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UNWTO General Assembly Gets Underway in Madrid

Tourism leaders from every global region have arrived in Madrid for the 24th Session of the UNWTO General Assembly. Ministers of Tourism will be joined by representatives of international organizations and from across the private sector for the first truly global tourism meeting to be held since the start of the pandemic, with innovation, education and investments high on the agenda. In all, more than 1,000 participants, representing 135 countries and including 84 Ministers and Vice-Ministers of Tourism will attend the most important meeting of the United Nations specialized agency for tourism. UNWTO Secretary-General Zurab Pololikashvili said: “Guided by UNWTO, global tourism is facing up to the challenges of today while looking to the opportunities of tomorrow. The UNWTO General Assembly shows the sector’s determination to restart, lead recovery and be a central pillar of sustainable development and climate action.” Towards an International Code for the Protection of Tourists UNWTO opened the General Assembly with an Induction Session for the International Code for the Protection of Tourists. Launched in response to the drop in consumer confidence caused by the pandemic, the landmark legal code will provide minimum standards and consumer rights for tourists in emergency situations. It was developed in collaboration with 98 Member States and Associate Members as well as 5 non-member States international organizations and leading private sector stakeholders. Once adopted by the UNWTO General Assembly, the Code will be presented to the United Nations General Assembly in 2022 with the aim of making it a Resolution. Affiliate Members Meet to Reform and Restart Held within the framework of the General Assembly, UNWTO’s Affiliate Members met today for their 43rd annual Plenary Session. Made up of businesses and destinations, as well as representatives from civil society and academic, UNWTO counts on more than 500 Affiliates to transform tourism policy into action. In Madrid, participants were given an overview of UNWTO’s crisis response, with the Destination Tracker developed by in partnership with the International Air Transport Association (IATA) presented as an example of effective public-private partnerships. At the same time, delegates approved the proposed Reform of the Legal Framework for UNWTO Affiliate Membership, paving the way for more effective collaboration Executive Council Endorses Key Initiatives Ahead of the official opening of the General Assembly, UNWTO convened its Executive Council for a 114th session. The Council, which serves as the governing board of UNWTO, met to hear Secretary-General Pololikashvili present his report on the work done since the 113th session, also held in Madrid at the start of the year. The Members of the Executive Council agreed to the iimplementation of the General Programme of Work for 2020-2021 and for 2022-2023. Members also endorsed several key UNWTO initiatives, notably the UNWTO Recommendations on Tourism for Rural Development, the Best Tourism Villages project and the Global Tourism Plastics Initiative. Also meeting in Madrid, the UNWTO Committees on Tourism and Sustainability, on Tourism and Competitiveness and on Tourism Online Education, brought together experts to explore ways to advance the Organization’s Programme of work around key priority areas.

Create: Dec 1, 2021 Edit: Dec 1, 2021 International News

Iraqi tour operators to visit Golestan on fam tour

A group of 10 Iraqi tour operators and travel agents along with their Iranian fellows are to commence a familiarization tour across the northern province of Golestan, the provincial tourism chief has announced. The group will start a four-day familiarization tour on Tuesday with the aim of getting acquainted with the province’s tourism potential as a travel destination, Ahmad Tajari said on Monday, CHTN reported. During the tour, there will be specialized meetings to exchange information and to build a stronger relationship between both sides, the official added. Both sides will also visit tourism, cultural heritage, and handicraft sites to learn more about their capabilities in these areas, he noted. The tour will also highlight the province’s strengths, including its natural, cultural, historical, handcrafts, agricultural tourism, and other assets, he mentioned. The Golestan province, with its ethnic diversity, various climate and potential in handicrafts and cultural heritage, has a very high potential for foreign tourism, and Iraq is one of its important target countries, the official explained. Last week, several Iraqi travel insiders and tour operators requested Iran to waive visa requirements for Iraqi nationals who want to enter the Islamic Republic via land borders. Earlier this year the two neighbors agreed to abolish visa requirements for air travelers. The announcement came after Iranian President Seyyed Ebrahim Raisi and Iraqi Prime Minister Mustafa al-Kadhimi met in Tehran, discussing various issues including visa waiver, a joint railway project, and increasing the level of trade. Before the coronavirus pandemic, Iraqi constituted Iran’s largest source of tourists. In return, hundreds of thousands of Iranian pilgrims head for the holy Iraqi cities of Najaf and Karbala each year to attend the Arbaeen pilgrimage, aka the Arbaeen trek, to mark an end to the 40-day mourning period following the martyrdom of Imam Hussein (AS), the grandson of Prophet Muhammad (PBUH). Golestan is reportedly embracing some 2,500 historical and natural sites, with UNESCO-registered Gonbad-e Qabus – a one-millennium-old brick tower – amongst its most famous. Narratives say the tower has influenced various subsequent designers of tomb towers and other cylindrical commemorative structures both in the region and beyond. The UNESCO comments that the tower bears testimony to the cultural exchange between Central Asian nomads and the ancient civilization of Iran.

Create: Nov 30, 2021 Edit: Nov 30, 2021 Regional News

UNWTO conference examines ways to develop sports tourism

A host of international travel experts have discussed ways to expand sports tourism as one of the emerging propellers of the COVID-battered industry. Celebrated experts and academics in sports tourism debated on current and future trends in the sector and underlined the key role of sport for the development of more sustainable and inclusive tourism during the two-day World Sports Tourism Congress, which came to an end on November 26 November in Spain. At the opening ceremony, UNWTO Secretary-General Zurab Pololikashvili declared that the holding of this Congress, with strong in-person participation, is a clear message that the tourism sector is ready to welcome tourists again, and the recovery of sports tourism plays an important role, the UN body reported. Pololikashvili added: "An encouraging example is the gradual return of major sporting events, which is a major driver of the restart of tourism." Sport events of various kinds and sizes attract tourists as participants or spectators and destinations try to add local flavors to them to distinguish themselves and provide authentic local experiences. Mega sports events such as the Olympics and World Cups can be a catalyst for tourism development if successfully leveraged in terms of destination branding, infrastructure development, and other economic and social benefits. In addition, sports tourism may provide plenty of opportunities for neighboring countries of a certain state which is set to host a mega-sport event. For example, the Iranian island of Kish in the Persian Gulf has announced its readiness to host Qatar World Cup spectators. According to Iran’s deputy tourism minister Ali-Asghar Shalbafian, Iran should benefit from the 2022 World Cup as a considerable opportunity to promote its distinctive travel attractions. “With the World Cup being held in a neighboring country, Iran can benefit from this important event, which if carefully planned, can bring significant wins for various sectors, especially the tourism industry in the country,” he noted. Local officials say, the proximity of Kish to Qatar, and the lower cost of staying on this island make it possible for spectators and teams to stay here during the World Cup, which will be held from November 21 to December 18, 2022. As mentioned by the UNWTO, sports tourism is one of the fastest-growing sectors in tourism. More and more tourists are interested in sports activities during their trips whether sports are the main objective of travel or not.

Create: Nov 30, 2021 Edit: Nov 30, 2021 Regional News

Renault shows off retro-style AIR4 flying car

Renault has celebrated the 60th birthday of its iconic 4 model by unveiling its first-ever flying car concept. The AIR4 is described as a “futuristic and offbeat reinterpretation” of the 4, which sold more than eight million cars worldwide between 1961 and 1994. “AIR4 is a symbol of independence and freedom,” says Renault, “born out of the realisation that traffic is compounding, lives are grinding to a halt, and the world above us is unhampered.” The French carmaker collaborated with US design house TheArsenale to assemble the one-off vehicle, with design, engineering, and assembly conducted in the Sophia Antipolis technology park. A Renault 4-inspired carbon-fibre body rests atop a four-propeller chassis, evoking the image of a giant drone. The passenger compartment has been redesigned with flight forces in mind, and hinges at the front end for pilot entry. Unlike some designs, the AIR4 lacks wheels — potentially stretching its definition as a flying car. Power comes from several 22,000mAh batteries for a total capacity of 90,000mAh. Top speed is listed at 26m/s (about 93km/h) at a 45-degree incline, with a flight ceiling of 70 degrees. Total vectoral thrust is 380 kilograms. Renault says TheArsenale’s Road to Air division used AI technology to refine design concepts, “even before starting the first real-world trials”. The AIR4 does appear to fly, albeit at low altitudes and presumably under remote control. The company hasn’t revealed details on the AIR4’s controls, with little more than a single seat, tablet-like screen, and storage box visible under the bodyshell. Despite the vehicle’s actual flight capability, it will remain a showpiece for the foreseeable future. The AIR4 is now on display at Paris’s Atelier Renault venue. It will also be shown in Miami, New York, and Macau next year.

Create: Nov 30, 2021 Edit: Nov 30, 2021 International News

Foreign tourists should buy COVID insurance

In addition to a mandatory negative PCR test certificate, international travelers visiting Iran should buy coronavirus insurance, a tourism official announced on Thursday. “Foreign tourists must buy coronavirus insurance from authorized companies when entering the country, and if they suffer from the pandemic in Iran, they will be provided with a place and treatment for 14 days,” Esmaeil Barat said, IRNA reported. In addition to providing proof of vaccination or a negative PCR, inbound passengers must have coronavirus insurance, which differs from the routine insurance coverage purchased by all tourists before the coronavirus era, the official explained. Home to countless cultural and natural travel destinations, Iran achieved good growth in attracting foreign tourists over the past couple of years but the epidemic shut down its tourism, as in many other countries, Barat said. Iranian Tour Operators Director Ebrahim Pourfaraj said earlier this month that the restoration of tourism flow to the country is very important for Iranian tour operators and travel insiders. “At the moment, we are not thinking about revenues, but we are looking for the beginning of the tourist flow to the country and renew our links [with international fellows],” Pourfaraj said. His comments came after months of steep recession triggered by massive coronavirus restrictions which led many travel insiders, hoteliers, and tour operators towards bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. As mentioned by Pourfaraj, Iran has made its best to maintain contact with global tourism markets and companies that worked with Iran in the past, especially since virtual communication and meetings have thrived. “Following the resumption of the tourist visa, visitors from Russia and France have traveled to Iran and we are currently expecting a smaller number of tourists in Iran due to the current situation in the world,” he explained. Last November, the World Tourism Organization announced that international tourist arrivals to Iran plunged 72% during the first eight months of 2020 when compared to 2019, highlighting the severe impact of COVID-19 as the main factor. Even before the pandemic, Iran’s tourism was already grappling with some challenges, on top of those Western “media propaganda” aimed at scaring potential travelers away from the Islamic Republic. Some experts believe Iran is still somehow “unknown” for many potential travelers due to such a “media war”. They, however, consider bright prospects for the tourism sector of the country if it vigorously pursues comprehensive strategies to counter U.S.-led propaganda and strict sanctions, yet does its best to loosen tough travel regulations. Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Nov 27, 2021 Edit: Nov 27, 2021 Regional News

UNWTO AND INSTAGRAM PARTNER TO HELP DESTINATIONS ‘RECOVER AND REDISCOVER’

UNWTO and Instagram have joined forces to produce a ‘Tourism Recovery Playbook ’, and so help destinations and business harness the power of digital and visual storytelling to reach new audiences and return to growth. This first ever partnership with Instagram forms part of UNWTO’s wider shift towards harnessing the power of digital innovation to drive the restart of tourism, especially local and sustainable tourism. It also represents Instagram’s recognition of tourism as a leading provider of livelihoods and global opportunity, welcoming UNWTO as partners in a first structured effort to use the platform as a tool to help kickstart the sector’s recovery. The partnership was announced against the backdrop of World Travel Market in London, the leading tourism trade fair where UNWTO brings together political and business leaders, and after of UNWTO amplifying tourism’s unified response to the climate emergency at the UN Climate Change Conference COP26 in Glasgow. Expert insights into storytelling for tourism UNWTO’s partnership with Instagram will show that safe, responsible travel is possible, and to illustrate how just one tourist can make a big difference The Recovery Playbook provides insights into making the most of the platform, from producing Reels to showcase destinations to using Guides and other tools to illustrate how the sector is ready to welcome tourists back safely and responsibly. It also explores the best ways to encourage renewed local travel, while raising environmental awareness. Alongside best practice and tips on effective tourism storytelling, the publication also features case studies of small businesses and destinations have successfully used Instagram to connect with key audiences during the pandemic. In his foreword to the Tourism Recovery Playbook, UNWTO Secretary-General Zurab Pololikashvili says: “As parts of the world begin cautiously opening up again, now is the time to be creative in showing why tourism matters – for individuals, for our communities and for our planet. UNWTO’s partnership with Instagram will show that safe, responsible travel is possible, and to illustrate how just one tourist can make a big difference.” “We know countless small businesses and destinations are ready to welcome the world back to their doorsteps,” said Asya Kislyuk, Policy Programs Manager at Instagram. “Instagram is proud to provide a playbook for people to help make it happen when the time is right – safely and sustainably.” Advancing UNWTO’s digital shift This first collaboration with Instagram builds on UNWTO’s ongoing turn towards greater use of digital tools and visual storytelling to make clear the relevance and importance of tourism to economies, societies, and planet. The Organization has accelerated this shift in its efforts to scale up Member support and enable them to better seize the advantages of digital communications platforms.

Create: Nov 23, 2021 Edit: Nov 23, 2021 International News

Ardabil’s ‘biggest’ 5-star hotel under construction

Private investors are now constructing a 5-star hotel, which according to local officials would be the “biggest” of its kind in the northwestern Ardabil province. “Construction operation of what would be the biggest five-star hotel in Ardabil province is ongoing in [the touristic region of] Aznav in Khalkhal county,” Khalkhal’s governor said on Tuesday. The seven-story hotel would have 350 beds in an area of 11,000 square meters, Masud Yeganeh said, CHTN reported. Back in January, the provincial tourism chief, Nader Fallahi, announced that more than 150 tourism-related projects are underway across the mountainous province. “The mentioned projects will prepare the province’s tourism sector for the post-coronavirus era when the number of tourists and travelers is expected to rise magnificently,” the official said. Sprawling on a high, windswept plateau, Ardabilis well-known for having lush natural beauties, hospitable people, and its silk and carpet trade tradition. It is also home to the UNESCO-registered Sheikh Safi al-Din Khanegah and Shrine Ensemble. The province is very cold in winter and mild in summer, attracting thousands every year. The capital city of Ardabilis usually recorded as one of the coldest cities in the country in winter.

Create: Nov 20, 2021 Edit: Nov 20, 2021 Regional News

Trumps Selling Prized Washington, D.C., Hotel for $375 Million

Donald J. Trump’s family business has an agreement to sell its marquee Washington hotel, reaching a deal to fetch at least $375 million for a property that prompted ethical scrutiny and struggled to make money even as it drew steady crowds of lobbyists, lawmakers and Trump loyalists. The deal so far is what is known as a purchase and sale agreement, meaning a final sale of the Trump International Hotel has not taken place and may not happen until early next year, according to three people with knowledge of the matter. The sale of the lease of the hotel, which operates out of a landmark federal building on Pennsylvania Avenue, comes after years of financial losses at the property, which opened in 2016, shortly before Mr. Trump was elected president. Still, with the significant price of the planned sale, the Trump family is expected to turn a profit on the overall investment. The buyer of the lease is CGI Merchant Group, a minority-owned real estate investment firm in Miami, according to the people briefed on details of the pending transaction, which was reported earlier by The Wall Street Journal. CGI is exploring a deal to rename the hotel, based in the Old Post Office building, under the Waldorf Astoria luxury brand. The sale must first be approved by the General Services Administration, the federal agency that controls the property. From the time of its opening, the hotel immediately drew crowds of Trump supporters and favor-seekers. For a businessman president, it was the ideal bridge between his two worlds: a Trump hotel five blocks from the Trump White House. This blurring between Mr. Trump’s business and his presidency fueled attacks from congressional Democrats who charged that he used the property as the hub of an influence-peddling operation.

Create: Nov 15, 2021 Edit: Nov 15, 2021 International News

Fence wall completed around Sassanid fortress

The construction of a fence wall has been completed around Falak-ol-Aflak fortress, an imposing monument of Sassanids, which dominates the capital city of Khorramabad in western Iran. “The wall has been constructed based on the original model and historical documents,” Lorestan province’s tourism chief said on Sunday. “Moreover, traditional materials have been used in the recent construction that has harmony with the fortress.” The unmissable eight-towered monument seems particularly dramatic when floodlit at night, offering picturesque views of its encircling crenelated battlements. Lorestan is a region of raw beauty that an avid nature lover could spend weeks exploring. The region was inhabited by Iranian Indo-European peoples, including the Medes, c. 1000 BC. Cimmerians and Scythians intermittently ruled the region from about 700 to 625 BC. One of the most prominent archaeological findings of the fertile region is the ancient “Luristan Bronzes”, which are noted for their eclectic array of Assyrian, Babylonian, and Iranian artistic motifs. Lorestan was incorporated into the growing Achaemenid Empire in about 540 BC and successively was part of the Seleucid, Parthian, and Sassanid dynasties.

Create: Nov 15, 2021 Edit: Nov 15, 2021 Regional News

Iran tourism needs to rebuild global trust, expert says

Iran must rebuild trust with the global tourism market, the Head of the Iranian Tour Operators said on Sunday. The level of Iran’s health security and vaccination against coronavirus should be advertised internationally to gain further trust from the global tourism market, Ebrahim Pourfaraj said. The health and safety level in Iran is a concern for foreign tourists, he noted, ISNA reported. It is the responsibility of the Ministry of Foreign Affairs, embassies, economic and cultural attaches, and ministries of health and tourism to inform the world about Iran’s [great achievements in] public vaccinations, the official added. During the pandemic, Iran has maintained contact with global tourism markets and companies that worked with the country in the past, especially since virtual communication and meetings have been held, he mentioned. “Following the resumption of the tourist visa, visitors from Russia and France have traveled to Iran and we are currently expecting a smaller number of tourists in Iran due to the current situation in the world,” he explained. There is, however, speculation that in the spring of 2022, the next high season of travel to Iran, the number of tourists and trips will increase, he added. In January, the official announced that international tourism flow to Iran will return to normal in 2022. Although there are requests for traveling to Iran in the current year (2021), most travel agencies and tour operators believe that the flow will go back to normal in the next year, he said. Beginning mass vaccination against the coronavirus will provide better and safe conditions for international travels in 2022, he added. Last November, the World Tourism Organization announced that international tourist arrivals to Iran plunged 72% during the first eight months of 2020 when compared to 2019, highlighting the severe impact of COVID-19 as the main factor. Some experts believe Iran is still somehow “unknown” for many potential travelers due to Western “media war”. The ancient land is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Nov 15, 2021 Edit: Nov 15, 2021 Regional News

Shushtar Historical Hydraulic System closed amid safety concerns

The UNESCO-registered Shushtar Historical Hydraulic System has been closed to visitors amid safety concerns after its western side was announced to be “unstable”. “Shushtar Historical Hydraulic System was closed to the public until further notice due to the unstable conditions of the western wall,” Mehr reported on Sunday. “Cultural heritage experts have warned for years about the instability of this part of the World Heritage,” the report said. Earlier in October, a local official announced that leakage of the site, which is known globally as a masterpiece of creative genius, is an immediate concern and needs to be restored. “To prevent water leakage in the historical structure, which could result in its destruction, short-term measures are taken,” the official said, Mehr reported. Studies and research are being conducted and meetings with consulting engineers are underway to find a way to cause the least damage to this ensemble, the official added. The ancient hydraulic system comprises bridges, weirs, tunnels, canals, and a series of ancient watermills powered by human-made waterfalls. It is named after an ancient city of the same name with its history dating back to the time of Darius the Great, the Achaemenid king. Inscribed on the UNESCO World Heritage list in 2009, the Shushtar Historical Hydraulic System may testify to the heritage and the synthesis of earlier Elamite and Mesopotamian knowhow. According to UNESCO, the ensemble was probably influenced by the Petra dam and tunnel and by Roman civil engineering. The property is as rich in its diversity of civil engineering structures and its constructions as in the diversity of its uses (urban water supply, mills, irrigation, river transport, and defensive system). The Shushtar Historical Hydraulic System testifies to the heritage and the synthesis of earlier Elamite and Mesopotamian knowhow; it was probably influenced by the Petra dam and tunnel and by Roman civil engineering. “The hydraulic system has been considered a Wonder of the World not only by the Persians but also by the Arab-Muslims at the peak of their civilization,” according to the UN cultural body. Furthermore, one of its main canals is a veritable artificial watercourse that made possible the construction of a new town and the irrigation of a vast plain, at the time semi-desert. UNESCO says that the Shushtar Historical Hydraulic System demonstrates outstanding universal value as in its present form, it dates from the 3rd century CE, probably on older bases from the 5th century BC. It is complete, with numerous functions, and large-scale, making it exceptional.

Create: Nov 15, 2021 Edit: Nov 15, 2021 Regional News

Russian tour operators begin excursions to Iran

A number of Russian travel agents and tour operators have recently arrived in Iran for a week-long familiarization tour, Mehr reported on Friday. The group, which entered the Islamic Republic on Thursday through Imam Khomeini International Airport, was scheduled to travel earlier this year following the implementation of Iran-Russia visa waiver for group tours; however, because of coronavirus restrictions, they were forced to postpone the journey, the report added. Supported by Mahan Airlines, the group will tour the southern cities of Kerman, Mahan, Shiraz, and central city of Isfahan as well as the UNESCO-registered Lut Desert in the barren heartland of Iran. The tour will be held observing strict health protocols and social distancing rules. Earlier in June, the former Iranian tourism minister Ali-Asghar Mounesan finalized work on a bilateral visa-free agreement for tourist groups with Russia. In 2017, former Iranian President Hassan Rouhani and his Russian counterpart Vladimir Putin inked a visa-free agreement for tourist groups. A joint technical committee has been developing an action plan for the previously agreed visa-free travel arrangements since then, in order to put the agreement into effect. However, the outbreak of the coronavirus put a halt to the agreement. Based on the 2017 agreement tour groups of 5 to 50 people heading to [easternmost parts of] Russia from Iran or vice versa are granted a visa-free stay of up to 15 days. Back in May, Mostafa Sarvari, who presides over the tourism marketing and advertising office of the Iranian Tour Operators Association, announced many Russian tourists are eager to travel to Iran, recounting his Russian counterparts. “Many [potential] Russian travelers are motivated to visit novel and lesser-known destinations such as Iran that could be a safe and attractive destination,” he said. “According to Russian tourism experts, the feedback from Russian tourists who have traveled to Iran has been very positive, and its reflection, especially on social media, has caused a great deal of enthusiasm and interest.” According to Ebrahim Pourfaraj, who heads the Iranian Tour Operators Association, rounds of negotiations have been held between Iranian tour operators, travel marketers, and their Russian counterparts. “We’ve been commenced talks with some Russian travel agents to put Iranian destinations on their itineraries…. And the Iranian Tour Operators Association has also entered negotiations with Russian unions for outbound tours to attract more travelers from Russia. Pourfaraj says the majority of potential Russian travelers are unaware of the vast tourist attractions that exist in every corner of Iran. “The fact is that Iran’s political and economic relations with Russia are considered as good, but this has nothing to do with attracting tourists because it is directly connected with the Russian people. It is the Russian people who must choose Iran as their destination.” Maya Lomidze, executive director of the Association of Tour Operators of Russia, had told Sputnik that the visa agreement may significantly surge the tourist flows between the two countries, just like it happened when a similar deal was signed between Russia and China. The flow of Iranian tourists to Russia increased by 50-70 percent following the operation of direct flights that connect Iran to St. Petersburg, Moscow, and Sochi, she said. Iran is taking proactive measures in line with the long-term goal of 20 million tourists by 2025.

Create: Nov 9, 2021 Edit: Nov 9, 2021 Regional News