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London Town Group Appoints Cycas Hospitality to Manage Its Three Paddington Hotels

Cycas Hospitality, the award-winning pan-European operator, has signed a deal to operate London Town Group’s portfolio of upscale boutique hotels in the UK capital. The London Town Group of Companies, founded by Koolesh Shah, is one of the UK’s leading, privately-held real estate and energy investment companies. The agreement sees Cycas welcome its first two Mercure-branded hotels – part of Accor – to its portfolio. While the 72-room Mercure London Hyde Park – set within a Grade II listed building – recently completed a multi-million-pound refurbishment, the 86-room Mercure London Paddington is scheduled to start a fully renovation programme next year. As part of the extensive works, the hotel will upgrade its ground floor food and beverage facilities and transform its top floor into a rooftop bar.As Cycas’s seventh IHG-branded property, the 64-room Hotel Indigo London Paddington becomes its first Hotel Indigo in London and joins Hotel Indigo Dundee as its second in the UK. All three properties offer a wide range of dining options, meetings facilities and state-of-the-art fitness centres, all just a short walk from Hyde Park and Paddington Station, whose access will be further boosted with next year’s opening of Crossrail and the Elizabeth Line. Cycas has appointed Tanja Furby as Cluster General Manager for the three London hotels. A seasoned operator who has worked across a wide range of leading hospitality brands, Tanja’s commercial skills, leadership and local knowledge will help Cycas maximise each property’s customer offering. Koolesh Shah, Founder of London Town Group, said “As our business diversifies and grows, I felt now was the time to bring on board a recognised industry leader in hotel operations to partner on the transformation journey of our hotels. “We’ve always prided ourselves on our collection of leading branded-boutique hotels, and we’re confident that Cycas’s track-record in delivering the highest hospitality standards will ensure we can continue to give our guests the best possible experience.” Matt Luscombe, Chief Executive Officer at Cycas Hospitality, said: “I’ve known and admired Koolesh and his team for many years, since he opened the first Hotel Indigo outside of North America in 2009. Over the last decade, London Town Group has been synonymous with commercial and operational excellence. “With their central locations and exceptional transport links, these three hotels are ideally positioned to capitalise on the recovery in business and leisure travel. We’re proud and excited to begin this partnership together. The deal follows continued expansion for Cycas Hospitality, which has now opened or taken over 17 hotels in 12 months, despite the challenges posed by the Covid-19 pandemic,

Create: Oct 31, 2021 Edit: Oct 31, 2021 International News

Marketing: From Brand Multiplicity to Brand Authenticity

Before the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios. But there is evidence that the pandemic may have led to consumers’ renewed appreciation for a well-recognized brand name that assures quality and instills trust. This change in consumer behavior will impact brand management strategies in several significant ways. De-emphasizing brand-proliferation strategiesIn 2010, room demand jumped 6.5% as the industry emerged from a recession. This marked the beginning of a decade-long, demand-fueled brand proliferation that now provides over 1,000 hotel brands for travelers according to STR. Underpinning the surge in brand options are segmentation and brand portfolio strategies. Segmentation allows hoteliers to take a diverse traveler population and organize it into homogeneous groups (e.g., business, staycation) (Kotler et al., 2017). Brand portfolio refers to a “house of brands” approach which incorporates the corporate brand and any number of secondary or subsidiary brands (Muzellec & Lambkin, 2009). Both strategies contributed to the proliferation of new brands that were largely targeting the millennial segment and catering to their desires for work-life balance, authenticity and technology. When people are ready to travel again, their needs might become more homogeneous as their accommodation choices will mostly be based on cleanliness and safety. Moreover, the expectation of a slow recovery in economic activities coupled with a synchronized global recession suggest that rooms demand, which STR forecasts to drop by 51.2% this year, will not return to previous levels anytime soon, let alone grow. Taken together, segmentation to find new niche and a “house of brands” approach to capture excess demand will be less important in the hospitality brand management discussion. Emphasizing brand authenticitySince the pandemic disrupted current and future travel on an unprecedented scale, it may well have reminded consumers of the value of a brand. In fact, a recent IDC survey of over 1,500 U.S. consumers revealed that travelers will be more likely to seek out brand name and four-star or above hotels for assurance when they travel again. This represents an opportunity for hotel brands to reconnect with the public with better defined brand value that goes beyond the rooms and service offerings. One such strategy is authenticity branding. Brand authenticity (i.e., the extent to which a brand is “faithful toward itself, true to its consumers, motivated by caring and responsibility, and able to support consumers in being true to themselves,” Morhart et al., 2014, p.8) has been shown to help luxury hotel brands generate brand love as well as improve business performance (Manthiou et al., 2018). It encompasses not only the traditional hospitality value to genuinely care for others but also modern relationship and cause marketing theories (e.g., corporate social responsibility) to foster meaningful engagement with consumers and various stakeholders. The new generation of hospitality leaders need to grasp the concept of brand authenticity to rise above the current crisis and take the industry to a more sustainable, brand-driven future. Human-technology interaction theories to strengthen brand identityHoteliers had shown reluctance in adopting technology in the past, partly due to high costs, but mostly due to the lukewarm reception (e.g., low usage of loyalty app, perceived low performance of service robots) from consumers who demand a personal touch. But social distancing, online ordering, curbside pickup, and other measures implemented during the pandemic have accustomed consumers to contactless consumption. Many hoteliers (e.g., Hilton) see contactless technology, such as mobile check-in and payment, as necessary standards post-pandemic (Wroten, 2020). Using AI and robotics to further reduce interpersonal contacts will likely be the next frontier to push to gain trust from the pandemic-stricken consumers and encourage them to travel again. The Westin Houston Medical Center hotel using robots in sanitizing and disinfecting its property is a case in point. The challenge for hotel brands is to meaningfully fuse technology (AI and robotics) into a hotel brand’s identity rather than simply use them in operational procedures (e.g., cleaning) that are typically undifferentiated across properties and brands. Theories pertaining to usability, aesthetics, and emotions in human-technology interactions (Wu, Fan, & Mattila, 2015) and how these interactions transpire in favorable brand associations will shed light on this technology branding endeavour for burgeoning hospitality leaders.

Create: Oct 27, 2021 Edit: Oct 27, 2021 Hotel Management

IHG Signs With Borealis Hotel Group to Open Holiday Inn Express Rome – Airport

IHG Hotels & Resorts, one of the world’s leading hotel companies, has signed a franchised agreement with Borealis Hotel Group to open Holiday Inn Express Rome – Airport. Planned to open in 2023, the 224-room hotel will add a simple and smart option for travellers on the go by providing the perfect place to rest, relax and recharge, whether for business or leisure. The project will be developed in Parco Leonardo by Fonte (Leonardo Caltagirone Group), one of Italy’s largest developers, and will showcase the fresh and contemporary style of the brand’s Next Generation design, a first for the Holiday Inn Express brand in Italy. This agreement builds growth momentum for IHG Hotels & Resorts in Italy and follows the recent signings and openings of airport locations for the Holiday Inn Express brand across Europe. Holiday Inn Express Rome – Airport brings a new and refreshed offering to visitors; whether travelling for business or leisure. Created with guest comforts in mind, the Next Generation design rooms offer more where it matters most – free Wi-Fi, powerful showers, comfortable beds and added extras for a great night’s sleep. All Holiday Inn Express hotels also offer an Express Start breakfast included as standard. The location of the hotel offers convenient access to Fiumicino Rome International Airport, which is currently undergoing a multi-billon development. Situated in the Parco Leonardo shopping and business centre with a dedicated metro-train stop, the hotel will be perfectly situated to connect locals and guests alike to the heart of the inner city in just 20 minutes. Various retail outlets, restaurants and bars are near the hotel, creating a truly convenient experience for guests travelling to and from Italy.

Create: Oct 27, 2021 Edit: Oct 27, 2021 International News

Radisson Collection Unveils New Hotel in Wuxi, China

Radisson Collection, Radisson Hotel Group’s anthology of iconic lifestyle hotels, has continued to expand its portfolio in China with the launch of Radisson Collection Hotel, Wuxi, a stylish and sophisticated new downtown hotel that puts guests in the heart of one of China’s most compelling cities. Newly opened on 22 October 2021, Radisson Collection Hotel, Wuxi is nestled in the city’s Xishan district, just 20 minutes’ drive from Sunan Shuofang International Airport and 15 minutes from Wuxi Railway Station. From this prime location, visitors can uncover the soul of this waterfront city, which sits on the banks of Lake Taihu. Peaceful parks, waterfront walkways and enchanting temples are juxtaposed with a modern metropolis of soaring skyscrapers and high-tech business parks, making Wuxi a highly rewarding destination for business and leisure travelers alike. Guests can stay in a choice of 318 spacious rooms or suites, ranging from the 40 sqm Collection Superior Rooms to the spectacular 258 sqm Presidential Suite, all featuring sleep-inducing beds, working areas, Nespresso coffee machines, fast Wi-Fi and smart bathroom fixtures. The Executive Lounge provides exclusive services and amenities on the 27th floor, overlooking the skyline. Radisson Collection Hotel, Wuxi will also be the first to offer the brand’s new wellness concept, The Spa at Radisson Collection, which is designed to help guests achieve a better version of themselves. This immersive approach focuses on three areas – mood, mind and interaction – for holistic health and wellbeing. The hotel’s serene spa comprises massage and yoga spaces, a sauna and an indoor swimming pool with stunning views. Impressive dining and social experiences can be enjoyed at a choice of five restaurants and bars, including an all-day dining restaurant Maillard 69, the first 3D immersive restaurant in Wuxi; Lan Ting Ge, the Chinese restaurant that specializes in authentic Huai Yang cuisine; Ji Bai Qiu, the contemporary Japanese restaurant; and a whisky bar, Elaresanse. Meeting planners can host talk-of-the-town events in 2,400 sqm of flexible function venue space, including an 800-guest Grand Ballroom. Every stay will be underpinned by Radisson Collection’s unique “Yes, I Can!” service philosophy and the fine Chinese hospitality. I am delighted to unveil Radisson Collection Hotel, Wuxi, as we continue to expand this exceptional collection across China. Following recent openings in Shanghai and Nanjing, this chic hotel represents another major milestone in our development. China is now home to five Radisson Collection hotels, more than any other country, which shows how Chinese owners and guests have embraced this flexible, locally-influenced concept,” said Gary Ye, Vice President, Operations, China, Radisson Hotel Group. Radisson Collection Hotel, Wuxi is a sleek and stylish hotel that exudes the grace of this lakeside city. With our spacious accommodation, five-star facilities and extensive event space, and we expect to become the destination-of-choice for experience-seeking leisure visitors, business travelers, corporate events and one-of-a-kind weddings. We look forward to welcoming the world to Wuxi,” commented Mike Zhang, Resident Manager, Radisson Collection Hotel, Wuxi. One of the largest cities in Jiangsu province, Wuxi is located just 125 km from Shanghai and directly connected to this major metropolis by bullet train. Radisson Collection Hotel, Wuxi becomes the fifth Radisson Collection hotel in China, as this captivating brand continues to inspire guests across the country. It also marks Radisson Hotel Group’s second property in Wuxi, following Radisson Blu Resort Wetland Park Wuxi.

Create: Oct 25, 2021 Edit: Oct 25, 2021 International News

Iran sets new rules to resume foreign tourist arrivals

Iranian officials have announced new rules for foreign tourists interested in visiting the country, CHTN reported on Monday. As of October 23, direct and indirect entry and exit of nationals of Iran and other countries (both groups and individuals) from/to air and land borders are no longer restricted by presenting a valid vaccination card and following protocols approved by the Ministry of Health, the report added. A health certificate with a negative coronavirus PCR test result, issued at most 96 hours before arrival, is required for travelers. Direct or indirect travel from/to high-risk countries designated by the World Health Organization is excluded from this regulation. The Ministry of Health will announce the level of restrictions or bans on travels if disease processes in neighboring countries change. The Ministry of Tourism is responsible for monitoring the implementation of this instruction, and if any violations are observed, the authorities will be notified. Earlier this week, the deputy tourism minister Ali-Asghar Shalbafian announced that the National Headquarters for Coronavirus Control agreed to reopen the country’s borders to foreign tourists, based on the new conditions prevailing in the country after crossing the fifth wave of the pandemic, increasing vaccinations, and at the request of the tourism ministry. As a condition for entry into the country, the headquarters has instructed all tourists and the host communities to follow all health protocols, the official added. As the post-coronavirus era emerges, extensive measures have been taken to revive the tourism industry, he noted. He also expressed hope that issuing tourist visas would result in an upsurge in tourism. Tourist visas Back in September, Cultural Heritage, Tourism and Handicrafts Minister Ezzatollah Zarghami announced that by the order of President Ebrahim Raisi the issuance of tourist visas and the flow of foreign tourists from land and air borders will be resumed from the month of Aban (Oct. 23 – Nov. 21) following 19 months of suspension. Months of steep recession has taken its toll. Many travel insiders, hoteliers, and tour operators have faced big dilemmas such as bankruptcy, unemployment, debts, and the prospects of not being competitive on the international level. They now have good grounds of hope as Zarghami announced on September 19 that the country plans to lift visa restrictions to help the severely hit tourism industry. Meanwhile, the number of people testing positive for COVID-19 has continued to fall in the Islamic Republic, curbing a stubborn fifth wave of the pandemic, which has seen daily mortalities of up to 700 in recent weeks. As of September 22, the figure dropped to below 300 as the government has devoted a great deal of effort to vaccinate citizens against the nasty virus. Some experts believe Iran is still somehow “unknown” for many potential travelers due to Western “media war”. Several estimates have been released so far on the extent of the tourism-related losses incurred by the pandemic. Only months into the outbreak, Zarghami’s predecessor, Ali-Asghar Mounesan, lamented that the number of foreign travelers to Iran was drastically plunged due to the pandemic. “Tourism of the country was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, nearing the average share of tourism in the world GDP, which was 3.2 percent,” Mounesan said. He added 8.7 million foreign nationals visited Iran during the [Iranian] year (1398), adding that Iran was ranked as the second fastest-growing country in tourism based on data compiled by the World Tourism Organization. Iran is potentially a booming destination for travelers seeking cultural attractions, breathtaking sceneries, and numerous UNESCO-registered sites. Under the 2025 Tourism Vision Plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Oct 25, 2021 Edit: Oct 27, 2021 Regional News

Deutsche Hospitality and the Porsche Design Group Launch Unique Hotel Concept

Zeitgeist, Design and Service ExcellenceDeutsche Hospitality and the Porsche Design Group are joining forces to present the Steigenberger Porsche Design Hotels brand, an innovative hotel concept in the Luxury Lifestyle Segment. Steigenberger Porsche Design Hotels will bring together design, technology and lifestyle at the very highest level. The result will be a unique brand experience created from the design philosophy and values of the exclusive Porsche Design lifestyle brand. This will be combined with the excellence and experience of Steigenberger, which boasts a representative tradition stretching back for more than 90 years. Investor interest in Steigenberger Porsche Design Hotels is considerable. The first planning stage involves the establishment of up to 15 hotels in global metropolises such as London, Singapore, Dubai and Shanghai. Design and quality are the top priority“Steigenberger Porsche Design Hotels creates a brand which marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” said Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality. “Our joint goal is to establish a new hotel product for a global target group which seeks uniqueness and which has the highest aspirations regarding quality.” “Steigenberger Porsche Design Hotels will boast an unusual and exceptional spatial and lighting concept,” stated Dr. Jan Becker, CEO of Porsche Design Group. “Innovative rooms and suites will feature a singular design and interior which captures the spirit of the environment. Travellers in search of extraordinary experiences will be able to find Steigenberger Porsche Design Hotels at some of the world’s most breath-taking locations.” The hotels will offer at least 150 rooms, suites, and penthouses. They will also have a remarkable restaurant and bar concept, exclusive Meet&Greet Cubes, and a health and beauty facility and gym extending over a minimum area of 1,000 square metres. Deutsche Hospitality already maintains a presence in the Luxury, Upscale, Midscale and Economy Segments via the existing brands. “We have set ourselves the objective of achieving significant worldwide growth by 2027,” Mr. Bernhardt continued. “For us, Steigenberger Porsche Design Hotels constitutes an important step towards appealing to an attractive target group in the long term and towards meeting growing requirements for individuality, exclusivity, design and an inimitable hotel experience.” The development of Steigenberger Porsche Design Hotels is enabling Porsche Design to transfer its brand philosophy to exterior and interior architecture. This will allow design expertise to be made accessible to a broad section of the public via the vehicle of outstanding hotel projects. Jan Becker: “The brand perception factor is becoming increasingly important for customers. In hotels we convey the brand experience in a unique way, and this makes it possible to introduce additional differentiation to the market.”

Create: Oct 17, 2021 Edit: Oct 19, 2021 International News

Russia to lift COVID ban on flights to Iran, other countries

Russia is scheduled to lift its COVID-19 ban on flights to Iran and several other countries as of Nov. 9, the government coronavirus task force said on Thursday. Moscow stopped normal commercial flights abroad when the pandemic struck last year, but it has since been gradually relaxing the restrictions, Reuters reported. The restriction will also be eliminated on flights to the Netherlands, Sweden, Norway, Slovenia, Oman, Tunisia, and Thailand. “The flight bans dealt a heavy blow to Russia’s airlines,” Reuters said. Russian tourists eager to visit Iran Many Russian tourists are eager to travel to Iran, an Iranian travel expert said earlier in May, recounting his Russian counterparts. “Many [potential] Russian travelers are motivated to visit novel and lesser-known destinations such as Iran that could be a safe and attractive destination,” said Mostafa Sarvari who presides over the tourism marketing and advertising office of the Iranian Tour Operators Association. “According to Russian tourism experts, the feedback from Russian tourists who have traveled to Iran has been very positive, and its reflection, especially on social media, has caused a great deal of enthusiasm and interest.” In 2017, President Hassan Rouhani and his Russian counterpart Vladimir Putin inked a visa-free agreement for tourist groups.

Create: Oct 16, 2021 Edit: Oct 16, 2021 International News

Qeshm Island to hold cultural nights in Tehran

Clusters of tourism insiders, artisans, and artists who are natives of Qeshm will stage cultural nights in Tehran to put the spotlight on the southern Iranian island. Residents of Tehran will be exposed to the local culture, traditions, handicrafts, and tourist destinations of Qeshm during the three-day festival, which starts on Oct. 20, a local cultural official has announced. A group of 15 artists from Qeshm will participate in the event as ambassadors of Qeshm’s culture, art, and literature, Hamed Biazar said on Friday. One of the programs of Qeshm cultural nights will be the display of some 20 photos of the beauties of the Island, taken by some professional local photographers, he added. One of the main objectives of the event is to provide people with an overview of Qeshm Island, including tourist information on sightseeing sites, accommodations, and hotels, he noted. Sales exhibits and workshops on indigenous handicrafts, souvenirs, garments, as well as live performances of traditional music are also parts of the event, he mentioned. He also expressed hope that holding such events will allow Qeshm to be promoted as a tourist destination once the coronavirus crisis is over. Qeshm Island is a heaven for eco-tourists as it embraces wide-ranging attractions such as the Hara marine forests and about 60 villages dotted mostly across its rocky coastlines. The island also features geologically eye-catching canyons, hills, caves, and valleys, most of which are protected as part of the UNESCO-tagged Qeshm Island Geopark, itself a haven for nature-lovers. Many travelers to Qeshm believe that the Stars Valley or Valley of Stars is a “MUST SEE”. It is home to bizarre-shaped gorges, tall pillars, canyon-like paths, hollowed-out spaces as well as the smooth and round stones, which have been formed by the wind and rain eroding the soil, rocks, and stones. Locals believe that a star once fell on this area thereby creating the rocky shapes that make it seem as if from another planet.

Create: Oct 16, 2021 Edit: Oct 16, 2021 Regional News

How Addressing ESG Can Also Save Hotels Money

Recent weather disasters, social unrest and a heightened awareness of racial bias have prompted hoteliers to double down on their commitments to become better corporate citizens and do more to address environmental, social and governance (ESG) issues. These are moves toward a social good, sure, but also have ramifications on hotel company P&Ls. Marriott International, for one. It recently announced a commitment to reach net-zero emissions of greenhouse gases by 2050. The pledge follows the previous setting of goals by the massive global company to reduce single-use plastics, cut down on food waste by 50% and significantly amp up the diversity of suppliers, among other measures. InterContinental Hotels Group is another. Earlier this year it announced plans “to make a positive difference for our people, communities and planet over the next decade.” The company’s new commitments include a 15% “absolute reduction” of energy use and carbon emissions; a reduction of waste that will include the elimination of single-use items and a “prevent, donate, divert” plan for food waste; increased water conservation efforts; new programs to “improve the lives of 30 million people in our communities around the world” and, for employees, to “champion a diverse culture where everyone can thrive.” All of these measures benefit the public good and also have impact on a hotel’s ability to control expenses, particularly in regard to energy management. “Saving energy can—and will—impact profitability,” said Denise Naguib, VP of Sustainability and Supplier Diversity at Marriott. “For many properties, the second largest cost after labor is energy, and in some markets it actually supersedes labor, so this is a real cost that impacts the bottom line.” Energy By The Numbers Energy costs are mainly variable and there are ways to control this expense, which is of the moment now as the expense creeps back up. In U.S. hotels, the cost of electricity jumped to $4.31 in August on a per-available-room basis, compared to $3.35 in July 2020, according to HotStats data. Year-to-date August, hotels were paying $3.32 for energy, compared to $2.94 over the same period a year prior. Europe saw a similar rise, with August electricity at €6.26 compared to €8.26 in the same month last year, and €8.67 in the first eight months of this year compared to €8.26 in the same period a year ago. Small Steps, Big Rewards Operational changes large and small can help drive energy efficiency. “One of our hotels that had a high energy bill brought on an energy manager,” Naguib said. “That person found energy efficiencies and reduced the property’s energy bill by $1 million.” On a broader level, she added, properties need to empower engineers and others to find energy efficiencies, such as shutting a foyer light that’s kept on all day, deploying technology to regulate temperatures and electric usage throughout the space. Smart uses of food, such as saving the ends of vegetables for stews or making more scrambled eggs at the start of breakfast to avoid whipping up too many at the end of service, can have an impact. Energy purchasing decisions and the education of employees also can make a difference. That hands-on approach also can be used when working to make hoteliers’ purchasing choices more inclusive, Naguib said. “If any of our associates are working on RFPs or RFIs, we help them seek out diverse suppliers, such as women or minority-owned businesses. It adds more voices to the table for bidding opportunities.” Such shifts generate customer loyalty, IHG noted when it announced the company’s enhanced ESG policies.

Create: Oct 13, 2021 Edit: Oct 13, 2021 Hotel Management

PM Hotel Group Selected to Manage the Sheraton Harrisburg Hershey Hotel

PM Hotel Group, the industry’s leading independent hospitality management company, has been selected to manage the Sheraton Harrisburg Hershey Hotel. This latest addition further expands PM Hotel Group’s Mid-Atlantic portfolio of Marriott-affiliated properties. Centrally located near Harrisburg’s key demand generators, the property is also 10 miles from Hershey, Pennsylvania’s famed Chocolate World and Hersheypark attractions. The expansive 347-room Sheraton Harrisburg features 15,000 square feet of meeting and event space, as well as an on-site fitness center, restaurant and pub. Together with PM Hotel Group’s capex team, the award-winning hotel will immediately begin a multi-million-dollar renovation that will touch all areas of the building, restoring the property’s position as the market’s preeminent full-service hotel.

Create: Oct 13, 2021 Edit: Oct 13, 2021 International News

IHG Hotels & Resorts Opens New Holiday Inn Near Paris Charles De Gaulle Airport

IHG Hotels & Resorts, one of the world’s leading hotel companies, has opened Holiday Inn Paris – CDG Airport in partnership with the HPVA HOTELS group. Holiday Inn is one of the most recognized hotel brands in the world, offering a warm, welcoming, consistent, and affordable experience at all its hotels worldwide. Holiday Inn Paris – CDG Airport is a 10-minute free shuttle ride from Paris Charles de Gaulle International Airport and only a 30-minute train ride to central Paris, making it a great choice for those looking for a warm welcome and a place to rest before or after a flight. The hotel’s 250 modern guest rooms have been designed around the concept of ‘central living’, allowing for a more central space for relaxing and casual working. Some rooms are fitted out with a sofa bed providing guests with a flexible space for watching TV, lounging, or working, whilst also providing families the flexibility to have another sleeping space for children. The hotel’s public shared spaces offer the brand’s stylish ‘Open Lobby’ concept, designed to combine the hotel’s reception area, restaurant, bar, and lounge into one open and cohesive space to provide guests with a place to relax, eat and work. For those travelling for business, Holiday Inn Paris CDG Airport also has a dedicated Business Centre, 705m² of meeting spaces with daylight that can accommodate up to 350 people, and plenty of parking with electric charging stations. Holiday Inn Paris CDG Airport has a Restaurant and Bar with its own terrace and garden space for guests to enjoy. The Restaurant has an all-day dinning menu offering French flavours and focuses on casual sharing plates prepared with local quality produce. For those looking to keep up their fitness regimes, there is a fully equipped gym on the top floor, including a sauna with great views of the airport’s runways. The hotel also has a dedicated Crew Lounge intended to welcome airline crew who are in transit and looking for a quiet and intimate setting to relax. Rooms at Holiday Inn Paris CDG start from €149 per night for bed and breakfast. IHG Rewards members will have access to exclusive member rates and can earn and redeem IHG Rewards points when they book direct at ihg.com. The Holiday Inn brand from IHG Hotels & Resorts has served hundreds of millions of guests worldwide during its nearly 70-year history and is one of the most recognised and trusted travel brands in the world.

Create: Oct 9, 2021 Edit: Oct 9, 2021 International News

Wyndham Unveils All-Inclusive Resort Brand – Wyndham Alltra – Through New Strategic Alliance With Playa Hotels & Resorts

Wyndham Hotels & Resorts (NYSE: WH), the world’s largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries, and Playa Hotels & Resorts (NYSE: PLYA), a leading owner, operator and developer of all-inclusive resorts in popular vacation destination in Mexico and the Caribbean, announced today the launch of a new all-inclusive resort brand, Wyndham Alltra. The announcement marks Wyndham’s 22nd brand and its first dedicated entirely to the fast-growing, all-inclusive segment. In conjunction with the brand launch, Wyndham begins a strategic alliance with Playa Hotels & Resorts, leveraging Wyndham’s unparalleled ability to drive sales, marketing and distribution in the economy, midscale and upscale segments via its 89 million enrolled Wyndham Rewards Members and distinct Everyday Travelers, combined with Playa’s ability to provide a best in class hospitality experience and exceptional value to guests. The new brand’s name “Alltra” is born from the brand promise of “All-Inclusive Travel for All,” keeping with Wyndham’s mission of delivering exceptional experiences to the everyday traveler. Wyndham Alltra creates an all-inclusive resort experience that is distinct to the upper-midscale segment, offering upscale food and beverage, services, amenities and activities with an expressive local flavor at an exceptional value. The brand will feature both family-friendly and adults-only resorts in the Caribbean and other resort destinations. The first two resorts to debut under the Wyndham Alltra brand are Playa’s 458 room Wyndham Alltra Cancun located in the heart of the Hotel zone with its 10 upscale restaurants, bars, lounges and pools, and the 287 room Wyndham Alltra Playa del Carmen in the heart of Playa Del Carmen featuring unlimited gourmet dining just steps from Fifth Avenue with its bars, restaurants and high-end shops. Currently undergoing renovations, both resorts remain open and are scheduled to complete renovations and become Wyndham Alltra resorts in time for the holidays in December 2021. The two resorts will mark the first of many properties to be developed under the strategic alliance between Wyndham and Playa in the upper-midscale, all-inclusive resort sector in the Caribbean and Mexico that Playa currently operates in. “Wyndham Alltra will introduce many of our over 150 million annual guests to our first all-inclusive brand,” said Geoffrey A. Ballotti, president and chief executive officer of Wyndham Hotels & Resorts. “Partnering with a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations, will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous, all-inclusive guest experience – members who will be able to redeem their Wyndham Rewards points for a new all-inclusive vacation experience at Wyndham Alltra resorts, and earn points for their stays.” “Today’s announcement combines Wyndham’s robust distribution capabilities and award-winning loyalty program with our highly acclaimed all-inclusive expertise. Together, we are launching a new experience in the upper-midscale resort segment to reach more first-time all-inclusive guests,” said Bruce Wardinski, chairman and chief executive officer, Playa Hotels & Resorts. Details about first two Playa properties to become Wyndham Alltra resorts: • Wyndham Alltra Cancun, All-Inclusive Resort – Guests can enjoy the ultimate all-inclusive vacation on Mexico’s Yucatan Peninsula with a stay at Wyndham Alltra Cancun. Situated in the heart of the lively Hotel Zone, our sprawling beachfront resort is the perfect escape for families, couples, and group gatherings. From the moment guests arrive, they’ll be transported to paradise with more than 10 incredible restaurants, bars and lounges, multiple pools, and a host of included activities ranging from yoga classes to tequila tastings. Kids of all ages will love our pirate-themed splash park, waterslides, and mini-golf course, while teens can spend afternoons and evenings in our #Hashtag hangout room. Throughout their stay, guests can keep up with their workout routine in a state-of-the-art fitness center or with one of our many group fitness classes—and be sure to make time for indulgent treatments and the complimentary hydrotherapy area at Aura Spa. Just 21 kilometers (13 miles) from Cancun International Airport (CUN), our picture-perfect resort is close to ancient Mayan ruins, lively nightlife in downtown Cancun, and so much more. Each of our contemporary suites is appointed with everything a guest needs to unwind—from fully-stocked minibars to terraces with incredible views of the Caribbean Sea. If celebrating a wedding or planning a business meeting, guests can host a memorable gathering with customizable all-inclusive packages in one of our outdoor or indoor venues. • Wyndham Alltra Playa del Carmen, Adults Only All Inclusive – Guests revel in an adults-only paradise along the idyllic Riviera Maya, steps from a breathtaking beach, fantastic shopping along 5th Avenue, and vibrant nightlife. Just 55 kilometers (34 miles) from Cancun International Airport (CUN), Wyndham Alltra Playa del Carmen, Adults Only All Inclusive offers the ultimate carefree vacation with unlimited gourmet dining and creative cocktails as well as a state-of-the-art fitness center, daily activities like beachfront yoga and aqua aerobics, and nightly entertainment. Guests can take a dip in the sparkling Olympic-size pool overlooking the Caribbean Sea, enjoy a leisurely stroll along the warm white sand, or get pampered at the full-service spa and salon. After a day of sunning, shopping, or sightseeing, guests will love retreating to one of our 287 non-smoking rooms and suites, featuring a balcony or terrace for savoring the sunset and thoughtful conveniences like a fully stocked minibar, complimentary bath products, and free WiFi. If guests want to book an excursion to Cozumel or snag a table at the hottest club, our friendly, multilingual staff are always on standby to ensure they have the vacation they’ve been dreaming about. Wyndham Alltra is designed to make it easier for the everyday traveler to find truly outstanding all-inclusive hotel experiences outside of the current upscale and luxury options. This will provide an opportunity for hotel developers, owners, and investors to welcome new customers to all-inclusive hotels with unmatched support from Wyndham. The brand invites hoteliers to take advantage of Wyndham’s scale, distribution, services and loyalty program through this new all-inclusive brand.

Create: Oct 9, 2021 Edit: Oct 9, 2021 International News