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The St. Regis Dubai, The Palm Debuts on Iconic Palm Jumeirah Island

St. Regis Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, today announced the highly anticipated debut of The St. Regis Dubai, The Palm. Heralding the storied heritage and celebrated traditions of St. Regis, this hotel joins a dynamic global portfolio and brings the brand’s signature hallmarks of bespoke service, innovative design, and exquisite experiences to the world-famous island and cosmopolitan city of Dubai. “With its spectacular skyline, breathtaking desert landscapes, contemporary architecture, thriving culture and varied entertainment offerings, Dubai is one of the most sought-after destinations for global leisure travellers,” said Sandeep Walia, Area Vice President – United Arab Emirates, Marriott International. “The St. Regis Dubai, The Palm is an exquisite addition to our global portfolio and offers a century-old legacy of uncompromising refinement and bespoke service on Dubai’s iconic Palm Jumeirah.” “We are delighted to welcome the St. Regis brand to our portfolio of hospitality partners. Palm Jumeirah is firmly established as world-leading destination for living, leisure and tourism, and the opening of The St. Regis Dubai, The Palm brings yet another world-class hospitality offering to the island’s ever-growing list of attractions, including The View, which opened at the top of The Palm Tower last month. With its enviable location, luxury facilities and signature service, the hotel is sure to be a draw for UAE residents and Dubai’s regional and global luminaries,” said Omar Khoory, Chief Assets and Hospitality Officer at Nakheel. Sophisticated Design and Exceptional AccommodationsDesigned to feature the brand’s sophisticated aesthetic, The St. Regis Dubai, The Palm balances local influences with the modern glamour and visionary spirit of St. Regis. Elegant décor and contemporary interiors are accentuated with bespoke elements such as the hotel’s grand staircase, which is embellished with gold detailing that encircles an exquisite chandelier. Inspired by the Arabian palm tree, the chandelier is gilded with shimmering crystals that gracefully illuminate the ground floor of the hotel. The intimate lobby features plush lounge areas and a tucked-away library lit by an artful fireplace. The corridors and gathering spaces are adorned with a thoughtfully curated art collection featuring contemporary artwork and paintings. The 264 lavishly appointed guestrooms and 26 elegant suites offer luxuriant comfort, exceptional amenities and expansive views of Palm Jumeirah, the Arabian Gulf and the Dubai skyline through floor-to-ceiling windows. The St. Regis Dubai, The Palm features the renowned hallmarks of the St. Regis brand, including St. Regis Butler Service, which allows each guest to customise their stay according to personal tastes and preferences. Distinctive Culinary ExperiencesThe hotel is a vibrant lifestyle destination with a diverse selection of restaurants, bars and lounges. Cordelia sets the tone for a sophisticated evening, offering a variety of flavourful cuisine, including premium cuts of meat and seafood sourced from around the world – expertly prepared and grilled to perfection. Her by Caroline Astor offers an elegant gathering place to enjoy the brand’s signature Afternoon Tea. The ladies-only venue is an intimate setting and features curated tea pairings and a locally inspired take on this acclaimed St. Regis ritual. The iconic St. Regis Bar extends the legacy of the King Cole Bar at the brand’s flagship property at 55th and Fifth Ave. in New York City, where the world-renowned Bloody Mary cocktail was born in 1934. Guests can enjoy The Glitzy Mary, a locally inspired take on the brand’s signature beverage, which features traditional Emirati flavours including date syrup, an aromatic bezaar spice blend, sun-dried lime and earthy saffron. The poolside restaurant, Dip Pool Bar, with scenic views of Dubai’s skyline, is the ideal place to relax and enjoy a light meal. Honouring a signature tradition at St. Regis properties around the world, The St. Regis Dubai, The Palm marks the transition from day to evening with a celebratory sabering at dusk. Rejuvenation for the Body and SoulA luxurious oasis, The St. Regis Spa offers transformative and bespoke signature treatments including the Signature Gold Journey, which uses 24k gold to nourish and strengthen the skin. Guests can work out in the exclusive Fitness Center, featuring a range of cardio and strength equipment, or enjoy a leisurely swim in a choice of two pools, one for families and one for adults. The hotel is also steps away from soft sandy beaches and the soon-to-open St. Regis Beach Club. A Sophisticated Destination for Bespoke EventsMarking the brand’s legacy of iconic celebrations, The St. Regis Dubai, The Palm boasts an elegant Astor Ballroom, which is brightly lit with natural daylight and features grand sculpted doors, blended silk rugs and a striking chandelier with abstract fluted glass leaves. From intimate events to lavish celebrations and business gatherings alike, the hotel offers choice and flexibility with its six multi-purpose meeting rooms all equipped with state-of-the-art technology. “We are delighted to have opened the doors of The St. Regis Dubai, The Palm and look forward to inviting guests to enjoy our rituals and traditions, alongside exceptional luxury and anticipatory service,” said Marwan Fadel, General Manager, The St. Regis Dubai, The Palm. The City’s Finest AddressThe St. Regis Dubai, The Palm occupies the first 18 floors of The Palm Tower, a stunning new 52-story landmark development connected to the Nakheel Mall which offers world class shopping, a variety of culinary venues and entertainment options. Guests can also access the Palm Monorail from the mall for a scenic route to the landmarks of Palm Jumeirah. On the 52nd floor of the tower, The View at The Palm is an exclusive observation deck that rests 240 metres above the iconic island and offers sweeping, 360-degree views of Palm Jumeirah, the Arabian Gulf and the city skyline, as well as an interactive experience showcasing the history and creativity behind the island. The hotel is also a three-minute drive to The Pointe, an iconic waterfront destination, with restaurants, shops, and the world’s largest fountain measuring 7,327 square metres.

Create: May 22, 2021 Edit: May 22, 2021

Core Hospitality Signs Agreement With Marriott International to Bring Fairfield by Marriott to Denmark

Danish management company Core Hospitality has signed an agreement with Marriott International to debut Fairfield by Marriott in Denmark. Expected to open in 2023, Fairfield by Marriott Copenhagen Nordhavn will be located in the city’s North Harbour district, just five kilometres from the city centre. Thoughtfully considered for the European market, the 222- guestroom hotel is set to offer the brand’s renowned warm service, along with amenities including 24/7 retail outlet, bar, gym and bike rental. “It’s an honour to bring our partnership with Marriott International to new heights with the signing of Fairfield by Marriott Copenhagen Nordhavn. The hotel’s prime location on the waterfront at PFA’s Nordø project in Copenhagen’s North Harbor district provides a beautiful backdrop for the new hotel.” says Per Denker Sørensen, CEO of Core Hospitality. “We look forward to welcoming guests with Fairfield by Marriott’s longstanding tradition of warm hospitality, paired with relaxed and efficient design and modern, timeless style.” The hotel is expected to showcase Fairfield by Marriott’s design ethos inspired by the beauty of simplicity. The effortlessly relaxed and efficient hotel design is fused with a modern, timeless and contemporary North European aesthetic and draws inspiration from the hotel’s peaceful waterfront surroundings. Further enhancing Fairfield by Marriott Copenhagen Nordhavn’s credentials, the hotel is expected to be built in compliance with the eco-certificate DGNB Gold and operated as a Green Key hotel, making it one of the most sustainable hotels in the area. The hotel will be located just 500 metres from the nearest metro station, which will take guests straight into the city centre in under six minutes. The transformed North Harbour district, one of Europe’s largest new urban development areas, includes several local offerings such as the Sandkaj harbour bath, Lüder’s recreational space, a cinema, supermarkets, restaurants, and cafes. Fairfield by Marriott Copenhagen Nordhavn will be part of the dual-branded complex, which also includes longer stay hotel Residence Inn Copenhagen Nordhavn, another Marriott International branded property.

Create: May 22, 2021 Edit: May 22, 2021

Colebrook Financial Announces Receivable Loan to Latitude Vacation Club

Latitude Vacation Club has entered into an agreement with Colebrook Financial Company, a leading lender to the timeshare and travel club industries to provide a receivable loan. Latitude Vacation Club’s home resort, Ancora Cap Cana Marina Resort & Villas is inside Cap Cana, a gated community of 33,000 acres—twice the size of Manhattan– located 10 minutes from Punta Cana’s International Airport. This is a first-time development for Cecil Latta, well known for his sales and marketing successes at Westgate Resorts, Tempus Resorts, and El Cid Vacations Club in Mexico. As CEO and Founder of Latitude Vacation Club, headquartered in Celebration, FL, Latta is focused on offering 20 year memberships in Latitude Vacation Club+ featuring Ancora Cap Cana Marina Resort and Villas. In addition to some the best Bill Fishing in the world, Latitude Vacation Club+ members may enjoy one of the Dominican Republic’s most famous attractions, Scape Park, as well as Punta Espada a Jack Nicklaus signature golf course rated number 1 in Mexico and the Caribbean since 2011, an equestrian center called Los Establos with FIFA certified soccer (football) fields. Bill Ryczek, Principal of Colebrook Financial said: “We’ve worked with Cecil Latta on other projects and are delighted to finance his new offering in the Dominican Republic. He’s been known for years as one of the top sales and marketers in the timeshare industry, and we’re glad to see him developing his own project for the first time. We think there’s some real opportunity for growth, and thus far sales have been terrific, despite current travel conditions. Once travel opens up, we expect excellent results.” Latitude and Cecil Latta have had a working relationship with Colebrook Financial Company’s Bill Ryczek and Tom Petrisko for years. Latta says, “Getting to know them, their personal and professional integrity made working with them a simple choice. What about Colebrook is outstanding? Even during the most challenging of times Colebrook has stuck to their lending plans when many others decided not to.” Colebrook is a pioneer in many forms of financing and began working with club products before most lenders. Few competitors can match their longevity in the industry. They enjoy a reputation for adapting to new situations more quickly than larger institutions.

Create: May 22, 2021 Edit: May 22, 2021

BENCHMARK® Adds Bermuda’s Historic Cambridge Beaches Resort & Spa to Expanding Portfolio of Leisure & Incentive Travel Properties

BENCHMARK®, a global hospitality company, today announces the addition of Bermuda’s Cambridge Beaches Resort & Spa to its international collection of resorts, hotels, and conference centers. The 90-year-old resort becomes the first property the management group will operate in the British territory widely known for its pink sand beaches and turquoise waters. “The addition of Cambridge Beaches Resort & Spa to the Benchmark family marks an exciting milestone for our team: we prepare to operate our first resort in this legendary destination,” said Benchmark CEO Alex Cabañas. “Benchmark is thrilled to partner with Cambridge Beaches’ new ownership, Dovetail + Co, as we work together to elevate this notable property.” Located on Bermuda’s West End, Cambridge Beaches Resort & Spa spans a private 20-acre peninsula surrounded by the Atlantic Ocean and Mangrove Bay. The property’s footprint includes 86 cottage-style suites that boost individual outdoor spaces, while select accommodations feature private plunge pools with views of the Atlantic Ocean. Four beach areas and a waterfront swimming pool offer guests a variety of options for oceanside lounging, and an on-site, five-acre ornamental garden showcases the tranquility of the destination. Spa lovers can indulge at Cambridge Beaches’ 10,000-square-foot Ocean Spa that is home to an indoor swimming pool, hot tub, and fitness center. The resort’s multiple dining venues appeal to a range of palates, with a selection that reaches from causal poolside fare to elevated cuisine. Additional amenities include tennis courts, a putting green, croquet lawn, marina, and a watersports hub. Cambridge Beaches originally opened 90 years ago as Bermuda’s first cottage-style accommodations, although some buildings date back to the 1600s, shortly after the island’s discovery in 1609. Today, the resort remains a go-to for travelers from around the globe. As Cambridge Beaches transitions under its new ownership and management, the property will see updates to its rooms and public spaces and a refined guest experience

Create: May 22, 2021 Edit: May 22, 2021

Peachtree Hotel Group Completes Multimillion-Dollar Renovation of Hampton Inn Baltimore

Peachtree Hotel Group (“Peachtree”) has completed a $5.3 million renovation of the Hampton Inn by Hilton Baltimore-Downtown Convention Center. The property-wide renovation of the 8-story, 126-room hotel featured a complete modernization of all guestrooms, public spaces and exterior settings. The hotel, operated by Peachtree Hospitality Management (“PHM”), a division of Peachtree, is located at 550 Washington Blvd. Peachtree acquired the property in 2019 due to its irreplaceable location in downtown Baltimore. The hotel is conveniently located across the street from Oriole Park at Camden Yards and adjacent to the Baltimore Convention Center. The hotel is also a short walk from the University of Maryland Medical Center, M&T Bank Stadium, home of the Baltimore Ravens, and the Horseshoe Casino Baltimore. “We are pleased with the improvements to the Hampton Inn, making it the most recently renovated hotel in the area,” said Patrick Short, president of PHM. “The top-to-bottom renovations were designed to meet the exacting demands of today’s business and leisure travelers.” The guestroom refurbishments focused on adding comfortable seating, enhanced lighting, contemporary artwork and room furnishings, and new televisions. The guest bathroom renovations included modern vanities and tub-to-shower conversions. To enhance the guest arrival experience, the hotel has new furniture, flooring, contemporary artwork and a reimaged front desk. The exterior setting was enhanced with brickwork and painting, with upgrades to lighting and seating. The hotel also has an updated pool area, corridors, public restrooms, a meeting room and a fitness room with all new equipment. “We have taken great steps to improve the guest experience while ensuring our guests are comfortable with the level of cleanliness throughout the hotel,” Short said.

Create: May 19, 2021 Edit: May 19, 2021

Village Hotels Installs Google Nest Hub Solution Powered by Volara Across All 32 U.K. Hotels

Village Hotels has selected Volara to voice enable all guestrooms and guest services in its portfolio of hotels across the United Kingdom with Google’s hotel solution. Volara’s conversation-management software and secure integrations hub will enable guests staying at any of the innovative hotel brand’s 32 properties to use simple voice commands to interact with the hotel and personalise their experiences, from making service requests and setting alarms to asking for local recommendations and or hotel information. Together, this technology will enable Village Hotels’ guests to get what they want, when they want it, without lifting a finger. Further, frequent guests of Village Hotels can easily make their next reservation at any Village Hotels location — from Portsmouth to Bristol to London — by simply saying, “Hey Google, call reservations.” Volara’s platform-agnostic software turns popular voice assistants into a hotel business tool that drives more efficient guest service, influences guests’ behaviour by promoting hotel amenities and guest activities, measurably improves net promoter scores by 20 percent, and helps hoteliers understand their guests better. Volara’s secure integrations hub connects hotels to more than 50 powerful technologies, including property-management systems, IPTV systems, work order-management systems, room controls, guest-engagement platforms, valet software, staff alert technologies and more. Volara is the only hotel-focused solution with an Alexa for Business Solution Designation. Volara is a launch partner for Google’s Hotel Solution, Google Assistant Interpreter Mode, and Alexa for Hospitality. Today the company provides conversation management software and secure integrations for 98 percent of the hotels using voice assistants across the globe. “Village Hotels are designed to give travelers a truly immersive guest experience,” said Jon Davis, Village Hotels CTO. “That means giving guests a contactless way to talk to us. We want to answer their questions and fulfill requests quickly and accurately without a lot of staff interaction. To do this ― as well as to get to know our customers better and anticipate their needs on future stays at any hotel in our system — Village has become the first hotel brand to commit to voice enabling its entire portfolio with Google’s hotel solution customised, implemented, and supported by Volara. “From a Google Nest Hub smart display set up in each room, we can specifically and immediately address guest requests on voice command,” he said. “Guests can make their stay more seamless by saying things like ‘Hey Google, set an alarm for tomorrow morning at 8AM,’ or learn more about Village Hotels’ exclusive offers and popular loyalty program by saying things like ‘Hey Google, how do I join the Booking Revolution?’ or ‘Hey Google, tell me about VWorks.’ With the best of Google and Volara, we know we are getting the most secure and flexible platform in hospitality. Both companies share in our commitment to maintain guest privacy and deliver truly brand consistent experiences.” Village Hotel’s voice technology rollout began in 2019 at the Village Hotel Portsmouth, Village Hotel Bristol, and Village Hotel Basingstoke. Properties in London Watford, Farnborough, and Southampton Eastleigh have already been enabled with the solution in every guestroom. Over the coming months, the hotel brand will be bringing the solution to every guestroom at Aberdeen, Birmingham, Blackpool, Bournemouth, Cardiff, Chester, Coventry, Edinburgh, Glasgow, Hull, Leeds, Liverpool, Maidstone, Manchester, Newcastle, Nottingham, Solihull, Swansea, Swindon, Warrington, and Wirral. “Village Hotels is the first hotel brand to commit to voice enabling its entire portfolio,” said David Berger, Volara CEO. “As Village Hotels continue to grow, our solution will grow with it. This leading hotel brand is raising the bar on guest engagement — driving satisfaction and loyalty one guest voice command at a time. Together we are delivering contextually relevant, totally awesome, conversational experiences at scale.”

Create: May 19, 2021 Edit: May 19, 2021

Amara Resort and Spa Embarks on Property-Wide, Multimillion-Dollar Renovation

Amara Resort and Spa, a beloved resort in Sedona, Ariz., announced today that it has embarked on a multimillion-dollar renovation that will bring a new and sophisticated “tree lodge” aesthetic to all 100 guestrooms and public spaces on property. Nestled along the banks of Oak Creek, the renovation will be completed in phases in an effort not to affect the guest experience. Amara’s signature restaurant, SaltRock Southwest Kitchen, and the award-winning Amara Spa will also be enhanced, with the full project slated to be completed in fall 2021 ahead of Labor Day weekend. “When the new design is unveiled later this year, Amara will not only have the newest guestrooms in the market but it will be a destination where locals and world travelers alike will come to be immersed in the local culture through well-appointed design elements and Sedona-centric programming,” said Nick Solomon, general manager of Amara. “With the resort’s panoramic red rock views, its creekside location and its walkability to the dining, shopping and entertainment in Uptown Sedona, there’s really no other property like it in Northern Arizona.” Taking inspiration from the surrounding red rocks, metaphysical energy and fabled vortexes for which the small resort town has become famous, the renovations at Amara will bring the outdoors in by encompassing all five of the natural elements surrounding the resort. Every room will feel like a sanctuary as neutral tones blend harmoniously with organic textures, while a deep blue feature wall will serve as an anchor to promote a sense of connection to the sights and sounds of the nearby babbling creek. Rich wooden elements like headboards handcrafted from local fallen trees, bedside lamps and new furnishings will allow guests to feel one with nature. New artwork, carpet and linens reflect the craftsmanship and traditions of the Hopi and Navajo tribes that are indigenous to Northern Arizona as bold patterns, geometric shapes and handwoven details create a more masculine identity. The bathrooms will also be elevated to introduce a more modern and functional approach with walk-in showers with rain shower heads and large porcelain tile that reflects the look of the sandstone layers. The redesigned experience will begin upon arrival as guests enter a social, comfortable and inviting lobby space that allows travelers to gather and recharge. With a strong connection to place, the dramatic, vaulted ceilings will be adorned with two eye-catching chandeliers inspired by star constellations, while wood accents and bold textures create a variety of subtle statement pieces through furniture, art and accessories. A focal point of the lobby will be an elongated bar that extends from the adjoining SaltRock Southwest Kitchen into the communal area in order to encourage guests to grab a cocktail, mix and mingle. Additionally, alterations to the Amara Spa will reconfigure the entry vestibule for dual access to the spa’s lobby and a brand-new fitness center, allowing the previous center to be converted into a private dining or multipurpose room adjacent to SaltRock. Just outside, guests can enjoy the cool mountain air while gazing out past the resort’s heated infinity-edge pool, playing games on the courtyard lawn or by grabbing a bite on SaltRock’s expansive patio that boasts some of the best views in Sedona. “The tree-lodge concept spoke to us the most for this renovation project as we felt that the high-vaulted ceiling and community environment in the lobby reminded us of an elevated Après-Ski ambience, while the rooms nestled amongst the trees gave us the nostalgia of a backyard treehouse,” said Anissa Mendil, of Mendil + Meyer Design Studio. “Our team is inspired by both the spiritual and adventurous personality of Sedona and we’re thrilled to have the opportunity to partner with Amara and breathe new life into this celebrated resort.”

Create: May 19, 2021 Edit: May 19, 2021

Dubai International is the largest airport in the world in 2020

Dubai International Airport maintained its position as the largest airport in the world in terms of the number of international travelers, during the year 2020, for the seventh year in a row, according to the annual report of the International Airports Council, which monitors the performance of the air transport sector in the world. "Airports Council": in terms of the number of international travelers ... for the seventh year in a row Dubai International is the largest airport in the world in 2020 Dubai International Airport maintained its position as the largest airport in the world in terms of the number of international travelers, during the year 2020, for the seventh year in a row, according to the annual report of the Airports Council International, which monitors the performance of the air transport sector in the world. Council data, of which Emirates Today obtained a copy, showed that Dubai International Airport handled about 25.9 million international passengers last year, while the annual air freight volume in 2020 reached 1 million 932 thousand and 22 tons. Arrangement According to the data, Amsterdam Airport ranked second with 20.8 million passengers, a difference of more than five million passengers, compared to Dubai International Airport, which came in the forefront, while London Heathrow Airport fell to third place, recording 20.6 million passengers, while it ranked Paris airport ranked fourth with 19 million international passengers, while Frankfurt Airport came in fifth place with 16.8 million passengers. Passenger traffic The International Airports Council revealed that global passenger traffic in the 10 busiest airports in the world decreased by 45.7% over the past year, indicating that, in general, passenger traffic at the world's airports decreased by 64.6%, indicating the impact of the "Covid-19" pandemic. He explained that the impact of the pandemic led to a virtual halt of aviation in 2020, as the published data reveal the challenge that airports still face, stressing that it is still necessary to support the aviation industry through direct support to ensure aviation's ability to cope, rebuild connectivity and feed the global economic recovery. Recover The Council indicated that with some positive signs of recovery, especially in countries with high vaccination rates, a sustainable global recovery will only be achieved through the escalation of vaccination campaigns, the continuous development of digital health corridors, and the coordinated and coherent policy support of governments. Air shipments The Airports Council pointed out that air cargo was less affected by the pandemic, with volumes dropping by only 8.9%, to an estimated 109 million metric tons in 2020, equivalent to 2016 levels (110 million metric tons). He mentioned that airport operators also continue to work closely with their airline partners and other stakeholders to balance the current market realities and the cost of providing infrastructure while overcoming the crisis together. • Dubai Airport handled 25.9 million international passengers last year. • 1.9 million tons of air freight volume through "Dubai International" in 2020.

Create: May 16, 2021 Edit: May 16, 2021

SERENA Hotel Aventura, Tapestry Collection by Hilton Opens in South Florida

SERENA Hotel Aventura, Tapestry Collection by Hilton, a 10-story, 100-room boutique hotel, welcomed its first guests on May 13. Infused with the dynamic spirit of this highly celebrated South Florida destination, the upscale hotel features a variety of in-demand amenities – a highlight of which is a vibrant rooftop entertainment area and pool with 360-degree city views. “We’re excited to introduce a unique new boutique hotel that embraces everything there is to love about Aventura – a hotel we know our local neighbors are going to love to visit, as well as those coming to the area from out of town,” said Ziad Chantiry, general manager, SERENA Hotel Aventura. “With superior amenities and a central location between two major South Florida cities surrounded by numerous top attractions, there is no doubt that SERENA Hotel Aventura is the perfect place to be — whether guests are traveling for work or for play.” Situated in the heart of the Aventura Medical District, SERENA Hotel Aventura offers a restful escape and proudly takes its name from the Latin word “serēnus” – meaning clear, tranquil or serene. Upon arrival, guests are welcomed by a modern and inviting atmosphere that will make them feel at home, while being treated with highly personalized service. Accommodations With a focus on contemporary design and upscale amenities, SERENA Hotel Aventura features 100 spacious guestrooms, 30 of which are suites outfitted with separate living areas, kitchenettes, dining tables and large bathrooms including a separate shower and tub. Standard guestrooms also offer seating areas with sofas along with work desks, creating a space perfect to welcome leisure guests or those with business to conduct during their visit to South Florida. Dining Paying homage to the area’s diverse and rich culture, SERENA Hotel Aventura offers a Mediterranean-Spanish inspired restaurant, Cielo Rooftop & Lounge, serving as a social gathering spot for locals and travelers alike. In addition, in the lobby, SERENA Hotel Café offers indoor and outdoor seating with selections including Lavazza coffee, sandwiches, paninis, pastries, beer and wine. Amenities A rooftop pool and entertainment area features lounge seating and panoramic city views, creating a relaxing, yet lively space for guests to unwind and catch Miami’s picturesque sunsets. Guests can also keep up with their workout routine in a 24-hour fitness center offering weights, treadmills, ellipticals and stationary bicycles. In addition, a dedicated room is available for business travelers to conduct small meetings. Location Positioned in the heart of South Florida midway between Fort Lauderdale and Miami, SERENA Hotel Aventura offers nearby access to world renowned shopping at Aventura Mall, with brand names like Gucci, Louis Vuitton, Steve Madden and lululemon. Horseracing is nearby at The Village at Gulfstream Park, which also boasts an array of home stores, restaurants, art galleries, a bowling alley, fashion boutiques, and health and beauty services. Sunseekers can hit the shores of Sunny Isles Beach, just 15 minutes from the property. And, as the closest hotel to the Aventura Hospital & Medical Center, SERENA Hotel Aventura will be a safe haven for patients, families and medical workers. The hotel is also centrally positioned less than 30 minutes from Miami International Airport (MIA) and Fort Lauderdale-Hollywood International Airport (FLL). Guests visiting SERENA Hotel Aventura will enjoy peace of mind from check-in to check-out with Hilton CleanStay, Hilton’s new program for an even safer and cleaner stay. New procedures include contactless digital check-in through the industry-leading Hilton Honors mobile app, and a Hilton CleanStay room seal to indicate that the room has not been entered since being thoroughly cleaned. SERENA Hotel Aventura is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 18 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free Standard WiFi. SERENA Hotel Aventura is located at 2820 NE 214th Street, inside Ivory 214 – a new state-of-the-art, mixed-use project featuring retail and office spaces. The hotel is developed by Aventura-based Rieber Developments and operated by Driftwood Hospitality Management.

Create: May 16, 2021 Edit: May 16, 2021

Element by Westin Opens the 460-room Element Philadelphia in Pennsylvania

Element Hotels – part of Marriott Bonvoy’s extraordinary portfolio of 30 leading brands and designed for today’s healthy, active traveler – announce today the opening of Element Philadelphia, marking the brand’s debut in the city. Developed by Conshohoken-based Chestlen Development, the hotel will be the newest addition to Philadelphia’s reemerging hospitality scene, with travelers planning an average of 2.7 trips this year, according to a recent Visit Philadelphia report. Designed with a focus on sustainability and well-being, Element is ideal for families, groups and business travelers who want to maintain a balanced lifestyle while on the road. “Bringing the Element brand to Philadelphia was a strategic decision to appeal to the wellness-minded modern traveler, who is looking for self-sufficiency, more space to recharge, and amenities that align with their lifestyle,” stated Edward Baten, Complex General Manager, Element Philadelphia. “As the needs of travel, work and leisure have evolved over the last year, our offering is better suited than ever before to welcome guests with a range of work and life demands. Our flexible accommodations will open at a time when it’s needed most for leisure and business travelers alike.” Element Hotels has redefined the longer stay experience with a design philosophy that encourages guests to recharge and find focus. This approach is seen throughout Element Philadelphia, the brand’s largest property globally. The hotel’s 460 bright and modern guest rooms are positioned in an ideal Center City location and boast impressive views of Philadelphia’s historic architecture and skyline. The sunlit Sky Lobby will offer open seating for work and relaxation, and a range of safe, socially distanced amenities for guests to utilize. Fully equipped kitchens in every room, a business center, Motion Fitness center and guest laundry services create flexible work-from-anywhere possibilities. At Element Philadelphia, guests will be energized with a food and beverage program that prioritizes fresh, healthy ingredients. A complimentary Rise breakfast starts the day and the Relax evening reception invites guests to unwind together in the Sky Lobby. Balanced grab-and-go meals, snacks and beverages are available from the Restore gourmet pantry, which features products from local producers. In addition, guests are invited to eat well from the comfort of their own room. With kitchens stocked with everything needed to create a home-cooked meal, Element hopes to inspire guests by introducing local culinary and nutritional voices to provide easy-to-follow recipes. These digital recipes and meal ideas, which will be accessible via in-room QR codes and in pre-arrival emails, will feature fresh, local ingredients that can be picked up at iconic neighborhood markets such as Di Bruno Brothers and Reading Terminal Market. Designed to get visitors moving, Element Philadelphia features a Bikes to Borrow program with its custom-designed Priority Bicycles in unmistakable Element green. The Bikes to Borrow program provides suggested routes to help guests experience the city’s history, art or nearby bike trails. Whether on two wheels or walking with a four-legged friend, Element encourages guests and their pets to explore more. Element’s pet-friendly program includes a signature dog bed, treats, water bowls, eco-friendly clean-up supplies and more for travelers visiting with pets. Element Philadelphia offers more space for guests to live their lives in rooms ranging in size from a Standard guest room, to Deluxe and Executive guest rooms, to One Bedroom Suites. The signature Westin Heavenly® beds and spa-inspired bathrooms feature rain showers designed to infuse a sense of calm. Element is proud to be green from the ground up and has built a smarter, better place to stay. When choosing materials, Element Philadelphia’s design team pioneered eco-friendly, sustainable design that improves hotel air quality, minimizes pollutants and chemicals, and gives guests ample access to natural light, resulting in a cleaner, healthier environment. The hotel also integrates eco-friendly materials and practices into its design in a variety of ways, including: Electric vehicle charging stations Guestrooms featuring carpets with up to 100% recycled content Wall art mounted on a base made from recycled tires Walls featuring low-VOC (volatile organic compounds) paints Bathrooms featuring low-flow faucets and fixtures Silverware and glassware provided, minimizing single-use plastics and disposable waste Recycling is made easy with bins in every guestroom and throughout public spaces Filtered water is available in all guestrooms and in the public spaces through a dispenser unit Element Philadelphia uses only 100% recycled postconsumer wastepaper for all printing and stationery needs Element Philadelphia will soon provide access to over 45,000 square feet of purpose-built event space, fully adaptable for the changing dynamics of indoor meetings, events and celebrations. Guests of Element Philadelphia can travel with confidence with services adapted for COVID-19, adhering to Marriott’s Commitment to Clean standards throughout their stay, including contactless check-in, social distancing, increased cleanliness protocols and new UV-light cleaning technologies. Consisting of in-house and outside experts in food safety, hygiene and infection prevention, and hotel operations, the Marriott Cleanliness Council has redefined cleaning and safety standards.

Create: May 16, 2021 Edit: May 16, 2021

Blue Origin to fly first people on New Shepard in July

Blue Origin announced May 5 that it will fly people on its New Shepard suborbital vehicle for the first time July 20, and will auction off one of the seats on that launch. The company said that, after years of test flights without anyone on board, it will start flying people on New Shepard. The announcement took place 60 years to the day after the vehicle’s namesake, Alan Shepard, became the first American space on the suborbital Mercury 3 launch. The scheduled date of the flight is the 52nd anniversary of the Apollo 11 landing. The company hinted during its most recent test flight of the vehicle April 14 that it was ready to start flying people on the vehicle. The company used the flight to test procedures for future crew flights, including having company personnel, playing the role of customers, boarding the vehicle during prelaunch preparations, and also practicing exiting the vehicle after landing. “We have flown this vehicle 15 times and, after the last flight, we said, ‘It’s time. Let’s put people on board,’” said Ariane Cornell, director of astronaut sales at Blue Origin, in a call with reporters. The company did not disclose who would fly on the vehicle, capable of carrying six people, beyond that it will make one seat available to the public via an auction. The company will accept sealed bids through May 19, then go into an unsealed bidding phase, concluding in a live auction June 12. Blue Origin said the proceeds of the auction will go to an affiliated nonprofit organization, the Club for the Future, that supports STEM education activities. When Blue Origin announced April 29 that it would disclose its plans for selling the first seat on New Shepard, many expected it would formally unveil long-awaited plans to start selling tickets. The company has said little about its ticket sales strategy, including how much they would cost. Cornell declined to discuss how the company would sell tickets beyond this initial auction. “We don’t have details on the prices for future seats, and we will announce the details of how those future seats will be sold in the future, after this auction.” She added the company will take notes of the “most active bidders” in that auction for follow-up on future ticket sales. She also said that, after the July 20 flight, “we will have a couple more crewed flights before the end of the year.” While the company didn’t disclose details on ticket sales, the company is sharing more information on the spaceflight experience. Cornell said that those who fly on New Shepard will arrive at the company’s West Texas site four days before launch and undergo three days of training. That will include working in a mockup of the New Shepard crew capsule learning procedures for getting in and out of the vehicle as well as emergency protocols. Those who fly New Shepard have to meet a number of physical and other conditions, according to a terms and conditions document posted on the company’s website. That includes being at least 18 years old, weighing between 50 and 101 kilograms, being between 152 to 193 centimeters tall, and able to withstand 3g’s of acceleration during launch and 5.5g’s “for a few seconds” during reentry. Blue Origin didn’t disclose how many people signaled an interest in flying on New Shepard by signing up on its website in the last week to find out how they could buy tickets. “I can say that the website has gotten a workout in the last week,” Cornell said. “Obviously, we hope that is a good precursor to excitement and participation in the auction on June 12.” Loizos Heracleous, professor of strategy at the Warwick Business School, noted that there are about six million people worldwide with a net worth of at least $5 million, and thus likely in the addressable market for a flight like this. “For some it will be about bragging rights, for others it will be an experience of a lifetime,” he said in a statement about why people would be willing to pay a premium to fly on a suborbital vehicle. “In strict financial terms it might not seem a wise decision, but if it’s a small part of their disposable income or net worth, they might want to do it.”

Create: May 8, 2021 Edit: May 8, 2021

Marriott Debuts in Belize With Opening of Alaia Belize, Autograph Collection

Calling all those looking to discover the outdoors and live with purpose, as owner and developer, Andrew Ashcroft, in partnership with Autograph Collection Hotels, announces the grand opening of the highly anticipated boutique resort – Alaia Belize, Autograph Collection. Spanning over 20+ acres and the first in San Pedro Town to sit on more than 1,000 feet of beachfront access, Alaia Belize is a 155-unit complex operating as the first true four diamond resort on Ambergris Caye. The eco-luxury development will be the first-ever Marriott International property in the country, upholding the high-quality standards of the brand and dynamic marks of the Autograph Collection – celebrating the founder’s passion, thoughtfulness of design, inherent craft and connection with the locale. “With deep family roots in Belize and the hidden gem being my home for over 20 years, I wanted to ensure that Alaia Belize captured the lively spirit, genuine hospitality and friendliness of the destination and locals. My team and I worked closely with the Marriott International team to bring it all to fruition and allow our future guests and owners an opportunity to immerse themselves into the Belizean culture,” said Andrew Ashcroft. “No detail went unnoticed as we wanted to ensure that our travelers will be able to experience a new level of luxury on one of the world’s most photogenic yet untapped destinations. We are now ready to show the world all that Alaia Belize has to offer and take the country to new heights.” Eco-Luxury Aesthetics Situated in the historic town of San Pedro – dubbed La Isla Bonita after the 1987 Madonna’s song about the island – Alaia Belize will allow hotel guests and residential owners to intimately connect with their surroundings as it was designed to stimulate all five senses. With interiors curated by renowned Brazilian designer Debora Aguiar, the boutique resort is meant to invite guests to touch, stay and feel connected to Mother Nature, from the warm and harmonious ambiance, woven textures, natural fibers and touches of greenery. The design-forward hotel features 155 guest rooms and suites, ranging from studios to three bedrooms, with a natural color scheme to complement the stunning oceanfront views. Seamlessly blending the indoor and outdoor settings, the rooms offer an average of 1,200 square feet indoors and almost 900 square feet in open air, per unit. On the residential end, Alaia Belize is comprised of 71 stylish studios, two- and three-bedroom condominiums and eight oceanfront villas. Owners who don’t live full-time in Belize can opt their condominiums or villas into a rental program booked through Marriott International’s reservation system and allow guests to live with a backdrop of deep blue waters. With exterior designs led by International Environments, the branded development features vertical green walls, specialty textured walls and crystal-clear glass windows to not interrupt any views of the tranquil Caribbean Sea and wild tropical foliage. Autograph Collection Hotels advocates for the original, championing the individuality of each of its 200+ independent hotels located in the most desirable destinations across more than 30 countries and territories. Each hotel is a product of passion and a personal realization of its individual founder’s vision, making each hotel singular and special: Exactly Like Nothing Else. Hand-selected for their inherent craft and distinct perspectives on design and hospitality, Autograph Collection hotels offer rich immersive moments that leave a lasting imprint. First of its Kind Experiences Raising the luxury bar in Belize, hotel guests and owners will have full access to first-of-its-kind amenities in the country, including Belize’s first-ever suspended rooftop pool and lounge with 360-degree views, the only luxury resort in Belize with a dive shop that also allows guests to receive a PADI certification onsite, K’in Spa & Wellness Center, a piano bar with a self-playing baby grand piano, kids’ club, adventure concierge, swimming pools with live DJs, branded golf carts and bicycles, and a live art gallery with local weavers, woodworkers and pottery makers to create custom handicrafts for guests to take a piece of Belize home with them. Catering to foodie travelers, Alaia Belize will have endless dining and bar options with five different concepts. Sea Salt will be the crown jewel of the property with fresh catches of the day, high-quality seafood and meat with a Belizean twist. For those looking to enjoy the tropical weather and gorgeous 360-degree views of the Caribbean Sea, Alaia will have a Vista Rooftop restaurant concept with small plate offerings, such as sushi, poke bowls and conch for lunch, dinner and late nights. The beachfront hotel will also have The Deck and Beach Bar restaurant for those looking for an open-air beachside lunch or dinner with local favorite dishes, such as tacos, ceviche, burgers, fish sandwiches, wraps, salads, pizza and classic cocktails. Alaia Belize will also have a Piano Bar to offer an upscale lounge setting for breakfast, lunch, dinner and late-night with small pastries, cocktail snacks and high-end wine and cocktails offerings from Alaia’s very own mixologist. Lastly there is the The Terrace Bar for lunch and dinner with flavorful items, such as burgers, sandwiches, salads, ceviche and more. In true Belizean celebratory fashion, this area of the hotel will have a lively spirit with DJs and in-pools cabanas for a VIP experience. Un-Belize-Able Destination “My team and I had a chance to visit with Andrew Ashcroft at the Alaia Belize earlier this year, while the property was still under construction. I am pleased that the day has finally come to open the doors of this beautiful four-diamond resort on the island of Ambergris Caye. It is a great milestone for the team and the country, as it is a testament of our growth to see high-end brands like Autograph Collection from Marriott International migrating into Belize, elevating our travel scene,” said Hon. Anthony Mahler, Belize’s Minister of Tourism and Diaspora Relations. “The government is fully supportive of hotel developments and legacy projects such as Alaia Belize, and we are incredibly proud of all the positive steps the Belize tourism industry is making to restore the confidence in travel among our international visitors.” In October 2020, Belize officially reopened Philip Goldson International Airport to international visitors for leisure travel. As of January 2021, Belize moved on to Phase 4 of its reopening plan with the full reopening of the overnight tourism sector and allowing visitors to move around the country freely. In December 2020, Belize received a Safe Travel Stamp by the World Travel & Tourism Council (WTTC) in recognition of the country’s enhanced health and safety protocols. To uphold the certification, the Belize Tourism Board created the Tourism Gold Standard program to ensure that all hotels, restaurants and tour operators adapt and maintain health and safety policies, including sanitation practices, social interactions and standard operating procedures while ensuring minimal impact on the guest experience. Known as the hidden gem of Central America and Caribbean, Belize’s clear blue waters and Caribbean culture is home to endless historic offerings, a variety of adventures and a melting pot of cultures. Just moments away from Alaia, owners and visitors can experience more than 200 caves filled with several preserved Mayan Temples, including Xunantunich (the second tallest ruin in the country), lush jungles, rainforest canopies, and archaeological sites including the Actun Tunichil Muknal Cave. For those looking to take a deeper dive and explore the beauty of Belize’s natural underwater locations, Alaia is 600 meters away from the world’s second largest barrier reef and a few minutes away from the ultimate world-class and unrivaled destination – The Great Blue Hole. Ambergris Caye and Alaia Belize can be reached via Philip Goldson International Airport in Belize City. Then, travelers have to take a short 10-minute flight to San Pedro Airport or book tickets for a water taxi. Alaia Belize’s hotel concierge is available to help all guests book travel arrangements.

Create: May 8, 2021 Edit: May 8, 2021