InterContinental Hotel Group and Bougary Holding sign 1,200-room Crowne Plaza, scheduled to open in Makkah, Saudi Arabia in 2019.
InterContinental Hotel Group and Bougary Holding have signed the world’s largest Crowne Plaza, which totals 1,200 rooms, which an opening scheduled for 2019 in Makkah, Saudi Arabia.
Located in close proximity to the Holy Mosque, the hotel will join the existing InterContinental and Holiday Inn in the city, totalling three properties there.
Crowne Plaza Makkah Beban will also offer two restaurants and a coffee shop, a business center, and three meeting rooms (3,323 sqm in total) that can be used as an event space.
A WELCOME VENTURE
Involved stakeholders were excited about the new agreement.
IHG Managing Director India, Middle East & Africa Pascal Gauvin said in a statement: “Saudi Arabia offers great opportunities both in terms of domestic and inbound tourism and is central to our expansion strategy in the Middle East.”
He added: “This is a milestone signing for us in the Middle East and is testament to our commitment to the market.”
Bougary Holding Co. CEO Loay Bougary said: “We are proud to partner with a strong global player such as IHG on this milestone development. IHG is a trusted brand with in-depth knowledge of the Kingdom and Crowne Plaza Makkah Beban will bring a full range of amenities to pilgrims and other travellers looking for a high-quality hospitality experience.”
PRECEDENT FOR LARGE-SCALE DEVELOPMENT
This is not the first hotel in the area to have billed itself as the world’s largest.
In fact, this new property follows other operators that also have “world’s largest” properties in Makkah – with Marriott opening the world’s largest Sheraton at 1,136 rooms and Radisson Hospitality signing the world’s largest Radisson Blu and Park Inn by Radisson.