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Delivering the Service Experience - Chapter 12 ; Frontline Employee Incentives

Delivering the Service Experience - Chapter 12 ; Frontline Employee Incentives

Technique 167 Post Positive Consumer Blog Posts for Employees to See; Employees like to be—and should be—recognized for out- standing guest service. In a section either in the staff lounge or near the time clock where the staff members tend to congre- gate, post all the positive comments including Trip Advisor, Social Media, Guest Survey’s, letters, etc. This will recognize employees who are getting good comments and will motivate other employees to give that extra service so they too can be recognized. Technique 168 Equally Reward Front and Back-of-the-House Employees; A front-of-the-house associate who is mentioned in a positive fashion on Trip Advisor should be given a reward. However, the recipient should be instructed to select a back- of-the-house associate who is worthy of receiving the equiva- lent reward. The front-of-the-house associate should be asked to write 2–3 sentences describing why the back-of-the-house associate is worthy of the reward. This explanation should be posted in the associate break-area (both associates are given an equivalent reward). Technique 169 Establish a Uniform and Appearance Committee; The hotel should have a “uniform and appearance com- mittee” comprised of a cross-section of managers and asso- ciates from across the hotel. The committee addresses issues regarding uniforms around the hotel. For example, should associates in a given department be permitted to wear long underwear tops on their arms in conjunction with a short sleeve uniform shirt or should long-sleeved uniform tops be issued? Knowing that fellow associates have an active voice in uniform policy provides incentive to comply. Technique 170 Conduct Guest Surprise Clinics with Associates; Hold a meeting with associates in which they are shown a PowerPoint slide presentation containing photographs of the various areas of the hotel. As the associates view the photos, they should be instructed to brainstorm ideas by which guests can be surprised in the given areas (A $2 cost limit for each surprise could be the parameter used in this exercise). Asso- ciates have more incentive to carry out surprise tactics if they take part in deriving the tactics. Technique 171 Have Employee Contests for Deriving Guest Surprise Ideas; Hang sketches (these are called service blueprints) of the hotel’s public areas in the associate break room. Associates who can offer the most creative ideas for surprising guests by studying the sketches can win prizes. Technique 172 Explain the Important Role of the Associate to His/Her Family; If an associate’s family members understand how the associate’s role in the hotel serves an important function in providing hospitality, then work-family conflict is reduced. Therefore, at least two times per year, management should plan a family function. During that function, management should explain to those in attendance how each associate’s job is important and how it fits into the functioning of the hotel. Technique 173 “I Love My Job When _____”; In an associate meeting, put the following sentence stem on a PowerPoint slide: “I love my job when _________.” Any associate who volunteers to stand in front of the group and completes the sentence wins a prize. Technique 174 Implement a Housekeeping Scoring Contest; For the housekeeping department, derive a scoring system on the room inspection check sheet. The housekeeper with the highest score across a seven-day period wins either cash or a gift card to a local retail store. Technique 175 Reward Departments for High Guest Satisfaction Scores; All departments should have team rewards such as pizza parties, luncheons, or gift cards when the department’s target guest satisfaction survey scores are met or exceeded.

Create: Aug 11, 2020     Edit: Sep 25, 2020     Hotel Management
Top 12 Things That Should Be In Every Hotel Room

Top 12 Things That Should Be In Every Hotel Room

⚜️ As someone who spends well over 100 nights a year in hotels, I thought it was high time to put together a post with my thoughts about what every hotel room should offer (and what they definitely should not) in addition to all the basics like free WiFi, good personalized A/C and heating, and, you know, running water. Some of these are obvious – with the proliferation of lightweight laptops, smartphones, tablets and more, every hotel room should have an abundance of power outlets – while others might be more TPG-specific. However, these are things I’d like to see in every hotel room I book in the future, and feel free to share your own wish list below. 1. Power outlets galore . As I mentioned, we all travel with tons of gadgets these days, from computers and tablets to phones, cameras, music players and more, and the one thing they all have in common is that they must be charged. So it’s astonishing to me how many hotels still lack more than one or two outlets for guest use – you know, where lamps, phones and other odds and ends aren’t already plugged in. Not only that, but every hotel room should have bedside outlets. So many people tote their computers to bed to work while on the road for business, and so many use their Smartphones as alarm clocks (probably because hotel alarm clocks can be so byzantine to operate) that it just makes sense to have outlets near the bed that you can access without ripping the mattress away from the wall. Tons of lamps even come with outlets in their bases to make things easier. Hotels, take note, this should be a standard feature in your rooms. 2. A Nespresso machine . Call me a caffeine fiend, but I believe that every hotel room should have some sort of miniature coffee or espresso machine. Oftentimes, that’s all I want in the morning before grabbing something on the go from a lobby shop or a nearby cafe. I just want to be able to enjoy my first cup of the day in my room as I go through emails and my calendar without having to get dressed, leave the hotel and pick up coffee somewhere else. Or tea. Put in an electric kettle and some tea bags for the tea-drinkers out there. Who knows, maybe I’ll be feeling so productive I’ll order room service and up your revenue with a full-on breakfast if I feel like I’m getting a lot done. 3. A shower that doesn’t take advanced calculus to figure out how to work . Hotel showers can be glorious. Indoor showers, outdoor showers, showers with 12 showerheads, steam showers, rainfall showers…they’re all just wonderful. Except for one thing: so many of them are impossible to operate! Personally, I’m an old-fashioned, one knob for cold water and one for hot and you turn them to adjust the pressure and balance of temperature kind of guy. But so many hotel showers these days have temperature controls, pressure controls, controls to determine which showerhead is operating…I often find myself getting blasted with a rocket of cold water from one direction and volley of scalding drops from another these days. I mean, I love options as much as the next person, but can we please make these things easier to operate so I can get in, clean up and get out? And not to be too American about this, but would it be possible to include both Celsius and Fahrenheit temperatures on the knobs? I can do simple arithmetic on the fly with the best of them, but I don’t want to have to panic and try to figure out why 47 degrees is so hot. 4. Toothbrush and toothpaste . Call it a symptom of always being on the road, but I forget a toothbrush and toothpaste a lot when I travel and it would be such a nice surprise to find a mini travel kit in my hotel room when I arrive. If airlines can do it in amenity kits – and I’m not just talking business and first class ones here, but some airlines offer it in economy as well – then hotels can provide a mini oral hygiene set to guests. 5. Free water bottles . It’s midnight. You’re off a really long flight. You’re parched. All the stores are closed. All you want is a bottle of water, especially if you’re in a place where the water might not be potable for you. Any water will do – it doesn’t have to be Evian – but your only choices are in the minibar and they each cost $10. Why is that? Hotels need to start offering guests two free water bottles per day (that’s the other thing – even if you get a couple free bottles, it’s a one-time thing with a lot of hotels – once you drink them that’s it!). We would all appreciate it, and it’s such a simple provision. 6. A room service menu that doesn’t take 20 clicks on the TV screen to navigate and order from . This is another old-fashioned quirk of mine, but as much as I love new technology, sometimes just having a paper menu and calling down to room service is just so much easier than trying to learn to navigate a hotel’s “state of the art” television ordering system. If you’re going to put such a system in place, put an iPad in my room and let me order from there, which is so much easier. To be continue...

Create: Aug 9, 2020     Edit: Aug 11, 2020     Language Academy


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