Deutsche Hospitality has signed an agreement for the first Zleep Hotel in Spain which will position the young economy brand outside Scandinavia for the very first time.
In late 2021, the Zleep Hotel Madrid Airport will open close to the capital’s international airport and the Principe Felipe Congress Centre. It will offer 280 rooms and will join the Steigenberger Hotel & Resort Camp de Mar on Mallorca to become the second Deutsche Hospitality hotel in Spain.
"For Deutsche Hospitality, Spain is a highly attractive market," says Thomas Willms, CEO, Deutsche Hospitality, "We see further potential here not only for our resort hotels, but especially for hotels in the business and economy sectors. With Zleep we have the ideal entry-level product into our brand world, offering quality, service and design at an affordable price."
When Deutsche Hospitality acquired Zleep Hotels at the start of 2019, it bolstered its competitive position and added an economy segment brand to the group’s portfolio at the same time. Twelve hotels in Denmark and Sweden are currently part of the Zleep Hotels portfolio, further hotels are at the planning stage.
"The Zleep Hotels brand has grown since its inception in 2003 with a young and dedicated team to become a well-known, successful hotel brand in Scandinavia," explains Peter Haaber, founder and CEO of the brand, adding, “We are looking forward to opening our first hotel in Spain and to launching into a new market.”
"With the Zleep Hotel in Madrid, we offer price-conscious holidaymakers and business travelers who value design, quality and sustainability an exciting hotel offer in the Spanish capital. We are convinced that the Zleep community will find many new fans," says Robert Boller, Managing Director Zleep Hotel GmbH.
All the signs indicate that there is more growth to come. Deutsche Hospitality currently has plans in the pipeline to open 30 further hotels under its various brands both in Germany and abroad.
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