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Jordan rolls out accelerator to promote tourism start-ups

The Jordan Tourism Board has partnered with workspace operator Venture X to launch a dedicated accelerator for tourism start-ups. The accelerator will be a “highly selective, equity-based three-month programme for the most promising technology start-ups or pre-scale-ups that can power the travel and tourism industry”, according to a statement from the tourism board on Wednesday. “This partnership is a response to the challenges ahead,” Abdul Razzaq Arabiat, the board's managing director, said. The accelerator programme is looking for innovative companies that are developing ways to “future-proof” Jordan’s travel and tourism industry, the statement said, as tourism companies look to rebound in the wake of Covid-19. The collapse in international travel due to the pandemic led the global tourism industry to lose $1.3 trillion in export revenue, almost 11 times more than the loss recorded during the 2008 global economic crisis, according to the UN World Tourism Organisation. Companies selected to take part will undergo a three-month intensive programme to identify a potential pilot project and scope, followed by three months of implementation working alongside the top 10 industry partners, the statement added. “The pandemic is going to change the tourism industry,” Yousef Hamidaddin, managing partner of Venture X, said. “Innovative solutions will allow people to continue to travel and explore, which represents an opportunity for entrepreneurs and start-ups.” Jordan was chosen by Lonely Planet as the Most Welcoming Destination of 2021. The country reopened to travellers in September 2020 after restrictions due to Covid-19. The tourism industry contributes 13 per cent to 15 per cent of the country’s gross domestic product and employs almost 60,000 people. The pandemic came months after a record-breaking year for tourism, with the kingdom attracting one million visitors and generating 4.1 billion Jordanian dinars ($5.8bn) in 2019.

Create: Feb 4, 2021 Edit: Feb 4, 2021 International News

Iran setting rules for possible New Year travels

Well-planned travels during the Persian New Year (Noruz) holidays, which will start on March 20, would be possible in close coordination with the National Headquarters for Coronavirus Control, the deputy tourism minister said on Tuesday. In order to create social vitality during the holidays, the ministry has set some rules for possible Noruz trips to control and monitor them carefully, Vali Teymouri said. “The trips will be possible only within the framework of planned tours through licensed travel agencies and under the supervision of the tourism ministry.” For people, who travel individually and outside of the tours, a reservation for an authorized accommodation center will be necessary, the official added. He also emphasized that all travelers and tourists need to follow strict health protocols during their trips and stays. Last March, which is the most bustling and booming period for the tourism sector because it culminates in Noruz, all celebrations were canceled in all 31 provinces across the country, and all museums and historical sites, affiliated with the Ministry of Cultural Heritage, Tourism and Handicrafts went on a lockdown due to the coronavirus pandemic. Last year, before the Persian New year, the tourism minister Ali-Asghar Mounesan asked people to postpone or reschedule tours to help the tourism industry deal with the coronavirus outbreak. “My suggestion to my dear people is that they do not cancel their hotel reservations and domestic tours as far as possible to help the tourism industry and prevent it from bankruptcy by making their reservations in time after the virus is controlled.” Iranians made 74 million overnight stays in their domestic trips during the Noruz holidays two years ago (2019), which showed a 20 percent increase year on year. And some 132 million visits to tourist attractions were registered during the mentioned period, which showed a 34 percent growth year on year, according to data compiled by the Ministry of Cultural Heritage, Tourism and Handicrafts. The Islamic Republic was ranked the third fastest-growing tourism destination in the globe in 2019, with 27.9 percent growth year on year, according to the latest statistics released by the United Nations World Tourism Organization (UNWTO). However, the country expects to reap a bonanza from its numerous tourist spots. Under the 2025 Tourism Vision Plan, it aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: Feb 4, 2021 Edit: Feb 4, 2021 Regional News

Tourism projects worth $334m inaugurated nationwide

Iranian President Hassan Rouhani on Tuesday inaugurated tens of tourism-related projects via a video conference on the occasion of Ten-Day Dawn (Jan. 31- Feb. 10, marking the victory anniversary of the Islamic Revolution). A total investment value of 14 trillion rials (about $334 million at the official exchange rate of 42,000 rials per dollar) is channeled through the projects countrywide, Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan announced on Monday. Tourism-related projects worth 220 trillion rials ($5.2 billion) had previously come on stream since President Rouhani inaugurated his second four-year term in 2017. With these new projects being taken into account, the total investments in this sector are added up to 234 trillion rials ($5.5 billion), which is a new record, the tourism minister explained. The Ministry of Cultural Heritage, Tourism and Handicrafts has played an important role in the country’s currency earnings, as in 2019, the tourism sector’s share of the country’s GDP was $11.8 billion, which is a very significant number, Mounesan said. Referring to passenger flows, he stated some 8.8 million foreign nationals visited the Islamic Republic during the first ten months of the past Iranian year 1398(March 20, 2019-March 19, 2020) before the coronavirus outbreak puts almost everything on a halt. Despite the coronavirus pandemic and the damages it has caused to the country’s tourism, this sector is still running and several projects are underway, the official added. Back in August, the minister announced that Iran’s travel sector has suffered a loss of 12 trillion rials (some $2.85 billion) since the outbreak of the coronavirus pandemic, however, he mentioned that all the tourism businesses across the country will have the capacity to fully resume their activities both in domestic and foreign markets. “Many tourism projects have been completed, or are being implemented, showing that a very good capacity has been created in the field of tourism in the country and [this trend] should not be stopped,” he explained. Mounesan went on to say that 2,451 tourism-related projects worth 1,370 trillion rials (around $32 billion) are being implemented across the country that signals a prosperous future for Iran’s tourism sector. The tourism minister also said the coronavirus pandemic should not bring traveling to a complete standstill. “Corona is a fact, but can the virus stop tourism? Certainly not. For us, the coronavirus is a new experience in dealing with crises that teaches tourism experts around the world how to deal with such a disaster, and thankfully governments are turning this into an opportunity for better planning.” Some experts believe that the coronavirus pandemic may turn tours and travels into luxury items as observing health protocols will raise the cost of travel in the country. Mohammad Ali Vaqefi, the vice president of the Iranian Tour Operators Association, warned earlier in June that with the continuation of the coronavirus outbreak, tourists may prefer individual travel rather than tours, adding that they may also choose to go on a trip by their vehicles and stay in tents or nature instead of hotels. In the global scene, part of the new travel puzzle is the jet-set mindset focusing on tough hygiene care and social distancing as cardinal guidelines for slowing the spread of the virus. So the average expenditure will be raised for a typical traveler particularly inbound passengers so lesser ones can afford to buy privacy and space and safer travel amenities. Iran expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, it aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025. The latest available data show eight million tourists visited the Islamic Republic during the first ten months of the past Iranian calendar year (started March 21, 2019).

Create: Feb 4, 2021 Edit: Feb 4, 2021 Regional News

Virus cost global tourism $1.3 trillion in 2020

The coronavirus crisis cost the global tourism sector $1.3 trillion in lost revenue in 2020 as the number of people traveling plunged, the UN said, calling it "the worst year in tourism history". Revenue lost last year amounted to "more than 11 times the loss recorded during the 2009 global economic crisis," the Madrid-based UN World Tourism Organization (UNWTO) said in a statement, warning that between 100 million and 120 million direct tourism jobs were at risk, AFP reported. International tourist arrivals fell by one billion, or 74 percent, in 2020 with Asia, the first region to feel the impact of COVID-19, seeing the steepest decline, it added. "While much has been made in making safe international travel a possibility, we are aware that the crisis is far from over," UNWTO head Zurab Pololikashvili said in the statement. The rollout of COVID-19 vaccines is expected to "slowly normalize travel" in 2021 but many countries are reintroducing travel restrictions such as quarantines, mandatory testing and border closures "due to the evolving nature of the pandemic", the body said. The Asia and Pacific region recorded an 84 percent drop in arrivals. It was followed by Africa and the Middle East with a 75 percent drop, Europe with 70 percent fewer visitors "despite a small and short-lived revival in the summer" and the Americas where arrivals fell by 69 percent. International tourism arrivals rose by four percent in 2019 to 1.5 billion, with France the world's most visited country, followed by Spain and the US. The last time international tourist arrivals posted an annual decline was in 2009 when the global economic crisis led to a four percent drop. The UNWTO said most experts do not see a return to pre-pandemic levels of tourism activity before 2023. Open-air and nature-based tourism will see growing demand when tourism restarts, with domestic tourism also expected to be more popular, the body said. While international tourism has taken a hit from the outbreak of disease in the past, the coronavirus is unprecedented in its geographical spread. By comparison, international tourism arrivals fell by just 0.4 percent in 2003 after the outbreak of Severe Acute Respiratory Syndrome (SARS) which killed 774 people worldwide. The coronavirus has killed at least 2,176,000 people since the outbreak emerged in China in December 2019, according to a tally from official sources compiled by AFP. The tourism industry accounts for about 10 percent of the world's gross domestic product (GDP) and jobs.

Create: Feb 3, 2021 Edit: Feb 3, 2021 International News

Iran ready to help restore al-Biruni’s mausoleum in Afghanistan

Iranian Minister of Cultural Heritage, Tourism and Handicrafts on Sunday said that the Islamic Republic is ready to cooperate with Afghanistan to restore and renovate the mausoleum of Persian scholar and polymath Abu Rayhan al-Biruni, which is located in the city of Ghazni. Furthermore, Mounesan tasked his deputy for cultural heritage affairs to make the necessary arrangements with Afghanistan for the reconstruction of the mausoleum as soon as possible, CHTN reported. “As the mausoleum has been destroyed and is in a bad condition. And Iranian restorers and experts could soon start the reconstruction and restoration of the historical structure,” the minister added. He also noted that Iranian experts have a worthy knowledge in the field of restoration of the historical and aging monuments and structures; therefore they could be a good asset to their Afghan counterparts. Born in the 10th century in Iran’s Khorasan, Al-Biruni was a Muslim astronomer, mathematician, ethnographist, anthropologist, historian, and geographer. He became the most original polymath the Islamic world had ever known. The top scholar wrote tens of books, most of which were on astronomical and mathematical subjects. His book on Indian culture is by far the most important of his encyclopedic works. Listing his works is relatively easy, for he himself produced an index of his works up to when he was about 60 years old. However, he lived well into his seventies, and, since some of his surviving works are not mentioned in this index, the index is a partial list at best. Adding all the titles in the index, as well as those found later, brings his total production to 146 titles, each averaging about 90 folios. Almost half of the titles were on astronomical and mathematical subjects. Only a minuscule number of his output, 22 titles, has survived, and only about half of that has been published.

Create: Feb 3, 2021 Edit: Feb 3, 2021 Regional News

Tourism projects worth $71.4m to be inaugurated in Bushehr

A total of eight tourism-related projects, worth three trillion rials (about $71.4 million at the official exchange rate of 42,000 rials per dollar) are scheduled to come on stream in southwestern Bushehr province. President Hassan Rouhani, and Cultural Heritage, Tourism, and Handicrafts Minister Ali-Asghar Mounesan are scheduled to inaugurate the projects via a video conference by the end of this week, the provincial tourism chief has announced. The projects will help create 275 job opportunities for the locals directly. Moreover, they will be adding 400 rooms and 1088 beds to the hospitality sector of the province, Mohammad-Hossein Arastuzadeh said on Sunday. Last April, the official announced that the tourism sector of the province is ready to jumpstart after the coronavirus crisis ends. He also stressed that the province needs innovative plans and programs to attract more tourists and travelers to its tourist attractions and historical sites. With over 6,000 years of history and significant monuments from the Elamite, Achaemenid, Parthian, and Sassanid eras, Bushehr Province is one of Iran’s most important historical centers. Besides its cultural heritage, beautiful beaches and lush palm groves make it an attractive destination for world travelers. The historical and architectural monuments of Bushehr include Islamic buildings like mosques and praying centers, mansions, old towers, castles, as well as gardens. When it comes to cultural attractions, there are many historical mounds in Bushehr including Tall-e Khandaq with Sassanid architectural style, Tall-e Marv located near an Achaemenid Palace, and Qajar era Malek al-Tojar Mansion. Qajar era Kazeruni Mansion, which has been inscribed on the World Heritage List, is another attraction that world travelers love to see among various ancient

Create: Feb 3, 2021 Edit: Feb 3, 2021 Regional News

Hyatt Expands Luxury Alila Brand in the U.S. With Alila Napa Valley

Hyatt Hotels Corporation (NYSE: H) announced today an expansion of the luxury lifestyle Alila brand in the United States with the addition of Alila Napa Valley in St. Helena, Calif. Slated to join Hyatt’s portfolio on March 1, 2021, and at this time, scheduled to resume operations on March 15, 2021, the exclusive 68-room adults-only retreat will feature personalized hospitality that celebrates the authenticity of one of the world’s most famous wine regions. Alila Napa Valley will add to Hyatt’s growing Alila brand portfolio, joining Ventana Big Sur, an Alila Resort, and Alila Marea Beach Resort Encinitas, which is slated to open in March 2021. With 14 distinct properties across six countries worldwide, the Alila brand features luxury hotels and resorts in unique locations, distinguished by innovative design, a strong commitment to sustainable tourism, as well as rare and intimate destination experiences. Surrounded by the pristine home vineyards of the Beringer Estate, Alila Napa Valley will offer guests an exclusive, curated and truly luxury travel experience in the heart of California’s Wine Country. The hotel features award-winning design by renowned design team Yabu Pushelberg using natural materials and a soothing neutral palette that well-complement the unobstructed vineyard and mountain views that face west for idyllic sunsets. The hotel’s 68 guest rooms, including seven suites are appointed with automation controls, marble bathrooms, custom-designed furniture. All guestrooms have oversized balconies or wrap-around terraces with fireplaces and some with an outdoor bathtub. Alila Napa Valley will feature a newly rebranded Spa Alila and Fitness Center, a dramatic outdoor pool that overlooks adjacent vineyards and distant mountains, as well as a seasonally driven restaurant and bar – Acacia House, led by Chef Chris Cosentino – which will feature a local, sustainable menu that reflects the bounty of Napa Valley. The hotel is walking distance from the quaint shops and restaurants in downtown St. Helena and has nearby access to more than 400 wineries, hot air ballooning, the Culinary Institute of America at the Greystone and a variety of experiences curated by the concierge team. “Growing the Alila brand remains a priority for Hyatt and we’re so thrilled to offer guests and World of Hyatt members new, immersive experiences set in the remarkable beauty of California’s exceptional Napa Valley wine country,” said Crystal Vinisse Thomas, Hyatt global brand leader, lifestyle and luxury brands. “As the third Alila destination in California, Alila Napa Valley is poised to provide a personalized approach that will help discerning guests discover what makes the Napa Valley region so special. As a leader in crafted luxury, responsible tourism and transformative experiences, the Alila brand will deliver a refreshing guest experience that is all its own, while embodying a brand ethos that feels right at home in California.” Previously known as Las Alcobas, a Luxury Collection Hotel, Napa Valley, the hotel is built around a stately, Georgian-style guesthouse that was originally constructed in 1907 and is now used to house the restaurant, bar and seven guest rooms. The welcoming dining space offers a half horseshoe-shaped bar for sipping and tastings as well as indoor and outdoor seating on a beautiful, covered terrace with towering columns. The hotel’s transformed Spa Alila will invite guests to relax and rejuvenate with transformative and customized therapies and treatments that are reflective of its wine country location. Guests will be able to enjoy various wellness offerings such as daily yoga classes, creative fitness programming, complimentary bicycles and uniquely local offerings such as “mindful wine tastings.” Spa services will be offered within a unique contemporary farmhouse including a lap pool, steam room, couples massage suite and more. Meanwhile, a premium fitness center will be open to guests around the clock with state-of-the-art equipment from TRX and Life Fitness, as well as a yoga studio. Hyatt Hotels Corporation (NYSE: H) announced today an expansion of the luxury lifestyle Alila brand in the United States with the addition of Alila Napa Valley in St. Helena, Calif. Slated to join Hyatt’s portfolio on March 1, 2021, and at this time, scheduled to resume operations on March 15, 2021, the exclusive 68-room adults-only retreat will feature personalized hospitality that celebrates the authenticity of one of the world’s most famous wine regions. Alila Napa Valley will add to Hyatt’s growing Alila brand portfolio, joining Ventana Big Sur, an Alila Resort, and Alila Marea Beach Resort Encinitas, which is slated to open in March 2021. With 14 distinct properties across six countries worldwide, the Alila brand features luxury hotels and resorts in unique locations, distinguished by innovative design, a strong commitment to sustainable tourism, as well as rare and intimate destination experiences. Surrounded by the pristine home vineyards of the Beringer Estate, Alila Napa Valley will offer guests an exclusive, curated and truly luxury travel experience in the heart of California’s Wine Country. The hotel features award-winning design by renowned design team Yabu Pushelberg using natural materials and a soothing neutral palette that well-complement the unobstructed vineyard and mountain views that face west for idyllic sunsets. The hotel’s 68 guest rooms, including seven suites are appointed with automation controls, marble bathrooms, custom-designed furniture. All guestrooms have oversized balconies or wrap-around terraces with fireplaces and some with an outdoor bathtub. Alila Napa Valley will feature a newly rebranded Spa Alila and Fitness Center, a dramatic outdoor pool that overlooks adjacent vineyards and distant mountains, as well as a seasonally driven restaurant and bar – Acacia House, led by Chef Chris Cosentino – which will feature a local, sustainable menu that reflects the bounty of Napa Valley. The hotel is walking distance from the quaint shops and restaurants in downtown St. Helena and has nearby access to more than 400 wineries, hot air ballooning, the Culinary Institute of America at the Greystone and a variety of experiences curated by the concierge team. “Growing the Alila brand remains a priority for Hyatt and we’re so thrilled to offer guests and World of Hyatt members new, immersive experiences set in the remarkable beauty of California’s exceptional Napa Valley wine country,” said Crystal Vinisse Thomas, Hyatt global brand leader, lifestyle and luxury brands. “As the third Alila destination in California, Alila Napa Valley is poised to provide a personalized approach that will help discerning guests discover what makes the Napa Valley region so special. As a leader in crafted luxury, responsible tourism and transformative experiences, the Alila brand will deliver a refreshing guest experience that is all its own, while embodying a brand ethos that feels right at home in California.” Previously known as Las Alcobas, a Luxury Collection Hotel, Napa Valley, the hotel is built around a stately, Georgian-style guesthouse that was originally constructed in 1907 and is now used to house the restaurant, bar and seven guest rooms. The welcoming dining space offers a half horseshoe-shaped bar for sipping and tastings as well as indoor and outdoor seating on a beautiful, covered terrace with towering columns. The hotel’s transformed Spa Alila will invite guests to relax and rejuvenate with transformative and customized therapies and treatments that are reflective of its wine country location. Guests will be able to enjoy various wellness offerings such as daily yoga classes, creative fitness programming, complimentary bicycles and uniquely local offerings such as “mindful wine tastings.” Spa services will be offered within a unique contemporary farmhouse including a lap pool, steam room, couples massage suite and more. Meanwhile, a premium fitness center will be open to guests around the clock with state-of-the-art equipment from TRX and Life Fitness, as well as a yoga studio.

Create: Feb 3, 2021 Edit: Feb 3, 2021 International News

'Vaccine tourism': tens of thousands of Americans cross state lines for injections

With more than 50 unique vaccination plans across the United States, one’s access to the Covid-19 vaccine depends in large part on where one lives. In Wisconsin, mink farmers are being considered for the next phase of vaccine prioritization. In New Jersey, smokers can get priority access to the vaccine. In Colorado, journalists fall under the category of frontline workers. This complex system has given rise to a new type of pandemic travel – dubbed “vaccine tourism” – in which people cross state or even country lines to get earlier access. Without standardized protocol, and because of the fractured American health system, tens, if not hundreds, of thousands of people have gotten vaccines outside their home states. “They are coming from Canada, Brazil, New York, Georgia, folks from Minneapolis have come here. Some friends of mine in St Petersburg [Florida] told me that they were in a vaccination line with people from Venezuela,” said Dr Jay Wolfson, a professor of public health at the University of South Florida. He credits advertisements from international travel agencies with at least part of the vaccine tourist influx. “I get calls all the time from people saying, ‘Jay, can you get me in someplace?’ – and I can’t. And I won’t.” Florida has been one of the most popular vaccine tourism destinations for domestic and international travelers alike, due to the state’s initial policy of vaccinating anyone over the age of 65 years old. The state recently implemented new ID rules in an attempt to direct more vaccines to Florida residents, but not before about 50,000 out-of-state recipients got a dose. Though some of these vaccine recipients are seasonal state residents, or snowbirds, whose decision to spend the winter in Florida was unrelated to their vaccination prospects, many thousands have come to the state just for a shot. The 50,000 doses represent only about 3.4% of the total vaccinations administered in Florida, but even a small percentage going to out-of-state recipients in any state can affect the entire country’s vaccination infrastructure. “Administering a vaccine dose involves appointments, involves needles, involves human resources. And all of those resources that are vehicles for delivering doses of the vaccine are tied to a local community, state, or city in terms of allocation,” said Dr Kyle Ferguson, a postdoctoral fellow in the division of medical ethics at the New York University Grossman School of Medicine.

Create: Feb 2, 2021 Edit: Feb 3, 2021 International News

Majority support hotel quarantine for passengers flying into Ireland, poll finds

There is overwhelming support for hotel quarantine for anybody flying into Ireland as well as the continued closure of pubs and restaurants. According to the latest Red C/Business Post poll, a total of 86% of those polled agreed with the proposition that people travelling to Ireland should have to quarantine in a hotel at their own expense to reduce the risk of Covid-19 transmission. The poll also reveals that 70% of people believe that both pubs and restaurants should not be opened until most of the population has been vaccinated. This is in stark contrast to a poll last September, when there were far lower case numbers. Then a Red C poll found that 50% of people believed so-called “wet pubs” should be reopened alongside restaurants, with only 32% wanting them to stay closed. The poll also shows that resistance to taking vaccines is dropping. Last November, a Red C poll showed 74% of people were willing to take a Covid-19 vaccine but now, according to today's poll, that has increased to 85%. There is however widespread dissatisfaction with the Government's performance, with the poll showing 47% dissatisfied ahead of the 46% who said they were satisfied. The poll also shows that 56% of people believe schools should reopen in February if cases continue to decline at the current rates, while 38% disagree. Around 59% of people with children are in favour of schools reopening, but 31% are opposed. The poll also shows that a majority of people aged over 55 are satisfied with the vaccine rollout, which — the Business Post points out — may be related to the fact that over-70s are next in line to get the vaccine. There is lower satisfaction with the rollout among people aged 18-34 and 35-54, two groups who will be among the last to get vaccinated. Around 68% of Fianna Fáll supporters are happy with the vaccine rollout, but that drops to 55% among Fine Gael supporters and 29% among Sinn Féin supporters. When asked about first-preference voting intentions, 29% said they would vote Fine Gael, followed by 27% who said they would vote Sinn Féin. Just 16% said they would give Fianna Fáil their first preference vote, which is 6% down from the number of those who said they would give the party their first preference vote in the last General Election. With more people saying they would give their first preference vote to Fine Gael than said they would in the General Election, the only other party increasing in popularity since the General Election is the Social Democrats. Some 5% said they would give the party their first preference vote, compared to 3% in the General Election. Among those whose popularity has fallen since then are the Labour Party, down 1%, and the Green Party, down 2%

Create: Feb 2, 2021 Edit: Feb 2, 2021 International News

Perspective on tourism advertising needs improving, and a lot of money, Iranian minister says

The strategy of tourism advertising needs to be improved in Iran, tourism minister Ali-Asghar Mounesan said on Saturday, adding that the country should spend more amount of money on it like what it does in other sectors such as the industry and agriculture. With the current budget allocated to this sector, not much can be done, especially in the international arena, ISNA quoted Mounesan as saying. While other countries such as Turkey have achieved good results with advertising without any restrictions on tourism, those Iranian officials and people who have resources consider advertising a waste of money, rather than an investment, he added. This view needs to be corrected as the budget allocated by the government to this sector is very limited, and tourism advertising is not the government’s priority yet, he explained. Referring to the measures taken by the tourism ministry such as producing and preparing various contents and brochures in this regard, he noted that the ministry tries to make significant use of cyberspace to introduce the country to the world. To pursue the ministry’s goals, other platforms such as YouTube have taken into account as well, he added. He also noted that familiarization tours between Iran and China, besides the advertisements on cyberspace, have been effective on the number of inbound tourists to the country. Before the coronavirus pandemic puts everything on a halt, similar actions taken by the tourism ministry in Oman led to a 350 percent increase in the number of Omani tourists visiting Iran, Mounesan said. Advertising is one of the most important factors that help the tourism industry to generate tourists from both the local and international marketplace. The tourism sector is responsible for promoting the natural resources, culture, and heritage that help every visitor in experiencing the destination. Tourism advertising helps the visitor to get familiar with the place even before visiting it personally. Iran expects to reap a bonanza from its numerous tourist spots such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, it aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025. So it will undeniably try its best to achieve a relatively ambitious goal but when that happens the travel industry is likely to look more altered.

Create: Feb 2, 2021 Edit: Feb 2, 2021 Regional News

Photo contest to spotlight UNESCO-tagged Soltaniyeh, nearby monuments

The cultural heritage and tourism directorate of Iran’s Zanjan province is set to launch a photography contest on the UNESCO-registered Dome of Soltaniyeh and its surrounding historical and touristic sites. Competitors are requested to post works to the Instagram account of the directorate from January 31 to February 9, provincial tourism chief Amir Arjmand announced on Tuesday. A panel of professional media photographers will be judging the contest, and winners will be honored with exquisite prizes, the official said. “This competition is to be held to highlight the importance of preserving natural and cultural heritage, monuments, antiquities, museums that exist in [the city of] Soltaniyeh,” he said. The UNESCO-listed Mausoleum of Oljaytu, which is commonly known as “Dome of Soltaniyeh” (Soltaniyeh Cupola), is one of Iran’s must-visit destinations for those interested in traditional Persian and genuine Islamic architecture. The mausoleum is surmounted by one of the largest brick domes in the globe, though some mistakenly refer to it as “the largest dome in the world”. Meaning “Town of the Sultans”, Soltaniyeh was briefly the capital of Persia’s Ilkhanid dynasty (a branch of the Mongol dynasty) during the 14th century. According to UNESCO, the Mausoleum of Oljaytu is an essential link and key monument in the development of Islamic architecture in central and western Asia. Here, the Ilkhanids further developed ideas that had been advanced during the classical Seljuk phase (11th to early 13th centuries), during which the arts of Iran gained distinction in the Islamic world, thereby setting the stage for the Timurid period (late 14th to 15th centuries), one of the most brilliant periods in Islamic art. UNESCO says, “Excavations carried out in the 790-ha Mausoleum of Oljaytu property have revealed additional vestiges of the old city, and a large part of this property has retained its archaeological character. As the ancient capital of the Ilkhanid dynasty, Soltaniyeh represents an exceptional testimony to the history of the 13th and 14th centuries in Iran.” The very large dome is the earliest extant example of its type and became an important reference for the later development of the Islamic dome. Similarly, the extremely rich interior of the mausoleum, which includes glazed tiles, brickwork, marquetry, or designs in inlaid materials, stucco, and frescoes, illustrates an important movement towards more elaborate materials and themes.

Create: Jan 30, 2021 Edit: Jan 30, 2021 Regional News

Lesser-known province seeks to gain foothold on tourism map

Some 41 tourism-related projects are currently underway across Iran’s southwestern Kohgiluyeh and Boyer-Ahmad province, the provincial tourism chief has said. These projects will boost tourism and develop travel infrastructure in the region when they finally come on stream, Majid Safai announced on Thursday. A four-star hotel and a water park are among the important projects being carried out in collaboration with the private sector, the official added. He also noted that with the inauguration of the mentioned projects, more job opportunities will be created in the tourism sector, which will lead to better income for the locals. Last September, a provincial tourism official announced that over one trillion rials (some $24 million at the official exchange rate of 42,000 rials per dollar) was allocated to nine tourism projects across the province. He also mentioned that developing tourism infrastructure in the province is one of the province’s tourism department priorities and is being pursued seriously. The lesser-known is home to various nomads and is a top destination for those interested in visiting in person the nomadic life. Sightseers may live with a nomadic or rural family for a while or enjoy an independent stay and assist them with day-to-day life. It also opens up an opportunity to feel rustic routines, their agriculture, traditions, arts, and culture. The province attracted over four million people, mostly domestic travelers, during the Iranian year 1397 (ended March 2019), according to data announced by the provincial tourism department.

Create: Jan 30, 2021 Edit: Jan 30, 2021 Regional News