Exciting news from Saudi Arabia's Tourism Minister, Ahmed Al-Khatib, who revealed the country welcomed over 100 million visitors last year, achieving Vision 2030 goals.
Discussions abound on the strategies behind this milestone, with experts pointing to new laws, regulations, and marketing efforts. Al-Khatib aims even higher, setting a target of 150 million visitors.
Vision 2030's Quality of Life initiative and streamlined visa procedures are credited for driving tourism growth.
Saudi Arabia's remarkable transformation in tourism since Vision 2030's launch positions it as a leading global destination.
Persian
