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Sharm El-Sheikh’s tourism industry can recover with the right marketing

Sharm El-Sheikh’s tourism industry can recover with the right marketing

GlobalData has reported that Egypt’s Sharm El Sheikh’s tourism industry can thrive with the right marketing. Following the lifting of the four-year flight ban on the resort location, companies pounced to operate in Sharm El-Sheikh said GlobalData. Particularly with some good marketing to UK visitors, the tourism economy in the area could soar. According to a GlobalData survey, 63% of UK respondents are unlikely to change their plans because of a terrorist attack or political event. This compares to a global average of 54%, showing that UK residents tend to be relatively relaxed about travel threats. GlobalData’s travel and tourism analyst, Laura Beaton, commented: “Just hours after the ban was lifted, companies were jumping at the chance to resume operations. TUI has already begun selling holidays for 2020 and easyJet will launch flights to Egypt for the first time. In addition, Olympic Hotels will offer hotels previously exclusive to Thomas Cook, which will boost business for the area and mitigate some of the issues that may have occurred after the collapse of Thomas Cook.” However, officials from the company do believe that the area must work on marketing its attractive diving opportunities. Diving company Regaldive for example is offering two days free if a dive package is booked within a certain timeframe. Beaton added: “This should be leveraged by Egypt and will prove helpful in restoring perceptions among tourists. Scubatravel.co.uk, which compiles a list of popular dive spots according to review from divers, puts Thistlegorm in the Egyptian Red Sea as the fourth most popular location in the world. The Shark and Yolanda Reef in the Egyptian Red Sea comes in at fifth place for divers looking for a more natural adventure.” Beaton continued: “Sharm El-Sheikh will quickly bounce back because it is such an iconic destination for UK travellers. Holiday-makers have been circumventing the ban by flying indirectly or traveling across land from other parts of Egypt. Now that connectivity is restored, UK travelers will return much faster.”

Create: Dec 1, 2019     Edit: Dec 1, 2019     International News
Marriott security breach exposed data of up to 500M guests

Marriott security breach exposed data of up to 500M guests

Hackers stole information on as many as 500 million guests of the Marriott hotel empire over four years, obtaining credit card and passport numbers and other personal data, the company said Friday as it acknowledged one of the largest security breaches in history. The full scope of the failure was not immediately clear. Marriott was trying to determine if the records included duplicates, such as a single person staying multiple times. The affected hotel brands were operated by Starwood before it was acquired by Marriott in 2016. They include W Hotels, St. Regis, Sheraton, Westin, Element, Aloft, The Luxury Collection, Le Méridien and Four Points. Starwood-branded timeshare properties were also affected. None of the Marriott-branded chains were threatened. The crisis quickly emerged as one of the biggest data breaches on record. "On a scale of 1 to 10 and up, this is one of those No. 10 size breaches. There have only been a few of them of this scale and scope in the last decade," said Chris Wysopal, chief technology officer of Veracode, a security company. By comparison, last year's Equifax hack affected more than 145 million people. A Target breach in 2013 affected more than 41 million payment card accounts and exposed contact information for more than 60 million customers. Security analysts were especially alarmed to learn that the breach began in 2014. While such failures often span months, four years is extreme, said Yonatan Striem-Amit, chief technology officer of Cybereason. It was unclear what hackers could do with the credit card information. Though it was stored in encrypted form, it was possible that hackers also obtained the two components needed to descramble the numbers, the company said. For as many as two-thirds of those affected, the exposed data could include mailing addresses, phone numbers, email addresses and passport numbers. Also included might be dates of birth, gender, reservation dates, arrival and departure times and Starwood Preferred Guest account information. "We fell short of what our guests deserve and what we expect of ourselves," CEO Arne Sorenson said in a statement. "We are doing everything we can to support our guests and using lessons learned to be better moving forward." The breach of personal information could put Marriott in violation of new European privacy laws, as guests included European travelers. Marriott set up a website and call center for customers who believe they are at risk. The hackers' access to the reservation system could be troubling if they turn out to be, say, nation-state spies rather than con artists simply seeking financial gain, said Jesse Varsalone, associate professor of cybersecurity at the University of Maryland University College. Reservation information could mean knowing when and where government officials are traveling, to military bases, conferences or other destinations abroad, he said. "There are just so many things you can extrapolate from people staying at hotels," Varsalone said. The richness of the data makes the hack unique, Wysopal said. "Once you know someone's arrival, departure, room preferences," that could be used to incriminate a person or for a reputation attack that "goes beyond your traditional identity theft or credit-card theft," he said. It isn't common for passport numbers to be part of a hack, but it is not unheard of. Hong Kong-based airline Cathay Pacific Airways said in October that 9.4 million passengers' information had been breached, including passport numbers. Passport numbers are often requested by hotels outside the U.S. because U.S. driver's licenses are not accepted there as identification. The numbers could be added to full sets of data about a person that bad actors sell on the black market, leading to identity theft. And while the credit card industry can cancel accounts and issue new cards within days, it is a much more difficult process, often steeped in government bureaucracy, to get a new passport.

Create: Dec 2, 2018     Edit: Dec 3, 2018     International News


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