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The $ 6.5 million Nakheel contract to complete the PALM Hotel project

The $ 6.5 million Nakheel contract to complete the PALM Hotel project

Master developer Nakheel today awarded a contract worth more than EUR5.6 million (AED23.7 million) for piling work at its iconic, 260H metre PALM360 luxury hotel and residential project on Dubai’s world-famous Palm Jumeirah.  The company has named the Dubai branch of BAUER Spezialtiefbau GmbH, headquartered in Germany, for the work, which will take four months to complete.  The milestone was marked today (Tuesday) at Expo Real in Munich, where Nakheel is currently showcasing EUR14 billion (AED58 billion) worth of projects, including PALM360. The process will involve driving almost 600 piles as far as 54 metres below ground in preparation for the construction of PALM360 which will be the tallest structure on Palm Jumeirah. The construction tender is expected to be released in Q1 2019, with project  completion in 2021.  PALM360 comprises the Raffles The Palm Dubai Hotel and Raffles Residences PALM360. The project will also boast the world’s largest sky pool, connecting the two towers 170 metres above ground, as well as a host of dining, leisure and wellbeing facilities. Located on Palm Jumeirah’s western crescent in 500,000 square feet of landscaped grounds, PALM360 will offer the ultimate in luxury living and leisure. Complementing 125 opulent Raffles hotel rooms are 331 Raffles-branded residences, including 16 ultra-plush penthouses spanning up to 12,000 sq ft – equivalent to four tennis courts. Each penthouse has its own infinity pool, gym, home theatre and as the name suggests, 360 degree views of Dubai.

Create: Oct 13, 2018     Edit: Nov 1, 2018     International News
Marketing Strategies In The Hotel - Part One

Marketing Strategies In The Hotel - Part One

Which marketing strategy is right for your hotel? Do you want to have a strong and effective marketing strategy, such as the one used by large hotel chains? At the first step, it's best to know that marketing is sales and promotion of your hotel rooms and other services that you offer to your guests. The use of 4-section marketing mix (Mix Marketing) can be the best way to achieve the desired  result in implementing your marketing plans. These four parts are as follows:  1 - Product  2 - Price 3 - Place 4 - Promotion  Part One - Product Make your guest stay at your hotel a memorable experience and always make sure that you are around 100% in line with your guests expectations.  These expectations include a comfortable sleep, access to decent food, free internet and courteous staff. Do you already have these features? In the second step, you can ask yourself what makes your hotel different from other competitors? How often do your guests share an experience of your hotel with friends and family? Choose a unique personality for your hotel; a lasting icon that you can extend from the panel to small details. If you are lucky, the guests will feel satisfied and will remember you for a long time. A small example of this satisfaction is the photos taken during your stay in your hotel and social media, and write positive reviews of your hotel on social networks. This is your first and best marketing tool! 

Create: Oct 10, 2018     Edit: Oct 14, 2018     Opinions and Articles
The first national conference of the Iranian Hoteliers' Association was held on September 26, 2018

The first national conference of the Iranian Hoteliers' Association was held on September 26, 2018

HOTEL NEWS - The first national conference of the Iranian Hoteliers' Association was held on September 26, 2018, at the beginning of the World Tourism Week at the Spinas Palace Hotel in Tehran. "In addition to managers, landowners, investors, experts, professors, students, managers and activists in the hotel industry and tourism industry, several Country and tourism authorities, such as the chairman and deputy director of the Middle Eastern Cultural Organization, director of the Cultural Heritage, Handicrafts and Tourism Organization of Iran, the parliamentary deputy chairman of the President, the head of the city council of Tehran, as well as some members of the Islamic Consultative Assembly attended.". It should be noted that all the conference was designed, performed and managed by Hotel News Event Group. Excerpts from the statement by the head of the Cultural Heritage, Handicrafts and Tourism Organization at the first national conference of the hotel society of IranThe Global Tourism Chart from 1950 to the 2030s reflects the dramatic growth of this large industry, to the point where, according to the World Tourism Organization's 2017 figures, the number of international tourists has increased by 7% to 1.323 million.Inbound tourism in Iran has experienced a favorable growth despite all international threats over the past year, rising 45% in the first five months of this year, and more than 3 million people have traveled to Iran in August.The mix of tourists entering the country has changed, and many of them are from Iraq, Turkey, Azerbaijan and Russia, but the balance is expected to be established in the coming months.Iraqis who cross the border of Urand and enter Abadan and Khorramshahr are not calculated as incoming tourists because they come without a visa.

Create: Sep 30, 2018     Edit: Oct 15, 2018     Regional News


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