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Stonebridge Companies Plans Fall Opening of The Slate Hotel in Denver

Stonebridge Companies, a privately owned, innovative hotel owner, operator and developer headquartered in Denver, has announced that The Slate Hotel at the site of the historic original Emily Griffith Opportunity School will begin welcoming guests this fall. Stonebridge Companies is the property owner and developer and will operate the hotel under the Tapestry Collection by Hilton brand. The 4-story, 135,000-square-foot property will add 251 guest rooms to downtown Denver, supporting the area’s strong demand for hospitality offerings. Located immediately adjacent to the Colorado Convention Center at 1250 Welton St., The Slate Hotel will assist the convention center in attracting additional events based on increased hotel room capacity. Hotel amenities include the use of digital keys, allowing guests to access their rooms via smartphone, complimentary Wi-Fi, a business center and state of the art A/V system to accommodate virtual, in-person and hybrid meetings, 4,370 square feet of meeting and event space, a signature bar and restaurant, lounge, outdoor patio and fitness center. Tapestry Collection by Hilton hotels offer distinctive guest experiences authentic to the destination, highlighting each hotel’s unique identity and story. Paying tribute to the campus’ legacy within Denver, the redevelopment of the 2.4-acre Denver landmark preserved the historic buildings that housed the former Emily Griffith Opportunity School and reactivated a downtown property that otherwise sat dormant. Denver has been home to Stonebridge Companies for 30 years, and since the project’s start, it’s been our privilege to play a role in honoring the legacy of the Emily Griffith Opportunity School and its vast impact on generations of Denver residents,” said Navin C. Dimond, founder, CEO and chairman of Stonebridge Companies. “We’re delighted to work with longtime partner Hilton to launch The Slate Hotel, revitalizing an important piece of our city’s history and offering Distinguished Hospitality™ to those visiting downtown Denver.” Stonebridge Companies purchased the former Emily Griffith Opportunity School property from Denver Public Schools in May 2017 and broke ground on the redevelopment in April 2019 after Denver City Council approved the property’s redevelopment plan in October 2018.

Create: Jun 20, 2021 Edit: Jun 20, 2021 International News

Blue Water Development Sells Two Bethany Beach, Delaware Hotels

Blue Water Development, a premier real estate investment and outdoor hospitality management company, recently announced the sale of the only two hotels in the popular East Coast beach community of Bethany Beach, Del. The 112-room Bethany Beach Ocean Suites, Residence Inn by Marriott, and the 100-room Holiday Inn Express Bethany Beach were purchased by a privately-held real estate investment firm. Blue Water built the Bethany Beach Ocean Suites in 2015 as the first, and only, hotel on the resort’s boardwalk, and the oceanfront luxury hotel has been the upscale lodging of choice in Delaware’s Quiet Resorts ever since. “Our focus is creating standout accommodations for our guests, and we believed that navigating the complex process of a boardwalk build in one of the most desirable East Coast beach destinations would be well worth the effort – and we were right,” said Blue Water CEO Todd Burbage. “At Blue Water, we don’t shy away from complicated projects. The stellar performance of the Ocean Suites is just one example of our ongoing persistence and determination to create unique, high-end family-friendly assets in markets with high barriers to entry. We look forward to pursuing similar opportunities and know that we’re leaving this special project in good hands.” To further serve families and business travelers visiting Bethany Beach and the surrounding Coastal Delaware communities, Blue Water acquired the Holiday Inn Express in 2018. Offering an outdoor pool, fitness center, and ample meeting space, this is the only other hotel in the immediate area and is just two blocks from the beach. “Building, owning and operating these hotels – along with our numerous water-adjacent properties – has provided us with unique insights on what family beachgoers are looking for in both a destination and an experience,” Burbage added. “We’re excited to apply these insights to new regions throughout the country and work to provide the ultimate vacation experience for all of our camping, glamping and hoteling families.”

Create: Jun 20, 2021 Edit: Jun 20, 2021 International News

IHG Hotels & Resorts Expands Footprint in Southern France

IHG Hotels & Resorts is growing its Premium & Essentials Collections in France with the recent openings of Crowne Plaza Nice – Grand Arenas and Holiday Inn Express Nice – Grand Arenas in partnership with HPVA HOTELS. Located on the stunning French Riviera, both hotels are less than a five-minute tram ride from Nice Côte d’Azur Airport and just ten minutes from Nice city centre. Nice, on the south-east coast of France, is famed for its sunny seaside location and has been a popular tourist destination for centuries. Over the last few years, the city has been building its reputation as Côte d’Azur’s business hub and is home to a vibrant tech and start-up scene. As one of the world’s largest Premium hotel brands, Crowne Plaza deeply understands ‘Work/Life Blend’ and that business travel isn’t just about business – it’s about balancing work and life to feel both successful and fulfilled. The 129 guest rooms at Crowne Plaza Nice – Grand Arenas have a distinct contemporary design that perfectly integrates work and personal spaces – helping the modern business traveller integrate work and personal through the purposeful design. The earthy tones throughout the rooms are brought to life with earthenware pottery in midnight blue tones and gilded brass touches offer guests a warm and relaxed feel with a touch of elegance. Located on the top floor of the hotel is the exclusive Club Lounge, offering a place of solitude for those wishing to host one-on-one meetings, or to relax with a drink in hand while enjoying incredible views of the city. On the same floor is the Fitness Centre which has free access for hotel guests and offers a wide range of state-of-the-art equipment and a Swedish hot stone sauna. For some downtime after a long day, the hotel’s BALM Restaurant & Bar offers responsibly sourced, simple, and tasty bistro-chic dishes, using fresh and local products. Signature dishes include roasted swordfish, tagliatelle with Iberian pork and white chocolate pana cotta. With a total of 450m² of event space complete with large windows, a central glass canopy and eight flexible rooms to accommodate up to 150 people – it’s perfect for those planning future business events or meetings. With IHG’s Meet With Confidence programme, guests have the flexibility to book future meetings and events with zero cancellation fees at participating hotels. Whatever the business need, a dedicated Crowne Plaza Meeting Director will ensure every event is a success. Adjacent to the Crowne Plaza Nice- Grand Arenas is the Holiday Inn Express Nice – Grand Arenas, designed for savvy travellers who are on the move and who value a simple and smart travel experience. Holiday Inn Express Nice – Grand Arenas has 131 modern rooms, designed with a mix of soft and warm tones, and equipped with the latest technology including a Smart TV and free Wi-Fi. Guests will have everything they need including a power shower, flexible workspace, and the promise of a great night’s sleep with both firm and soft pillows on every bed, a plush duvet and plenty of bedside power outlets. In the hotel’s lobby, guests will find tables with integrated power – all part of the brand’s Next Generation design solutions aimed at enhancing guest experience and equipping travellers with everything they need for a great stay. A mix of seating styles provide a welcoming space for guests to work or relax. The Express Café & Bar is an integrated lobby and food and drink space, providing a “pit-stop” for guests with a wide range of choices. The brand’s Express Start breakfast is included in the room rate for all guests. Eric Talou, General Manager of Crowne Plaza Nice – Grands Arenas and Holiday Inn Express Nice- Grand Arenas, commented: “We have so been looking forward to finally opening the doors to these two hotels as they are a great addition to IHG’s portfolio in France. Nice’s Éco-Vallée business district has so much to offer current and future companies wishing to set up in Nice and we are looking forward to being able to host those coming for a business trip or a holiday on the coast. We are confident that guests will be able to find the accommodation that best suits them, whether that be at the Crowne Plaza or the Holiday Inn Express.” While visiting an IHG hotel, guests can be reassured that cleanliness is top of mind throughout each step of their stay. The company’s longstanding commitment to rigorous cleaning procedures has been enhanced with the IHG Way of Clean programme developed with Ecolab and Diversey, both world leaders in hygiene and cleaning technologies. As part of the IHG family of brands, both hotels offer guests additional peace of mind with the IHG Clean Promise. IHG Hotels & Resorts has more than 60* hotels in France across its Luxury & Lifestyle, Premium and Essentials Collections, and a further 20* in its development pipeline due to open in the next 3-5 years.

Create: Jun 20, 2021 Edit: Jun 20, 2021 International News

Alamut Castle: a visit to once impenetrable fortress of ‘Assassins’

Perched on top of a steep hill, Alamut Castle was once sheltering the followers of Hasan-e Sabbah (1070–1124), the spiritual leader of a heretical Ismaili sect that spawned the word ‘Assassins’. Alamut Castle is situated on the northeastern side of Gazor Khan Village in the environs of Alamut, Qazvin province. While approaching the village, visitors should pass for nearly half along a narrow road surrounded by cherry and pomegranate orchards, until a mass of gray-brown rock looms from distance with fortifications perched atop a summit. The access path to the fortress starts about 700m beyond the village square and requires a steep 25-minute climb via a stairway. Meaning “eagle’s nest”, Alamut is a geographic region in the western edge of the Alborz Mountain range, between the dry and barren plain of Qazvin in the south and the densely forested slopes of the Mazandaran province in the north. Sabbah’s rule over Alamut is shrouded in mystery and enigma; partly because most Ismaili records of the era were destroyed by the Mongols while the writings of their detractors survived. In the early 1930s, British-Italian explorer and travel writer Freya Stark described her exploration of the place in her book “The Valleys of the Assassins”. In her celebrated 1934 travelogue, she recounts her hike up to Nevisar with mules that "seemed to be standing on their hind legs." These days Alamut is something of a great day out. Visitors can leave Tehran first thing in the morning for Qazvin, weave across the Alamut's first ramparts a few hours later, and, heading up-valley, reach Gazorkhan in time for a late lunch. Most visitors -- virtually all Iranian -- regard the gorgeous mountain-rimmed valley as an idyllic weekend retreat. Villages and hamlets dot its floor and sides; cornfields and rice paddies occupy parcels of land between ravines, and irregular terraced plateaus ruffle the valley's picturesque undulating terrain. Qazvin was once the capital of the mighty Persian Empire, under Safavids, from 1548 to 98. It is a major tourist destination with a wonderfully restored caravanserai-turned-arts precinct, some quirky museums, and a handful of decent eating options. For most travelers, Qazvin is also primarily the staging point for excursions to the famed castle of “Assassins”

Create: Jun 20, 2021 Edit: Jun 20, 2021 Regional News

IranAir to resumes Pakistan, France flights

Iran’s flag carrier IranAir is set to resume flights to and from Pakistan and France after weeks of suspension imposed to curb the spread of a novel coronavirus variant into the Islamic Republic. The Civil Aviation Organization of Iran (CAOI) allowed air travel to and from Pakistan and France after dropping the two countries from the red list due to the coronavirus pandemic. CAOI Spokesman Mohammad Hassan Zibakhsh said that flights to and from Islamabad and Paris had been resumed on Tuesday after a two-month suspension, Fars reported on Sunday. “However, Iran will continue to enforce a tough ban on flights to 13 countries where the highly-infectious British variant of the coronavirus has not been fully contained,” Zibakhsh explained. The official said Pakistan and France will remain among the 26 countries which still have a high rate of infection to the virus, adding that flights to those countries will continue with restrictions.

Create: Jun 20, 2021 Edit: Jun 21, 2021 Regional News

Iran to spotlight its tourist attractions at FITUR

A select of Iranian travel-associated businesses and tour operators will promote handicrafts, traditions, and tourism potentials of the country at the 42nd FITUR tourism trade fair, which will be held in Madrid, Spain, from January 19 to 23, 2022. The Touring & Automobile Club of the Islamic Republic of Iran (TACI) as the representative of the Ministry of Cultural Heritage, Tourism and Handicrafts will be organizing Iran paravian at the tourism trade show, Mehr reported. A variety of exhibits, live performances, meetings, and workshops are amongst lineups of the Iranian exhibitors at FITUR 2022, which connects the industry with the inbound and outbound international markets. After hosting a post-pandemic recovery edition in the Spring of 2021, FITUR Madrid 2022 will resume its regular appointments at the beginning of the year, taking place at IFEMA – Feria de Madrid. Over the five days of the international tourism fair, professional participants will have access to unmissable commercial and business activities. In addition to being able to present their offers directly to the end customer, exhibitors can meet with over 150,000 trade visitors with significant purchasing power, according to organizers.

Create: Jun 19, 2021 Edit: Jun 19, 2021 Regional News

Iranian president urges efforts to boost medical tourism

Iranian President Hassan Rouhani has urged sustainable efforts towards developing medical tourism across the country. “Health tourism is of great importance to us, and hospitals located in the border provinces of the country can serve a pivotal role in developing medical tourism by providing medical services to foreign guests and tourists,” Rouhani said on Thursday. He made the remarks on the sidelines of the inauguration ceremony of some health projects, urging the need for reinforcing medical and health services in some provinces, including Khorasan (Razavi), Isfahan, Fars, and East Azarbaijan, is an absolute duty. “For the time being, many Iranians living in foreign countries prefer to choose homeland for their treatment or certain surgeries,” he said, adding such a trend indicates great efforts made by “dear doctors and nurses and all the dear ones who work in the health sector”. Medical tourism is booming worldwide as about 20 to 24 million people are traveling for medical treatments annually. Factors such as increased care needs over longer lifespans, rising healthcare costs, and constant pressures on some insurance industries are reasons behind why some opt to travel abroad. Regarding price competitiveness, Iran currently ranks first in the world but the country has not been very successful in attracting potential travelers as other competitors like Singapore and Turkey. People from the Persian Gulf littoral states, Iraq and Syria as well as Iranian expatriates residing in Canada and Germany constituted the majority of medical travelers to the Islamic Republic, who received plastic, cosmetics, open-heart, and orthopedic surgeries amongst other treatments over the past couple of years. The Islamic Republic has set goals to exceed its yearly medical travelers to around two million in [calendar year] 1404 (March 2025-March 2026). Amongst Iran’s trump cards are the presence of credible surgeons and physicians, cutting-edge medical technologies, high-tech medicine and diverse specializations, super affordable procedures, and finally its hospitable people.

Create: Jun 19, 2021 Edit: Jun 19, 2021 Regional News

A British Airways planes nose collapsed at Heathrow Airport london

A British Airways plane crashed on Friday at Heathrow Airport in the United Kingdom. The front of the plane fell. Due to which a large number of passengers had to wait for the flight to take off. British Airways plane crashed According to a report published in The Sun, at present, there are many vehicles for emergency service near the crashed plane at the airport. On receiving the news of the incident, the fire engine, ambulance and police team immediately reached the spot. However, the extent of the damage caused in this accident is yet to be assessed. The front of the plane fell to the ground The plane that fell victim to the accident is a Boeing 787. It can be clearly seen in the picture that as if the front part of the plane is kept on the ground. British Airways spokesperson A British Airways spokesman said part of a plane suddenly collapsed. It is good that there was no passenger in the plane at the time of the accident. The safety of passengers is our first priority. We are probing the matter. The crashed plane took off from Moscow, Russia, and reached London’s Hetrow Airport on June 16. The accident happened at the airport on Friday morning.

Create: Jun 19, 2021 Edit: Jun 19, 2021 International News

Universal Hotels Opens Hotel Florida Magaluf in Majorca Following Complete Renovation

Universal Hotels has opened the Hotel Florida Magaluf in Majorca, a new concept of flagship hotel which, following a complete renovation, will be one aspect of the company’s new brand structure. The hotel was designed to be a place where guests can have a 360º holiday experience on the seafront, with music, organic and sustainable elements and gastronomy as fundamental pillars. With nearly 75 years of history, the Universal group offers a space aimed at young people, who use social media and are keen to socialise, have fun and enjoy new experiences in harmony with the environment, with reusable elements and no single use products. The result is this completely renovated adults-only 4* hotel, inspired by the coolest hostels located in the main cities of the world, adapted to its Mediterranean setting. Situated in the heart of Magaluf, one of the most important and recognised touristic places in the world in a decisive repositioning, Universal Hotels has chosen this area as the ideal place for a holiday experience which is social, modern, fun and sustainable. As Yannik Erhart, CEO of Universal Hotels points out, “the new type of guest coming to Magaluf is looking for emotions, relaxation, entertainment, socialising, disconnection, yet at the same time they want to be connected with the world. All of this is precisely what we are offering in this renovated product, with high standards of quality”. Integrating the context of the coolest hostels in the world with the essence of the Mediterranean was Universal Hotels’ main goal, as the company’s CEO confirms: “We wanted to bring the essence and atmosphere of avant-garde hostels that we have visited in different big cities in the world to our hotel, but with a distinct adaptation to the privileged setting where the hotel is located. The result is a daring, disruptive concept in this area, yet we are sure that it is encompassed in a trend which is requested by our guests”. While reconverting and improving the offer, the group developed the “Cozy Beach Experience” concept in the Hotel Florida, as a direct connection with the Mediterranean sea and great relaxation areas. The “Music for every moment” is another unifying element and leading connecting thread, specifically implemented in accordance with each moment. In this project, special attention was given to gastronomy, which uses local, fresh, healthy and organic products, inspired by a varied street food offer. The spaces in Hotel Florida have been created based on the concept of “Social Living”, designed to promote socialising, and creating unforgettable island holiday memories. In this regard, it is worth pointing out the photocall concept that the company has implemented, which aims to be a complete social network revolution: a wooden shower acting as a frame in front of the sea. This is about identifying unique and iconic places for their location and views inside the hotel with the Mediterranean Sea as a backdrop, to take selfies that guests will want to share again and again. The “Cozy Beach Experience” concept has also dominated the reconversion project both inside and outside the rooms and shared areas. A property which projects the character of the guests that it’s aimed at, via its modern, fresh image and decoration and urban inspiration, adapted to the Mediterranean and based on natural and organic elements. On the 9th floor, guests can enjoy the roof top bar with spectacular views and four suites, each boasting personality and different decoration. At the Hotel Florida Magaluf, guests will have unforgettable experiences thanks to the professionalism of the best friendly and welcoming team, who will put all their efforts into listening to guests, making them feel at home and making each detail a memory, and every memory, a smile.

Create: Jun 13, 2021 Edit: Jun 13, 2021 International News

Le Méridien Pasadena Arcadia Hotel Debuts in Los Angeles, Bringing Joie de Vivre to SoCal

Today, the much-anticipated Le Méridien Pasadena Arcadia Hotel opens its doors to the public after a three-year build. The new hotel, located opposite Santa Anita Park and developed by SAICP LLC, boasts 234 thoughtfully designed rooms and suites and over 14,000 sq. feet of stylish event space. Taking cues from the brand’s mid-century modern design aesthetic, the hotel will bring Le Méridien’s distinctive European heritage to the Southern California destination. Created in collaboration with Linda Snyder Associates and AO Architects, the property draws design inspiration from the surrounding locale and immerses guests in sophisticated yet playful equestrian-chic design. Le Méridien Pasadena Arcadia is owned by SAICP, LLC and managed by Pacifica Hotels, the premier operator of design-inspired hotels on the Pacific Coast. “We are thrilled to finally welcome guests to our metropolitan oasis and unlock the destination through creative and cultured guest experiences,” said Mr. Shen, Owner of SAICP. “Built with a designer’s eye and stylish spirit, Le Méridien Pasadena Arcadia provides guests with a destination where moments of delight and discovery elevate their stay.” Guests can savour the good life with Asian-European cuisine from on-site destination dining experience, Mélange, where diners can enjoy sumptuous dishes from Salmon Carpaccio to Peking Duck Breast crafted by Executive Chef Mako. Additionally, travellers will be able to enjoy the flavour of sweet summers on the Mediterranean year-round with the Le Scoop by Le Méridien menu – the brand’s take on the quintessential European gelato and sorbet. The hotel’s culinary delights can be further explored at the grand bar, Longitude 118, serving as a buzzing meeting space by day and social hub by night. Guests can ease into effervescence with a Le Méridien signature Sparkling aperitif and indulge in Petit Plates inspired by European classics with a local twist. Also on offer are rare spirits, wines and beers, as well as a tradition-worthy bespoke high tea and highballs cocktail programme – a nod to the Le Méridien brand’s European heritage – serving a fresh take on the traditional cocktail hour. The concept melds the refinement of traditional high tea with sophisticated custom highball cocktail mixology using the centuries-old craft of tea infusion. Guests can also enliven the senses with expertly crafted illy coffee each morning. With over 14,000 sq. feet of meeting and event spaces spanning five separate rooms – three of which are private dining rooms – as well as over 1,800 sq. feet of indoor pre function space and an expansive event lawn in a prime location, Le Méridien Pasadena Arcadia is poised to be the preeminent destination for business and social banquets and events. Spark discovery and illuminate insights with Creative Meetings by Le Méridien, designed to unlock inspiration and foster innovation. From locally inspired flavours to cultural experiences, the team will create an immersive meeting atmosphere that brings the destination in. The hotel’s ballroom will feature floor-to-ceiling glass walls and doors that will open to the event lawn where guests can enjoy unrivaled views of the nearby racetrack.Just in time for summer, Le Méridien Pasadena Arcadia offers poolside delivery and dining experiences at the outdoor heated pool, plus 24-hour in-room meal, spirit, and packaged-item delivery. Inspired by the belief the sun never sets on the jet set, the new hotel is the perfect place to linger longer over a glass of rosé and enjoy classic games by the pool. Elevated dining experiences that offer something more than meets the eye will also be available upon demand.Curious culture-seekers will be dazzled by the global art installations curated by renowned local art consultancy Daniel Fine Art. Upon entering the hotel, guests will be welcomed by an impressive handmade porcelain and glass abstraction of peacock tail feathers by Ron Dier Design. Works throughout the hotel will also include pieces by Serge Bloch, the most prolific illustrator in France who frequently illustrates advertisements for Hermès, David Ellis, an international multimedia artist and William Attaway, an established Venice Beach artist with several public art sculptures around Southern California. Through Le Méridien’s Unlock Art™ programme, which offers complimentary access to celebrated galleries and institutions around the world, Le Méridien Pasadena Arcadia has partnered with Santa Anita Park for a one-of-a-kind experience to see this world-famous racetrack, its horses and its beautiful venues. Guests will get a behind-the-scenes tour and discover the historic halls of this venue, simply by presenting the Unlock Art™ room key. Connect with horses, history, and art during this architectural tour just steps from the hotel. “We’re excited to be engaged with the Arcadia community and are already working on more exciting collaborations with our neighbors to further showcase all there is to unlock in the local area,” said Matt Marquis, CEO at Pacifica Hotels. “From Santa Anita Park to art to shopping, Le Méridien Pasadena Arcadia looks forward to enticing guests with captivating experiences.” The new property will also offer guests a sensorial environment through the brand’s signature scent, which was developed with MALIN+GOETZ. Aptly named LM002 for airplane tail numbers, the alluring scent will be featured in the public spaces, as it is at all Le Méridien properties globally. Paying homage to its French roots, the brand also has a signature soundtrack that will fill the Hub and public spaces, curated by French Bossa Nova band Nouvelle Vague.

Create: Jun 13, 2021 Edit: Jun 13, 2021 International News

The Monsaraz San Diego, Tapestry Collection by Hilton Now Open

Today Point Loma welcomed its first new hotel in over a decade with the grand opening of The Monsaraz San Diego, Tapestry Collection by Hilton. Developed by Lamming Co. in partnership with Alliance Development, KNA Design, R&R Construction and JWDA architects, The Monsaraz celebrates Point Loma, often referred to as the place “where California began,” through its design, amenities and guest experience, offering a sea-centric haven—and an escape from day-to-day life—in the heart of one of San Diego’s iconic coastal towns. “We developed The Monsaraz with one goal in mind: ‘Create a place that enables our guests, their visitors, friend and the community to awaken their senses, be inspired to live in the moment and take time for a luxurious pause—an immersive experience that allows them to try something new, to relax, enjoy and celebrate one another.’” said Cameron Lamming, founder of Lamming Co. “We hope The Monsaraz leaves a welcoming legacy for Pt. Loma and San Diego, a legacy that brings together travelers from around the world and all walks of life in shared experience,” he said. The boutique hotel, designed to create an immersive and welcoming ecosystem with an evocative and effortless use of hand-hewn materials, custom handcrafted tiles, mid-century modern furniture and inspiring art features, features 92 guest rooms, including three suites, with distinct views of the rolling hills of Point Loma, the Bay and the Downtown skyline. The hotel’s design story stems from a story about young lovers meeting in Portugal for a magical weekend, and departing to go their separate ways, with a memory of the adventure and a new outlook on life to take back to their own homes. With that story in mind, hallways lead guests on an art-lined journey to the elegant and approachable comfort of each guest room, which feature bedrooms accented with blues that range from soft -to vibrant, grays and pops of wood. Reflecting the ever-changing nature of work-meets-play, mobile desks in all guest rooms make for a customized work and leisure experience; bathrooms feature blue ceramic patterned tile, inspired by classic Portuguese styles, with oversized walk-in showers and standout vanities. Guests and locals are invited to gather and connect in common spaces, including the hotel’s centerpiece: a 4,000 square-foot open-air courtyard accented by an enchanting live tree, locally painted and designed mural and living plant wall—the ideal destination for cocktails by the fire, weekend workouts, live music, art installations, pop-up cooking classes that enable local chefs showcase their talents, and Sunday “Fun-days” of all kinds. The courtyard is purpose-built—with a goal to create an inclusive atmosphere that fosters the curation of ideas, inspires new friendships and connections—and even helps make the world a better place. Guests may also find their way to The Monsaraz’s third floor “Hideaway”—the perfect place to take in the San Diego sunset with a cocktail in-hand. The Monsaraz is also home to Westerly Public House, a 60-seat Cali-Aussie concept that will showcase coastal cuisine inspired by both Aussie and SoCal beach culture. Westerly Public House’s menu embodies the coastal lifestyle with a strong focus on sustainability and locally sourced ingredients, with signature dishes including Mushroom Toasties, fish and chips, and peri peri chicken, plus a selection of classic, quintessentially “California” favorites and a dynamic wine and cocktail list. As part of the Tapestry Collection, The Monsaraz has implemented Hilton’s globally recognized CleanStay program. Hilton, in collaboration with RB, maker of Lysol and Dettol, and in consultation with Mayo Clinic, has launched an industry-defining standard of cleanliness and disinfection called Hilton CleanStay. In a first for the hospitality business, Hilton CleanStay is a rigorous system that incorporates RB’s trusted know-how and scientific approach to cleaning practices and product offerings. Experts from Mayo Clinic’s Infection Prevention and Control team are enhancing Hilton’s cleaning and disinfection protocols. Hilton CleanStay builds upon the already high standards of housekeeping and hygiene at Hilton’s more than 6,300 properties worldwide, where hospital-grade cleaning products and upgraded protocols are currently in use. The goal is to provide guests with assurance and peace of mind. The initiative creates a focus on cleanliness that is visible to guests throughout their entire stay – in their guest rooms, restaurants, fitness rooms and in other public spaces. Specific policies and procedures for The Monsaraz can be viewed online at TheMonsaraz.com. Reservations can also be booked online at a limited time opening best available rate starting at $180 per night.

Create: Jun 13, 2021 Edit: Jun 13, 2021 International News

Don’t Discount the Theater of Cleanliness Just Yet

Cleanliness is not just about COVID-19 safety but also giving guests peace of mind through the presentation of visual cues that you are in fact abiding by the proper sanitization guidelines. Little things like a protective wrapper around the guestroom toilet seat or spraying down the lobby at peak hours instead of after midnight go a long way towards rebuilding traveler confidence. These are but two examples of what we coined as ‘cleanliness theater’ while others have deployed similar phrasing like ‘hygiene theater’ or ‘high-visibility cleaning’. Importantly, even as we transition out of the pandemic, this theater of cleanliness will continue to play a role, albeit unconscious but nevertheless emotional, towards guest satisfaction and brand loyalty for the decade ahead. The most salient consideration pertains to the marketing of cleanliness, both onsite for satisfaction and during the booking phase. For this, we argue that the theater takes precedent over the actual strictness of sanitization techniques deployed in the buyer’s decision-making process. That is, from a psychological standpoint, this theater – more specifically, visual cues symbolizing good cleanliness practices – serves as a heuristic or mental shortcut to indicate that you are taking the matter seriously so that the prospective guest can check the COVID-19 safety box and move on to other considerations like location, price, in-room features and onsite amenities. Given that heuristics favor the theater over the BOH production, hoteliers should thus rethink how they leverage all their new sanitization SOPs for their marketing efforts. Stated differently, highly visible theater will give guests a quick reference point to heighten their confidence so that they make a reservation at your property versus others in your comp set, as well as recommend your hotel to others once they depart. Besides the listing of various cleanliness badges on your website and in your newsletters, one such idea is to recruit a ‘clean ambassador’. This could be a new job title linked to the front desk or concierge, or the responsibility could be given to the executive housekeeper, helping move this vital BOH role into the limelight plus the same as the executive chef position has over the past two decades. As an aside, before the pandemic we often joked that the executive housekeeper was the most important role at a hotel because any guestroom cleaning infractions would cause umbrage on TripAdvisor and potentially cause thousands of dollars in lost revenue from a single bad review. What’s funny is that, even prior to the coming of the coronavirus, the average hotel room was astronomically cleaner than the average person’s house. And yet, with the pandemic forcing us all to up our game, perhaps it’s time that executive housekeepers finally get the recognition they deserve. In any case, to express your cleanliness in a theatrical manner to help reinvigorate your property for Q3 and Q4 2021, one other idea is to produce a quick video hosted by your clean ambassador who would then check in on the room attendants, laundry workers, wait staff or bellhops to ensure they were staying safe. Such a video might also include B-roll of new COVID-19 signage, custodians using electrostatic sprayers in the corridors, disinfecting mobile devices with UV-C, or happy guests traversing the lobby while wearing masks and following physical distancing markers on the floor. Static photos telling a similar story can also work. The overall lesson here is that, with cleanliness staying top-of-mind for hotels and travelers for the next few years at least, you need to think differently in terms of how your brand to the world. Hygiene in and of itself doesn’t pluck at the heartstrings of your target audience, but the heuristic of hygiene does.

Create: Jun 13, 2021 Edit: Jun 13, 2021 Housekeeping