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Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality

 This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies. Social Media Marketing in Tourism and Hospitality Code: iranhotelnews.com

Create: Nov 1, 2018     Edit: Jul 14, 2019     International Books
International Property & Travel magazine

International Property & Travel magazine

 International Property & Travel magazine focuses on the finest homes, resorts, interiors, travel, fashion and cars in the world – in fact, everything that signifies a highly desirable lifestyle. Features are both informative and interesting, offering advice from leading property experts on current market conditions around the word as well as specific information on each destination. The editor also selects the very best examples of properties for sale in each particular area and these are showcased within the different articles. The ‘First Class’ lifestyle section within every issue includes interviews with leading interior designers and gives an insight into varying trends around the globe. Top fashion designers also discuss their latest collections and offer advice on styling and accessories. Superior homes demand a vehicle of similar standing in the driveway and so we indulge car lovers’ passion with pages dedicated to the drives of their dreams. International Property & Travel has a valued readership of high net worth individuals and can be found in-flight and in the business class lounges of British Airways, Emirates, American Airlines and many more leading flight operators. The magazine is also a media partner of the International Property Awards. While great care has been taken in the receipt and handling of material, production and accuracy of content in this magazine, the publishers will not accept any responsibility for any errors, loss or omissions which may occur. The publishers would like to thank all those companies and individuals who took part in the magazine and wish them every success. International Property & Travel  Code: iranhotelnews.com

Create: Nov 1, 2018     Edit: Dec 29, 2022     International Magazines
New Little Havana boutique hotel lets visitors live like locals — at a value price

New Little Havana boutique hotel lets visitors live like locals — at a value price

When it opens Dec. 28, Life House Little Havana will be the neighborhood’s first boutique hotel. The launch is also the first for Life House, a start-up lodging brand based in New York and backed by California and London investors. The 33-room hotel — which offers private rooms and a handful of group rooms — will cater to “mature millennials” looking for more than fun in the sun at accessible prices. “It’s for people who are seeking substantial experiences,” said Life House co-founder and CEO Rami Zeidan. The brand, which offers affordable lodging with stylish amenities, is designed to connect people with the community around them.  Life House has raised $70 million in funding from Silicon Valley-venture capital firms Global Founders Capital, Comcast Ventures and Trinity Ventures, and London-based real estate firm Henley Investments. They’re betting that young travelers will gravitate toward the company’s tech-savvy, upscale, design-focused and local approach to travel.  It’s a niche that’s gaining traction. In 2013, Freehand opened an upscale hostel on Miami Beach. Just last month, the European hotel-hostel brand Generator opened in Miami Beach, with a mix of shared dorms and private rooms with large, comfortable common areas. Just a 15-minute walk from Life House Little Havana is the newly remodeled Tower Hotel Project, a 52-room hotel slated to open in February. (Construction delays pushed the opening back from its original September 2018 date.)  For travelers drawn to these lodgings, “What’s most important to you is value, value, value,” said Deanna Ting, Senior Hospitality Editor for Skift, a travel trade publication that monitors trends. “It’s everything you need and nothing you don’t. They’re not skimping on everything, it’s not bare bones. But they’re being really careful about what they curate.”  Life House embodies other key trends identified by Travel Market Report, a hospitality trade publication: connecting guests with the local community and making sure hotels tell stories.  Unique to Life House is proprietary software that allows travelers to manage their trips though an app if they choose. Guests can reserve rooms, check in and out, get to know each other before arrival, and chat with a concierge throughout their stay. Forums on wellness, nature, food and nightlife allow guests to check out local happenings. And no more waiting in line — guests can stroll right to their room and use the app as a key

Create: Nov 1, 2018     Edit: Nov 3, 2018     International News
AccorHotels launches RiiSE and renews its commitment to diversity and inclusiveness

AccorHotels launches RiiSE and renews its commitment to diversity and inclusiveness

Six years after the creation of WAAG (Women At AccorHotels Generation), AccorHotels is giving fresh impetus to its international network promoting diversity, which already has more than 14,000 members globally, with the launch of 'RiiSE '. Last night, AccorHotels unveiled the new identity of the Group's international network to promote diversity, with a double "ii" symbolizing the men and women who are committed to sharing knowledge, solidarity and stereotypes . Six years after its creation, the WAAG network is taking a new step by improving the Group's commitment to gender equality with a new goal: diversity, as a key factor in collective performance . This action is based on the sharing of knowledge through a mentoring program with 900 pairs in some 20 countries. This network is active across five continents through the mobilization of strong regional communities. in 2018, is the promotion of especially female talent to positions of responsibility, and in the fight against all forms of discrimination . Maud Bailly, Chief Digital Officer of AccorHotels, and John Ozinga, CEO of AccorInvest, the Joint Ambassadors of the network, reaffirmed the RiiSE ambition by emphasizing the extent to which "diversity is a powerful driver of collective performance: it is important to involve men, women , and to set up an example for managers at the highest level. Promoting gender diversity is everyone's duty regardless of their own gender . " Another of RiiSE's core beliefs is that no progress can be made in terms of gender equality, fairness and diversity without the support of men, who currently represent 42% of the network's members . Furthermore, in line with the commitment made by Sébastien Bazin to the United Nations in 2015 as part of the #HeForShe program, RiiSE will pursue the Group’s objective of combatting pay inequalities and actively promote the recognition of all talents. In this way, AccorHotels, which has already made tangible progress in relation to equal pay and female representation, has set itself the goal of having more than 35% female hotel managers by 2020 within its network of more than 4,600 hotels .

Create: Oct 31, 2018     Edit: Oct 31, 2018     International News


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