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Paramount Lodging Advisors Arranges the Sale of the DoubleTree by Hilton St. Louis Airport Hotel

St. Louis, MO—Paramount Lodging Advisors (PLA) has successfully sold the DoubleTree St. Louis Airport located at 4505 Woodson Rd. PLA Associates Beau Mullenix and Lora Simpson, and Senior Managing Director Adam Montufar represented the seller in this transaction. The sale of the 158-room hotel is the second property transacted by PLA in the St. Louis market to close this month. The DoubleTree by Hilton STL Airport recently underwent a comprehensive $5.5MM renovation and is ideally located directly South of St. Louis Lambert International Airport. “Selling a privately owned, full-service airport hotel during COVID is not an easy assignment. I am very proud of how hard our team worked to deliver a successful outcome for our client despite the many challenges,” stated Montufar

Create: May 26, 2021 Edit: May 26, 2021 International News

Scenic Karaj-Chalus road considered to become national heritage

Preliminary work of collecting data about Karaj-Chalus road, its associated structures, and nearby villages has been commenced by the tourism directorate of Alborz province to have the scenic road registered on Iran’s national heritage list. Based on follow-up field visits and preliminary investigations, it was decided to develop a dossier for the national registration Karaj-Chalus road as a historical, cultural, and natural route that has considerable potential in the field of tourism, CHTN quoted the provincial tourism directorate as saying on Monday. Natural landscapes, villages with historical texture, the architecture of different periods, local food, traditional clothing, and the original Karaji dialect are among the attractions of the Karaj-Chalus axis, a provincial official said. In connection with political geography, the Karaj-Chalous road was once the most important route and connection of the southern slopes of Alborz to the northern regions of the country. As a piece of history, Chalus Road, also less well known as Road 59, was constructed during the Qajar era by the local people with very primitive hand tools. The 160 km road crossing and crawling up the Alborz Mountains offers beautiful landscapes, waterfalls, and springs. Each season presents its own special beauty along the road. The mesmerizing view changes as one travels on Chalus; from trees lining up on both sides of the pavement to getting engulfed and surrounded by the Alborz, and sometimes have dramatic views of the Karaj River, which runs along part of the road. The road between Tehran and the Caspian Sea has become a destination in itself for many Tehranis who take it just to escape the hustle and bustle of the city or for a relaxing day out with family and friends.

Create: May 26, 2021 Edit: May 26, 2021 Regional News

Hotels Are Slowly Recouping Business, But When Will the Corporate Guest Return

Predicting the return of corporate travel would be a cinch if foretelling the future was foolproof. No one, however, has that extraordinary prescience and even if they did, the future is, at best, murky. The continuing popularity of work-from-home arrangements, the COVID-19 induced reluctance of both individuals and companies to get back out on the road, and issues throughout the travel supply chain are all converging to create a less-than-hospitable environment for individual business travelers. “Before you get corporate travel back, you have to get people back to the office,” said Daniel Lesser, President and CEO of LW Hospitality Advisors. “It’s going to be a bit of a slog, at least until Labor Day.” Among the short-term problems, he continued, is airline flight capacity. “A lot of it will have to do with air lift. Carriers are being careful about yield management,” he said. However, Lesser added, “The summer is going to be phenomenal [for leisure travel] but the rubber will hit the road after in terms of group and corporate business.” Shifting BusinessLWHA’s COO and Principal Evan Weiss sees an even more dramatic delay on the horizon. “At the beginning, I thought the recovery would come first with leisure business, then leisure group, corporate transient and then corporate group,” he said. “But there’s been a paradigm shift. Companies now can cut back their travel by, for example, having two in-person board meetings and two on Zoom.” He continued, “After leisure, which is certainly back, we’re thinking corporate groups will be next to come back, and then corporate transient business.” That creates problems for hoteliers. In the U.S., the corporate average room rate in February 2020—the last full month before the coronavirus squeezed the life out of most of the global hotel industry—was $175.15. A year later, it stood at $111.03, down 35.6% year-over-year, according to HotStats data. In Europe, in February 2021, the corporate rate was €77.30, down 35.2% YOY. Meanwhile, in China, corporate travel didn’t have the dramatic swoon seen in other parts of the world. Its lowest point was in April 2020, when the corporate rate hit $65.65, a 24.8% YOY decline. As of April 2021, the $73.03 corporate rate was up 11.2% on the year prior, but still 16% lower than April 2019. The absence of corporate travel is equally disadvantageous since road warriors are typically higher-spending guests than their leisure counterparts. “Corporate folk pay at the last minute, then they book the Ritz-Carlton, and they’re often the ones who drink the most. If you lose that, it’s problematic,” Weiss said. But Chris Green, CEO of third-party management company Chesapeake Hospitality, has a rosier outlook on the return of corporate, framing it in the context of the domino effect. “Once a big player like Bank of America or Deloitte says ‘As long as you’re vaccinated and feel comfortable, you can travel,’ then it’s off to the races,” he said. “I believe companies will say ‘If you’re in a client-facing role, you have to get out there.’” Still, some timid travelers could remain skittish if they don’t feel safe and comfortable back at a hotel, Green noted, meaning properties must get the word out on the extraordinary efforts being taken to keep COVID-19 at bay. To do so, Chesapeake is “asking key questions about traveler confidence and experience and then using responses in sales and marketing presentations,” said Green. The company also is encouraging guests to share their experiences on travel-review sites. “We’re cleaner, safer and more sanitized than we’ve ever been,” Green said. “That needs to be the front-facing message because companies must feel certain that the hotels where they’re putting travelers are good citizens.”

Create: May 25, 2021 Edit: May 25, 2021 Hotel Management

The St. Regis Bermuda Resort Debuts in Historic Town of St. George’s

St. Regis Hotels & Resorts today announced the opening of The St. Regis Bermuda Resort. Extending the legacy of St. Regis from New York’s finest address of 55th and Fifth, the resort blends the timelessness of a bygone era with avant-garde Bermudian design and cultural influences. Situated in the historic Town of St. George’s, an UNESCO World Heritage site, and nestled among the soft sands and turquoise water of St. Catherine’s Beach, the resort is the first Marriott International luxury brand property to debut on the island. Drawing upon the celebrated spirit of leisure travel, The St. Regis Bermuda Resort seamlessly brings together elegant accommodations, exceptional amenities, and the brand’s signature Butler Service to create an enchanted island escape. “Bermuda has long served as an exclusive destination for the global luminaries, making it the ideal location to debut a glamorous new St. Regis resort. Much like the island, St. Regis is steeped in rich history, offering a storied past and exciting future,” said George Fleck, Vice President and Global Brand Leader for St. Regis Hotels & Resorts. “The St. Regis brand’s founding family, the Astors, spent time on this beautiful island more than a century ago. Now, the House of Astor’s celebrated traditions and rituals will bring this visionary spirit, avant-garde style and impeccable service back to Bermuda where our address is your muse.” Spanning St. Catherine’s Beach in a gentle arc, the OBMI designed architecture and interiors of The St. Regis Bermuda Resort draw inspiration from the destination’s notable local geography, heritage and traditions, beautifully weaving the island’s legacy together with the glamourous spirit and sophistication of St. Regis. The resort features 120 elegant guestrooms, including 21suites and an ultra-luxury residential development offering two and three-bedroom residences. Each guestroom features a private balcony and is designed to immediately draw the eye to expansive ocean views and stunning vistas of Bermuda’s celebrated Fort St. Catherine. Speaking to the island’s bold fortitude, stone foundations and formations inform texture and patterns, while the purposeful irreverence of Bermuda’s fashion is brought in through saturated colors and striking geometry. The St. Regis Bermuda Resort promises to be an enchanted beachfront oasis for guests and local luminaries alike,” said Jan Vanhaelewyn, General Manager at The St. Regis Bermuda Resort. “With bespoke service, exquisite design, outstanding culinary venues, the historic Five Forts Golf Course, and more than a dash of glamour, we hope to inspire and contribute to the local hospitality landscape and help elevate luxury in this iconic leisure destination.” The resort’s sophisticated food and beverage offerings include Lina, a flavorful all-day restaurant whose name is a playful nod to the nickname of St. Regis’ founding patroness Mrs. Caroline Astor. This venue features a delectable, light and fresh menu that leans into Bermuda’s coastal offerings and is inspired by the irreverent glamour of yachting clubs of the past. In the evening, the signature blackboards of famed BLT Steak NY will share daily specials, offering guests the finest in modern steakhouse fare. At the iconic St. Regis Bar, guests can socialize and celebrate while enjoying champagne, libations and light bites. The resort will also debut the Gates Bay Mary, its unique twist on the brand’s signature cocktail – the Bloody Mary. The Gates Bay Mary is named for the turquoise bay bordering the resort and infuses native fennel, Goslings Gold Seal Rum, Outerbridge’s Original Sherry Peppers Sauce, and a special spice mix created on the island Overlooking azure waters, the resort features both an adult and a family pool where guests can lounge luxuriantly or enjoy a private cabana for an exclusive retreat. Indulgence and relaxation awaits at the St. Regis Spa, which offers a comprehensive menu of unique personalized treatments using natural and precious elements and featuring products by Sothys. Additionally, a 24-hour fitness center offers state-of-the-art equipment. Younger guests will be able to enjoy unique amenities and enriching activities at The St. Regis Children’s Club, while Family Traditions programming offers meaningful excursions and experiences for the whole family. True to the Astors love for sports and speed, both guests and locals can relax with a day on the links or a night at the casino. Breathing new life into a historic landmark, the scenic Five Forts Golf Course is a marvelous and challenging 18-hole course. Named for the five notable forts that surround it, leisure seekers will tee off near Fort Victoria and enjoy captivating ocean views as they make their way through the 4,436-yard course, concluding at Fort St. Catherine. State-of-the-art, GPS-enabled golf carts will ensure the brand’s bespoke service reaches guests no matter where they are on the green. For a dazzling evening of sophistication and glamour, the resort proudly features the St. Regis brand’s first casino, slated to open later this year. This 5,500 sq. ft. gaming floor offers a variety of options for guests looking to roll the dice, in addition to a salon privé with two private tables. As the finest address for truly bespoke events and celebrations, the resort also features 10,989 sq. ft. of event space. Perfect for executive retreats, family gatherings, or enjoying milestone moments, offerings include a state-of-the-art boardroom, an exceptional ballroom that can host up to 150 people and a stunning terrace for oceanside events. The resort can also create a personalized, private set up on the beach while an additional event lawn located at the 18th hole of the Five Forts Golf Course offers spectacular sunset views overlooking both the ocean and Fort St. Catherine. Informed by the brand’s legacy of celebration from the Gilded Age to the present day, each event at The St. Regis Bermuda is thoughtfully curated and complemented with exceptional service.

Create: May 25, 2021 Edit: May 25, 2021 International News

Khorramshahr, a prime destination for war tourism

In the past, war tourism destinations were mainly the object of interest of photojournalists appearing solely on pages of crime, but now they can be traced in top travel books and websites. Whatever you call it, from war tourism, dark tourism, disaster tourism, or danger tourism, Iran has more to offer after being involved in the second-longest war of the 20th-century after the Vietnam War. Amongst many border cities directly involved in the 1980–1988 war, Khorramshahr is highly honored as a symbol of resistance during the war against Iraqi invaders. Moreover, the port city is high on the ‘will go’ index of adventure travelers interested in such niche tourism. At this time of the year, Iranians hold special ceremonies to honor the fallen soldiers and to cherish the strength and resistance of the people during “the Sacred Defense Week”, starting on Shahrivar 31 (September 21 this year) when Iraqi armed forces invaded western Iran. The third of Khordad (May 24) marks the anniversary of the liberation of Khorramshahr from Saddam Hussein’s invading army back in May 1982 when Iranians laid another foundation for sacrifice, resistance, and final victory with their blood. Iranian forces recaptured the southwestern strategic port city in a landmark operation code-named Beit ol-Moqaddas. According to Sajad Goharpak, the tourism chief of Khorramshahr, 25 spots have so far been identified in the port city which makes it a noteworthy destination when it comes to war tourism. “Khorramshahr is so great that right now we are facing a museum city because countless incidents took place in every neighborhood of the city.” For now, the country has largely been restored, and very few signs of the war, apart from street names and murals of the martyrs on some streets, can be found. These are the areas where domestic travelers usually go by tour packages are called “Rahiane Nour” (“The Path of Light”). For those interested to visit an epitome of frontlines elsewhere from the former battlefields, Tehran embraces several destinations; the Sacred Defense Museum, Tehran Peace Museum, and Behesht-e Zahra—a graveyard where many of the martyrs are buried. The epic-scale Sacred Defense Museum does bargain something different in modern Iranian history where you can delve into wreckages of rockets, tanks, rifles, vessels, mortars, radars, air defense systems, grounded jets, military supplies, and artillery pieces amongst others. The museum is equipped with a state-of-the-art visual system including projections and video walls, while audio recordings relevant to each period contribute to its charm. The recreation of the liberation of the city of Khorramshahr by the means of virtual exhibits and video projections is amongst the main features of the museum where stands a replica of the Khorramshahr mosque adorned with creamy and turquoise patterned tiles. Some tourists say they are not just interested in visiting live or former warzones out of curiosity. What motivates them is guessing the stories of people who lost their lives, being displaced, wounded, captured, or lost their loved ones in those bitter moments of the history of mankind.

Create: May 25, 2021 Edit: May 25, 2021 Regional News

Iran could become hub for ‘vaccine tourism

Iran has the potential to become a destination for vaccine tourism regarding considerable efforts the country is making to develop series of domestic COVID-19 vaccines, the tourism minister Ali-Asghar Mounesan has said. There is a capacity to add ‘vaccine tourism’ to the ‘health tourism basket’ of the country after all [Iranian] people are received vaccines…. and the move could fuel a boom in the tourism sector of the country.” In the near future, we will possess the capacity to provide foreigner travelers with the COVID-19 vaccine, especially those from the neighboring countries,” Mounesan said. The Islamic Republic is among the first countries which started developing a vaccine against coronavirus, and now four companies are endeavoring to release their products by September and inoculate the whole population. Out of 16 vaccine production cases, four cases have received a code of ethics and are undergoing clinical trial; it is hoped that another three to four cases will succeed in receiving license by September. According to available data compiled by the tourism ministry, the number of foreign visitors to Iran plunged 94% in the first nine months of the past Iranian calendar year (ended March 20, 2021) as the coronavirus pandemic takes a heavy toll on the tourism industry. The coronavirus epidemic has ruined more than 1.5 million jobs in Iran’s travel sector, tourism minister Ali-Asghar Mounesan said in December. “Over 1.5 million jobs have been lost in the tourism sector of Iran due to the COVID-19 disease…. Many of the tourism-insiders are now unemployed or they are staying at home,” according to Mounesan. Tourism [industry of Iran] was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, near the average share of tourism in the world GDP, which was 3.2 percent, the minister explained. The ancient land embraces hundreds of historical sites such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, the country aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: May 24, 2021 Edit: May 25, 2021 Regional News

Iran considers opening borders to vaccinated travelers

Iran is weighing plans to open its borders to vaccinated tourists though it isn’t yet clear exactly when tourists will be allowed to arrive. The Ministry of Cultural Heritage, Tourism, and Handicrafts have already started extensive consultations with other government ministries for the reopening of borders to vaccinated travelers, the deputy minister Vali Teymouri said on Wednesday. “One of the issues that we are pursuing strongly through various committees is the arrival of international citizens who have been vaccinated so that won’t pose a threat or concern to the Iranian society,” the official said. “We have put forward the proposal to the Ministry of Foreign Affairs, the Ministry of Health, and to the President (Hassan Rouhani) as well.” He went on to say that other countries are planning to open borders to vaccinated tourists. “We estimate that soon, various tourist destinations in the world, including the European Union, will open their doors to international tourists implementing a vaccine-passport approach….” Earlier in March, the Head of the Iranian Tour Operators Association Ebrahim Pourfaraj asked the government to issue tourist visas for the international applicants who have been fully vaccinated against COVID-19. “The Ministry of Health and the National Headquarters for Coronavirus Control can at least agree that the international tourists who have received the [second dose of] coronavirus vaccine would be allowed to enter Iran,” Pourfaraj said. He also lamented that the continuation of such a trend would result in losing international tourist markets more than before. “Or at least they should make it clear so that we can respond appropriately to foreign companies and tourists to not to miss the international tourist markets more than before,” he said. According to available data compiled by the tourism ministry, the number of foreign visitors to Iran plunged 94% in the first nine months of the past Iranian calendar year (ended March 20, 2021) as the coronavirus pandemic takes a heavy toll on the tourism industry. “Some 450,000 foreign travelers arrived in Iran for mainly medical or trade purposes during the first nine months of the year… tightened measures to tackle the new coronavirus has reduced international travel to the country by 94 percent,” Teymouri said. The coronavirus epidemic has ruined more than 1.5 million jobs in Iran’s travel sector, tourism minister Ali-Asghar Mounesan said in December. “Over 1.5 million jobs have been lost in the tourism sector of Iran due to the COVID-19 disease…. Many of the tourism-insiders are now unemployed or they are staying at home,” Mounesan said. Smart and responsible traveling should replace “do not travel” recommendations, the minister stressed, adding: “In our country, Corona has caused problems in the tourism industry and the worrying point is the continuation of this trend.” Tourism [industry of Iran] was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, near the average share of tourism in the world GDP, which was 3.2 percent, the minister explained. The ancient land embraces hundreds of historical sites such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, the country aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: May 24, 2021 Edit: May 24, 2021 Regional News

Core Hospitality Signs Agreement With Marriott International to Bring Fairfield by Marriott to Denmark

Danish management company Core Hospitality has signed an agreement with Marriott International to debut Fairfield by Marriott in Denmark. Expected to open in 2023, Fairfield by Marriott Copenhagen Nordhavn will be located in the city’s North Harbour district, just five kilometres from the city centre. Thoughtfully considered for the European market, the 222- guestroom hotel is set to offer the brand’s renowned warm service, along with amenities including 24/7 retail outlet, bar, gym and bike rental. “It’s an honour to bring our partnership with Marriott International to new heights with the signing of Fairfield by Marriott Copenhagen Nordhavn. The hotel’s prime location on the waterfront at PFA’s Nordø project in Copenhagen’s North Harbor district provides a beautiful backdrop for the new hotel.” says Per Denker Sørensen, CEO of Core Hospitality. “We look forward to welcoming guests with Fairfield by Marriott’s longstanding tradition of warm hospitality, paired with relaxed and efficient design and modern, timeless style.” The hotel is expected to showcase Fairfield by Marriott’s design ethos inspired by the beauty of simplicity. The effortlessly relaxed and efficient hotel design is fused with a modern, timeless and contemporary North European aesthetic and draws inspiration from the hotel’s peaceful waterfront surroundings. Further enhancing Fairfield by Marriott Copenhagen Nordhavn’s credentials, the hotel is expected to be built in compliance with the eco-certificate DGNB Gold and operated as a Green Key hotel, making it one of the most sustainable hotels in the area. The hotel will be located just 500 metres from the nearest metro station, which will take guests straight into the city centre in under six minutes. The transformed North Harbour district, one of Europe’s largest new urban development areas, includes several local offerings such as the Sandkaj harbour bath, Lüder’s recreational space, a cinema, supermarkets, restaurants, and cafes. Fairfield by Marriott Copenhagen Nordhavn will be part of the dual-branded complex, which also includes longer stay hotel Residence Inn Copenhagen Nordhavn, another Marriott International branded property.

Create: May 22, 2021 Edit: May 22, 2021 International News

Colebrook Financial Announces Receivable Loan to Latitude Vacation Club

Latitude Vacation Club has entered into an agreement with Colebrook Financial Company, a leading lender to the timeshare and travel club industries to provide a receivable loan. Latitude Vacation Club’s home resort, Ancora Cap Cana Marina Resort & Villas is inside Cap Cana, a gated community of 33,000 acres—twice the size of Manhattan– located 10 minutes from Punta Cana’s International Airport. This is a first-time development for Cecil Latta, well known for his sales and marketing successes at Westgate Resorts, Tempus Resorts, and El Cid Vacations Club in Mexico. As CEO and Founder of Latitude Vacation Club, headquartered in Celebration, FL, Latta is focused on offering 20 year memberships in Latitude Vacation Club+ featuring Ancora Cap Cana Marina Resort and Villas. In addition to some the best Bill Fishing in the world, Latitude Vacation Club+ members may enjoy one of the Dominican Republic’s most famous attractions, Scape Park, as well as Punta Espada a Jack Nicklaus signature golf course rated number 1 in Mexico and the Caribbean since 2011, an equestrian center called Los Establos with FIFA certified soccer (football) fields. Bill Ryczek, Principal of Colebrook Financial said: “We’ve worked with Cecil Latta on other projects and are delighted to finance his new offering in the Dominican Republic. He’s been known for years as one of the top sales and marketers in the timeshare industry, and we’re glad to see him developing his own project for the first time. We think there’s some real opportunity for growth, and thus far sales have been terrific, despite current travel conditions. Once travel opens up, we expect excellent results.” Latitude and Cecil Latta have had a working relationship with Colebrook Financial Company’s Bill Ryczek and Tom Petrisko for years. Latta says, “Getting to know them, their personal and professional integrity made working with them a simple choice. What about Colebrook is outstanding? Even during the most challenging of times Colebrook has stuck to their lending plans when many others decided not to.” Colebrook is a pioneer in many forms of financing and began working with club products before most lenders. Few competitors can match their longevity in the industry. They enjoy a reputation for adapting to new situations more quickly than larger institutions.

Create: May 22, 2021 Edit: May 22, 2021 International News

Peachtree Hotel Group Completes Multimillion-Dollar Renovation of Hampton Inn Baltimore

Peachtree Hotel Group (“Peachtree”) has completed a $5.3 million renovation of the Hampton Inn by Hilton Baltimore-Downtown Convention Center. The property-wide renovation of the 8-story, 126-room hotel featured a complete modernization of all guestrooms, public spaces and exterior settings. The hotel, operated by Peachtree Hospitality Management (“PHM”), a division of Peachtree, is located at 550 Washington Blvd. Peachtree acquired the property in 2019 due to its irreplaceable location in downtown Baltimore. The hotel is conveniently located across the street from Oriole Park at Camden Yards and adjacent to the Baltimore Convention Center. The hotel is also a short walk from the University of Maryland Medical Center, M&T Bank Stadium, home of the Baltimore Ravens, and the Horseshoe Casino Baltimore. “We are pleased with the improvements to the Hampton Inn, making it the most recently renovated hotel in the area,” said Patrick Short, president of PHM. “The top-to-bottom renovations were designed to meet the exacting demands of today’s business and leisure travelers.” The guestroom refurbishments focused on adding comfortable seating, enhanced lighting, contemporary artwork and room furnishings, and new televisions. The guest bathroom renovations included modern vanities and tub-to-shower conversions. To enhance the guest arrival experience, the hotel has new furniture, flooring, contemporary artwork and a reimaged front desk. The exterior setting was enhanced with brickwork and painting, with upgrades to lighting and seating. The hotel also has an updated pool area, corridors, public restrooms, a meeting room and a fitness room with all new equipment. “We have taken great steps to improve the guest experience while ensuring our guests are comfortable with the level of cleanliness throughout the hotel,” Short said.

Create: May 19, 2021 Edit: May 19, 2021 International News

Village Hotels Installs Google Nest Hub Solution Powered by Volara Across All 32 U.K. Hotels

Village Hotels has selected Volara to voice enable all guestrooms and guest services in its portfolio of hotels across the United Kingdom with Google’s hotel solution. Volara’s conversation-management software and secure integrations hub will enable guests staying at any of the innovative hotel brand’s 32 properties to use simple voice commands to interact with the hotel and personalise their experiences, from making service requests and setting alarms to asking for local recommendations and or hotel information. Together, this technology will enable Village Hotels’ guests to get what they want, when they want it, without lifting a finger. Further, frequent guests of Village Hotels can easily make their next reservation at any Village Hotels location — from Portsmouth to Bristol to London — by simply saying, “Hey Google, call reservations.” Volara’s platform-agnostic software turns popular voice assistants into a hotel business tool that drives more efficient guest service, influences guests’ behaviour by promoting hotel amenities and guest activities, measurably improves net promoter scores by 20 percent, and helps hoteliers understand their guests better. Volara’s secure integrations hub connects hotels to more than 50 powerful technologies, including property-management systems, IPTV systems, work order-management systems, room controls, guest-engagement platforms, valet software, staff alert technologies and more. Volara is the only hotel-focused solution with an Alexa for Business Solution Designation. Volara is a launch partner for Google’s Hotel Solution, Google Assistant Interpreter Mode, and Alexa for Hospitality. Today the company provides conversation management software and secure integrations for 98 percent of the hotels using voice assistants across the globe. “Village Hotels are designed to give travelers a truly immersive guest experience,” said Jon Davis, Village Hotels CTO. “That means giving guests a contactless way to talk to us. We want to answer their questions and fulfill requests quickly and accurately without a lot of staff interaction. To do this ― as well as to get to know our customers better and anticipate their needs on future stays at any hotel in our system — Village has become the first hotel brand to commit to voice enabling its entire portfolio with Google’s hotel solution customised, implemented, and supported by Volara. “From a Google Nest Hub smart display set up in each room, we can specifically and immediately address guest requests on voice command,” he said. “Guests can make their stay more seamless by saying things like ‘Hey Google, set an alarm for tomorrow morning at 8AM,’ or learn more about Village Hotels’ exclusive offers and popular loyalty program by saying things like ‘Hey Google, how do I join the Booking Revolution?’ or ‘Hey Google, tell me about VWorks.’ With the best of Google and Volara, we know we are getting the most secure and flexible platform in hospitality. Both companies share in our commitment to maintain guest privacy and deliver truly brand consistent experiences.” Village Hotel’s voice technology rollout began in 2019 at the Village Hotel Portsmouth, Village Hotel Bristol, and Village Hotel Basingstoke. Properties in London Watford, Farnborough, and Southampton Eastleigh have already been enabled with the solution in every guestroom. Over the coming months, the hotel brand will be bringing the solution to every guestroom at Aberdeen, Birmingham, Blackpool, Bournemouth, Cardiff, Chester, Coventry, Edinburgh, Glasgow, Hull, Leeds, Liverpool, Maidstone, Manchester, Newcastle, Nottingham, Solihull, Swansea, Swindon, Warrington, and Wirral. “Village Hotels is the first hotel brand to commit to voice enabling its entire portfolio,” said David Berger, Volara CEO. “As Village Hotels continue to grow, our solution will grow with it. This leading hotel brand is raising the bar on guest engagement — driving satisfaction and loyalty one guest voice command at a time. Together we are delivering contextually relevant, totally awesome, conversational experiences at scale.”

Create: May 19, 2021 Edit: May 19, 2021 International News

Amara Resort and Spa Embarks on Property-Wide, Multimillion-Dollar Renovation

Amara Resort and Spa, a beloved resort in Sedona, Ariz., announced today that it has embarked on a multimillion-dollar renovation that will bring a new and sophisticated “tree lodge” aesthetic to all 100 guestrooms and public spaces on property. Nestled along the banks of Oak Creek, the renovation will be completed in phases in an effort not to affect the guest experience. Amara’s signature restaurant, SaltRock Southwest Kitchen, and the award-winning Amara Spa will also be enhanced, with the full project slated to be completed in fall 2021 ahead of Labor Day weekend. “When the new design is unveiled later this year, Amara will not only have the newest guestrooms in the market but it will be a destination where locals and world travelers alike will come to be immersed in the local culture through well-appointed design elements and Sedona-centric programming,” said Nick Solomon, general manager of Amara. “With the resort’s panoramic red rock views, its creekside location and its walkability to the dining, shopping and entertainment in Uptown Sedona, there’s really no other property like it in Northern Arizona.” Taking inspiration from the surrounding red rocks, metaphysical energy and fabled vortexes for which the small resort town has become famous, the renovations at Amara will bring the outdoors in by encompassing all five of the natural elements surrounding the resort. Every room will feel like a sanctuary as neutral tones blend harmoniously with organic textures, while a deep blue feature wall will serve as an anchor to promote a sense of connection to the sights and sounds of the nearby babbling creek. Rich wooden elements like headboards handcrafted from local fallen trees, bedside lamps and new furnishings will allow guests to feel one with nature. New artwork, carpet and linens reflect the craftsmanship and traditions of the Hopi and Navajo tribes that are indigenous to Northern Arizona as bold patterns, geometric shapes and handwoven details create a more masculine identity. The bathrooms will also be elevated to introduce a more modern and functional approach with walk-in showers with rain shower heads and large porcelain tile that reflects the look of the sandstone layers. The redesigned experience will begin upon arrival as guests enter a social, comfortable and inviting lobby space that allows travelers to gather and recharge. With a strong connection to place, the dramatic, vaulted ceilings will be adorned with two eye-catching chandeliers inspired by star constellations, while wood accents and bold textures create a variety of subtle statement pieces through furniture, art and accessories. A focal point of the lobby will be an elongated bar that extends from the adjoining SaltRock Southwest Kitchen into the communal area in order to encourage guests to grab a cocktail, mix and mingle. Additionally, alterations to the Amara Spa will reconfigure the entry vestibule for dual access to the spa’s lobby and a brand-new fitness center, allowing the previous center to be converted into a private dining or multipurpose room adjacent to SaltRock. Just outside, guests can enjoy the cool mountain air while gazing out past the resort’s heated infinity-edge pool, playing games on the courtyard lawn or by grabbing a bite on SaltRock’s expansive patio that boasts some of the best views in Sedona. “The tree-lodge concept spoke to us the most for this renovation project as we felt that the high-vaulted ceiling and community environment in the lobby reminded us of an elevated Après-Ski ambience, while the rooms nestled amongst the trees gave us the nostalgia of a backyard treehouse,” said Anissa Mendil, of Mendil + Meyer Design Studio. “Our team is inspired by both the spiritual and adventurous personality of Sedona and we’re thrilled to have the opportunity to partner with Amara and breathe new life into this celebrated resort.”

Create: May 19, 2021 Edit: May 19, 2021 International News