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Khorramshahr, a prime destination for war tourism

In the past, war tourism destinations were mainly the object of interest of photojournalists appearing solely on pages of crime, but now they can be traced in top travel books and websites. Whatever you call it, from war tourism, dark tourism, disaster tourism, or danger tourism, Iran has more to offer after being involved in the second-longest war of the 20th-century after the Vietnam War. Amongst many border cities directly involved in the 1980–1988 war, Khorramshahr is highly honored as a symbol of resistance during the war against Iraqi invaders. Moreover, the port city is high on the ‘will go’ index of adventure travelers interested in such niche tourism. At this time of the year, Iranians hold special ceremonies to honor the fallen soldiers and to cherish the strength and resistance of the people during “the Sacred Defense Week”, starting on Shahrivar 31 (September 21 this year) when Iraqi armed forces invaded western Iran. The third of Khordad (May 24) marks the anniversary of the liberation of Khorramshahr from Saddam Hussein’s invading army back in May 1982 when Iranians laid another foundation for sacrifice, resistance, and final victory with their blood. Iranian forces recaptured the southwestern strategic port city in a landmark operation code-named Beit ol-Moqaddas. According to Sajad Goharpak, the tourism chief of Khorramshahr, 25 spots have so far been identified in the port city which makes it a noteworthy destination when it comes to war tourism. “Khorramshahr is so great that right now we are facing a museum city because countless incidents took place in every neighborhood of the city.” For now, the country has largely been restored, and very few signs of the war, apart from street names and murals of the martyrs on some streets, can be found. These are the areas where domestic travelers usually go by tour packages are called “Rahiane Nour” (“The Path of Light”). For those interested to visit an epitome of frontlines elsewhere from the former battlefields, Tehran embraces several destinations; the Sacred Defense Museum, Tehran Peace Museum, and Behesht-e Zahra—a graveyard where many of the martyrs are buried. The epic-scale Sacred Defense Museum does bargain something different in modern Iranian history where you can delve into wreckages of rockets, tanks, rifles, vessels, mortars, radars, air defense systems, grounded jets, military supplies, and artillery pieces amongst others. The museum is equipped with a state-of-the-art visual system including projections and video walls, while audio recordings relevant to each period contribute to its charm. The recreation of the liberation of the city of Khorramshahr by the means of virtual exhibits and video projections is amongst the main features of the museum where stands a replica of the Khorramshahr mosque adorned with creamy and turquoise patterned tiles. Some tourists say they are not just interested in visiting live or former warzones out of curiosity. What motivates them is guessing the stories of people who lost their lives, being displaced, wounded, captured, or lost their loved ones in those bitter moments of the history of mankind.

Create: May 25, 2021 Edit: May 25, 2021 Regional News

Iran could become hub for ‘vaccine tourism

Iran has the potential to become a destination for vaccine tourism regarding considerable efforts the country is making to develop series of domestic COVID-19 vaccines, the tourism minister Ali-Asghar Mounesan has said. There is a capacity to add ‘vaccine tourism’ to the ‘health tourism basket’ of the country after all [Iranian] people are received vaccines…. and the move could fuel a boom in the tourism sector of the country.” In the near future, we will possess the capacity to provide foreigner travelers with the COVID-19 vaccine, especially those from the neighboring countries,” Mounesan said. The Islamic Republic is among the first countries which started developing a vaccine against coronavirus, and now four companies are endeavoring to release their products by September and inoculate the whole population. Out of 16 vaccine production cases, four cases have received a code of ethics and are undergoing clinical trial; it is hoped that another three to four cases will succeed in receiving license by September. According to available data compiled by the tourism ministry, the number of foreign visitors to Iran plunged 94% in the first nine months of the past Iranian calendar year (ended March 20, 2021) as the coronavirus pandemic takes a heavy toll on the tourism industry. The coronavirus epidemic has ruined more than 1.5 million jobs in Iran’s travel sector, tourism minister Ali-Asghar Mounesan said in December. “Over 1.5 million jobs have been lost in the tourism sector of Iran due to the COVID-19 disease…. Many of the tourism-insiders are now unemployed or they are staying at home,” according to Mounesan. Tourism [industry of Iran] was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, near the average share of tourism in the world GDP, which was 3.2 percent, the minister explained. The ancient land embraces hundreds of historical sites such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, the country aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: May 24, 2021 Edit: May 25, 2021 Regional News

Over 100 years of Iranian postage stamps under one roof at newly-established museum

Various collections of the Iranian postage stamps issued since the Qajar era (1789–1925) onwards have been put on show at a newly-established museum in the historical city of Tabriz, the capital of East Azarbaijan province. Setting up inside the 200-year-old mansion (locally named “Khaneh Mojtahediha”), the museum was officially inaugurated on Saturday during a ceremony attended by Ramezanali Sobhanifar, the managing director of the National Post Company, and several local officials, IRNA reported. Furthermore, the museum turns the spotlight on the progress of communication and information technology tools in the country, showcasing numerous items from horse-drawn carts, scales, post boxes, as well as antique telephones and radios. Iran is one of the world’s pioneers in rendering postal services which dates from about 2,500 years ago. The modern post was launched more than one-hundred and fifty years ago by Amir Kabir, who was chief minister to Naser al-Din Shah Qajar. The historical city of Tabriz became the capital of the Mongol Il-Khan Mahmud Gazan (1295–1304) and his successor. Timur (Tamerlane), a Turkic conqueror, took it in 1392. Some decades later the Kara Koyunlu Turkmen made it their capital, it was when the famous Blue Mosque was built in Tabriz. The city retained its administrative status under the Safavid dynasty until 1548 when Shah Tahmasp I relocated his capital westward to Qazvin. During the next two centuries, Tabriz changed hands several times between Persia and Ottoman Empire. During World War I, the city was temporarily occupied by Turkish and then Soviet troops.

Create: May 24, 2021 Edit: May 24, 2021 Regional News

Iran considers opening borders to vaccinated travelers

Iran is weighing plans to open its borders to vaccinated tourists though it isn’t yet clear exactly when tourists will be allowed to arrive. The Ministry of Cultural Heritage, Tourism, and Handicrafts have already started extensive consultations with other government ministries for the reopening of borders to vaccinated travelers, the deputy minister Vali Teymouri said on Wednesday. “One of the issues that we are pursuing strongly through various committees is the arrival of international citizens who have been vaccinated so that won’t pose a threat or concern to the Iranian society,” the official said. “We have put forward the proposal to the Ministry of Foreign Affairs, the Ministry of Health, and to the President (Hassan Rouhani) as well.” He went on to say that other countries are planning to open borders to vaccinated tourists. “We estimate that soon, various tourist destinations in the world, including the European Union, will open their doors to international tourists implementing a vaccine-passport approach….” Earlier in March, the Head of the Iranian Tour Operators Association Ebrahim Pourfaraj asked the government to issue tourist visas for the international applicants who have been fully vaccinated against COVID-19. “The Ministry of Health and the National Headquarters for Coronavirus Control can at least agree that the international tourists who have received the [second dose of] coronavirus vaccine would be allowed to enter Iran,” Pourfaraj said. He also lamented that the continuation of such a trend would result in losing international tourist markets more than before. “Or at least they should make it clear so that we can respond appropriately to foreign companies and tourists to not to miss the international tourist markets more than before,” he said. According to available data compiled by the tourism ministry, the number of foreign visitors to Iran plunged 94% in the first nine months of the past Iranian calendar year (ended March 20, 2021) as the coronavirus pandemic takes a heavy toll on the tourism industry. “Some 450,000 foreign travelers arrived in Iran for mainly medical or trade purposes during the first nine months of the year… tightened measures to tackle the new coronavirus has reduced international travel to the country by 94 percent,” Teymouri said. The coronavirus epidemic has ruined more than 1.5 million jobs in Iran’s travel sector, tourism minister Ali-Asghar Mounesan said in December. “Over 1.5 million jobs have been lost in the tourism sector of Iran due to the COVID-19 disease…. Many of the tourism-insiders are now unemployed or they are staying at home,” Mounesan said. Smart and responsible traveling should replace “do not travel” recommendations, the minister stressed, adding: “In our country, Corona has caused problems in the tourism industry and the worrying point is the continuation of this trend.” Tourism [industry of Iran] was growing before the corona [outbreak], its revenues reached $11.7 billion in 2019, which accounted for 2.8% of GDP, near the average share of tourism in the world GDP, which was 3.2 percent, the minister explained. The ancient land embraces hundreds of historical sites such as bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, of which 24 being inscribed on the UNESCO World Heritage list. Under the 2025 Tourism Vision Plan, the country aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.

Create: May 24, 2021 Edit: May 24, 2021 Regional News

The St. Regis Dubai, The Palm Debuts on Iconic Palm Jumeirah Island

St. Regis Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, today announced the highly anticipated debut of The St. Regis Dubai, The Palm. Heralding the storied heritage and celebrated traditions of St. Regis, this hotel joins a dynamic global portfolio and brings the brand’s signature hallmarks of bespoke service, innovative design, and exquisite experiences to the world-famous island and cosmopolitan city of Dubai. “With its spectacular skyline, breathtaking desert landscapes, contemporary architecture, thriving culture and varied entertainment offerings, Dubai is one of the most sought-after destinations for global leisure travellers,” said Sandeep Walia, Area Vice President – United Arab Emirates, Marriott International. “The St. Regis Dubai, The Palm is an exquisite addition to our global portfolio and offers a century-old legacy of uncompromising refinement and bespoke service on Dubai’s iconic Palm Jumeirah.” “We are delighted to welcome the St. Regis brand to our portfolio of hospitality partners. Palm Jumeirah is firmly established as world-leading destination for living, leisure and tourism, and the opening of The St. Regis Dubai, The Palm brings yet another world-class hospitality offering to the island’s ever-growing list of attractions, including The View, which opened at the top of The Palm Tower last month. With its enviable location, luxury facilities and signature service, the hotel is sure to be a draw for UAE residents and Dubai’s regional and global luminaries,” said Omar Khoory, Chief Assets and Hospitality Officer at Nakheel. Sophisticated Design and Exceptional AccommodationsDesigned to feature the brand’s sophisticated aesthetic, The St. Regis Dubai, The Palm balances local influences with the modern glamour and visionary spirit of St. Regis. Elegant décor and contemporary interiors are accentuated with bespoke elements such as the hotel’s grand staircase, which is embellished with gold detailing that encircles an exquisite chandelier. Inspired by the Arabian palm tree, the chandelier is gilded with shimmering crystals that gracefully illuminate the ground floor of the hotel. The intimate lobby features plush lounge areas and a tucked-away library lit by an artful fireplace. The corridors and gathering spaces are adorned with a thoughtfully curated art collection featuring contemporary artwork and paintings. The 264 lavishly appointed guestrooms and 26 elegant suites offer luxuriant comfort, exceptional amenities and expansive views of Palm Jumeirah, the Arabian Gulf and the Dubai skyline through floor-to-ceiling windows. The St. Regis Dubai, The Palm features the renowned hallmarks of the St. Regis brand, including St. Regis Butler Service, which allows each guest to customise their stay according to personal tastes and preferences. Distinctive Culinary ExperiencesThe hotel is a vibrant lifestyle destination with a diverse selection of restaurants, bars and lounges. Cordelia sets the tone for a sophisticated evening, offering a variety of flavourful cuisine, including premium cuts of meat and seafood sourced from around the world – expertly prepared and grilled to perfection. Her by Caroline Astor offers an elegant gathering place to enjoy the brand’s signature Afternoon Tea. The ladies-only venue is an intimate setting and features curated tea pairings and a locally inspired take on this acclaimed St. Regis ritual. The iconic St. Regis Bar extends the legacy of the King Cole Bar at the brand’s flagship property at 55th and Fifth Ave. in New York City, where the world-renowned Bloody Mary cocktail was born in 1934. Guests can enjoy The Glitzy Mary, a locally inspired take on the brand’s signature beverage, which features traditional Emirati flavours including date syrup, an aromatic bezaar spice blend, sun-dried lime and earthy saffron. The poolside restaurant, Dip Pool Bar, with scenic views of Dubai’s skyline, is the ideal place to relax and enjoy a light meal. Honouring a signature tradition at St. Regis properties around the world, The St. Regis Dubai, The Palm marks the transition from day to evening with a celebratory sabering at dusk. Rejuvenation for the Body and SoulA luxurious oasis, The St. Regis Spa offers transformative and bespoke signature treatments including the Signature Gold Journey, which uses 24k gold to nourish and strengthen the skin. Guests can work out in the exclusive Fitness Center, featuring a range of cardio and strength equipment, or enjoy a leisurely swim in a choice of two pools, one for families and one for adults. The hotel is also steps away from soft sandy beaches and the soon-to-open St. Regis Beach Club. A Sophisticated Destination for Bespoke EventsMarking the brand’s legacy of iconic celebrations, The St. Regis Dubai, The Palm boasts an elegant Astor Ballroom, which is brightly lit with natural daylight and features grand sculpted doors, blended silk rugs and a striking chandelier with abstract fluted glass leaves. From intimate events to lavish celebrations and business gatherings alike, the hotel offers choice and flexibility with its six multi-purpose meeting rooms all equipped with state-of-the-art technology. “We are delighted to have opened the doors of The St. Regis Dubai, The Palm and look forward to inviting guests to enjoy our rituals and traditions, alongside exceptional luxury and anticipatory service,” said Marwan Fadel, General Manager, The St. Regis Dubai, The Palm. The City’s Finest AddressThe St. Regis Dubai, The Palm occupies the first 18 floors of The Palm Tower, a stunning new 52-story landmark development connected to the Nakheel Mall which offers world class shopping, a variety of culinary venues and entertainment options. Guests can also access the Palm Monorail from the mall for a scenic route to the landmarks of Palm Jumeirah. On the 52nd floor of the tower, The View at The Palm is an exclusive observation deck that rests 240 metres above the iconic island and offers sweeping, 360-degree views of Palm Jumeirah, the Arabian Gulf and the city skyline, as well as an interactive experience showcasing the history and creativity behind the island. The hotel is also a three-minute drive to The Pointe, an iconic waterfront destination, with restaurants, shops, and the world’s largest fountain measuring 7,327 square metres.

Create: May 22, 2021 Edit: May 22, 2021 International News

Core Hospitality Signs Agreement With Marriott International to Bring Fairfield by Marriott to Denmark

Danish management company Core Hospitality has signed an agreement with Marriott International to debut Fairfield by Marriott in Denmark. Expected to open in 2023, Fairfield by Marriott Copenhagen Nordhavn will be located in the city’s North Harbour district, just five kilometres from the city centre. Thoughtfully considered for the European market, the 222- guestroom hotel is set to offer the brand’s renowned warm service, along with amenities including 24/7 retail outlet, bar, gym and bike rental. “It’s an honour to bring our partnership with Marriott International to new heights with the signing of Fairfield by Marriott Copenhagen Nordhavn. The hotel’s prime location on the waterfront at PFA’s Nordø project in Copenhagen’s North Harbor district provides a beautiful backdrop for the new hotel.” says Per Denker Sørensen, CEO of Core Hospitality. “We look forward to welcoming guests with Fairfield by Marriott’s longstanding tradition of warm hospitality, paired with relaxed and efficient design and modern, timeless style.” The hotel is expected to showcase Fairfield by Marriott’s design ethos inspired by the beauty of simplicity. The effortlessly relaxed and efficient hotel design is fused with a modern, timeless and contemporary North European aesthetic and draws inspiration from the hotel’s peaceful waterfront surroundings. Further enhancing Fairfield by Marriott Copenhagen Nordhavn’s credentials, the hotel is expected to be built in compliance with the eco-certificate DGNB Gold and operated as a Green Key hotel, making it one of the most sustainable hotels in the area. The hotel will be located just 500 metres from the nearest metro station, which will take guests straight into the city centre in under six minutes. The transformed North Harbour district, one of Europe’s largest new urban development areas, includes several local offerings such as the Sandkaj harbour bath, Lüder’s recreational space, a cinema, supermarkets, restaurants, and cafes. Fairfield by Marriott Copenhagen Nordhavn will be part of the dual-branded complex, which also includes longer stay hotel Residence Inn Copenhagen Nordhavn, another Marriott International branded property.

Create: May 22, 2021 Edit: May 22, 2021 International News

Colebrook Financial Announces Receivable Loan to Latitude Vacation Club

Latitude Vacation Club has entered into an agreement with Colebrook Financial Company, a leading lender to the timeshare and travel club industries to provide a receivable loan. Latitude Vacation Club’s home resort, Ancora Cap Cana Marina Resort & Villas is inside Cap Cana, a gated community of 33,000 acres—twice the size of Manhattan– located 10 minutes from Punta Cana’s International Airport. This is a first-time development for Cecil Latta, well known for his sales and marketing successes at Westgate Resorts, Tempus Resorts, and El Cid Vacations Club in Mexico. As CEO and Founder of Latitude Vacation Club, headquartered in Celebration, FL, Latta is focused on offering 20 year memberships in Latitude Vacation Club+ featuring Ancora Cap Cana Marina Resort and Villas. In addition to some the best Bill Fishing in the world, Latitude Vacation Club+ members may enjoy one of the Dominican Republic’s most famous attractions, Scape Park, as well as Punta Espada a Jack Nicklaus signature golf course rated number 1 in Mexico and the Caribbean since 2011, an equestrian center called Los Establos with FIFA certified soccer (football) fields. Bill Ryczek, Principal of Colebrook Financial said: “We’ve worked with Cecil Latta on other projects and are delighted to finance his new offering in the Dominican Republic. He’s been known for years as one of the top sales and marketers in the timeshare industry, and we’re glad to see him developing his own project for the first time. We think there’s some real opportunity for growth, and thus far sales have been terrific, despite current travel conditions. Once travel opens up, we expect excellent results.” Latitude and Cecil Latta have had a working relationship with Colebrook Financial Company’s Bill Ryczek and Tom Petrisko for years. Latta says, “Getting to know them, their personal and professional integrity made working with them a simple choice. What about Colebrook is outstanding? Even during the most challenging of times Colebrook has stuck to their lending plans when many others decided not to.” Colebrook is a pioneer in many forms of financing and began working with club products before most lenders. Few competitors can match their longevity in the industry. They enjoy a reputation for adapting to new situations more quickly than larger institutions.

Create: May 22, 2021 Edit: May 22, 2021 International News

BENCHMARK® Adds Bermuda’s Historic Cambridge Beaches Resort & Spa to Expanding Portfolio of Leisure & Incentive Travel Properties

BENCHMARK®, a global hospitality company, today announces the addition of Bermuda’s Cambridge Beaches Resort & Spa to its international collection of resorts, hotels, and conference centers. The 90-year-old resort becomes the first property the management group will operate in the British territory widely known for its pink sand beaches and turquoise waters. “The addition of Cambridge Beaches Resort & Spa to the Benchmark family marks an exciting milestone for our team: we prepare to operate our first resort in this legendary destination,” said Benchmark CEO Alex Cabañas. “Benchmark is thrilled to partner with Cambridge Beaches’ new ownership, Dovetail + Co, as we work together to elevate this notable property.” Located on Bermuda’s West End, Cambridge Beaches Resort & Spa spans a private 20-acre peninsula surrounded by the Atlantic Ocean and Mangrove Bay. The property’s footprint includes 86 cottage-style suites that boost individual outdoor spaces, while select accommodations feature private plunge pools with views of the Atlantic Ocean. Four beach areas and a waterfront swimming pool offer guests a variety of options for oceanside lounging, and an on-site, five-acre ornamental garden showcases the tranquility of the destination. Spa lovers can indulge at Cambridge Beaches’ 10,000-square-foot Ocean Spa that is home to an indoor swimming pool, hot tub, and fitness center. The resort’s multiple dining venues appeal to a range of palates, with a selection that reaches from causal poolside fare to elevated cuisine. Additional amenities include tennis courts, a putting green, croquet lawn, marina, and a watersports hub. Cambridge Beaches originally opened 90 years ago as Bermuda’s first cottage-style accommodations, although some buildings date back to the 1600s, shortly after the island’s discovery in 1609. Today, the resort remains a go-to for travelers from around the globe. As Cambridge Beaches transitions under its new ownership and management, the property will see updates to its rooms and public spaces and a refined guest experience

Create: May 22, 2021 Edit: May 22, 2021 International News

Some $52.3m allocated to support tourism in Qom

Some 2.2 trillion rials ($52.3 million at the official exchange rate of 42,000 rials per dollar) have been allocated to support tourism-related projects across Qom province. Of the figure, approximately 105 billion rials ($2.5 million) have been loaned to six tourism-related projects so far, provincial tourism chief Alireza Arjmandi said on Wednesday. It would be impossible to complete such major projects without bank financing, he explained. The country’s second-holiest city after Mashhad, Qom is home to both the magnificent shrine of Hazrat-e Masumeh (SA) and the major religious madrasas (schools). Apart from sightseers and pilgrims who visit Qom to pay homage at the holy shrine, the city is also a top destination for Shiite scholars and students who come from across the world to learn Islamic studies at its madrasas and browse through eminent religious bookshops. The city’s antiquity goes back to the Sassanid era (224 CE–651) and several historical mosques, mansions, and natural sceneries have been scattered across the city as well as towns and villages nearby.

Create: May 20, 2021 Edit: May 20, 2021 Regional News

Peachtree Hotel Group Completes Multimillion-Dollar Renovation of Hampton Inn Baltimore

Peachtree Hotel Group (“Peachtree”) has completed a $5.3 million renovation of the Hampton Inn by Hilton Baltimore-Downtown Convention Center. The property-wide renovation of the 8-story, 126-room hotel featured a complete modernization of all guestrooms, public spaces and exterior settings. The hotel, operated by Peachtree Hospitality Management (“PHM”), a division of Peachtree, is located at 550 Washington Blvd. Peachtree acquired the property in 2019 due to its irreplaceable location in downtown Baltimore. The hotel is conveniently located across the street from Oriole Park at Camden Yards and adjacent to the Baltimore Convention Center. The hotel is also a short walk from the University of Maryland Medical Center, M&T Bank Stadium, home of the Baltimore Ravens, and the Horseshoe Casino Baltimore. “We are pleased with the improvements to the Hampton Inn, making it the most recently renovated hotel in the area,” said Patrick Short, president of PHM. “The top-to-bottom renovations were designed to meet the exacting demands of today’s business and leisure travelers.” The guestroom refurbishments focused on adding comfortable seating, enhanced lighting, contemporary artwork and room furnishings, and new televisions. The guest bathroom renovations included modern vanities and tub-to-shower conversions. To enhance the guest arrival experience, the hotel has new furniture, flooring, contemporary artwork and a reimaged front desk. The exterior setting was enhanced with brickwork and painting, with upgrades to lighting and seating. The hotel also has an updated pool area, corridors, public restrooms, a meeting room and a fitness room with all new equipment. “We have taken great steps to improve the guest experience while ensuring our guests are comfortable with the level of cleanliness throughout the hotel,” Short said.

Create: May 19, 2021 Edit: May 19, 2021 International News

Village Hotels Installs Google Nest Hub Solution Powered by Volara Across All 32 U.K. Hotels

Village Hotels has selected Volara to voice enable all guestrooms and guest services in its portfolio of hotels across the United Kingdom with Google’s hotel solution. Volara’s conversation-management software and secure integrations hub will enable guests staying at any of the innovative hotel brand’s 32 properties to use simple voice commands to interact with the hotel and personalise their experiences, from making service requests and setting alarms to asking for local recommendations and or hotel information. Together, this technology will enable Village Hotels’ guests to get what they want, when they want it, without lifting a finger. Further, frequent guests of Village Hotels can easily make their next reservation at any Village Hotels location — from Portsmouth to Bristol to London — by simply saying, “Hey Google, call reservations.” Volara’s platform-agnostic software turns popular voice assistants into a hotel business tool that drives more efficient guest service, influences guests’ behaviour by promoting hotel amenities and guest activities, measurably improves net promoter scores by 20 percent, and helps hoteliers understand their guests better. Volara’s secure integrations hub connects hotels to more than 50 powerful technologies, including property-management systems, IPTV systems, work order-management systems, room controls, guest-engagement platforms, valet software, staff alert technologies and more. Volara is the only hotel-focused solution with an Alexa for Business Solution Designation. Volara is a launch partner for Google’s Hotel Solution, Google Assistant Interpreter Mode, and Alexa for Hospitality. Today the company provides conversation management software and secure integrations for 98 percent of the hotels using voice assistants across the globe. “Village Hotels are designed to give travelers a truly immersive guest experience,” said Jon Davis, Village Hotels CTO. “That means giving guests a contactless way to talk to us. We want to answer their questions and fulfill requests quickly and accurately without a lot of staff interaction. To do this ― as well as to get to know our customers better and anticipate their needs on future stays at any hotel in our system — Village has become the first hotel brand to commit to voice enabling its entire portfolio with Google’s hotel solution customised, implemented, and supported by Volara. “From a Google Nest Hub smart display set up in each room, we can specifically and immediately address guest requests on voice command,” he said. “Guests can make their stay more seamless by saying things like ‘Hey Google, set an alarm for tomorrow morning at 8AM,’ or learn more about Village Hotels’ exclusive offers and popular loyalty program by saying things like ‘Hey Google, how do I join the Booking Revolution?’ or ‘Hey Google, tell me about VWorks.’ With the best of Google and Volara, we know we are getting the most secure and flexible platform in hospitality. Both companies share in our commitment to maintain guest privacy and deliver truly brand consistent experiences.” Village Hotel’s voice technology rollout began in 2019 at the Village Hotel Portsmouth, Village Hotel Bristol, and Village Hotel Basingstoke. Properties in London Watford, Farnborough, and Southampton Eastleigh have already been enabled with the solution in every guestroom. Over the coming months, the hotel brand will be bringing the solution to every guestroom at Aberdeen, Birmingham, Blackpool, Bournemouth, Cardiff, Chester, Coventry, Edinburgh, Glasgow, Hull, Leeds, Liverpool, Maidstone, Manchester, Newcastle, Nottingham, Solihull, Swansea, Swindon, Warrington, and Wirral. “Village Hotels is the first hotel brand to commit to voice enabling its entire portfolio,” said David Berger, Volara CEO. “As Village Hotels continue to grow, our solution will grow with it. This leading hotel brand is raising the bar on guest engagement — driving satisfaction and loyalty one guest voice command at a time. Together we are delivering contextually relevant, totally awesome, conversational experiences at scale.”

Create: May 19, 2021 Edit: May 19, 2021 International News

Amara Resort and Spa Embarks on Property-Wide, Multimillion-Dollar Renovation

Amara Resort and Spa, a beloved resort in Sedona, Ariz., announced today that it has embarked on a multimillion-dollar renovation that will bring a new and sophisticated “tree lodge” aesthetic to all 100 guestrooms and public spaces on property. Nestled along the banks of Oak Creek, the renovation will be completed in phases in an effort not to affect the guest experience. Amara’s signature restaurant, SaltRock Southwest Kitchen, and the award-winning Amara Spa will also be enhanced, with the full project slated to be completed in fall 2021 ahead of Labor Day weekend. “When the new design is unveiled later this year, Amara will not only have the newest guestrooms in the market but it will be a destination where locals and world travelers alike will come to be immersed in the local culture through well-appointed design elements and Sedona-centric programming,” said Nick Solomon, general manager of Amara. “With the resort’s panoramic red rock views, its creekside location and its walkability to the dining, shopping and entertainment in Uptown Sedona, there’s really no other property like it in Northern Arizona.” Taking inspiration from the surrounding red rocks, metaphysical energy and fabled vortexes for which the small resort town has become famous, the renovations at Amara will bring the outdoors in by encompassing all five of the natural elements surrounding the resort. Every room will feel like a sanctuary as neutral tones blend harmoniously with organic textures, while a deep blue feature wall will serve as an anchor to promote a sense of connection to the sights and sounds of the nearby babbling creek. Rich wooden elements like headboards handcrafted from local fallen trees, bedside lamps and new furnishings will allow guests to feel one with nature. New artwork, carpet and linens reflect the craftsmanship and traditions of the Hopi and Navajo tribes that are indigenous to Northern Arizona as bold patterns, geometric shapes and handwoven details create a more masculine identity. The bathrooms will also be elevated to introduce a more modern and functional approach with walk-in showers with rain shower heads and large porcelain tile that reflects the look of the sandstone layers. The redesigned experience will begin upon arrival as guests enter a social, comfortable and inviting lobby space that allows travelers to gather and recharge. With a strong connection to place, the dramatic, vaulted ceilings will be adorned with two eye-catching chandeliers inspired by star constellations, while wood accents and bold textures create a variety of subtle statement pieces through furniture, art and accessories. A focal point of the lobby will be an elongated bar that extends from the adjoining SaltRock Southwest Kitchen into the communal area in order to encourage guests to grab a cocktail, mix and mingle. Additionally, alterations to the Amara Spa will reconfigure the entry vestibule for dual access to the spa’s lobby and a brand-new fitness center, allowing the previous center to be converted into a private dining or multipurpose room adjacent to SaltRock. Just outside, guests can enjoy the cool mountain air while gazing out past the resort’s heated infinity-edge pool, playing games on the courtyard lawn or by grabbing a bite on SaltRock’s expansive patio that boasts some of the best views in Sedona. “The tree-lodge concept spoke to us the most for this renovation project as we felt that the high-vaulted ceiling and community environment in the lobby reminded us of an elevated Après-Ski ambience, while the rooms nestled amongst the trees gave us the nostalgia of a backyard treehouse,” said Anissa Mendil, of Mendil + Meyer Design Studio. “Our team is inspired by both the spiritual and adventurous personality of Sedona and we’re thrilled to have the opportunity to partner with Amara and breathe new life into this celebrated resort.”

Create: May 19, 2021 Edit: May 19, 2021 International News