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Delivering the Service Experience - Chapter 11 ; Perceived Waiting Times

Delivering the Service Experience - Chapter 11 ; Perceived Waiting Times

Technique 159 Hang Mirrors Outside Elevator Doors; Hang at least one mirror on each floor by the elevators. Perceived waiting time for the elevator is reduced when guests can look in mirrors. Technique 160 Greet Guests While They Are Waiting to Check-In; Perceived waiting time is reduced when a process begins. Because part of the check-in process is being greeted, when the front desk gets busy unexpectedly, a hotel representative from another department can greet and talk with guests as they wait in line. Technique 161 Tastefully Display Information Inside Elevators; The displaying of information inside guest elevators not only serves to reduce perceived waiting times but is also an outstanding opportunity for advertising your hotel and the area. Displaying appropriate and tasteful information can increase guest engagement. Technique 162 Offer Food and Beverage at the Front Desk When Busy; Providing something small to eat or drink ( e.g., cookie; infused water ) at the front desk serves to reduce perceived waiting times of guests at the desk. Technique 163 Create Strategic Alliances to Permit the Use of Hotel Key Cards at Local Attractions; The hotel should establish strategic alliances with local attractions by which the hotel’s room key can be used to gain admittance to the attractions. Such relationships could reduce/ eliminate the waiting that the guests would experience when purchasing tickets at the attractions. Technique 164 Have Pre-Printed Directions Readily Available; Do guests repeatedly ask for directions for the same place like getting on the highway, the big office park, etc.? The front desk agents should have small pieces of paper with the directions on them readily available. There is no wait for the employee to find it on the Internet and print it or take a time to explain it. Technique 165 Have Maps with Hotel Location Indicated on it; Tourists like to look at maps. Have a map with the hotel location already designated on it. This will save time and ques- tions by the guests and, of course, make it easier to identify where they are. If the guests need to converse with the desk staff they can, if not, they can look at the map and figure out where to go. Technique 166 Use Mobile Roulette Wheel to Reduce Perceived Waiting Times; If check-in gets busy unexpectedly, have an associate from another department roll in a mobile roulette type wheel. Have the guests waiting in line spin the wheel to determine which prize each wins. For example, prizes can range from 1–5 per- cent discounts on room rates.

Create: Jul 29, 2020     Edit: Sep 5, 2020     Hotel Management
Delivering the Service Experience - Chapter 10 ; Forecasting and Contingency Plans

Delivering the Service Experience - Chapter 10 ; Forecasting and Contingency Plans

Technique 152 Install a Doorbell Behind the Front Desk; Install a doorbell behind the front desk that the agent can ring when the desk gets busy unexpectedly. The bell can sound in a back-of-the-house area where one or more individuals are cross-trained to operate the property management system. Technique 153 Install a Direct Telephone Line from the Front Desk to the Kitchen; If the front desk gets busy unexpectedly, there should be a direct telephone line that rings from the front desk to the kitchen so that food can be brought out immediately to guests waiting for front desk service. All front desk agents and cooks should be both trained and empowered to act swiftly in such a circumstance. Cookies would suffice in such a situation, but have become relatively commonplace at front desks; there- fore, more creative items such as fudge might have a more powerful effect. Technique 154 Telephone the Guest When His/Her Room is Ready for Check-In; When a guest checks in early, but there is not a room ready, ask the guest if s/he would like to be called when there is one available. If so, make sure that s/he is called in a timely manner; this gesture goes a long way in terms of customer satisfaction. Technique 155 Produce Laminated Room Inspection Checklists; All managers in the hotel should be provided with con- densed laminated guestroom inspection checklists. The check- lists should be small enough to carry in a pocket. When the housekeeping department is stressed, managers from other departments should be called to do room inspections. Technique 156 Post Par-Levels for All Supplies; All departments should have posted par-levels for all supplies. The person who confirms the par-level for the given items should initial the posted par-level sheet. Often, service systems deteriorate because associates do not have the supplies that they need. Technique 157 Analyze Why a Forecast Was Incorrect; If the forecast for a particular area of the hotel was inac- curate, and service quality suffered as a consequence, at the next management meeting a discussion should be held as to why the forecast was inaccurate. This practice is particularly germane to examining lunch and dinner capture rates in the restaurant outlet(s). Technique 158 Put a Bell on the Front Desk;

Create: Jul 25, 2020     Edit: Aug 24, 2020     Hotel Management


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