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The 6th Meeting of the Ministers in Charge of Tourism of the Turkic Council convened in Uzbekistan

The 6th Meeting of the Ministers in Charge of Tourism of the Turkic Council convened on 24 June 2021 in Kokand,Uzbekistan. The meeting was hosted by the Deputy Prime Minister – Minister of Tourism and Sports of the Republic of Uzbekistan H.E. Mr. Aziz Abdukhakimov, moderated by the Secretary General of the Turkic Council H.E. Baghdad Amreyev and attended by the Chairman of the State Tourism Agency of the Republic of Azerbaijan, H.E. Fuad Nagiyev; Minister of Culture and Sports of the Republic of Kazakhstan H.E. Aktoty Raimkulova; Minister of Culture and Tourism of the Republic of Turkey H.E. Mehmet Nuri Ersoy; Deputy Chairman of the Cabinet of Ministers, Deputy Minister of Economy and Finance of Kyrgyz Republic H.E.Seyit Rysaliev and Ambassador of Hungary to Uzbekistan H.E.Peter Szanto. Secretary General Baghdad Amreyev briefed the Parties regarding the current state of tourism and developments, as well as the socio-economic implications and reflections of the Covid-19 pandemic in the regional and global level. Informing the Parties on the tourism relations among the Member States, as well as undertakings and activities of the Secretariat, Secretary General expressed that the close collaboration and coordination among the Turkic countries are of utmost importance to mitigate the negative effects of the pandemic, as well as attract more tourists to the region in the post-pandemic period. Secretary General of the Turkic Council communicated the new programs and projects namely “Turkic World Tourism Capital”, “Tabarruk Ziyorat” and “Tourism Map of the Turkic World” and underlined the importance of increasing the number of flights between the major cities of the Member and Observer States. The Secretary General also noted that vocational training programs provided in the field of tourism under the umbrella of the Turkic Council created a unique opportunity for the tourism employees in developing their skills, until now more than 1000 employees benefited from these trainings, the Secretariat will further coordinate the efforts for the continuation of the training and capacity building programs. As the outcomes of the Ministerial Meeting, the Ministers agreed to launch “Turkic World Tourism Capital” project in order to promote tourism in the region, in which one of the cities from the Member States will be designated as “Turkic World Tourism Capital” annually. At the end of the Meeting, city of Kokand announced as the first “Turkic World Tourism Capital” until the next Ministerial Meeting on Tourism of the Turkic Council. In this regard, international conferences and various events will be held in Kokand with participation of public sector, civil society, private sector, academia and other relevant actors from the Member States to promote tourism in the city, as well as promote the city in the Member States and the region. Ministers in Charge of Tourism exchanged experience, information and the precautions taken by the Member States for the safe travel of the tourists during the pandemic; discussed the current tourism relations among the Member States and ways to carry forward the cooperation in the sphere of tourism, as well as prospective plans in the post-pandemic period. Ministers agreed to work on the details of the “TabarrukZiyorat” project and expressed their readiness to involve the holy places of the respective countries to the project. Parties agreed to prepare the “Tourism Map of the Turkic World” to list the main historical, cultural and touristic destinations in the Turkic World, which will be the reference project in determining the main touristic destinations in the Member States. Following the Ministerial Meeting, Secretary General held bilateral meetings with the Ministers in Charge of Tourism of the Turkic Council Member States. During the bilateral meetings, Secretary General and Ministers discussed the cooperation opportunities, as well as the future plans and projects in the field of tourism to realize in the bilateral and multilateral level.

Create: Jun 28, 2021 Edit: Jun 28, 2021 International News

Tribute Portfolio Expands in Japan With Opening of Hiyori Chapter Kyoto

Tribute Portfolio, the growing collection of characterful, independent hotels from Marriott Bonvoy, Marriott International’s extraordinary portfolio of brands, travel program, and experiential offerings, continues to expand its footprint in Japan with the opening of Hiyori Chapter Kyoto. Located in Japan’s historical and cultural hub of Kyoto, the 203-room new hotel is the second Tribute Portfolio hotel in Japan and is set to showcase the hidden gems of Kyoto for travelers and locals who seek out independent experiences and crave a connection with the community when traveling. “We are delighted to be opening Hiyori Chapter Kyoto, introducing Tribute Portfolio to one of the most sought-after destinations around the globe. The opening further diversifies our exciting collection of hotels in Japan, offering unique experiences to our discerning guests,” said Jennifer Connell, Vice President and Global Brand Leader, Tribute Portfolio. “Tribute Portfolio seeks out and highlights the true spirit of a destination and creates vibrant social scenes for travelers to enjoy. The new hotel is set to present captivating design and truly authentic experiences tailored to the locale in Kyoto.” Located near Kawaramachi-dori, Hiyori Chapter Kyoto is adjacent to one of Kyoto’s main shopping streets and the scenic Kamo River. Guests can easily access the main historical and cultural destinations in the city including the Kyoto Imperial Palace, the former palace of the Japanese Emperor, and the magnificent Kyoto Gyoen National Garden, with its breathtaking tree-lined gravel pathways, peaceful shrines and lakes. The Osaka International Airport (Itami) is within a 70-minute drive and JR Kyoto Station is within a 20-minute drive from the new hotel, making it easily accessible from other regional and international destinations. The hotel features 203 elegantly appointed guestrooms including two signature suites. Drawing inspiration from Japanese tea ceremonies, the guestrooms feature key elements of Japanese tea rooms and are reimagined with a modern interpretation to offer functional beauty and comfort with a sense of tradition. The Chapter Factory located in the hotel lobby presents a unique way for guests to connect with the local community. Acting as the hotel concierge, the Chapter Factory showcases a selection of curated travel stories from local insiders and hotel staff for guests to discover the hidden gems of Kyoto through a local lens. Guests are also encouraged to share their travel stories in Kyoto by adding new chapters to the Chapter Factory. The hotel’s signature all-day dining restaurant Matsunari offers Western and Japanese contemporary cuisines, serving breakfast and light meals, from baked goods to desserts and creative cocktails. Hiyori Chapter Kyoto also has a fully-equipped, 24/7 fitness center as well as a traditional Japanese public bath, “Hiyori No Yu”. The public bath features a granite bath and an open-air bath surrounded by lush greenery, for guests to relax and rejuvenate after a long day of exploring. “Kyoto is known for its cultural hotspots that are known to international travelers, but it also has many stories about back alleys, restaurants frequented by locals and other places not included in guidebooks. We look forward to providing an unforgettable experience for the modern traveler seeking local experiences and top-of-the-line customer service at the characterful Hiyori Chapter Kyoto,” said Satoshi Furuya, General Manager, Hiyori Chapter Kyoto, a Tribute Portfolio Hotel.

Create: Jun 23, 2021 Edit: Jun 23, 2021 International News

Hyatt Opens Alila Hinu Bay in Oman

Hyatt Hotels Corporation (NYSE: H) announced today the opening of Alila Hinu Bay in Oman which joins Alila Jabal Akhdar as the brand’s second hotel in Oman along with 15 other Alila properties worldwide. Distinguished a strong commitment to sustainable tourism, the award-winning brand features luxury hotels and resorts in some of the most spectacular natural locations. The 112-key hotel includes 16 villas and is nestled on a secluded beachfront in Oman’s southwest region of Dhofar. The untouched area is best known for its lush landscapes, cool summers, and it is within easy driving distance from Salalah International Airport. Between Samhan mountain and the blue waters of the Arabian Sea, Alila Hinu Bay caters to well-traveled guests seeking reflection and impactful connections. Along with the breath-taking scenery, the area is known for its rich Bedouin traditions and the renowned warmth of Omani hospitality. Combined with a personalized experience that is crafted for each guest, travelers can expect to be immersed in authentic yet bespoke journeys tailored to their preferences and interests. “We are very excited to add Alila Hinu Bay to the Hyatt portfolio and welcome guests to this region of Oman, a true nature lover’s paradise full of stunning landscapes, waterfalls and greenery,” said Martin Persson, general manager, Alila Hinu Bay. “Dedicated to being responsible and sustainable, guests can enjoy the farm to table concept at one of our three dining options or treat themselves to a customized spa experience that uses natural products.” Accommodations with a View Alila Hinu Bay boasts 112 guestrooms and villas with interiors incorporating local materials which blend natural elements of the outdoors with clean, modern finishes . Guestrooms offer lagoon or sea views, each with its own terrace with fixed seating and the option of booking connecting rooms for families. Pool villas offer the utmost in luxury with private plunge pools and outdoor bathtubs, enabling guests to feel in tune with the natural surroundings. Further, all of the pool villas boast direct access to the beach and plenty of space to relax and recharge. Sustainable Dining Experiences Each of Alila Hinu Bay’s dining venues is committed to sourcing the majority of their produce from local vendors. Seasalt offers views over the ocean and welcomes guests to indulge in a coastal dining experience. The Orchard delivers sustainable, all-day dining, which is brought to life using natural and locally-sourced ingredients. The Lobby Lounge serves light refreshments and takes its cue from traditional Majilis-style seating. Wellbeing Experiences Situated between the mountains and the sea, guests have plenty of opportunities to immerse themselves in the beauty of the destination. Diving fans can enjoy the chance to experience some of the world’s most stunning and intact coral reefs, while those interested in fishing can try their hand at reeling in the catch of the day. Those seeking to unwind can relax with a treatment at Spa Alila, which uses only natural products, and which also offers a range of yoga and meditation classes. Stepping outside of the resort, guests can continue their immersion into nature in the greenery of the Wadi Darbat valleys or by visiting natural caves, waterfalls and Khor Rori, the largest nature reserve in the area. Historical and cultural discoveries can be made at Mirbat Castle, the old merchant houses or the Sumhuram Archeological Park. Alila Hinu Bay, Oman, adds to Hyatt’s existing Alila brand portfolio of 15 properties, joining hotels and resorts in Indonesia, India, China, Camboda, Malaysia and the United States. The new property also expands Hyatt’s brand footprint across the Middle East, becoming the 27th Hyatt-branded hotel in the region.

Create: Jun 23, 2021 Edit: Jun 23, 2021 International News

Radisson Hotel Casablanca Gauthier La Citadelle Coming to Morocco in 2023

Radisson Hotel Group is proud to announce the debut of its second brand and third hotel in Morocco with the signing of Radisson Hotel Casablanca Gauthier La Citadelle in partnership with Al Hoceinia Hospitality. With construction already underway, the hotel is scheduled to open in 2023 and will consist of 133 guestrooms and suites. Located in the heart of Casablanca’s vibrant and exclusive Gauthier district, one of the prominent corporate, financial and entertainment districts, Radisson Hotel Casablanca Gauthier La Citadelle is just 2.5 km from the glistening La Corniche, the charming Old Medina, and Hassan II Mosque, the second largest mosque in the world. The hotel will offer a unique view over the Arab League Park and will also form part of La Citadelle, a new, premium mixed-use development which will comprise of residences, offices and retail outlets. Ramsay Rankoussi, Vice President, Development, Africa & Turkey, Radisson Hotel Group, said, “Morocco is a strategic bridge between Europe and the rest of Africa, and a key focus market in our African development strategy. We aim to grow our Moroccan portfolio to over 15 hotels within the next three to five years, and Casablanca is a key city where we are looking to expand our footprint to more than five hotels. Radisson Hotel Casablanca Gauthier La Citadelle is the Moroccan debut of our fastest-growing brand in Africa, and marks our third hotel in the country, joining our other two successful properties, Radisson Blu Hotel, Casablanca City Center and Radisson Blu Hotel, Marrakech Carré Eden. We expect to introduce each of our remaining three brands but also cover all segments, from business hotels to resort properties, as well as serviced apartments. I would like to take this opportunity to thank our partners, Al Hoceinia Hospitality, for their trust as we look at working together to reinforce our presence across Morocco with additional properties.” Hamza Laghrari, Managing Director of Al Hoceinia Hospitality, Radisson Hotel Casablanca Gauthier La Citadelle managing company said, “It is with great pleasure that we commence this journey and long-term relationship with Radisson Hotel Group and together introduce the upscale Radisson brand to the Moroccan market. The hotel which will be equipped with the latest innovation to accompany the changing expectations of business customers, will provide a new and an ideal venue for business and leisure guests and an enhancement to the city of Casablanca. As part of our group’s diversification strategy, the tourism industry is an important growth sector in which we see opportunities in the near future, and we are pleased to partner with Radisson Hotel Group to introduce this property and eventually many more. We aim to open a total of five hotels by 2025 in Casablanca, Rabat, Marrakech and Tangiers.” The Scandinavian-inspired, upscale brand, Radisson, will make its Moroccan debut with the new build, 133-room hotel, consisting of contemporary superior rooms and suites. Radisson Hotel Casablanca Gauthier La Citadelle will enable guests to focus on a work/life balance and find harmony in their travel experience, while enjoying the hotel’s modern, state of the art technology, and design. Various cuisine options will be available at the hotel’s all-day dining restaurant, patio as well as its panoramic rooftop restaurant. Meetings and event venues will include a large conference and function room as well as five meeting rooms. Perfectly equipped for guests to strike a healthy balance, the hotel will offer both a fitness room and a rooftop pool. Radisson Hotel Group’s top priority is the continued health, safety and security of its guests, team members, and business partners. The Group applies its Radisson Hotels Safety Protocol created in collaboration with SGS, the world’s leading inspection, verification, testing and certification company, and recently unveiled its new comprehensive testing program as the first hotel group to roll out a rapid testing service for meeting and event attendees at properties across its EMEA portfolio.

Create: Jun 21, 2021 Edit: Jun 21, 2021 International News

Magnificent ancient places on Earth: The Gate of Xerxes

The bronze trumpets that once signaled the arrival of important foreign delegations to Persepolis, the ceremonial capital of the mighty Achaemenid Empire, may now be silent, but it is still possible to capture the sense of awe while visiting the colossal Gate of Xerxes. Built during the reign of Achaemenid king Xerxes I (r. 486 – 465 BC), who called this his Gate of All Nations, the pillared entrance is guarded by bearded and hoofed mythical figures in the style of Assyrian gate-guards. On arrival at Persepolis one is confronted by an imposing wall, completely smooth and plain, about 15 meters tall: this is the artificial terrace on which the palaces were built. This vast terrace of Persepolis, some 450 meters long and 300 meters wide, was originally fortified on three sides by a tall wall. The only access was from the monumental staircase, which leads to the Gate of All Nations. The gateway bears a cuneiform inscription in Old Persian, Neo-Babylonian, and Elamite languages declaring, among other things, that Xerxes is responsible for the construction of this and many beautiful wonders in Persia. Centuries of graffitists have also left their mark, including explorer Henry Morton Stanley. A pair of colossal bulls guarded the western entrance; two man-bulls stood at the eastern doorway. Engraved above each of the four colossi is a trilingual inscription attesting to Xerxes having built and completed the gate. The doorway on the south, opening toward the Apadana, is the widest of the three. According to sources, pivoting devices found on the inner corners of all the doors indicate that they must have had two-leaved doors, which were probably made of wood and covered with sheets of ornamented metal. Persepolis, also known as Takht-e Jamshid, whose magnificent ruins rest at the foot of Kuh-e Rahmat ("Mountain of Mercy"), was the ceremonial capital of the Achaemenid Empire. It is situated 60 kilometers northeast of the city of Shiraz in Fars Province. Persepolis was the seat of the government of the Achaemenid Empire, though it was designed primarily to be a showplace and spectacular center for the receptions and festivals of the kings and their empire. The royal city ranks among the archaeological sites which have no equivalent, considering its unique architecture, urban planning, construction technology, and art. The city was burnt by Alexander the Great in 330 BC apparently as revenge to the Persians because it seems the Persian King Xerxes had burnt the Greek City of Athens around 150 years earlier The immense terrace of Persepolis was begun about 518 BC by Darius the Great, the Achaemenid Empire’s king. On this terrace, successive kings erected a series of architecturally stunning palatial buildings, among them the massive Apadana palace and the Throne Hall (“Hundred-Column Hall”). This 13-ha ensemble of majestic approaches, monumental stairways, throne rooms (Apadana), reception rooms, and dependencies is classified among the world’s greatest archaeological sites.

Create: Jun 21, 2021 Edit: Jun 21, 2021 Regional News

Are You Exceeding Your Guests Expectations?

Hospitality, at its core, is an industry of people taking care of people, and has a long-standing commitment to cleanliness and service standards. While the housekeeping team is central in the delivery of those standards, it operates in the background, out of view. Room attendants and supervisors moved around discreetly to be as invisible as possible. However, COVID-19 has thrust housekeeping into the limelight. As COVID has led to a surge in public health awareness, hotels are now put in a position of making their commitment to cleanliness part of their guest experience. Rethinking operations, and re-designing housekeeping operations using technology is the only way to achieve the productivity and quality that is required. At Knowcross, we focus on three central housekeeping areas: staff productivity, cleaning quality, and guest experience. We have moved swiftly to enhance our products to adapt to the negative impact COVID-19 has had on each of these areas. The unpredictability of the virus means that your hotel must be vigilant in its adherence to new health and safety protocols. Your housekeeping technology has a critical role here and it serves several purposes. First, it underlines that health and safety should always be top of mind every day and that your hotel fosters a culture of accountability. Secondly, health checks and associated reporting help support contact tracing in the event there is a positive test amongst the team. Quicker containment means that the hotel itself can be protected from shutdown and, most importantly, your staff stays safe. Lastly, health checks communicate to your staff that you are looking out for one another. New Cleaning Protocols Hospitality industry was quick to roll out an extensive list of cleaning and safety protocols after COVID-19 erupted. Housekeeping operations must support changes such as the elimination of high-touch items in guest rooms, dedicated ‘cleanliness’ teams and the intensive sanitisation of common areas and guest rooms. All of these changes impact staffing assignments and cleaning times, which have a direct impact on guest experience. The truth is that most hotels, unfortunately, have had to let staff go, resulting in more work for the remaining people. Your housekeeping software must include the configurability to support these variations without adding manual management time. For example, when creating housekeeping tasks, you may now need to a “sanitation > full cleaning > inspection > sanitize & seal” cycle to prepare a departure room for a new arrival. Your system should support this new task structure while also accounting for the time and labor requirements. At Knowcross, we’ve done this with a fully automated system called Dynamic Task Sheets that eliminate the need for a central coordinator in housekeeping to constant- ly create task sheets and juggle staff and rooms among them. In some geographic areas, we have witnessed rules pertaining to a limited percent- age of rooms in active rotation, with accompanying cleaning cycles. Once again, your housekeeping operations software should make the rotation and sanitation of room blocks simple, with few manual adjustments. Conclusion New housekeeping technology enhancements have kept up with changing COVID-19 requirements, but it must be remembered that those hotels with housekeeping management automation solutions were already enjoying the labor efficiencies that are now so sought after across the industry. Whether it’s using PMS data to map cleaning schedules, instantly communicating room status, or providing mobile at-a-glance guest histories, technology can improve productivity and accuracy of housekeeping departments – a must-have in the post COVID world. I have no doubt that intelligent, data-driven housekeeping operations will soon become the norm and hotels will find new, innovative ways to deliver superior guest experiences that today’s travelers yearn for more than ever.

Create: Jun 20, 2021 Edit: Jun 20, 2021 Housekeeping

Blue Water Development Sells Two Bethany Beach, Delaware Hotels

Blue Water Development, a premier real estate investment and outdoor hospitality management company, recently announced the sale of the only two hotels in the popular East Coast beach community of Bethany Beach, Del. The 112-room Bethany Beach Ocean Suites, Residence Inn by Marriott, and the 100-room Holiday Inn Express Bethany Beach were purchased by a privately-held real estate investment firm. Blue Water built the Bethany Beach Ocean Suites in 2015 as the first, and only, hotel on the resort’s boardwalk, and the oceanfront luxury hotel has been the upscale lodging of choice in Delaware’s Quiet Resorts ever since. “Our focus is creating standout accommodations for our guests, and we believed that navigating the complex process of a boardwalk build in one of the most desirable East Coast beach destinations would be well worth the effort – and we were right,” said Blue Water CEO Todd Burbage. “At Blue Water, we don’t shy away from complicated projects. The stellar performance of the Ocean Suites is just one example of our ongoing persistence and determination to create unique, high-end family-friendly assets in markets with high barriers to entry. We look forward to pursuing similar opportunities and know that we’re leaving this special project in good hands.” To further serve families and business travelers visiting Bethany Beach and the surrounding Coastal Delaware communities, Blue Water acquired the Holiday Inn Express in 2018. Offering an outdoor pool, fitness center, and ample meeting space, this is the only other hotel in the immediate area and is just two blocks from the beach. “Building, owning and operating these hotels – along with our numerous water-adjacent properties – has provided us with unique insights on what family beachgoers are looking for in both a destination and an experience,” Burbage added. “We’re excited to apply these insights to new regions throughout the country and work to provide the ultimate vacation experience for all of our camping, glamping and hoteling families.”

Create: Jun 20, 2021 Edit: Jun 20, 2021 International News

IHG Hotels & Resorts Expands Footprint in Southern France

IHG Hotels & Resorts is growing its Premium & Essentials Collections in France with the recent openings of Crowne Plaza Nice – Grand Arenas and Holiday Inn Express Nice – Grand Arenas in partnership with HPVA HOTELS. Located on the stunning French Riviera, both hotels are less than a five-minute tram ride from Nice Côte d’Azur Airport and just ten minutes from Nice city centre. Nice, on the south-east coast of France, is famed for its sunny seaside location and has been a popular tourist destination for centuries. Over the last few years, the city has been building its reputation as Côte d’Azur’s business hub and is home to a vibrant tech and start-up scene. As one of the world’s largest Premium hotel brands, Crowne Plaza deeply understands ‘Work/Life Blend’ and that business travel isn’t just about business – it’s about balancing work and life to feel both successful and fulfilled. The 129 guest rooms at Crowne Plaza Nice – Grand Arenas have a distinct contemporary design that perfectly integrates work and personal spaces – helping the modern business traveller integrate work and personal through the purposeful design. The earthy tones throughout the rooms are brought to life with earthenware pottery in midnight blue tones and gilded brass touches offer guests a warm and relaxed feel with a touch of elegance. Located on the top floor of the hotel is the exclusive Club Lounge, offering a place of solitude for those wishing to host one-on-one meetings, or to relax with a drink in hand while enjoying incredible views of the city. On the same floor is the Fitness Centre which has free access for hotel guests and offers a wide range of state-of-the-art equipment and a Swedish hot stone sauna. For some downtime after a long day, the hotel’s BALM Restaurant & Bar offers responsibly sourced, simple, and tasty bistro-chic dishes, using fresh and local products. Signature dishes include roasted swordfish, tagliatelle with Iberian pork and white chocolate pana cotta. With a total of 450m² of event space complete with large windows, a central glass canopy and eight flexible rooms to accommodate up to 150 people – it’s perfect for those planning future business events or meetings. With IHG’s Meet With Confidence programme, guests have the flexibility to book future meetings and events with zero cancellation fees at participating hotels. Whatever the business need, a dedicated Crowne Plaza Meeting Director will ensure every event is a success. Adjacent to the Crowne Plaza Nice- Grand Arenas is the Holiday Inn Express Nice – Grand Arenas, designed for savvy travellers who are on the move and who value a simple and smart travel experience. Holiday Inn Express Nice – Grand Arenas has 131 modern rooms, designed with a mix of soft and warm tones, and equipped with the latest technology including a Smart TV and free Wi-Fi. Guests will have everything they need including a power shower, flexible workspace, and the promise of a great night’s sleep with both firm and soft pillows on every bed, a plush duvet and plenty of bedside power outlets. In the hotel’s lobby, guests will find tables with integrated power – all part of the brand’s Next Generation design solutions aimed at enhancing guest experience and equipping travellers with everything they need for a great stay. A mix of seating styles provide a welcoming space for guests to work or relax. The Express Café & Bar is an integrated lobby and food and drink space, providing a “pit-stop” for guests with a wide range of choices. The brand’s Express Start breakfast is included in the room rate for all guests. Eric Talou, General Manager of Crowne Plaza Nice – Grands Arenas and Holiday Inn Express Nice- Grand Arenas, commented: “We have so been looking forward to finally opening the doors to these two hotels as they are a great addition to IHG’s portfolio in France. Nice’s Éco-Vallée business district has so much to offer current and future companies wishing to set up in Nice and we are looking forward to being able to host those coming for a business trip or a holiday on the coast. We are confident that guests will be able to find the accommodation that best suits them, whether that be at the Crowne Plaza or the Holiday Inn Express.” While visiting an IHG hotel, guests can be reassured that cleanliness is top of mind throughout each step of their stay. The company’s longstanding commitment to rigorous cleaning procedures has been enhanced with the IHG Way of Clean programme developed with Ecolab and Diversey, both world leaders in hygiene and cleaning technologies. As part of the IHG family of brands, both hotels offer guests additional peace of mind with the IHG Clean Promise. IHG Hotels & Resorts has more than 60* hotels in France across its Luxury & Lifestyle, Premium and Essentials Collections, and a further 20* in its development pipeline due to open in the next 3-5 years.

Create: Jun 20, 2021 Edit: Jun 20, 2021 International News

Alamut Castle: a visit to once impenetrable fortress of ‘Assassins’

Perched on top of a steep hill, Alamut Castle was once sheltering the followers of Hasan-e Sabbah (1070–1124), the spiritual leader of a heretical Ismaili sect that spawned the word ‘Assassins’. Alamut Castle is situated on the northeastern side of Gazor Khan Village in the environs of Alamut, Qazvin province. While approaching the village, visitors should pass for nearly half along a narrow road surrounded by cherry and pomegranate orchards, until a mass of gray-brown rock looms from distance with fortifications perched atop a summit. The access path to the fortress starts about 700m beyond the village square and requires a steep 25-minute climb via a stairway. Meaning “eagle’s nest”, Alamut is a geographic region in the western edge of the Alborz Mountain range, between the dry and barren plain of Qazvin in the south and the densely forested slopes of the Mazandaran province in the north. Sabbah’s rule over Alamut is shrouded in mystery and enigma; partly because most Ismaili records of the era were destroyed by the Mongols while the writings of their detractors survived. In the early 1930s, British-Italian explorer and travel writer Freya Stark described her exploration of the place in her book “The Valleys of the Assassins”. In her celebrated 1934 travelogue, she recounts her hike up to Nevisar with mules that "seemed to be standing on their hind legs." These days Alamut is something of a great day out. Visitors can leave Tehran first thing in the morning for Qazvin, weave across the Alamut's first ramparts a few hours later, and, heading up-valley, reach Gazorkhan in time for a late lunch. Most visitors -- virtually all Iranian -- regard the gorgeous mountain-rimmed valley as an idyllic weekend retreat. Villages and hamlets dot its floor and sides; cornfields and rice paddies occupy parcels of land between ravines, and irregular terraced plateaus ruffle the valley's picturesque undulating terrain. Qazvin was once the capital of the mighty Persian Empire, under Safavids, from 1548 to 98. It is a major tourist destination with a wonderfully restored caravanserai-turned-arts precinct, some quirky museums, and a handful of decent eating options. For most travelers, Qazvin is also primarily the staging point for excursions to the famed castle of “Assassins”

Create: Jun 20, 2021 Edit: Jun 20, 2021 Regional News

Iran to spotlight its tourist attractions at FITUR

A select of Iranian travel-associated businesses and tour operators will promote handicrafts, traditions, and tourism potentials of the country at the 42nd FITUR tourism trade fair, which will be held in Madrid, Spain, from January 19 to 23, 2022. The Touring & Automobile Club of the Islamic Republic of Iran (TACI) as the representative of the Ministry of Cultural Heritage, Tourism and Handicrafts will be organizing Iran paravian at the tourism trade show, Mehr reported. A variety of exhibits, live performances, meetings, and workshops are amongst lineups of the Iranian exhibitors at FITUR 2022, which connects the industry with the inbound and outbound international markets. After hosting a post-pandemic recovery edition in the Spring of 2021, FITUR Madrid 2022 will resume its regular appointments at the beginning of the year, taking place at IFEMA – Feria de Madrid. Over the five days of the international tourism fair, professional participants will have access to unmissable commercial and business activities. In addition to being able to present their offers directly to the end customer, exhibitors can meet with over 150,000 trade visitors with significant purchasing power, according to organizers.

Create: Jun 19, 2021 Edit: Jun 19, 2021 Regional News

Iranian president urges efforts to boost medical tourism

Iranian President Hassan Rouhani has urged sustainable efforts towards developing medical tourism across the country. “Health tourism is of great importance to us, and hospitals located in the border provinces of the country can serve a pivotal role in developing medical tourism by providing medical services to foreign guests and tourists,” Rouhani said on Thursday. He made the remarks on the sidelines of the inauguration ceremony of some health projects, urging the need for reinforcing medical and health services in some provinces, including Khorasan (Razavi), Isfahan, Fars, and East Azarbaijan, is an absolute duty. “For the time being, many Iranians living in foreign countries prefer to choose homeland for their treatment or certain surgeries,” he said, adding such a trend indicates great efforts made by “dear doctors and nurses and all the dear ones who work in the health sector”. Medical tourism is booming worldwide as about 20 to 24 million people are traveling for medical treatments annually. Factors such as increased care needs over longer lifespans, rising healthcare costs, and constant pressures on some insurance industries are reasons behind why some opt to travel abroad. Regarding price competitiveness, Iran currently ranks first in the world but the country has not been very successful in attracting potential travelers as other competitors like Singapore and Turkey. People from the Persian Gulf littoral states, Iraq and Syria as well as Iranian expatriates residing in Canada and Germany constituted the majority of medical travelers to the Islamic Republic, who received plastic, cosmetics, open-heart, and orthopedic surgeries amongst other treatments over the past couple of years. The Islamic Republic has set goals to exceed its yearly medical travelers to around two million in [calendar year] 1404 (March 2025-March 2026). Amongst Iran’s trump cards are the presence of credible surgeons and physicians, cutting-edge medical technologies, high-tech medicine and diverse specializations, super affordable procedures, and finally its hospitable people.

Create: Jun 19, 2021 Edit: Jun 19, 2021 Regional News

Universal Hotels Opens Hotel Florida Magaluf in Majorca Following Complete Renovation

Universal Hotels has opened the Hotel Florida Magaluf in Majorca, a new concept of flagship hotel which, following a complete renovation, will be one aspect of the company’s new brand structure. The hotel was designed to be a place where guests can have a 360º holiday experience on the seafront, with music, organic and sustainable elements and gastronomy as fundamental pillars. With nearly 75 years of history, the Universal group offers a space aimed at young people, who use social media and are keen to socialise, have fun and enjoy new experiences in harmony with the environment, with reusable elements and no single use products. The result is this completely renovated adults-only 4* hotel, inspired by the coolest hostels located in the main cities of the world, adapted to its Mediterranean setting. Situated in the heart of Magaluf, one of the most important and recognised touristic places in the world in a decisive repositioning, Universal Hotels has chosen this area as the ideal place for a holiday experience which is social, modern, fun and sustainable. As Yannik Erhart, CEO of Universal Hotels points out, “the new type of guest coming to Magaluf is looking for emotions, relaxation, entertainment, socialising, disconnection, yet at the same time they want to be connected with the world. All of this is precisely what we are offering in this renovated product, with high standards of quality”. Integrating the context of the coolest hostels in the world with the essence of the Mediterranean was Universal Hotels’ main goal, as the company’s CEO confirms: “We wanted to bring the essence and atmosphere of avant-garde hostels that we have visited in different big cities in the world to our hotel, but with a distinct adaptation to the privileged setting where the hotel is located. The result is a daring, disruptive concept in this area, yet we are sure that it is encompassed in a trend which is requested by our guests”. While reconverting and improving the offer, the group developed the “Cozy Beach Experience” concept in the Hotel Florida, as a direct connection with the Mediterranean sea and great relaxation areas. The “Music for every moment” is another unifying element and leading connecting thread, specifically implemented in accordance with each moment. In this project, special attention was given to gastronomy, which uses local, fresh, healthy and organic products, inspired by a varied street food offer. The spaces in Hotel Florida have been created based on the concept of “Social Living”, designed to promote socialising, and creating unforgettable island holiday memories. In this regard, it is worth pointing out the photocall concept that the company has implemented, which aims to be a complete social network revolution: a wooden shower acting as a frame in front of the sea. This is about identifying unique and iconic places for their location and views inside the hotel with the Mediterranean Sea as a backdrop, to take selfies that guests will want to share again and again. The “Cozy Beach Experience” concept has also dominated the reconversion project both inside and outside the rooms and shared areas. A property which projects the character of the guests that it’s aimed at, via its modern, fresh image and decoration and urban inspiration, adapted to the Mediterranean and based on natural and organic elements. On the 9th floor, guests can enjoy the roof top bar with spectacular views and four suites, each boasting personality and different decoration. At the Hotel Florida Magaluf, guests will have unforgettable experiences thanks to the professionalism of the best friendly and welcoming team, who will put all their efforts into listening to guests, making them feel at home and making each detail a memory, and every memory, a smile.

Create: Jun 13, 2021 Edit: Jun 13, 2021 International News