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Now is the time to prepare for the post-virus wave of Chinese tourists

Now is the time to prepare for the post-virus wave of Chinese tourists

On February 15th, 2003, the first group of 67 Chinese officially travelling for leisure arrived in Germany, based on the ADS Approved Destination System agreement China and Germany signed the year before, second in Europe only to the island state of Malta, while for the rest of the Schengen Area the ADS agreement came only into force in September 2004. Your humble editor had stopped a few years earlier to be an inbound tour operator for Chinese delegations and had just finished the first semester as a tenured university professor. Witnessing the high expectations of my former colleagues, all buying coaches, employing additional staff and moving into bigger offices, I wondered if I had taken the wrong decision to opt out of the business just before the biggest bonanza ever for the German China inbound tour operators, looking forward to enjoying a year without competition in Europe. Unknown at the time, in November 2002 SARS (severe acute respiratory syndrome) started in Guangzhou and spread to many countries in the world. On March 15th, 2003, the WHO issued a global alert about a new infectious disease, advising against any unnecessary travel to and from East Asia. On April 2nd, Chinese officials finally began reporting the severity and extent of the SARS outbreak. As a result the second quarter of 2003 saw almost no Mainland Chinese citizen arriving in Germany, pushing several inbound tour operators close to bankruptcy. For the whole year, the number of arrivals however reached the level of 2002, and 2004 saw an increase of almost 40%, as many of the trips to Germany influenced by the SARS crisis were only postponed, not cancelled. Globally the same happened: From 16.6 million in 2002 the number of outbound trips jumped to 20.9 million in 2004 despite the three-month hiatus. With the yet not fully named 2019-nCoV, things could turn out in a similar way, based on what is known until now.  On the one hand the disease is spreading much faster, given the much improved domestic and international transport infrastructure available in comparison to 2003, on the other hand the Chinese government reacts in a much different way to the crisis. Among many others, starting from the 27th of January, all group travel from China has to cease. Individual travellers however will have a bigger incentive than before to go abroad. The biggest difference is clearly the fact that in 2003 outbound tourism was the least concern except for those few directly involved during the SARS crisis. In 2020 there are already articles published discussing the fate of the tourism industry of Thailand, Japan and other countries if the main source market China implodes. Via an open letter of the CATS China Association of Travel Services published on the 26th, the international partners have been asked to “introduce relative refund and changes policies to minimize Chinese tourists financial loss”. How much this will remain a wish or will become a demand, is one of the many unknown factors in the 2019-nCoV development. The main concern remains of course to minimize the loss of life in China. In all previous cases, being it SARS, MERS or the Lehman Brothers global economical crisis, demand bounced back stronger than before after two or three months. So it will be a good idea to use the time of the slowdown to train everybody involved in servicing Chinese customers, using the brand new CTT China Tourism Training. Let’s hope that the Year of the Rat will have a better ending than this dire beginning and that all our readers, their colleagues, family and customers will stay healthy.

Create: Jan 31, 2020     Edit: Jan 31, 2020     International News
IHG intensifies effort to fight human trafficking

IHG intensifies effort to fight human trafficking

January is recognized as National Slavery and Human Trafficking Prevention Month in the US and IHG® has intensified its ongoing effort to fight human trafficking. The company has introduced new programs, tools and resources for colleagues to increase awareness and aid prevention of human trafficking, including a free training available to all IHG-branded hotels worldwide, including more than 4,200 properties in the Americas. Human trafficking, a form of modern slavery, is a $150 billion criminal enterprise that brings suffering and injustice to an estimated 40 million men, women and children across the globe, according to the International Labor Organization. It is a domestic and international issue that is present in communities of all sizes with individuals of all ages and backgrounds trafficked and exploited for purposes including sexual abuse and forced labor. Elie Maalouf, Chief Executive Officer, Americas, IHG, said: “At IHG, we condemn human trafficking in all forms, and we are taking a strong stance in partnership with our owners, elected officials and others in the industry. We are committed to protecting our guests, communities and owners from the impact of human trafficking as well as maintaining the integrity of IHG’s brands. We will not tolerate it, or those who would enable it, in the IHG system of hotels, and we are empowering all of our colleagues with the tools, resources and support they need to combat this crime on every level.” Most recently, in December, IHG hosted dozens of colleagues from local Georgia hotels for a group training and discussion at the Crowne Plaza® Atlanta Perimeter at Ravinia, located near the company’s Americas headquarters in Atlanta. During the event, attendees learned about the work to fight human trafficking in Georgia from First Lady Marty Kemp, as well as support and assistance programs available for survivors from Mary Frances Bowley, founder and executive director of non-profit Wellspring Living. “Our partnership with the hotel and lodging industry is forged by a common goal: ending human trafficking in Georgia,” said First Lady Kemp. “I applaud IHG’s efforts to train employees on identifying the warning signs of trafficking and supporting survivors. Education and awareness are key in this critical fight, and this training equips staff with the potential to save lives.” IHG has released a new video featuring a one-on-one conversation with First Lady Kemp and Colleen Keating, Chief Operating Officer, Americas, IHG, where the two leaders discuss the importance of public-private partnership in the fight against human trafficking and progress in the state of Georgia. Since its launch in summer 2019, colleagues in more than 2,300 hotels across the U.S., Canada, Latin America and the Caribbean have completed IHG’s online anti-human trafficking training. The company expects colleagues in all IHG-branded hotels in the region to have completed the training by March 2020. Additionally, IHG continues to work closely with a variety of organizations such as the American Hotel & Lodging Association (AHLA), Asian American Hotel Owners Association (AAHOA) and Georgia Hotel & Lodging Association (GHLA) to share best practices, coordinate efforts and attack the issue on all levels. The company has also engaged in additional collaborative efforts, such as commitments to ECPAT and the criteria of The Code, as well as the AHLA 5-Star Promise. IHG also actively supports non-profit organizations that provide essential goods and services to support the recovery of human trafficking survivors, and coordinates regular volunteer opportunities for colleagues. IHG is a global company with a presence in more than 100 countries. The company considers addressing human trafficking a key component of its larger commitment to responsible business and at the core of how it operates. Read more about the company’s position and its consistent standard across every market in its global Human Rights Policy.

Create: Jan 11, 2020     Edit: Jan 11, 2020     International News


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