Hyatt Hotels Corporation has revamped the Hyatt Place brand in response to guests’ and owners’ evolving needs
The hotel group used direct owner and guest input to inform the brand’s updates in design, dining, technology and new-found focus on well-being. Hyatt Place aims to boost guest experience through this upcoming remodel. “We are keeping the brand relevant and fresh by focusing on giving our guests more customization and control during their travels, developing deeper relationships with our World of Hyatt members and personalized well-being experiences for our guests," Jim Chu, global head of development and owner relations for Hyatt, said in a statement. "By evolving and elevating the brand’s offerings, we believe that we will create a best-in-class experience that will truly redefine the select service category, just as we did 12 years ago when we launched the Hyatt Place brand.” The Hyatt Place redesign aligns with Hyatt Hotels’ global expansion plans for the brand. The Hyatt Place brand has grown 75 percent during the past five years, with more than 305 hotels open in more than 200 cities around the world.
Create: Jan 8, 2019 Edit: Jan 9, 2019 International News
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