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Impact of handicrafts now visible on Iranian economy, tourism minister says

Impact of handicrafts now visible on Iranian economy, tourism minister says

Iranian tourism minister has hailed the impact of handicrafts businesses on the economy of the country, saying its results are now evident on people's jobs and their livelihoods.  “Unlike large projects and businesses, whose economic outcomes mostly appear in the long run, the impact of small businesses is now visible [in the field of handicrafts]” Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan said on Monday.  Paying attention to the small businesses will lead to justice and the fair distribution of wealth, the official added. However, comparing small businesses with large investments is short-sighted as the small businesses receive the least support, while balancing these two fields seems important as well, he explained.  While large businesses are mostly financed by the government, small businesses help improve people’s economy therefore the latter needs special attention, the minister said.  Elsewhere in his remarks, Mounesan said that the small businesses in the field of handicrafts could be created with a small amount of investment, which could be a solution for one of the most important issues in the country, which is unemployment. To support artisans and crafters as much as possible, commercializing of handicrafts has been started which is expected to have a good effect on the hand-made products’ marketing and sales, he added.  Earlier this week, the minister said that the sale of handicrafts is partly related to the prosperity of tourism and the presence of foreign tourists in the country.  He also said that the national budget bill for the next calendar year (starting on March 20) has proposed 70 trillion rials (about $1.7 billion) to support tourism businesses affected by the coronavirus pandemic. With 14 entries, Iran ranks first globally for the number of cities and villages registered by the World Crafts Council, as China with seven entries, Chile with four, and India with three ones come next. In January 2020, the cities of Shiraz, Malayer, and Zanjan and the village of Qassemabad were designated by the WCC- Asia Pacific Region, putting Iran’s number of world crafts cities and villages from ten to 14. Shiraz was named a “world city of [diverse] handicrafts”. Malayer was made a global hub for woodcarving and carved-wood furniture. Zanjan gained the title of a “world city of filigree”. And Qassemabad village, which is nationally known for its traditional costumes, was also promoted to a world hub of handicrafts. Chador Shab, a kind of homemade outer-garment for women, was, however, the main subject for the WCC assessment for the village. Back in May, deputy tourism minister Pouya Mahmoudian said that some 295 fields of handicrafts are currently practiced across Iran with more than two million people engaging, the majority of whom are women. She also noted that handicrafts play an important role in the economy in rural areas. Iran exported $523 million worth of handicrafts during the past calendar year 1398 (ended March 19). Of the figure, some $273 million worth of handicrafts were exported officially through customs, and about $250 million was earned via suitcase trade (allowed for customs-free and tax-free transfer) through various provinces, according to data provided by the Ministry of Cultural Heritage, Tourism and Handicrafts. Ceramics, pottery vessels, handwoven cloths as well as personal ornamentations with precious and semi-precious gemstones are traditionally exported to Iraq, Afghanistan, Germany, the U.S., the UK, and other countries.

Create: Jan 28, 2021     Edit: Jan 28, 2021     Regional News
Best Western Debuts GLo by Best Western Fort Lauderdale – Hollywood Airport Hotel in Florida

Best Western Debuts GLo by Best Western Fort Lauderdale – Hollywood Airport Hotel in Florida

Best Western Hotels & Resorts today announced the latest property to join its energetic and exciting boutique GLō brand – the GLō by Best Western Fort Lauderdale – Hollywood Airport Hotel in Hollywood, Florida. Known for its stylish and bright design concept, GLō aims to make travelers stay in the sunshine state even brighter with its unique use of LED lighting, bold pops of color, sleek furnishings, and cutting-edge architecture. In addition to GLō hotels’ chic and fresh aesthetic, properties are designed to meet the needs of today’s connected travelers by offering modern amenities, tech-centric spaces and features that help guests work smarter, play harder and live healthier on the road. While revolutionary in style, GLō takes a classic approach to customer care – providing warm and personalized service to every guest. GLō is proud to be welcoming guests in key cities throughout North America including Brooklyn, New York; Asheville, North Carolina; Tulsa, Oklahoma, Ottawa, Ontario; DeSoto, Texas; Lexington, Kentucky; and Nashville, Tennessee; and now Hollywood, Florida. “We are excited to introduce GLōto Florida with the opening of the GLō by Best Western Fort Lauderdale – Hollywood Airport Hotel in Hollywood,” said Brad LeBlanc, Senior Vice President and Chief Development Officer. “The GLō brand goes hand-in-hand with the unique and expressive personality of this one-of-a-kind beach town, and we’re confident that this property will be an exceptional addition to our growing portfolio.” The 113-room GLō Fort Lauderdale – Hollywood Airport Hotel welcomes travelers with its signature bright and bold design and invites travelers to unwind and recharge with its eye-catching lobby, spacious common areas and tech-centric workspaces. The hotel also offers complimentary breakfast, a state-of-the-art fitness center, sundry shop and a full-service business center. Guestrooms include in-room workstations, gel-topped signature mattresses and space-saving bathrooms featuring stylish amenities. The GLō Fort Lauderdale – Hollywood Airport Hotel is also committed to keeping its guests’ healthy and safe through Best Western’s We Care CleanSM program. The program’s industry-leading cleaning standards address everything from guest room and common area cleanliness, to streamlined processes that minimize contact between guests and associates while maintaining superior customer service. “We are thrilled to bring the illuminating GLō brand to the sunshine state,” said Daisy Shum, general manager of GLō Fort Lauderdale – Hollywood Airport Hotel. “As the world begins to heal and travel once again, we look forward to welcoming visitors to our sunny beach town by delivering a unique and vibrant experience that is sure to bring pent up travel dreams to life.” GLō by Best Western Fort Lauderdale – Hollywood Airport Hotel is conveniently located minutes from the local airport and is nearby to some of the area’s most popular attractions including the Hollywood Beach Boardwalk, Topeekeegee Yugnee Park, the Yellow Green Farmers Market, the Seminole Hard Rock Casino, and the area’s most popular dining and shopping attractions. Additionally, with Hollywood’s central location between Fort Lauderdale and Miami, guests are able to conveniently explore the beautiful and lively attractions of its neighboring cities.

Create: Jan 27, 2021     Edit: Jan 27, 2021     International News
Hyatt Signs With ESTMA HPT OU for First Hyatt-Branded Hotel in Estonia

Hyatt Signs With ESTMA HPT OU for First Hyatt-Branded Hotel in Estonia

Hyatt announced today that a Hyatt affiliate has entered into a management and related agreements with ESTMA HPT OU for the first Hyatt-branded hotel in Estonia, Hyatt Place Tallinn. Expected to open in early 2023, the 168-room select service hotel will be located near the Old City Harbor, one of the busiest passenger ports in Europe. Situated in Estonia’s capital and cultural hub, Hyatt Place Tallinn will be near Tallinn’s picturesque Old Town, which is recognized as an UNESCO World Heritage site. The surrounding neighborhood is set to undergo a large-scale renewal project and once complete, is expected to bring more business and entertainment experiences to the area. The Linnahall, a former sports and cultural venue, is included in this revitalization project and will be converted into a concert hall and conference center near the planned location of Hyatt Place Tallinn. “We are thrilled to announce plans for the first Hyatt-branded hotel in the Baltics as we continue to prioritize thoughtful growth in locations that matter most to our guests, World of Hyatt members, customers and owners,” said Takuya Aoyama, vice president of development for Europe and Africa, Hyatt. “Hyatt Place Tallinn will cater to the growing leisure and business demand in Estonia and deliver seamless experiences to help guests get the most out of their stay.” In addition to offering 168 guestrooms, Hyatt Place Tallinn will feature the Zoom restaurant and a lobby bar, a fitness center and flexible event spaces. Hyatt Place Tallinn’s central location, modern facilities, and flexible service offerings will be particularly suited for visitors seeking approachable, unexpectedly elevated experiences through thoughtful and intuitive design. “We look forward to collaborating with Hyatt on Hyatt Place Tallinn,” said Galina Ignatenko, owner of ESTMA HPT OU. “As the largest city and the capital of Estonia, Tallinn has established itself as a dynamic and entrepreneurial destination for travelers across Europe, making it a natural fit for the Hyatt Place brand.” Hyatt Place Tallinn will join the growing Hyatt Place portfolio in Europe, which currently includes Hyatt Place London Heathrow Airport, Hyatt Place West London Hayes, Hyatt Place Amsterdam Airport, Hyatt Place Frankfurt Airport, Hyatt Place Yerevan and Hyatt Place Paris Charles de Gaulle Airport. Additional Hyatt Place hotels under development in European destinations include Hyatt Place Cannes, Hyatt Place Rouen, Hyatt Place Krakow, Hyatt Place Zurich Airport The Circle and Hyatt Place London City East.

Create: Jan 27, 2021     Edit: Jan 27, 2021     International News
Wyndham Partners With The Thrash Group to Add Seven Hotels Managed by Charlestowne Hotels

Wyndham Partners With The Thrash Group to Add Seven Hotels Managed by Charlestowne Hotels

Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,000 hotels across 90 countries, today announced plans for further growth with seven new hotel franchise agreements for its namesake, upscale, Wyndham :registered: brand in the U.S. The hotels are owned by national hotel development company, The Thrash Group, and managed by Charlestowne Hotels. The properties include The Thrash Group’s Origin Hotel Collection, consisting of five lifestyle hotels as well as one historic hotel and a brand new construction hotel all of which will operate under the Wyndham umbrella. “We are thrilled to welcome the Thrash Group to Wyndham. Now more than ever hotels can benefit by working with a brand that travelers know and trust that can generate more visitors to an owner’s property,” said Chip Ohlsson, chief development officer, Wyndham Hotels & Resorts. “Our global sales, marketing and loyalty teams are looking forward to helping more travelers discover these award-winning hotels in historic and sought-after leisure destinations across the country.” “Uniting these hotels under the Wyndham name will help us simplify the operations of our hotels, reduce our costs by leveraging Wyndham’s negotiated discounts with suppliers, and connect us to the award-winning Wyndham Rewards loyalty program,” said Ike Thrash, founding partner, The Thrash Group.

Create: Jan 27, 2021     Edit: Jan 27, 2021     International News
Five tourism projects to come on stream in Bushehr

Five tourism projects to come on stream in Bushehr

A total of five tourism-related projects are scheduled to be inaugurated in southwestern Bushehr province, the deputy provincial tourism chief has said. Two hotels, a tourist complex, an eco-lodge unit, and a traditional restaurant will come on stream by the end of the current Iranian month of Bahman (February 18), Sakineh Salari said on Monday. A budget of 2.1 trillion rials ($50.5 million at the official exchange rate of 42,000 rials per dollar) has been allocated to the projects, which will generate over 127 job opportunities for the locals, she noted.She also noted that as the province enjoys several natural and historical attractions, establishing such centers and providing needed services will attract more domestic and foreign tourists to the region. Last April, the provincial tourism chief Mohammad-Hossein Arastuzadeh announced that the tourism sector of the province is ready to jumpstart after the coronavirus crisis ends. He also stressed that the province needs innovative plans and programs to attract more tourists and travelers to its tourist attractions and historical sites.With over 6,000 years of history and significant monuments from the Elamite, Achaemenid, Parthian, and Sassanid eras, Bushehr Province is one of Iran’s most important historical centers.Besides its cultural heritage, beautiful beaches and lush palm groves make it an attractive destination for world travelers.The historical and architectural monuments of Bushehr include Islamic buildings like mosques and praying centers, mansions, old towers, castles, as well as gardens.When it comes to cultural attractions, there are many historical mounds in Bushehr including Tall-e Khandaq with Sassanid architectural style, Tall-e Marv located near an Achaemenid Palace, and Qajar era Malek al-Tojar Mansion. Qajar era Kazeruni Mansion, which has been inscribed on the World Heritage List, is another attraction that world travelers love to see among various ancient sites.

Create: Jan 27, 2021     Edit: Jan 27, 2021     Regional News
Coronavirus causes $3.3b damage to Iran’s tourism so far, minister says

Coronavirus causes $3.3b damage to Iran’s tourism so far, minister says

Iran’s tourism industry has suffered a loss of over 140 trillion rials (about $3.33 billion at the official exchange rate of 42,000 rials per dollar) since the outbreak of the coronavirus pandemic, Cultural Heritage, Tourism, and Handicrafts Minister has said. Although the worldwide outbreak of COVID-19 has brought the whole world to a standstill, the tourism industry has been the worst affected of all economic sectors, IRNA quoted Ali-Asghar Mounesan as saying on Sunday. However, efforts are being made by the government to help the tourism sector flourish again with continuous support and injecting supportive packages, he added. The government has allocated a total of 500 trillion rials (about $12 billion) to the corona-affected sectors, of which 200 trillion rials ($4.7 billion) will be given to the health ministry and the rest will be spent on other sectors, he explained. Earlier this week, the minister announced that the national budget bill for the next calendar year (starting on March 20) has proposed 70 trillion rials (about $1.7 billion) to support tourism businesses affected by the coronavirus pandemic. If the budget receives parliament’s approval, it will be spent on different sectors of the tourism industry, which has taken a major hit from the coronavirus outbreak over the previous months, he noted. Despite the toughest economic pressures and sanctions, the government has provided good support to all sectors of tourism, the minister said.However, there is hope that the beginning of mass vaccination against the coronavirus will provide better conditions for tourism and businesses related to this sector, he explained.Government’s care and support packagesIn late October, deputy minister Vali Teymouri announced that a new support package to pay loans to businesses affected by the coronavirus pandemic has been approved.Depending on the type and activity of the businesses, they could benefit from at least 160 million rials ($3,800) to nine billion rials ($214,000) of bank loans with a 12-percent interest rate, he said.The loans will be allocated to tourist guides, travel agencies, tourism transport companies, tourism educational institutions, eco-lodges and traditional accommodations, hotels, apartment hotels, motels, and guesthouses as well as traditional accommodation centers, tourism complexes, and recreational centers, the official explained.In September, Teymouri pointed to the 1.3 million tourism workers in the country, who are facing several issues due to the coronavirus crisis and said “This number, in addition to their households, includes a significant population that makes a living through tourism, who are needed to be considered in ministry’s decisions.”Back in August, Teymouri announced that the tourism ministry has approved a total budget of 4,920 billion rials (over $117 million) to support corona-affected tourism businesses, covering as much as 36,000 people working in the tourism sector.Tourism industry in critical situationIn October, Mounesan warned that Iran’s cultural heritage and tourism will be in a critical situation if the crises caused by the outbreak of the coronavirus continue.In August, the minister said that Iran’s tourism has suffered a loss of 12 trillion rials (some $2.85 billion) since the outbreak of the coronavirus pandemic.He also noted that the coronavirus pandemic should not bring traveling to a complete standstill. “Corona is a fact, but can the virus stop tourism? Certainly not. For us, the coronavirus is a new experience in dealing with crises that teaches tourism experts around the world how to deal with such a disaster, and thankfully governments are turning this into an opportunity for better planning.”Last April, the government announced it will support those who are grappling with fiscal problems by offering loans with a 12-percent interest rate. The Ministry of Cultural Heritage, Tourism and Handicrafts also suggested a rescue package for tourism businesses. The government has also allocated a 750-trillion-rial (about $18 billion) package to help low-income households and small- and medium-sized enterprises suffered from coronavirus concerns.Coronavirus may turn tourism into luxury itemIn June, the United Nations World Tourism Organization praised efforts made by Iran’s tourism ministry to manage the travel industry during the coronavirus pandemic. UNWTO Secretary-General Zurab Pololikashvili said in a letter to Mounesan that the country's measures have truly earned plaudits to mitigate the impact on tourism. “A series of measures that the Ministry of Cultural Heritage, Tourism and Handicrafts of Iran has taken, in accordance with the guidelines and recommendations of UNWTO, has truly earned plaudits as an effective practice to mitigate the impact on tourism,” the letter reads.Some experts believe that the coronavirus pandemic may turn tours and travels into luxury items as observing health protocols will raise the cost of travel in the country. Mohammad Ali Vaqefi, the vice president of the Iranian Tour Operators Association, warned that with the continuation of the coronavirus outbreak, tourists may prefer individual travel rather than tours, adding that they may also choose to go on a trip by their vehicles and stay in tents or in nature instead of hotels.In the global scene, part of the new travel puzzle is the jet-set mindset focusing on tough hygiene care and social distancing as cardinal guidelines for slowing the spread of the virus. So the average expenditure will be raised for a typical traveler particularly inbound passengers so lesser ones can afford to buy privacy and space and safer travel amenities.Iran expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, it aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025. The latest available data show eight million tourists visited the Islamic Republic during the first ten months of the past Iranian calendar year (started March 21, 2019).

Create: Jan 27, 2021     Edit: Jan 27, 2021     Regional News
AC Hotel Scottsdale North Opens in Arizona

AC Hotel Scottsdale North Opens in Arizona

AC Hotels by Marriott:registered: , the design-led lifestyle brand from Marriott International, announced today the opening of the 165-room AC Hotel Scottsdale North, inviting travelers to experience a stylish hotel adjacent to world-class shopping at Kierland Commons and palm lined storefronts of the Scottsdale Quarter. Located in a desirable shopping and entertainment district in Scottsdale, the anticipated new hotel embodies AC Hotels’ brand promise of going beyond the conventions of travel to create experiences that strike the perfect balance of details that guests want and the services they need.Developed by Host Hotels and Resorts and managed by OTO Development, the hotel introduces purposeful, curated, and elevated style along with AC Hotels’ signature beverage and food programming. Built by general contractor DPR with architecture and interior design services by DLR Group, the design of AC Hotels’ first hotel in Scottsdale draws from the surrounding desert landscape offering reprieve from the sun and evoking the shadow of surrounding mountains. Crisp white accents contrasting the dark architectural backdrop creates a contemporary palette enhancing the European aesthetic of the AC Hotel by Marriott brand. The project is striving for LEED Silver certification.AC Hotel Scottsdale North takes shape with sophisticated and clean-lined interiors offering a respite to the arid desert environment outside. Inspired by the desert at night, the public space celebrates an active and invigorated setting for guests to explore. Black wood tambour walls, and dark chestnut millwork connects the design narrative inside out and reinforces the native desert inspiration. Quality sourced art and timeless, modern touches evoke the feeling of a well-curated gallery. Embracing AC Hotels’ focus on harmonious design and tailored style, the hotel features minimalist guest rooms that allow travelers to use the space in whatever way they see fit.A signature offering of the brand includes an innovative beverage and food program at the hotel’s AC Kitchen, where European-inspired breakfast features signature butter croissants imported from France, artisan cured meats, such as thinly sliced Italian Prosciutto from AC’s iconic Berkel slicing machine, an international selection of cheeses, as well as yogurts and cereals, seasonal fruits and local specialties.The hotel’s AC Lounge:registered: invites travelers and locals to enjoy expertly crafted cocktails, local craft beers and wines, and a concise food menu inspired by the tapas of Spain. Of particular note is the hotel’s signature cocktail, the Scottsdale Spire, named for the iconic 125-foot steel and glass spire originally designed by Frank Lloyd Wright. Crafted with vodka, dry vermouth and blue curacao, this specialty cocktail is topped with a sugar “fire” float, creating an entertaining and delicious experience.

Create: Jan 26, 2021     Edit: Jan 26, 2021     International News
Kimpton St Honoré Paris Set for Spring Opening in France

Kimpton St Honoré Paris Set for Spring Opening in France

Unveiling a new chapter in its European expansion, IHG:registered: Hotels & Resorts’ boutique luxury brand, Kimpton:registered: Hotels & Restaurants, will open its first property in France this spring. The opening of Kimpton St Honoré Paris will see the brand’s playful and sophisticated design, innovative approach to restaurants and bars, and immersive guest experiences that foster genuine human connections, offer a fresh perspective on hospitality in the City of Light.Kimpton St Honoré Paris will breathe new life into a heritage building which once housed the much-loved luxury department store “Samaritaine de Luxe”. Located on the Boulevard des Capucines in Paris’ Opéra district, the hotel will infuse true Kimpton style, harmoniously blending luxury and creativity across 149 stylish guest rooms (including 24 suites), an indoor swimming pool, gym and a Spa with luxury treatment rooms. Its landmark original 1917 Art Nouveau façade, distinctive staircase and unique elevator will all be thoughtfully restored and celebrated French interior designer Charles Zana is transforming the spaces to bring Kimpton’s elegant and playful design to life within. Hotel interiors will be inspired by 1930’s Art Deco and each guest room will have the feel of a chic, modern, design-centric Parisian apartment, with balconies, floor-to-ceiling windows and thoughtfully-selected works of art.Culinary and cocktail experiences at Kimpton St Honoré Paris will bring a refreshing light-heartedness and authenticity in its service to the neighbourhood, with exciting outlets and Kimpton’s famed daily Social Hour offering the opportunity for guests to enjoy interesting, locally inspired drinks and swap stories. The light-filled ground-floor will see a Californian-inspired restaurant and bar designed by Humbert & Poyet set to combine light, seaside-inspired recipes infused with American generosity. On the tenth-floor rooftop, a terrace bar with 360-degree views of the city will welcome guests for unique cocktails and bites cleverly paired with social moments in mind, set to become as popular with locals as with visitors to Paris.With 25 years of experience in luxury hospitality, Jean-Paul Dantil, who has been appointed General Manager of Kimpton St Honoré Paris, comments: “France is famed for its hospitality, and Paris for its art, design, culture and admiration of originality, so we are thrilled to be delivering Kimpton’s philosophy of relaxed, stylish and uniquely personal service with this magnificent new flagship hotel. The opening of Kimpton St Honoré will bring with it a refreshing sense of joie de vivre, reinvigorating a building associated with traditional luxury and infusing it with a modern approach to indulgence which welcomes, acknowledges and celebrates the individual without the fuss.”Founded in 1981 in San Francisco by Bill Kimpton, Kimpton Hotels & Restaurants’ heartfelt approach to hospitality has translated to unique, design-led hotels across city centres, beachside resorts, and mountain getaways around the world. Kimpton’s recent notable new openings include Kimpton:registered: Maa-Lai Bangkok, Kimpton:registered: Shinjuku Tokyo, Kimpton:registered: Clocktower Hotel in Manchester, UK and Kimpton:registered: Vividora Hotel in Barcelona. The brand is also set to make its debut in Bali this year, and more hotels are in the pipeline for Germany, Mexico, Malaysia, China, Hong Kong and the Netherlands in the next 2-5 years.

Create: Jan 26, 2021     Edit: Jan 26, 2021     International News
Marriott International Signs Agreement With Mario Julen to Bring The Ritz-Carlton Brand to the Swiss Alps

Marriott International Signs Agreement With Mario Julen to Bring The Ritz-Carlton Brand to the Swiss Alps

Marriott International today announced it has signed an agreement with Mario Julen to bring The Ritz-Carlton brand to Zermatt, debuting the first Ritz-Carlton ski resort in Europe. Expected to open in 2026, the 69-guest room property will bring the brand’s legendary service and elegant design to the world-famous Swiss resort destination. Once open, the property will serve as the second Ritz-Carlton hotel in Switzerland, joining The Ritz-Carlton Hotel de la Paix, Geneva.“We are thrilled to announce this milestone signing with Mario Julen who has a fantastic vision for the project,” said Satya Anand, President, Marriott International Europe, Middle East and Africa. “Zermatt is synonymous with outstanding skiing, mountaineering and jaw-dropping scenery. As the epitome of modern luxury, this landmark development and stunning destination will enhance our portfolio of iconic Ritz-Carlton properties across the globe, offering guests an exciting opportunity to experience Zermatt’s year-round snowy peaks, world-class ski slopes, and the iconic Matterhorn mountain. Today’s signing reflects the heightened demand for our luxury hospitality brands across Europe, Middle East and Africa.”The Ritz-Carlton, Zermatt will be designed by award-winning Paris-based firm AW² led by partner architects Reda Amalou and Stéphanie Ledoux, with the architectural and interior design expected to offer a refined take on the classic mountain chalet. The property will offer unobstructed views of Matterhorn from both guestrooms and dining establishments. Design plans are slated to feature two restaurants and two bars, an outdoor terrace for alfresco dining, and a private dining room for intimate gatherings. An array of recreational activities such as ‘ski-in ski-out’ access to the slopes, a tranquil spa with a gym and both indoor and outdoor swimming pools are part of the vision for guests to enjoy. The resort is also expected to offer meeting and event facilities.“This is an emotional project for me as I have worked passionately for many years to bring it to life. It is not only a declaration of love to my hometown of Zermatt, but also to the luxury hotel business and its ability to inspire travel. As the first major, international brand in Zermatt, my wish is that this project will bring a new level of hospitality to the Swiss Alps,” said Mario Julien.Zermatt affords unrivalled skiing for all levels, climbing across the Matterhorn peak as well as easy access to Cervinia in Italy for off-piste, heli-skiing and glacier skiing in the summer months. The town is well renowned for its après-ski activities offering outstanding restaurants and luxurious retail. Visitors can travel to Zermatt from Geneva and Zurich international airports in under four hours by train through enchanting Alpine scenery, or via private helicopter.

Create: Jan 26, 2021     Edit: Jan 26, 2021     International News


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