Louvre Hotels launches Hlab, a new ecosystem of start-ups



The world’s 5th largest hotel group presents its new platform: HLab, the purpose of this open, flexible ecosystem is to bring the Group’s strategic focus into contact more quickly with the innovative ideas of its start-up partners.

Communicating and working with external innovation pioneers is a veritable challenge for a major group. Louvre Hotels Group has stepped up to the plate with a solid, open approach to innovation.

For over a year, their dedicated team has provided clear strategic focus and a pragmatic collaboration method leading very quickly to shared success with the start-ups.

HLab is the name of this platform 100% dedicated to new intelligent businesses.

We had a threefold objective when we launched HLab a year ago:

• Reach outside of the company for skills that could be valuable for the Group
• Prove that we were capable of testing, rolling out and scaling an innovative solution developed in collaboration with an external partner.
• Generate an innovative spririt internally

" HLab is the first building block of our long-term innovation strategy. Today, we can be proud of what we have accomplished because we are in line with the stated objectives and ready to enter the next, ambitious phase of the adventure." Quang Thai, Vice President Strategy and Innovation

Source : Louvre Hotels Group