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Marketing: From Brand Multiplicity to Brand Authenticity

Before the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios. But there is evidence that the pandemic may have led to consumers’ renewed appreciation for a well-recognized brand name that assures quality and instills trust. This change in consumer behavior will impact brand management strategies in several significant ways. De-emphasizing brand-proliferation strategiesIn 2010, room demand jumped 6.5% as the industry emerged from a recession. This marked the beginning of a decade-long, demand-fueled brand proliferation that now provides over 1,000 hotel brands for travelers according to STR. Underpinning the surge in brand options are segmentation and brand portfolio strategies. Segmentation allows hoteliers to take a diverse traveler population and organize it into homogeneous groups (e.g., business, staycation) (Kotler et al., 2017). Brand portfolio refers to a “house of brands” approach which incorporates the corporate brand and any number of secondary or subsidiary brands (Muzellec & Lambkin, 2009). Both strategies contributed to the proliferation of new brands that were largely targeting the millennial segment and catering to their desires for work-life balance, authenticity and technology. When people are ready to travel again, their needs might become more homogeneous as their accommodation choices will mostly be based on cleanliness and safety. Moreover, the expectation of a slow recovery in economic activities coupled with a synchronized global recession suggest that rooms demand, which STR forecasts to drop by 51.2% this year, will not return to previous levels anytime soon, let alone grow. Taken together, segmentation to find new niche and a “house of brands” approach to capture excess demand will be less important in the hospitality brand management discussion. Emphasizing brand authenticitySince the pandemic disrupted current and future travel on an unprecedented scale, it may well have reminded consumers of the value of a brand. In fact, a recent IDC survey of over 1,500 U.S. consumers revealed that travelers will be more likely to seek out brand name and four-star or above hotels for assurance when they travel again. This represents an opportunity for hotel brands to reconnect with the public with better defined brand value that goes beyond the rooms and service offerings. One such strategy is authenticity branding. Brand authenticity (i.e., the extent to which a brand is “faithful toward itself, true to its consumers, motivated by caring and responsibility, and able to support consumers in being true to themselves,” Morhart et al., 2014, p.8) has been shown to help luxury hotel brands generate brand love as well as improve business performance (Manthiou et al., 2018). It encompasses not only the traditional hospitality value to genuinely care for others but also modern relationship and cause marketing theories (e.g., corporate social responsibility) to foster meaningful engagement with consumers and various stakeholders. The new generation of hospitality leaders need to grasp the concept of brand authenticity to rise above the current crisis and take the industry to a more sustainable, brand-driven future. Human-technology interaction theories to strengthen brand identityHoteliers had shown reluctance in adopting technology in the past, partly due to high costs, but mostly due to the lukewarm reception (e.g., low usage of loyalty app, perceived low performance of service robots) from consumers who demand a personal touch. But social distancing, online ordering, curbside pickup, and other measures implemented during the pandemic have accustomed consumers to contactless consumption. Many hoteliers (e.g., Hilton) see contactless technology, such as mobile check-in and payment, as necessary standards post-pandemic (Wroten, 2020). Using AI and robotics to further reduce interpersonal contacts will likely be the next frontier to push to gain trust from the pandemic-stricken consumers and encourage them to travel again. The Westin Houston Medical Center hotel using robots in sanitizing and disinfecting its property is a case in point. The challenge for hotel brands is to meaningfully fuse technology (AI and robotics) into a hotel brand’s identity rather than simply use them in operational procedures (e.g., cleaning) that are typically undifferentiated across properties and brands. Theories pertaining to usability, aesthetics, and emotions in human-technology interactions (Wu, Fan, & Mattila, 2015) and how these interactions transpire in favorable brand associations will shed light on this technology branding endeavour for burgeoning hospitality leaders.

Create: Oct 27, 2021 Edit: Oct 27, 2021 Hotel Management

IHG Signs With Borealis Hotel Group to Open Holiday Inn Express Rome – Airport

IHG Hotels & Resorts, one of the world’s leading hotel companies, has signed a franchised agreement with Borealis Hotel Group to open Holiday Inn Express Rome – Airport. Planned to open in 2023, the 224-room hotel will add a simple and smart option for travellers on the go by providing the perfect place to rest, relax and recharge, whether for business or leisure. The project will be developed in Parco Leonardo by Fonte (Leonardo Caltagirone Group), one of Italy’s largest developers, and will showcase the fresh and contemporary style of the brand’s Next Generation design, a first for the Holiday Inn Express brand in Italy. This agreement builds growth momentum for IHG Hotels & Resorts in Italy and follows the recent signings and openings of airport locations for the Holiday Inn Express brand across Europe. Holiday Inn Express Rome – Airport brings a new and refreshed offering to visitors; whether travelling for business or leisure. Created with guest comforts in mind, the Next Generation design rooms offer more where it matters most – free Wi-Fi, powerful showers, comfortable beds and added extras for a great night’s sleep. All Holiday Inn Express hotels also offer an Express Start breakfast included as standard. The location of the hotel offers convenient access to Fiumicino Rome International Airport, which is currently undergoing a multi-billon development. Situated in the Parco Leonardo shopping and business centre with a dedicated metro-train stop, the hotel will be perfectly situated to connect locals and guests alike to the heart of the inner city in just 20 minutes. Various retail outlets, restaurants and bars are near the hotel, creating a truly convenient experience for guests travelling to and from Italy.

Create: Oct 27, 2021 Edit: Oct 27, 2021 International News

Radisson Collection Unveils New Hotel in Wuxi, China

Radisson Collection, Radisson Hotel Group’s anthology of iconic lifestyle hotels, has continued to expand its portfolio in China with the launch of Radisson Collection Hotel, Wuxi, a stylish and sophisticated new downtown hotel that puts guests in the heart of one of China’s most compelling cities. Newly opened on 22 October 2021, Radisson Collection Hotel, Wuxi is nestled in the city’s Xishan district, just 20 minutes’ drive from Sunan Shuofang International Airport and 15 minutes from Wuxi Railway Station. From this prime location, visitors can uncover the soul of this waterfront city, which sits on the banks of Lake Taihu. Peaceful parks, waterfront walkways and enchanting temples are juxtaposed with a modern metropolis of soaring skyscrapers and high-tech business parks, making Wuxi a highly rewarding destination for business and leisure travelers alike. Guests can stay in a choice of 318 spacious rooms or suites, ranging from the 40 sqm Collection Superior Rooms to the spectacular 258 sqm Presidential Suite, all featuring sleep-inducing beds, working areas, Nespresso coffee machines, fast Wi-Fi and smart bathroom fixtures. The Executive Lounge provides exclusive services and amenities on the 27th floor, overlooking the skyline. Radisson Collection Hotel, Wuxi will also be the first to offer the brand’s new wellness concept, The Spa at Radisson Collection, which is designed to help guests achieve a better version of themselves. This immersive approach focuses on three areas – mood, mind and interaction – for holistic health and wellbeing. The hotel’s serene spa comprises massage and yoga spaces, a sauna and an indoor swimming pool with stunning views. Impressive dining and social experiences can be enjoyed at a choice of five restaurants and bars, including an all-day dining restaurant Maillard 69, the first 3D immersive restaurant in Wuxi; Lan Ting Ge, the Chinese restaurant that specializes in authentic Huai Yang cuisine; Ji Bai Qiu, the contemporary Japanese restaurant; and a whisky bar, Elaresanse. Meeting planners can host talk-of-the-town events in 2,400 sqm of flexible function venue space, including an 800-guest Grand Ballroom. Every stay will be underpinned by Radisson Collection’s unique “Yes, I Can!” service philosophy and the fine Chinese hospitality. I am delighted to unveil Radisson Collection Hotel, Wuxi, as we continue to expand this exceptional collection across China. Following recent openings in Shanghai and Nanjing, this chic hotel represents another major milestone in our development. China is now home to five Radisson Collection hotels, more than any other country, which shows how Chinese owners and guests have embraced this flexible, locally-influenced concept,” said Gary Ye, Vice President, Operations, China, Radisson Hotel Group. Radisson Collection Hotel, Wuxi is a sleek and stylish hotel that exudes the grace of this lakeside city. With our spacious accommodation, five-star facilities and extensive event space, and we expect to become the destination-of-choice for experience-seeking leisure visitors, business travelers, corporate events and one-of-a-kind weddings. We look forward to welcoming the world to Wuxi,” commented Mike Zhang, Resident Manager, Radisson Collection Hotel, Wuxi. One of the largest cities in Jiangsu province, Wuxi is located just 125 km from Shanghai and directly connected to this major metropolis by bullet train. Radisson Collection Hotel, Wuxi becomes the fifth Radisson Collection hotel in China, as this captivating brand continues to inspire guests across the country. It also marks Radisson Hotel Group’s second property in Wuxi, following Radisson Blu Resort Wetland Park Wuxi.

Create: Oct 25, 2021 Edit: Oct 25, 2021 International News

IHG Signs With Dinesh Kumar Choudhary for Holiday Inn Express & Suites Jaipur Karoli Bagh

IHG® Hotels & Resorts, one of the world’s leading hotel companies, has signed a management agreement with notable real estate developer, Dinesh Kumar Choudhary (HUF) for a new hotel – Holiday Inn Express & Suites Jaipur Karoli Bagh located at Gopalpura Byepass, in the capital of Rajasthan. The brownfield hotel featuring 141 keys is expected to be operational by the first quarter of 2023. Jaipur is the largest city in Rajasthan and one of the most popular leisure destinations, both for domestic and international travellers. It is an integral part of the Golden Triangle, a prominent tourist circuit connecting the national capital Delhi, Agra and Jaipur, and is also a preferred wedding destination in India. Furthermore, the city houses numerous industries and is considered as the economic capital of Rajasthan. With the new signing of Holiday Inn Express & Suites Jaipur Karoli Bagh, the city will now have three IHG hotels between Crowne Plaza, Holiday Inn and Holiday Inn Express, catering to varied guest profiles. Holiday Inn Express & Suites Jaipur Karoli Bagh will be located on the Gopalpura Bypass road, at a convenient 15-minute drive from the airport. The hotel will also be at a short driving distance from the city centre, business district, tourist attractions, as well as key dining and shopping destinations. With excellent visibility and access, Holiday Inn Express & Suites Jaipur Karoli Bagh will provide a convenient stay experience to both business and leisure travellers. The newly signed hotel will feature well-appointed modern guest rooms and all the necessary facilities for a comfortable stay experience. The hotel will also have the brand’s signature ‘Great Room’, ‘Small Bar’, a specialty restaurant and a lounge to relax and unwind. Other essential facilities will include a fitness room, and meeting spaces for business and social gatherings. Commenting on the new development, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said, “We are thrilled to announce the signing of a new Holiday Inn Express & Suites hotel in Jaipur and solidify our presence in the state of Rajasthan. With a rich culture, history and cuisine, Jaipur is one of the most popular tourist destinations of India. With diverse guest profiles visiting the city, there is an increasing need for mainstream accommodation, and we are confident that Holiday Inn Express & Suites Jaipur Karoli Bagh will be a great choice for travellers looking for a simple and engaging hotel stay experience. He added: this new signing is also in line with our strategy to expand our ‘essentials collection’ across key markets in India and further strengthen our mainstream presence in the country, in line with market demands.” Mr. Dinesh Kumar Choudhary, Head of Hindu Undivided Family (HUF) added, “We are excited to partner with an internationally and domestically known and trusted hospitality brand like IHG. With a combination of an excellent location, the power of IHG’s distribution system, strong loyalty programme and expertise in the hospitality segment, we are confident that Holiday Inn Express & Suites Jaipur Karoli Bagh will emerge as a popular choice amongst the travellers visiting Jaipur.” Holiday Inn Express is one of IHG’s fastest-expanding hotel brand. It is designed for the smart travellers who are looking for a simple, yet engaging place to reconnect and refresh. IHG® currently has 41 hotels operating across five brands in SWA, including Six Senses, InterContinental Hotels and Resorts®, Crowne Plaza®, Holiday Inn® , Holiday Inn Resort® and Holiday Inn Express®, and a strong pipeline of 50 hotels due to open in the next 2-3 years.

Create: Oct 25, 2021 Edit: Oct 25, 2021 International News

LTI Announces the World’s Best Luxury Hotel Brands 2021

Welcome to our annual World’s Best Luxury Hotel Brands report. This is not just another World’s Best list. LTI – Luxury Travel Intelligence – has taken the past 12 months to apply the perfect assessment process: a rigorously defined algorithm that measures the performance and values of luxury hotel brands. This year, our algorithm has 131 touch points relevant to the luxury hotel sector. Each has its own weighted score value with a total maximum accumulative score of 4736. The touchpoints relate to overall brand performance, rather than the performance of individual properties. It is all about a brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff. Continuing investment and how well it is executed is also a major factor, particularly regarding new properties and the refurbishment of existing ones. This year’s results are reflected as percentages, with last year’s positions in brackets. 1. Six Senses 83.3% (1) 2. Mandarin Oriental 82.6% (5) 3. Auberge 81.8% (3) 4. Aman 81.4% (2) 5. Belmond 79.9% (4) 6. One&Only 77.0% (6) 7. Oetker Collection 75.7% New Entry 8. Four Seasons 74.1% (8) 9. Rosewood 73.5% (7) 10. Raffles 72.7% New Entry 11. Viceroy 72.2% New Entry 12. COMO 71.0% (10) Other brands that rated sufficiently to be monitored throughout the year are (in alphabetical order) Alila, Anantara, Banyan Tree, Dorchester Collection, Firmdale, Jumeirah, Leela, Oberoi, Park Hyatt, Peninsula, Ritz Carlton, Rocco Forte, Shangri-La, Soho House, St. Regis, Taj, The Luxury Collection. Brands that currently have less than ten properties (our minimum requirement) but rate highly when applying our algorithm are (in alphabetical order) Airelles, Althoff Collection, Bulgari, Capella, Cheval Blanc, Maybourne, Montage, Nikki Beach, Pendry, Soneva. About The World’s Best Luxury Brands ReportNo other organisation connects with the global luxury hotel industry as LTI does. Our researchers engage with everyone from CEOs of the brands we have rated to thousands of managements, staff and guests. This is all part of the process for creating our destination led reports for our members (affluent, discerning travellers) but it also allows us to utilise our findings to create this unique report. Every year the process starts again – the results from previous years have no bearing on the following year. This does inevitably lead to volatility in each year’s results (such as this year), but this is a dynamic sector and we want to reflect what is really happening out there. Six Senses: Worlds Best Luxury Hotel BrandWe continue to be very impressed with Six Senses. It has an authentic blend of wellness, sustainability, warm hospitality and crafted guested experiences. Also, its leadership is exemplary. The recent addition of Neil Palmer as Chief Operations Officer will bring boundless experience, energy and further integrity to the brand. New EntriesWe have been tracking Oetker Collection for several years while they have been building an exceptional portfolio of globally renowned hotels. We have been particularly impressed with the meticulously rebuilt of The Eden Rock in St Barths and their creation of The Woodward, a 26 room all-suite hotel on the shores of Lake Geneva, which opened in September. Raffles, with a new CEO at the helm, has been quietly creating a raft of impressive new properties across the globe. Viceroy has also shown great courage and commitment to building a global modern luxury hotel brand offering intuitive service, authentic experiences and provocative design. Covid-19 Impact Our algorithm has been suitably adjusted to accommodate the multitude of Covid- related challenges that luxury hotel operators have faced during 2020 and 2021. This also accommodates how brands are responding to a significant shift in Covid- driven demands from the luxury traveller.

Create: Oct 19, 2021 Edit: Oct 19, 2021 International News

Tourism projects to create 11,000 jobs in Khorasan Razavi

Over 11,000 job opportunities are estimated to be generated by implementing 245 tourism-related projects across the northeastern Khorasan Razavi province, the deputy provincial tourism chief has announced. Upon the completion of the ongoing projects that have been underway for about ten years, a total of 11,500 jobs will be provided for the locals, CHTN quoted Ahmad Dinari as saying on Sunday. Some 500 trillion rials (about $12 billion at the official exchange rate of 42,000 rials per dollar) have been invested in the mentioned projects so far, the official added. The projects include hotels, apartment hotels, guesthouses, travel complexes, recreational centers, and villages specifically developed for health tourism, he noted. He also noted that foreign investment in the tourism sector of the province amounted to $90 million last year. Mashhad, the capital of Khorasan Razavi province, is Iran’s holiest and second-largest city. Its raison d’être and main sight is the striking massive shrine complex of Imam Reza (AS), the eighth Shia Imam Dozens of five-star hotels and hostels are dotted across Mashhad. The city has also the highest concentration of water parks in the country, and it also embraces a variety of cultural and historical sites that are generally crowded. The metropolis is also a good place to buy top handwoven rugs and carpets, and it’s a staging post for travel to Turkmenistan, Afghanistan, and little-touristic Khorasan regions. Before the coronavirus puts almost everything on lockdown, Mashhad, played host to thousands of travelers and pilgrims who come from various Iranian cities, neighboring countries, and even across the globe to visit the holy shrine. According to official statistics, some 37 million Iranian pilgrims and travelers visited the shrine city of Mashhad during the first ten months of the past Iranian calendar year 1398 (March 21, 2019- March 10, 2020). Of whom some eight million came by road, six million by rail, 3.8 million by air, and 18 million by private cars.

Create: Oct 19, 2021 Edit: Oct 19, 2021 Regional News

Iranian hotels ready to welcome foreign tourists

Iranian hotels are ready to receive foreign tourists as the issuance of tourist visas and the flow of foreign tourists from land and air borders will be resumed this month. Ninety percent of the hotel staff have been vaccinated against the coronavirus so far, so the hotels are ready to welcome foreign tourists, observing strict health protocols, the head of the Association of Iranian Hoteliers has announced. To ease the travel process, individual foreign tourists could confirm the reservations of accommodation centers at the border, CHTN quoted Jamshid Hamzehzadeh as saying on Monday. The destinations of foreign tourists in Iran are to specific cities such as Mashhad, Qom, Tabriz, Shiraz, Yazd, and Isfahan, and to return to the figure of over eight million incoming tourists before the outbreak of the coronavirus, serious planning is required, the official added. Iraqi tourists will flood the country once the borders open, but attracting tourists from Europe will require some time, he noted. Foreign advertising in foreign media and press, on the internet, and through well-known international bloggers should also be planned and taken seriously, he mentioned. Earlier this month, the official noted that Iranian hotels have lost 202 trillion rials (some $4.8 billion at the official exchange rate of 42,000 rials per dollar) of potential revenues due to the COVID-19 pandemic. Two-thirds of the hotel staff have lost their jobs as well, he added. Back in September, Hamzehzadeh announced that all employees of accommodation centers across Iran are scheduled to be vaccinated against the coronavirus. “To vaccinate staffs of all accommodation centers, including eco-lodges, apartment hotels, and guest houses, as well as hotels, more coordination with the Ministry of Health is needed,” he added. Back in July, ISNA reported that the tourism industry of the country has suffered a loss of some 320 trillion rials ($7.6 billion at the official exchange rate of 42,000 rials per dollar) since the outbreak of the coronavirus pandemic. The pandemic has also ruined more than 44,000 jobs in a once budding travel sector of the country, the report added. Experts believe accommodation centers suffered the most as a result of the outbreak of the coronavirus in Iran and its subsequent unemployment and financial losses. Iran plans to resume issuing tourist visas Back in September, Cultural Heritage, Tourism and Handicrafts Minister Ezzatollah Zarghami announced that by the order of President Ebrahim Raisi the issuance of tourist visas and the flow of foreign tourists from land and air borders will be resumed from the month of Aban (Oct. 23 – Nov. 21) following 19 months of suspension. Months of steep recession has taken its toll. Many travel insiders, hoteliers, and tour operators have faced big dilemmas such as bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. They now have good grounds of hope as Zarghami announced on September 19 that the country plans to lift visa restrictions to help the severely hit tourism industry. Meanwhile, the number of people testing positive for COVID-19 has continued to fall in the Islamic Republic, curbing a stubborn fifth wave of the pandemic, which has seen daily mortalities of up to 700 in recent weeks. As of September 22, the figure dropped to below 300 as the government has devoted a great deal of effort to vaccinate citizens against the nasty virus. Some experts believe Iran is still somehow “unknown” for many potential travelers due to Western “media war”. Several estimates have been released so far on the extent of the tourism-related losses incurred by the pandemic. Only months into the outbreak, Zarghami’s predecessor, Ali Asghar Mounesan, lamented that the number of foreign travelers to Iran was drastically plunged due to the pandemic. “Tourism of the country was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent,” Mounesan said. He added 8.7 million foreign nationals visited Iran during the [Iranian] year (1398), adding that Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Oct 18, 2021 Edit: Oct 19, 2021 Regional News

Deutsche Hospitality and the Porsche Design Group Launch Unique Hotel Concept

Zeitgeist, Design and Service ExcellenceDeutsche Hospitality and the Porsche Design Group are joining forces to present the Steigenberger Porsche Design Hotels brand, an innovative hotel concept in the Luxury Lifestyle Segment. Steigenberger Porsche Design Hotels will bring together design, technology and lifestyle at the very highest level. The result will be a unique brand experience created from the design philosophy and values of the exclusive Porsche Design lifestyle brand. This will be combined with the excellence and experience of Steigenberger, which boasts a representative tradition stretching back for more than 90 years. Investor interest in Steigenberger Porsche Design Hotels is considerable. The first planning stage involves the establishment of up to 15 hotels in global metropolises such as London, Singapore, Dubai and Shanghai. Design and quality are the top priority“Steigenberger Porsche Design Hotels creates a brand which marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” said Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality. “Our joint goal is to establish a new hotel product for a global target group which seeks uniqueness and which has the highest aspirations regarding quality.” “Steigenberger Porsche Design Hotels will boast an unusual and exceptional spatial and lighting concept,” stated Dr. Jan Becker, CEO of Porsche Design Group. “Innovative rooms and suites will feature a singular design and interior which captures the spirit of the environment. Travellers in search of extraordinary experiences will be able to find Steigenberger Porsche Design Hotels at some of the world’s most breath-taking locations.” The hotels will offer at least 150 rooms, suites, and penthouses. They will also have a remarkable restaurant and bar concept, exclusive Meet&Greet Cubes, and a health and beauty facility and gym extending over a minimum area of 1,000 square metres. Deutsche Hospitality already maintains a presence in the Luxury, Upscale, Midscale and Economy Segments via the existing brands. “We have set ourselves the objective of achieving significant worldwide growth by 2027,” Mr. Bernhardt continued. “For us, Steigenberger Porsche Design Hotels constitutes an important step towards appealing to an attractive target group in the long term and towards meeting growing requirements for individuality, exclusivity, design and an inimitable hotel experience.” The development of Steigenberger Porsche Design Hotels is enabling Porsche Design to transfer its brand philosophy to exterior and interior architecture. This will allow design expertise to be made accessible to a broad section of the public via the vehicle of outstanding hotel projects. Jan Becker: “The brand perception factor is becoming increasingly important for customers. In hotels we convey the brand experience in a unique way, and this makes it possible to introduce additional differentiation to the market.”

Create: Oct 17, 2021 Edit: Oct 19, 2021 International News

Qeshm Island to hold cultural nights in Tehran

Clusters of tourism insiders, artisans, and artists who are natives of Qeshm will stage cultural nights in Tehran to put the spotlight on the southern Iranian island. Residents of Tehran will be exposed to the local culture, traditions, handicrafts, and tourist destinations of Qeshm during the three-day festival, which starts on Oct. 20, a local cultural official has announced. A group of 15 artists from Qeshm will participate in the event as ambassadors of Qeshm’s culture, art, and literature, Hamed Biazar said on Friday. One of the programs of Qeshm cultural nights will be the display of some 20 photos of the beauties of the Island, taken by some professional local photographers, he added. One of the main objectives of the event is to provide people with an overview of Qeshm Island, including tourist information on sightseeing sites, accommodations, and hotels, he noted. Sales exhibits and workshops on indigenous handicrafts, souvenirs, garments, as well as live performances of traditional music are also parts of the event, he mentioned. He also expressed hope that holding such events will allow Qeshm to be promoted as a tourist destination once the coronavirus crisis is over. Qeshm Island is a heaven for eco-tourists as it embraces wide-ranging attractions such as the Hara marine forests and about 60 villages dotted mostly across its rocky coastlines. The island also features geologically eye-catching canyons, hills, caves, and valleys, most of which are protected as part of the UNESCO-tagged Qeshm Island Geopark, itself a haven for nature-lovers. Many travelers to Qeshm believe that the Stars Valley or Valley of Stars is a “MUST SEE”. It is home to bizarre-shaped gorges, tall pillars, canyon-like paths, hollowed-out spaces as well as the smooth and round stones, which have been formed by the wind and rain eroding the soil, rocks, and stones. Locals believe that a star once fell on this area thereby creating the rocky shapes that make it seem as if from another planet.

Create: Oct 16, 2021 Edit: Oct 16, 2021 Regional News

How Addressing ESG Can Also Save Hotels Money

Recent weather disasters, social unrest and a heightened awareness of racial bias have prompted hoteliers to double down on their commitments to become better corporate citizens and do more to address environmental, social and governance (ESG) issues. These are moves toward a social good, sure, but also have ramifications on hotel company P&Ls. Marriott International, for one. It recently announced a commitment to reach net-zero emissions of greenhouse gases by 2050. The pledge follows the previous setting of goals by the massive global company to reduce single-use plastics, cut down on food waste by 50% and significantly amp up the diversity of suppliers, among other measures. InterContinental Hotels Group is another. Earlier this year it announced plans “to make a positive difference for our people, communities and planet over the next decade.” The company’s new commitments include a 15% “absolute reduction” of energy use and carbon emissions; a reduction of waste that will include the elimination of single-use items and a “prevent, donate, divert” plan for food waste; increased water conservation efforts; new programs to “improve the lives of 30 million people in our communities around the world” and, for employees, to “champion a diverse culture where everyone can thrive.” All of these measures benefit the public good and also have impact on a hotel’s ability to control expenses, particularly in regard to energy management. “Saving energy can—and will—impact profitability,” said Denise Naguib, VP of Sustainability and Supplier Diversity at Marriott. “For many properties, the second largest cost after labor is energy, and in some markets it actually supersedes labor, so this is a real cost that impacts the bottom line.” Energy By The Numbers Energy costs are mainly variable and there are ways to control this expense, which is of the moment now as the expense creeps back up. In U.S. hotels, the cost of electricity jumped to $4.31 in August on a per-available-room basis, compared to $3.35 in July 2020, according to HotStats data. Year-to-date August, hotels were paying $3.32 for energy, compared to $2.94 over the same period a year prior. Europe saw a similar rise, with August electricity at €6.26 compared to €8.26 in the same month last year, and €8.67 in the first eight months of this year compared to €8.26 in the same period a year ago. Small Steps, Big Rewards Operational changes large and small can help drive energy efficiency. “One of our hotels that had a high energy bill brought on an energy manager,” Naguib said. “That person found energy efficiencies and reduced the property’s energy bill by $1 million.” On a broader level, she added, properties need to empower engineers and others to find energy efficiencies, such as shutting a foyer light that’s kept on all day, deploying technology to regulate temperatures and electric usage throughout the space. Smart uses of food, such as saving the ends of vegetables for stews or making more scrambled eggs at the start of breakfast to avoid whipping up too many at the end of service, can have an impact. Energy purchasing decisions and the education of employees also can make a difference. That hands-on approach also can be used when working to make hoteliers’ purchasing choices more inclusive, Naguib said. “If any of our associates are working on RFPs or RFIs, we help them seek out diverse suppliers, such as women or minority-owned businesses. It adds more voices to the table for bidding opportunities.” Such shifts generate customer loyalty, IHG noted when it announced the company’s enhanced ESG policies.

Create: Oct 13, 2021 Edit: Oct 13, 2021 Hotel Management

Over 2000 beds to be added to hospitality sector of West Azarbaijan

A total of 2007 beds is expected to be added to the hospitality sector of West Azarbaijan province, the provincial tourism chief has said. Currently, 41 tourism-related projects including hotels, apartment hotels, eco-lodges, and tourist complexes are underway across the northwestern province, Jalil Jabbari announced on Sunday. The province will increase its accommodation capacity by 974 rooms and 2007 beds through the opening of the mentioned ongoing projects, the official added. So far, the projects have progressed by 42 percent, he noted. Back in April, the official announced that tourism-related projects generated 1,767 job opportunities across the province during the past Iranian calendar year 1399 (ends March 21). “The largest number of jobs is related to the issuance of licenses for handicraft producers, which has led to the employment of 549 persons,” he noted. Iran considers reopening borders to foreign vacationers as its new tourism minister has said the government will soon scrap visa restrictions. Though international tourism has revealed signs of a rebound as some destinations eased travel restrictions over the past couple of months, the lack of international coordination and slow vaccination rates in several countries and regions suggest it may need a longer time to bounce back. On the one hand, according to the latest edition of the UNWTO World Tourism Barometer, an estimated 54 million tourists crossed international borders in July 2021, down 67% from the same month in 2019, but the strongest results since April 2020. This compares to an estimated 34 million international arrivals recorded in July 2020, though well below the 164 million figure recorded in 2019. On the other hand, another research conducted by Oxford Economics on behalf of the World Travel and Tourism Council (WTTC) reveals that countries’ GDP is expected to increase only by less than one-third, as tourism is recovering even slower than expected. The research was based on the current vaccination rates globally, consumer confidence, and less stringent entry and travel restrictions in the world. However, prospects for September-December 2021 remain mixed, according to the latest UNWTO Panel of Experts survey, with 53% of respondents believing the period will be worse than expected. Only 31% of experts expect the point to better results towards the end of the year. The survey also shows that most tourism professionals continue to expect a rebound driven by unleashed pent-up demand for international travel in 2022, mostly during the second and third quarters. West Azarbaijan embraces a variety of lush natural sceneries, cultural heritage sites, and museums including the UNESCO sites of Takht-e Soleyman and Qareh Klise (St. Thaddeus Monastery), Teppe Hasanlu, and the ruined Bastam Citadel. The region was home to several ancient civilizations. According to Britannica, it was conquered by Alexander the Great in the 4th century BC and was named Atropatene after one of Alexander’s generals, Atropates, who established a small kingdom there. Ultimately, the area returned to the Persian (Iranian) rule under the Sasanians in the 3rd century CE.

Create: Oct 13, 2021 Edit: Oct 13, 2021 Regional News

IHG Hotels & Resorts Opens New Holiday Inn Near Paris Charles De Gaulle Airport

IHG Hotels & Resorts, one of the world’s leading hotel companies, has opened Holiday Inn Paris – CDG Airport in partnership with the HPVA HOTELS group. Holiday Inn is one of the most recognized hotel brands in the world, offering a warm, welcoming, consistent, and affordable experience at all its hotels worldwide. Holiday Inn Paris – CDG Airport is a 10-minute free shuttle ride from Paris Charles de Gaulle International Airport and only a 30-minute train ride to central Paris, making it a great choice for those looking for a warm welcome and a place to rest before or after a flight. The hotel’s 250 modern guest rooms have been designed around the concept of ‘central living’, allowing for a more central space for relaxing and casual working. Some rooms are fitted out with a sofa bed providing guests with a flexible space for watching TV, lounging, or working, whilst also providing families the flexibility to have another sleeping space for children. The hotel’s public shared spaces offer the brand’s stylish ‘Open Lobby’ concept, designed to combine the hotel’s reception area, restaurant, bar, and lounge into one open and cohesive space to provide guests with a place to relax, eat and work. For those travelling for business, Holiday Inn Paris CDG Airport also has a dedicated Business Centre, 705m² of meeting spaces with daylight that can accommodate up to 350 people, and plenty of parking with electric charging stations. Holiday Inn Paris CDG Airport has a Restaurant and Bar with its own terrace and garden space for guests to enjoy. The Restaurant has an all-day dinning menu offering French flavours and focuses on casual sharing plates prepared with local quality produce. For those looking to keep up their fitness regimes, there is a fully equipped gym on the top floor, including a sauna with great views of the airport’s runways. The hotel also has a dedicated Crew Lounge intended to welcome airline crew who are in transit and looking for a quiet and intimate setting to relax. Rooms at Holiday Inn Paris CDG start from €149 per night for bed and breakfast. IHG Rewards members will have access to exclusive member rates and can earn and redeem IHG Rewards points when they book direct at ihg.com. The Holiday Inn brand from IHG Hotels & Resorts has served hundreds of millions of guests worldwide during its nearly 70-year history and is one of the most recognised and trusted travel brands in the world.

Create: Oct 9, 2021 Edit: Oct 9, 2021 International News