LOT Polish Airlines, the flag carrier of Poland, aims to drive forward its recovery by placing an even larger focus on tourism in the upcoming months. It is hoping to boost ticket sales via its “Lot na wakacje” (“vacation flight”, with “LOT” meaning “flight”) promotion, but it is also launching cooperation agreements with travel agencies.
The pandemic changed LOT Polish’s business model
Up until its entire business model came to a standstill last year, LOT Polish Airlines was consistently solidifying its position as a transfer airline in Eastern Europe. It did so via its primary hub in the Polish capital, Warsaw Chopin Airport, and its secondary hub in the capital of Hungary, Budapest Ferenc Liszt International Airport.
A fundamental feature of this model was LOT’s reliance on passengers who traveled on its services into and out of Warsaw, and to a lesser extent Budapest, but whose journeys did not actually originate or end in either of these two cities. The transfer model looked promising: LOT Polish was profitable, expanding continuously for several years, and it even intended to buy German airline Condor.
Persian
