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Frontline Employee Feedback and Evaluation - Chapter 3

Frontline Employee Feedback and Evaluation - Chapter 3

Frontline Employee Feedback and Evaluation Technique 39 Incorporate Service Assessment in Performance Evaluations; The standard form on which to complete all associates’ written performance evaluations should contain a section eval- uating customer service. For back-of-the-house employees, items such as teamwork and dependability can be addressed in this section as these items impact guest satisfaction scores. Technique 40 Mystery Shop Telephone Etiquette; Hotel associates’ telephone habits and etiquette should be shopped at least once per quarter. Are the hotel’s telephones answered promptly? Does the hotel representative identify himself/herself by name? Is the reservationist enthusiastic? Technique 41 Offer a Balance of Positive Feedback; Managers and supervisors cannot be complacent and must give constructive feedback whenever needed. Therefore, in an effort to avoid being perceived a negative or a ‘nitpicker,’ each manager or supervisor should not go home for the day without giving at least six positive pieces of feedback to associ- ates (e.g., “your shoes are nicely polished;” “I like the way you phrased that response to the guest inquiry,” etc.). Technique 42 Mystery Shop Customer Service; The hotel should use one mystery shopper guest every quarter to evaluate customer service at the various hotel/ guest points of contact. In some quarters, the mystery shopper should be disguised as a business traveler and in other quar- ters, the mystery shopper should be accompanied by a friend and be under the guise of a leisure traveler. Technique 43 Set Cross-Training Goals; In the section of the associate performance evaluation in which goals are set, all associates should have at least one goal related to being cross-trained on a new area within his/her department or in a different department. Technique 44 Allow for Self-Assigned Goals; In the section of the performance evaluation in which goals are set for the associate, s/he should be permitted to set at least one goal for himself/herself. The associate needs own- ership and buy-in on the goals.

Create: Feb 29, 2020     Edit: Aug 13, 2020     Hotel Management


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