcoming addition of three Story Hotels help us fuel this growth in markets like Scandinavia, as we collaborate with owners who want to maintain each property's unique identity. With their strong design focus and neighborhood feel, Story Hotels will be the perfect representation of Hyatt's independent collection in Europe." Story Hotel Riddargatan, Story Hotel Signalfabriken and Story Hotel Studio Malmö are ideally located at the heart of their destinations and each will celebrate the unique neighborhoods in which the properties reside. With modern, Scandinavian design that reflects the edgy nature of both cities, the hotels will offer amenities for both business and leisure travelers. "It was clear at an early stage that Hyatt and Story Hotels had a very similar vision of how modern upscale living should look and feel," said Staffan Åkerlind, CEO Story Hotels. "We are thrilled to introduce the JDV Hotel brand to Europe and Scandinavia and, we are proud to be working with such an experienced, international hospitality company like Hyatt. We look forward to leveraging their experience to offer excellent service to our guests and benefit from their global scale and distribution platform." All three hotels will feature individually designed boutique guestrooms, vibrant public spaces and food and beverage offerings popular with both visitors and locals alike. Boutique in size as a reflection of their urban locations, each hotel will offer complimentary access to local gyms during their stay. Story Hotel Riddargatan, Stockholm An 83-room property widely believed to be one of Stockholm's original boutique hotels, the Story Hotel Riddargatan will have an industrial design to represent the building's former life as an apartment complex, barber shop and garage. The property is centrally located in the Östermalm area with easy access to vibrant neighborhood restaurants, cafés and bars as well as the high-end shopping district. The hotel will also feature a restaurant, Ling Long, specializing in Southeast Asian cuisine, and one indoor and one outdoor bar. Story Hotel Signalfabriken, Stockholm Story Hotel Signalfabriken will feature 83 individually designed guestrooms and a vibrant bar and restaurant, which will host regular DJ performances. Formerly a fire station and town hall, this listed property in Sundbyberg's Torg neighborhood will attract business travelers with meetings in the surrounding areas of Solna, Bromma and Kista. Leisure guests will enjoy the small town feel and abundance of restaurants nearby with quick access to Stockholm's city center in less than ten minutes via the nearby tram, bus and subway lines. Story Hotel Studio Malmö Story Hotel Studio Malmö will feature 95 unique guestrooms, all creative and playful in their design to reflect the young and vibrant population of the city. Situated on the top floors of a high-rise building, the hotel offers spectacular views overlooking the city and water. The hotel is part of the mixed-use STUDIO building, which also houses conference and meeting facilities, corporate offices, retail outlets, several restaurants and a café. With its unique waterside location at Universitetsholmen, and close proximity to Malmö's central station, guests can easily explore the city, and nearby Copenhagen via a 35-minute train ride. The hotel's restaurant and cocktail bar, Kasai in the Sky, will deliver food and drink on Malmö's highest outdoor terrace with views of the ocean and city skyline. Story Hotel Riddargatan, Story Hotel Signalfabriken and Story Hotel Studio Malmö are expected to increase the number of Hyatt hotels in Sweden to four, following the 2020 opening of Stockholm's Hotell Reisen, which is part of The Unbound Collection by Hyatt brand. Fueled by guests' growing desire for unique, differentiated experiences that foster genuine connections with people and cultures, Hyatt recently announced its intention to grow by more than 30 percent in Europe, with a significant focus on developing the footprint of its lifestyle brands.

Create: Jan 29, 2021 Edit: Jan 29, 2021 International News

Five tourism projects to come on stream in Bushehr

A total of five tourism-related projects are scheduled to be inaugurated in southwestern Bushehr province, the deputy provincial tourism chief has said. Two hotels, a tourist complex, an eco-lodge unit, and a traditional restaurant will come on stream by the end of the current Iranian month of Bahman (February 18), Sakineh Salari said on Monday. A budget of 2.1 trillion rials ($50.5 million at the official exchange rate of 42,000 rials per dollar) has been allocated to the projects, which will generate over 127 job opportunities for the locals, she noted.She also noted that as the province enjoys several natural and historical attractions, establishing such centers and providing needed services will attract more domestic and foreign tourists to the region. Last April, the provincial tourism chief Mohammad-Hossein Arastuzadeh announced that the tourism sector of the province is ready to jumpstart after the coronavirus crisis ends. He also stressed that the province needs innovative plans and programs to attract more tourists and travelers to its tourist attractions and historical sites.With over 6,000 years of history and significant monuments from the Elamite, Achaemenid, Parthian, and Sassanid eras, Bushehr Province is one of Iran’s most important historical centers.Besides its cultural heritage, beautiful beaches and lush palm groves make it an attractive destination for world travelers.The historical and architectural monuments of Bushehr include Islamic buildings like mosques and praying centers, mansions, old towers, castles, as well as gardens.When it comes to cultural attractions, there are many historical mounds in Bushehr including Tall-e Khandaq with Sassanid architectural style, Tall-e Marv located near an Achaemenid Palace, and Qajar era Malek al-Tojar Mansion. Qajar era Kazeruni Mansion, which has been inscribed on the World Heritage List, is another attraction that world travelers love to see among various ancient sites.

Create: Jan 27, 2021 Edit: Jan 27, 2021 Regional News