Official news agency of Iran Hotel Industry
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Marketing Strategies In The Hotel - Part One

Marketing Strategies In The Hotel - Part One

Which marketing strategy is right for your hotel? Do you want to have a strong and effective marketing strategy, such as the one used by large hotel chains? At the first step, it's best to know that marketing is sales and promotion of your hotel rooms and other services that you offer to your guests. The use of 4-section marketing mix (Mix Marketing) can be the best way to achieve the desired  result in implementing your marketing plans. These four parts are as follows:  1 - Product  2 - Price 3 - Place 4 - Promotion  Part One - Product Make your guest stay at your hotel a memorable experience and always make sure that you are around 100% in line with your guests expectations.  These expectations include a comfortable sleep, access to decent food, free internet and courteous staff. Do you already have these features? In the second step, you can ask yourself what makes your hotel different from other competitors? How often do your guests share an experience of your hotel with friends and family? Choose a unique personality for your hotel; a lasting icon that you can extend from the panel to small details. If you are lucky, the guests will feel satisfied and will remember you for a long time. A small example of this satisfaction is the photos taken during your stay in your hotel and social media, and write positive reviews of your hotel on social networks. This is your first and best marketing tool! 

Create: Oct 10, 2018     Edit: Oct 14, 2018     Opinions and Articles
JW Marriott Panama Hotel Opens in Tallest Building in Central America

JW Marriott Panama Hotel Opens in Tallest Building in Central America

Marriott International today announced the opening of JW Marriott Panama in Panama City. JW Marriott Panama, formerly The Bahia Grand Panama Hotel, enjoys an ocean front location in Panama's iconic 932-foot building - the tallest in Central America. Situated in the heart of the prestigious neighborhood of Punta Pacifica, JW Marriott Panama is located within minutes of the city's main commercial, banking and entertainment areas. The property features 369 well-appointed guestrooms and 41 luxurious suites, each equipped with spacious terraces and private balconies that provide breathtaking views of the Gulf of Panama and city skyline. The hotel's all-encompassing dining options appeal to a range of guest pallets. Specializing in international fusion cuisine, Barcelona restaurant takes travelers on a complete gastronomic journey with a modern twist. JW Marriott Panama's Tejas restaurant delights guests with Caribbean cuisine infused with a touch of innovative culinary techniques. Azul, JW Marriott Panama's oceanfront restaurant, features a healthy menu inclusive of light appetizers rooted in local traditional flavors prepared with Panamanian pride. Located on the main level of the hotel, Bar Cava 15 is an elegant yet relaxed bar that serves as the perfect place for guests to enjoy specialty cocktails as they sample highlights from the unique fusion menu.

Create: Sep 30, 2018     Edit: Oct 1, 2018     International News
The first national conference of the Iranian Hoteliers' Association was held on September 26, 2018

The first national conference of the Iranian Hoteliers' Association was held on September 26, 2018

HOTEL NEWS - The first national conference of the Iranian Hoteliers' Association was held on September 26, 2018, at the beginning of the World Tourism Week at the Spinas Palace Hotel in Tehran. "In addition to managers, landowners, investors, experts, professors, students, managers and activists in the hotel industry and tourism industry, several Country and tourism authorities, such as the chairman and deputy director of the Middle Eastern Cultural Organization, director of the Cultural Heritage, Handicrafts and Tourism Organization of Iran, the parliamentary deputy chairman of the President, the head of the city council of Tehran, as well as some members of the Islamic Consultative Assembly attended.". It should be noted that all the conference was designed, performed and managed by Hotel News Event Group. Excerpts from the statement by the head of the Cultural Heritage, Handicrafts and Tourism Organization at the first national conference of the hotel society of IranThe Global Tourism Chart from 1950 to the 2030s reflects the dramatic growth of this large industry, to the point where, according to the World Tourism Organization's 2017 figures, the number of international tourists has increased by 7% to 1.323 million.Inbound tourism in Iran has experienced a favorable growth despite all international threats over the past year, rising 45% in the first five months of this year, and more than 3 million people have traveled to Iran in August.The mix of tourists entering the country has changed, and many of them are from Iraq, Turkey, Azerbaijan and Russia, but the balance is expected to be established in the coming months.Iraqis who cross the border of Urand and enter Abadan and Khorramshahr are not calculated as incoming tourists because they come without a visa.

Create: Sep 30, 2018     Edit: Oct 15, 2018     Regional News


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