The Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands with 40 hotel brands, has announced a new record in 2023.
Celebrating its twentieth anniversary, the alliance witnessed a 20% increase in Gross Operating Revenue (GDR) compared to 2022. Additionally, the number of reservations surged by 30%, with a 25% increase in member hotels. GHA also expanded into 10 new markets in 2023.
This success is attributed to various factors including GHA's focus on innovation and technology, providing unique services and benefits to member hotels, and establishing a strong network of independent hotels worldwide.
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