South Korea's hotel market has seen significant growth over the past two years, with substantial increases in Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and occupancy rates.
Key drivers of this growth include strong domestic and international demand, the Korean cultural wave (Hallyu), and medical tourism.
South Korea has solidified its position as one of the leading hotel markets in the Asia-Pacific region, driven by robust domestic and international demand over the past two years.
The country's impressive performance metrics highlight its resilience and potential for sustained growth in the hospitality sector.